The q&rne's On The Palco Line VS, Barbour College

(Noted for the Nasty trimmings handed out)

Palco Holds

The great stadium rocks with mad glee! The Barbour Killers, terrors of the Lumber Conference, are at last on the stids. Palco has run wild with the ball, roring through the line and around the line. Whata day for Palco! Ignominy for the erstwhile Killers!

The score etands PLENTY to (X) in favor of Palco. The fourth quarter zoofirs to a close with the ball deep in Barbour territory. Seconds to go! The cash cuotomers scream for another touchdown. Premium Post steps into the huddle and callc for 57-"good o(d,57." Shakes (No. 2) rores standing up and the final gun barks at the setting eun.

(Continued from Page 6)

Now is a good time to start putting some "punch" into your business activities. "Punch" means to do and say things in so vigorous, effective, or virile a fashion that they IMPRESS the, other fellow. It is "punch" that glues your act or argument or business effort in the other fellow's mentality. When you hear it said that a certain man has "punch" you intuitively kriow that he says or does things DIFFERENTLY from the usual, and that difference is generally an intelligent sprinkling of tobasco,

For "punch" is the .r;.; J roru or deed. "It isn't so much what you do or say, as the way in which you do or say it, for what would the egg amount to, pray, if the hen got up on the roost to lay it?" The man who hasn't that great quality, "punch", may have fine qualities, splendid thoughts, excellent ideas, etc., but utterly fail to imPress'

Gray's famous "Elegy in a Country Church Yard" mentions many such. He tells so feelingly of men of mighty thoughts and powers who live and die, unrecognized, such as his t'mute, inglorious Milton," and other undiscovered notables. And every word of the Elegy is true. Gray might fittingly have ended his remarks as follows: "And all the trouble with this famous bunch, was simply thisthey lacked the PUNCH."

Speaking of new thoughts in lumber, the Brooks-Scanlon Corporation at Foley, Florida, have for more than a year been merchandising Southern Pine lumber of wondrous appearance. They call it "ALUM-WOOD." They give it a prirning coat of aluminum paint at the mill, covering the lumber all four sides. It is applied as soon as the lumber is properly dried. The aluminum paint el.minates moisture absorption, and as a base coat for paint eliminates a great many troubles of both wood and paint. They are very enthusiastic over the possibilities of this product.

It delights my heart ," ;; the successful effort of the Red Cedar folks to pack and merchandise their product in squares, in place of thousands. Back in 1919 I was one of those who went to Seattle and urged the makers of shingles to pack by the square, instead of the thousand. There was never at any tirne any intelligent reason for packing shingles by the thousand. In the first place all other roofings are packed by the square. In the second place the thousand was never an exact measure of coverage. It was never anything but a makeshift, silly measure of shingle packing, that came down from antiquity and stayed. It should have been outlawed long ago, The first effort to pack shingles by the square was killed by inter- nal dissension in the shingle industry itself. Strange to relate, the leaders of the fight that broke the square pack then, went broke and passed from the picture long ago.

Today they are p""r.irrj o; ;" square, and, since there never was, is not now, and never will be any practical reason for packing any other way, this time the movement will stick. I believe in the square pack of shingles just as I believe in a square deal of any sort. I believe that "b'guess and b'God" methods of doing business are due for the scrap heap, and the thousand packing of shingles should long ago have joined the muzzle loading shotgun' and the stage coach. The square is an exact, practical, honest, understandable, merchandising unit. I wish it all success'

* :r :fi

The lumber industry of the United States is now protesting against the importation and sale in this country and in the Philippines of so-called "Douglas Fir" from Soviet Russia. With the gall of the seasoned bqccaneer the Communists are offering "Douglas Fir" for sale, too densely ignorant to know that "Douglas Fir" is just an American nick-name for e certain species of Larch that grows only in the Pacific Northwest. Had they offered simply "Fir" they might have gotten away'with it. But "Douglas Fir" is merely a trade name, and not applicable to any other wood, anywhere. If we don't stop thern they'll be shipping us "Ivory" soap, and "Doublemint" gum next, not knowing that they, like "Douglas Fir," are just trade names.

The corner druggist .r;" ; r,l" tetto* townsman: ,'you should trade with me instead of with that chain store druggist, even though I can't meet his price. I am a local merchant, pay taxes, etc., and am entitled to your support and patronage." But the citizen thus appealed to looks at the nice, shiny dime he saves buying the same identical tube of tooth paste from the chain store man, and he can't figure to save his life why he shouldn't keep that dime in. stead of deliberately handing it to the corner druggist.

>k'Ft

We all weigh our dollars, and go where we.can get the most of the kind of stuff rrve want in exchange for them. No getting around that. But when it can be shown that the cheaper stuff is inferior stuff and not worth as much in actual value as that which brings the higher price, then other contentions have value. Right now many men are urging me to take up 'editorial cudgels FOR American wire products, and AGAINST a tide of Furopean products of that sort, wire nails, wire net, barb wire, reinforcing materials, etc.

It seems that for the past several years these wire products, chiefly from Belgium, have been seeping slowly into American ports, but that now this business has developed into a volume that is wrinkling the brows of American producers and distributors. Most of it, they say, comes back as dunnage on American freighters, and this cheap freight rate, combined with the low labor rate in Europe, enables this stuff to be sold here at prohibitively low prices. American industries making competitive materials, employ five hundred thousand men, and these men have -been working o,nly about two days a week because of lack of business. So this tide of European wire hurts, and hurts bad.

If this European material was of quality equal to the American produced goods it is supplanting via the price route, it would be a matter comparable to that of the corner and the chain store druggist. Most buyers, weighing with deadly earnestness their dwindled supply of dollars, would buy the cheapest, and conserve their cash. But the quality of this European influx of wire goods is NOT to be compared to competitive American products; American producers could not market materials of such inferior quality; for which reason American products are entitled to the most generous consideration in this competitive tangle. So it most certainly seems to me. Those who buy wire products should seriously consider the situation, and give superior, American-made goods, the preference they deserve.

The other day r got " ;,,; ,lo* " retail friend of mine -a good man and true-commenting on the fact that the subscription price of this paper is the only thing he buys that has not come down in price, and criticizing that fact. Knowing he was a fair man, I had some deep satisfaction in answering him. f said, "Friend of mine, don't you know that in the years you have subscribed for this journal, you have never, at any time, paid for a single copy? Never! You have paid for only a part of the cost of that paper. That's all. In the old days when the paper was thicker, your subscription money paid considerably less than onehalf OF THE ACTUAL PRINTING EXPENSE. Less than half ! My advertisers practically paid for the papers you read. And even now, when the paper is thin, it still costs us more to print it, than you pay. And the cost I refer to is just paper, and ink, and printers' labor. That does NOT include the overhead, the editorial expense, the news expense, the ad writing, the cut making, or any of those things. It is the plain cost of the PRINTING. You never even paid for that. You just paid a share. So you see, my friend, you always have, and you still are, getting your paper very, very cheap." And, because he WAS a fair man, he saw the point and said so.