Products, promotions ond soles qids you ccin use to build soles snd profits!

hardware, have been created for use where decorator-quality design and construction is wanted at a moderate price.

Panelboard also manufactures Panelboard melamine-coated wallboard and Panelaire, the popular decorator filigree, as well as Prismalite translucent panels, room dividers, decorator bi-fold doors and other decorative items.

WRITE: Panelboard Mfg. Co., 222 Pacific, Newark, N.J.

Refrigeru,tror Dolly

The refrigerator dolly permits the housewife to move heavy refrigerators, freezers and stoves with ease for cleaning, waxing, homes, apartments, motels, shopping coters, churches, schools, offices and commercial buildings.

The columns have a patented interlocking device to secure each section and can easily be installed by one man. The decorative flange-type caps and bases slip over the on a rear-projection screen (a special Jaycee effect).

\ilRITE: Georgia-Pacific, P.O. Box 311, Portland, Ore.97207.

'New Door line

A new line of caf6 doors, featuring luxurious Prismalite inserts and furnituregrade Madera hardwood is being ofrered by Panelboard Manufacturing Company, Inc., Newark, New Jersey.

The doors are 40 inches high and are available in 30", 32" and. 36" widths per pair. They are easily installed to provide a high fashion look to doorways off foyers, kitchens, dining areas and dens or recreation rooms.

The doors are initially available in an attractive display carton holding six pairs of doors, ohe of each size and color.

The doors, available with or without painting and maintenance of floor and wall surfaces.

Ruggedly designed with enclosed wheel platforms and a reinforcing beam support- ing each axle, it distributes the great weight over 40 hi-impact styrene wheels which won't mar the floor covering.

Platforms are provided with waffie textured non-skid pads. ft comes brightly packaged in a carry-out box with graphic instructions for easy installation, 72 to a carton. Window banners, ad mats and Pop aides available. Retail price is $9.95.

WRITE: Marketdyne, 1800 N. Highland Avenue, Los Angeles, California 90028.

New Clossic Columns!

New architecturally-styled aluminum columns that are decorative, structural, lightweight, easy to install and permanent have been introduced in California, Arizona, Hawaii and Nevada by Pacific Column Company, a division of Pacific Coast Engineering Company.

Called Classic Columns, the load-bearing, straight-fluted aluminum columns add distinction to any structure requiring columns either for support or decor. These include column. They can easily be installed by the average home handyrnan for remodeling or new construction. They are modeled after the famous Corinthian column.

WRITE: Pacific Column Co.. P.O. Drawer E, Alameda, Calif. 94506.

New Goroge Doors

A unique, extralight, one-piece fiberglass garage door, made of Filon panels, allows its owner to work inside the garage during daytime without benefit of artificial lighting.

The Translucent Look

Light weight of the door permits even the most petite lady of the home to raise and lower the door effortlessly. The door shown in photo is at a Detroit residence, and was made by the Taylor Garage Door Company.

WRITE: Technical Services Dept., Filon Corp,, 12333 S. Van Ness, Hawthorne, Calif.

Lightweighl Sows

Two new lightweight chain saws with double gas and oil capacity and substantially increased power, have been introduced by Homelite, a division of Textron Inc., of Port Chester. New York.

Designated the.Xl-700 and the XL-800, they are the newest models in the famous

XL line, the fastest selling chain saws in the world.

"This greatly increased fuel capacity means more production in less time," according to Dennis Bertelsen, Homelite's market manager for forestry products.

('The saws are both in the light-weight class, weighing only 1472 pounds, less bar and chain, yet they are powerful and fast cutting, The XL-700 has increased power because of its 4.7 cubic inch displacement."

WRITE: Homelite, Port Chester, N. Y.

New Choin Sqw

Lombard has introduced a new lightweight chain saw that combines extra power with the convenience of automatic oiling. This Super AL-51 automatic is said to offer more power without extra weight.

The heart of the Super AL-51 automatic is the American-Lincoln "jewelled" engine. This lightweight engine has needle and roller bearings throughout for smoother operation and extra long life.

able, says the company. electrically and thermally a general purpose epoxy 3,400 PSI tensile.

Sea Go-In Poxy Putty hold at totally submerged and cures underwater.

WRITE: Permalite Plastics, 608 Terminal Way, Costa Mesa, California.

Free-Stqnding Fireploce

The clean, simple styling of a Manchester-Pierce fireplace lends naturally to a variety of interior decorating schemes.

It is said to be equally appealing in a rustic setting, such as a rnountain cabin,

The instruction sheets also are available as envelope stuffers for dealer promotions, along with ad mats, 2' by 3' banners for windows, walls, or counters, and an idea for setting up Scoremaster displays.

WRITE: Masonite Corp.. 29 N. Wacker Dr., Chicago, Ill.

Propelled Work Boot

When the propeller of a "Log Bronc" strikes a submerged object in the lumber mill ponds of the Pacific Northwesta Greer hydraulic accumulator eliminates the shock of impact.

Two oiling systems work together or independently on the saw for faster cutting under aII conditions. The "Guardian" automatic oiler handles most cutting jobs. If more oil is needed, the positive-action manual oiler will override the automatic oiler when the operator pushes the plunger in and releases it.

Other features of this new lightweight saw include: 1?,000-volt ignition with magneto, points, coil, and condenser fully enclosed for quick, easy starts in all kinds of weather. The all-position carburetion and over-sized air fiIter, assure full power in any cutting position. Extra fuel and oil capacities provide more cutting between fueling. The spark arresting muffier gives an added measure of safety when cutting dry wood lot areas.

WRITE: American-Lincoln Corp., Dept. L-666, Toledo, Ohio.

Novel Dispenser Tube

A Costa Mesa, Calif. company has come up with a new dispenser tube that meters poxy putty epoxy resins. The patented tube keeps the putty and catalyst separated until squeezed, then emits them together in correct "g6lqf,ien"-ready for mixing.

There are two types of the resins avail-

Simply Styled as it is when used to highlight a formal Iiving room in a home or apat'tment.

Available as a free-standing floor unit or with wall brackets for intriguing mid-wall suspension, there are models with topmounted veftical chimneys or hidden back flues.

\ilRITE: Condon-King Company, Inc., manufacturers cf the FireHood conical fireplace, 5611 - 208th Avenue S. W., Lynwood, Washington for information.

New Bqckboqrd Scores!

Scoremaster, a prefinished basketball backboard and goal set complete with net and mounting hardware, has been introduced by Masonite Corporation.

The "Log Bronc" is a highly maneuverable work boat designed for sorting operations during logging round-ups, Manufactured by the Nelson Log Bronc Co., of Coos Bay, Oregon, the Bronc incorporates a low profile and a convenient steering mechanism which enables the operator to control the boat easily while steering it through hazardous, log-filled waters.

The hydraulic propulsion system is preferred over conventional drive mechanisms because it is capable of absorbing shocks when the propeller strikes underwater objects.

WRITE: Greer-Olaer Products, division of Greer Hydraulics, Inc., Los Angeles.

Formico Mqrble Potterns

Formica Corporation has added four new marble reproductions and a versatile new decorative patterrr to its standard line.

Mounting acceptance of period decor prompted introduction of the four new marbles, which boost the firm's total marble line to nine distinctive patterns,

Made of L/2" Taminated hardboard, the fan-shaped 48" by 36" backboard is predrilled for mounting the goal. The backboard comes prefinished with two coats of heavy-bodied white non-glare primer-paint for long-lasting protection outdoors or indoors.

The new marbles are: Venetian Cremo marble . . the romance of the famed canal city is captured in this elegant pink veined reproduction; Corinthian Cremo marble the stateliness of the Greek columns from which its name is derived is echoed in this reproduction, which harmonizes with a wide range of decorative colors; Corsican Cremo marble . . . the drama and opulence of black marble is expressed fully in this pattern, enriched by a hint of blue veining, and Crystal Lioz marble . a laminate marble pattern in an adaptation of an exquisite Portuguese Lioz.

As interpreted by the firm's design staf, the new pattern retains the flavor and charm of the early British textile industry, which inspired it.

\ilRITE: Formica, 4614 Spring Grove, Cincinnati. Ohio.

increase traffic in your store and you increase retail sales ! BE SURE WITH DIRECT MAIL ADVERT'S'NGI

Contrary to a widely held misconception B51o of Americans ENJOY reieiving direct mail advertising, according-to a 1966 survel- conducted by A. -C. Neilson Ca. of Chicago. If vou have admired direct mail bro.ho"." used by some of your competitors you will be pleased to learn of our success in furoviding retail lumber and hardware dealers with a consistent (bi-monthly mailings) program of professionally prepared 16 page brochures which feature YOUR SELEG TIONS OF MERCHANDISE at YOUR PRICES ! All details of productionartwork, printing, addreesing and mailing aro hken carp of by our gtaff of epecialieta in advertieing for the retail lumber & hardware deoler.

Read How You Can

UsE PROFESSIONATI.Y PREPARED DIRECI MAIL BROCHURES TO BUITD RETAIL SALES AND SAVE MONEY BY SHARING PRODUCTION AND PRINTING COSTS!

At a cost less than the average modest newspaper advertising budget you can have a consistent bi-monthly direct rnail advertising program. Each rnailing is brand new-is built around a 3O day prornotional theme and features free gift coupon incentives, of- fered each week of the promotion, to bring your customers back again and again. Our records show 95Eo of these coupon responses result in direct sales too!

And-itts no trouble to you or your staff! A couple of hours spent in selecting advertised specials from your inventory (we even help here with suggestion lists) is all it takes. You mark a rnap with your choice of area for mailing and we do the rest.

Sound interesting? Drop us a note on your letterhead for cornplete details, price list, samples of brochures and comrnents of dealers who have used this program frorn the beginning. No obligation, but do it now. We can accept only one dealer from each market area and it's first come, first served. Fair enough?

WRITE NOW FOR SAMPLES!

New Glued Redwood

Union Lumber Company, producers of Noyo brand building products, announces the immediate availablity of end-glued redwood lumber in specified length up to 24 feet.

John L. Jones, general sales manager, stated that the new long length redwood is listed by Union under the name "Noyo Finger-Joint," descriptive of the end-glued joint.

Weslern Lurnber & Building lloteriols MGRCHANT a variety of for architect all types of

Basic molding patterns in factory finishes are designed and builder specifications in construction.

Building material dealers nationally are stocking the updated molding selection with each length packaged separately in polyethelene bags. Dealers also are receiving new specification sheets and counter or wall type "selector" displays of molding samples.

The expanded mix-or-match colortone system now fits G-P factory finished wall paneling types ranging from knotty pine to exotic rosewood.

WRITE: Georgia-Pacific, P.O. Box 811, Portland, Oregon 87207.

Precision Combo Ruler

A new supermatic rulera combination steel rule and tape measurehas been marketed by the Custanite Corporation of New York. The rule itself is advertised as being a multi-purpose tool.

Inside measurements are read through a clear plastic window at the top of the ruler. A fine red cross hair insures accurate reading (without making arbitrary additions).

A hinged point in the bottom of the case folds back and becornes a centerpoint for a compass. The tape can be quickly locked at any length and by placing a pencil point in appropriate hole at the tape tip, accurate circles can be drawn up to 12 feet in diameteT.

The functional and easily read face has placed mm. and inch scale side by side.

WRITE: Sheldon Fredericks Advertising, 71 Vanderbilt Ave., New York 17, N. Y.

Teco Frqming Anchor

A single style framing anchor that can easily be formed into any one of six different configurations is available from Timber Engineering Company, Washington, D.C. Called "all purpose," the anchor is designed for use in secondary structural connections where one 2" nominal member joins another.

Precision manufactured from 18 gauge

"A builder now can greatly minimize the labor expense and material waste involved in trimming random length stock on the job," said Jones. "Noyo Finger-Joint can be ordered to the exact length, width, thickness and grade called for by the job." He pointed out that lengths difficult and expensive to obtain in solid R/L are increasingly specified for facia and siding applications, Union's engineered redwood is claimed to be an extrbmely reliable and economical solution for such construction. Tested exterior adhesives are used at the glue-line which is guaranteed against failure. Moreover, the joint is smooth and accepts paint as well as the surrounding redwood. Noyo "Finger-Joint" is available unfinished or factory paint primed to provide about half the total paint system thickness required by FHA.

WRITE: Union Lumber Company, 620 Market, San Francisco, Calif, 94104.

Focfory Finished Moldings

Factory finished hardwood moldings now are available to match or complement 80 different hardwood and softwood wall panelings, according to Georgia-Pacific Corp.

Adaptable Anchor

galvanized. steel, these framing anchors are formed in right angle sections 172" in width with an over-all length of 4-5/8". A slot is provided 1-518" up from the bottom of the anchor to facilitate forming on the job site.

The most popular uses for Teco all purpose anchors are in anchoring rafters and roof trusses to plates, connecting floor and ceiling joists to headers, fastening solid blocking to plates, and in making other similar connections.

WRITE: Timber Enginegring Company, 1619 Massachusetts Avenue, N. W., Washington, D. C. 20036.

Modern Accent Woll

The key to modern home design on the West Coast is leisure living. Marlite's concept of the family room a^ffords easy access to the patio and to the remainder of the house.

The built-in range and Marlite woodgrain walls add both beauty and practicality to the room's appearance, while the fulllength sliding glass doors provide plenty of surlight and ,help turrr the patio and home interior into one continuous area.

Desigrred for easy maintenance, these plastic-finished Marlite walls can be dampwiped clean in a jiffy.

WRITE: Marlite Panelings, Dover, Ohio.

New Storqge System \.

Many manufacturers, distributors and retailers of wood products now obtain vital cost - reducing, profit - protecting objectives with the new Palmer-Shile series 240 adjustable cantilever rack system. It is a recent development designed and eng,ineered by Palmer-Shile Company, Detroit, Mich., and Norristown. Pa.

The Palmer-Shile system enables companies to benefit importantly two ways through optimum utilization of available storage space. It can help in increasing scope and size of inventory substantially, thereby broadening a company's sales possibilities and correspondingly widen its profit potentiaIs.

\ilRITE: Palmer-Shile, 1600 Fullerton, Detoit. Mich.

Electric Storf Choin Sow

The world's first electric-starting chain saw has been introduced by McCulloch Corp. The revolutionary new saw marks the first time that a small, hand-held gasoline engine can be started electrically by a totally self-contained starter, generator and battery.

The development will revolutionize the entire small engine field, including lawnmowers, edgers, tillers, snowmobiles, generatols and the like, company spokesmen sEid.

The sawi designated the MAC 8-10E, weighs less than 15 pounds and is designed for cutting firewood, trimming trees, clearing land, felling and bucking timber and pulpwood.

SPECIALIZING in-Douglos Fir Dimensions, Boqrds & Studs

Weslem Hembck Dimension, Boqrds & Studs

White Fir & Redrrood Studs

CARGO_RAIL-TRUCK & TRAITER

Pine ond Plywood Redwood Posts & Redwood Speciolties

A, W. IIETH ruilBER SAIES

A small starter-generator has been perfected which is integrated into the flywheel of the engine. When starting the engine, a nickel-cadmium battery pack supplies the necessary current and when the engine is driving the starter/generator, it then recharges the batteries.

TilRITE: McCulloch Corp., 6101 W. Century, Los Angeles, Calif.

Junior Sorrs Avqilqble

The Essick4omet Junior radial arm saw, with over 10 years of trade acceptanee, will be built and marketed by Essick Manufacturing Company. The Junior comes in three models: standard table model, high speed trailer model, and on steel legs.

The Junior is best known for its "disap- pearing arm" and the ability to cross-cut rip, bevel and miter to requirements with ease.

With the standard 14" saw blade the depth of cut is 4"; with the optional 16" blade the depth of cut is 5". The shape of the motor housing on the Junior is largely responsible for the additional depth of cross-cut.

WRITE: Essick Company, 1950 Santa Fe Avenue, Los Angeles, Calif.

'T'Sioroge Building

A unique "T" lumber storage building features white panel rib roofing and is designed to support 30 lbs. of snow load and up to 20 lbs. of wind load, according to its