
7 minute read
Twerty'FlveTears Ago
As Reported in the September L94l,Issue of the Cali{ornia Lumber Merchant, Esr, L922
Don F. White, White Brothers, San Franeisco, returned from his vacation, spent in the Santa Cruz Mountains, where he made his headquarters at "Galawater," country home of C. H. \Mhite.
Max E. Cook, director of sales promotion for The Pacific Lumber Co., San Francisco, left with Mrs. Cook and son Mickey to spend two weekst vacation in the Feather River country.
Roy Stanton, of Los Angeles, drove to British Columbia where he is v,acationing through the month of August on the Olym- pic Peninsula. Mrs. Stanton accompanied him.
W. F. Fahs, secretary-treasurer, California Pa^nel & Veneer Co., Los Angeles, is leaving for a business and pleasure trip to the pacific Northwest.
C. R. "Bob" Taenzer, American Ilardwood Co., Los Angeles, recently had an enjoyable vacation on Catalina Island.
J. Wm. (BilI) Back of Back Panel Co.. Los Angeles and Mrs. Back are vacationing this week at Balboa.
Fred Hartung, Sun Lumber Co., Beverly Hills, is back from a vacation trip to the Redwood Empire and Portland, Ore.
Roddy Mulholland, manager of California Panel & Veneer Co., Los Angeles, is back from a successful fiishing trip in the High Sierras.
Pope & Talbot Lumber Co., oldest lumber , manufacturers in the Northwest, has established a piling concentration yard near Eugene, Ore., which is operated under the direction of William Moores.
T. M. Cobb ,Co., wholesale dealers in sash, doors, mouldings and plywoods, with warehouses in Los Angeles and San Diego, recently moved to their new warehouse in San Diego, with W. R. Hewitt as manager.
Vlarren Hull, Hull Brothers Lumber Co.. Los Angeles, visited the San Francisco Fair the early part of the month.
Ray Shannon, manager of the Los Angeles office of Union Lumber Co., spent his vacation at Philo, Mendocino County.
D. Normen Cords, Wendling-Nathan Co,, San Francisco, is back from vacation spent with his family at his Russian River cotcage.
Al Nolan, western sales manager, The Pacific Lumber Co., San Francisco, returned from a business trip to Portland and Seattle.
Ross Blanchard of Blanchard Lumber Company, North Hollywood, is in the East picking up a new Chrysler automobile in Detroit and will drive back making stops in Kansas, Oklahoma and Colorado.
Harry G. Ilood of Dolbeer & Carson Lumber Co., San Francisco and Joe Stewart of the Eureka office, returned from a two weekst steel head fishing trip on the Klamath River.
Hal lfunt, Canoga Park Lumber Company, is visiting in Nebraska.
Howard Newman has been appointed as a salesman for the Rossman Mill & Lumber Co., Ltd., and will work out of the company's main office at \Milmington, Calif. Paul Stake, in charge of the purchasing department of Whiting-Mead Co., San Diego, spent part of his vacation fishing for swordfish off the coast of Lower California.
George A. Pope, Jr., president of Pope & Talbot Lumber Co., announced that the Company has been dissolved and its business and properties acquired by Pope & Talbot, Inc., its sole stockholder, will continue the business and operations under the name of Pope & Talbot, Inc., Lumber Division.
Don't plty a guessing game
in choosing the right building materials for your job. See an expert-an lnd,epend" ent, whose counsel is based on 47 yeats specialized experience in Southern California building. Our ind'epend'ence gives us freedonc of choice among alI mateials . and yoa get the best!
Especially good, prompt service on Formica , , and tbe best in solttaood and' bard.uood' Ply' tuoods, hlonkeypod Plyutood's, and Masonire Brand. Hard.board.,
Mr. Don Smith of Turlock Fruit Company chose his P.B.l. building knowing that he was receiving the best for his money.

Siding Purchose lmprovemeni
Builders now have a choice of n't'll over 500 types. sizes and grades of exterior siding Irom the forest prodrit'ts inrlirstry alone. Inventory conscious building material dealers are reporting inr.rt'rsirrg awarencss of this sometimes-comnlicatetl sign of lr()gress.
There are -sidings of special ir:t.erest for home, apartment. farm. school. contnrcrcial, industrial and other uses. This, sonre rlealers report, often has meant sessiols rvith a half dozen salesmen. each with ramples and literature, in order to roirnd out inventory or meet specific building neecls.
One of the maior nationwide forest products manufacturers. Georgiar-Pacific, has just moved to simplify the situation hy reducing this wide range of industrv products to only 2l basic groups. all available on a single order form.
M0St 0t the forest industry's more than 500 different styles, sizes, types and factory treaf ments of residential and commercial sidings have been consolidated bv Georgia-Pacific into on6 siding line. The 21 basic categories are represented in a new sample case carried by G-P salesmen to reduce selection time from hours to minutes. First dealer to try the one-stop simplified purchasing system was Lynn Cavitt (right), manager of Copeland Lumber's Mulf nomah yard In Portland.
These groups include the various overlaid. grooved and tcxtured plywoods, the new overlaid particleboards, the hardboards and the specialty lumber sidings. Some are factory primed. Some ar.c fn..toiy finished. Wood species such as redwood, fir. cypress and cedar are included. The choices still number 500-plus.
Breaking the huge assortment into less than two dozen basic groups makes easy choices possible through one salesman.
Big Humboldt Porty Scheduled
The Humboldr Hoo-Hoo club Jf63 has planned to have its eighth annual golf and stag show day on October I.
Included in the event will be golf, dinner and other interestins diversions.
Wood treated with Chromated Copper Arsenate lasts from two to ten times as long as ordinary wood. Odorless and clean, CCA salttreated lumber is perfect for mudsills, posts, joists, framing members, patios, porches and many other applications, where permanence is desired.

t - q arso De parnreo or rrnrsnecr lrr{e ordrnary Lt U n *""0. ,".rr;; o, ,,. o..ou"n protective ability, lumber pressure-treated with CCA salt is being recommended and used by an increasing number of architects, builders. SEE YOUR DEALER OR WR'TE
Captaining the evJnt is Sam Vitzel, general chairman, with reservations hanJled by Dave Davis and Jack Ivey functioning as golf chairman. Baywood Golf and Counl try Club in Eureka is the location.

"lnnovqtion in Trqditionol lndustry"
This headline set the stage for a most interesting second annual Forest Industries Marketing Conferen"", .pon*r"i by the Forest Industries Management Center of the University of Oregon School of Business Administration.
The two-day conference was held in Eugene on the university campus and was organized by Dr. Stuart U. Rich, director of the center.
Out of the meeting came these developments:
(1) Are you looking for a bright young trainee for your firm? The University of Oregon will supply you with a graduate in Forestry who has two years business training in their school of business administration and quite likely a foreign language skill too.
(2) Restrictive fire and buildine codes are the bueaboo of the lumber industry. Almost "u"ry rp"uk"r in lhe arehiteit, engineer, builder category complained that his use of wood was restricted because of constantly narrowing fields where it could be used. There was general agreement that the industry should muster all the strength it could at local levels to fight the code battle. Competing materials are working this field t ard, while the wood industries have not used their potential.

(3) A great deal of progress has been made in the development of siluichemicals, but there is still a long way ro go.
(a) The paper and pulp industry, while developing a staggering array of new products made from paper, has done so with outmoded equipment, a minimum of research and development, and practically no advertising. Even the industry speakers sgemed amazed at what had been accomplished with so little activity in these fields. There seemed to be some optimism that this branch of the {orest industries might soon make some money. Surprisingly, the food industry is by far the industry's largest customer.
(5) Long range planning is easily possible for mills dependent on government timber in Oregon because, at present production levels, there is 60-70 years of virgin timber left on these lands.
(6) Private timber owners ur" in transition from virgin to second growth. Tomorrow's trees are as important as today's. Within 20 years or so private owners will be growing a relatively uniform product and will plan their manufacture and marketing of forest products on this tree.
(7) There is a revolution in marketing taking place. Retailers are specializing to a much greater degree with many becoming wholesalers. Manufacturers are also making wholesale sales to a larger degree. The traditional wholesaler is barely holding his own. There are 4800 firms now engaged in the manufacture and distribution of component parts!
This con{erence is making an increasingly valuable contribution to the forest products industry. Why not plan your vacation to coincide with it next year?
For information write Dr. Stuart U. Rich, School of Business Administration, University of Oregon, Eugene, Oregon. A transcription of the pr.oceedings at $4 is available.
Forest Reseorch Index
An index of over 2,000 papers and technical articles on all phases of wood research, development, protluction, utilization and distribution, published since 1947 by the Forest Products Research Society is now available.
The 104-page Index includes a cumulative listing of papers and authors fior 1947-55 and the Annual Index of papers and authors for each year, 1956-64. Reprints of the articles are available at reproduction costs from the FPRS Library in Madison.
The Index is available to non-members at $3 the copy from the Forest Products Research Society, 417 North Walnut Street, Madison, Wisconsin 53705.
combined into I doo..
a Saves on hardware, hanging and painting.
a Saves on expensive replacements.
a Saves space. . The Hollywood Jn Twins may be hung to swing in or out. Leaves available floor space which is
_ usually lost in litchen or entry way.
(.jf Ponel or Flush
a Hollywood Jr. Twins give you your choice of a oanel or tlush d@r to ha.monize with any style architecture or interior design.
a Flush doors available in Philippine Luaun, Oriental Ash (Sen) or Birch.
a Panel d66 available in pine only.
