Itra news andvrews

by BOB McBRIEN executive vice president of the Lumber Merchonts Associotion of Northern Colifornio

fN A FEW SHORT weeks the American public will once again r be overwhelmed with one of the nation's greatest advertising and promotion pro€jrams. The stops will be pulled and every pos' sible attraction will be cited as a reason for ,buying the newest and best automobile yet to be made.

Each vear at this time the automotive industry unleashes its superb creative talents to win more consumer dollars-and this at the expense of any and all industries. They are not particular who they "beat out" for the sale, as long as they make the sale. And they are willing to give enough credit to make it appear easy for the public to pay the bill while enjoying the comfort. convenience and prestige of a 1966 car.

Serving The Southwestern Retail Dealer With Choice

Old Growth Redwood

"Complete Inventory-Lll Sizes & Grodes, Green or Dry-fer every pulpose" home of

IHE VATUE and need for advertising and promotion is the subject of this month's column by LMA's Bob McBrien.

It occurs to me that our industry has a long way to go in selling the benefits of a product which really ofiers much more com{ort, convenience and prestige-that is an up-to-date home. It needn't be a new home, but it can be a new home at the same addrcss, thanks to the products and services ofier,ed by many retail lumber dealers.

I'm amazed at times in looking at the advertising and promotion done by local lumber dealers-some of it is excellent, and some of it leaves much to be desired in terms of public interest. But in all instances, it's a sure-gone conclusion that more advertising and promotion must be undertaken if we are to win some of the "sales" from the automotive industry- from the European vacation. from the boatine industrv and others,

As outlined in this issue of Calilornin Lumber Merchant, one o{ the topics to be thoroughly discussed at our upcoming Top Management Conference is advertising and promotion. The data to be presented is based on known. successful pro€lrams which have increased dealer sales and profits.

I would like to take this opportunity to invite all dealers, LMA members and non-members alike. to join in this important conIerence. I promise you that the time spent will be weli worth your effort and the results will be clearly apparent. Just give me a call at the LMA oflice and we'll make vour reservation.

LMA's special marketing and distribution study is rolling along at a {ast pace with completed returns from nearly 100 retail dealers now being tabulatcd. These ertensive questionnaires will provide LMA and the industry with data never before assembled. And. it is hoped. this data will help to push our industry ahead verv rapidlv.

I{ limitation }re flattery, flattcry it be. Other lumber dealer groups are expressing considt'rablc interest in our study and are preparing similar ones for their members.

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"SERVICE is our poromount stock-in-trode"

McCormick & Boxter Now Using Cellon Wood Treoting Process

Complete new facilities for the pressuretreatment of wood by the revolutionary Cellon process have been placed in operation at the Stockton, Calif. plant o{ McCormick & Baxter Creosoting Co.

The Cellon treatment of wood to preserve it against attack by fungus, decay and termites is the first completely new process to reach the wood preserving industry in many years. Under other processes, preservative chemicals are oils, while ,the new process uses liquefied petroleum gas as the carrier for dissolved pentachlorophenol crystals. When the carrier has accomplished its purpose it is removed by changing it to gaseous form and pumping it out of the cylinder, but the preservative re-forms into crystals which remain deeply inbedded in the wood.

Beside giving deeper penetration, the Cellon process leaves the wood entirely clean and paintable.

McCormick & Baxter's Stockton plant initially is treating a large quantity of utility poles by this process, but later will produce Cellon-treated lumber, plywood and other forest products,

Cellon-treated wood was introduced in the Western states in 1962 by Koppers.

PERSONAtS

(Continued lrom Page 39)

Bob Fazel, former salesmanager of Eagle Lake Lumber Co., is now salesmanager of McGrew Bros. Sawmill, Inc., at Ashland, Oregon.

Allan R. "Bob" Olson has been promoted to the newly-created position of district sales manager for southern California, Arizona and southern Nevada for the Kaiser Gypsum Co.

S. G. "Sandy" McDonald has been named general manager of Sun Lumber Co.'s San Pedro operation, according to Ilomer Burnaby, president. Sandy is the ex-president of Owens Parks Lumber Co. in Los Angeles.

Burlingame wholesaler Bill Bonnell vacationed with the family down New Mexico way last month.

Carl Gavotto, San Diego lumberman, escorted his son, Father Robert Gavotto, who just returned after seven years at the Vatican, on a tour of several Missions along the coast. Bob received his training in Rome following graduation from a university in this country.

Dave Ellison, partner in Monument Lumber Co., Pleasant Hill, vacationed in Idaho with his bride last month.

Mal Hill, northern Califorrria manager for Watson Plywoods, Inc., announced the addition of Bob Blacksher to his office last month. Blacksher has had many years experience with imported and domestic hardwood plywood having started his career with the old Gordon-MacBeath Hardwood Co. and later with its successor, L. J. Carr Co. More recently, Blacksher had been with North Pacific Co. Watson Plywoods now carries complete inventories of domestic and imported hardwood plywood in Oakland, according to manager Hill.

William Fox, of O. M. Hill Lumber Co., vacationed at Flathead Lake. Montana and Yellowstone Park. "Kirk" Kirkpatrick, buyer for O. M. Hill, at Auburn, spent two weeks in Montebello.

Don't Miss Hoo-Hoo's Big Convention this September

A T THE Scptt.mbt'r 19-22 Hoo-Hoo conI r rerrlion. an Indian chicf wilI talk about forests o,,d Ro...,' (ioltlrvater \f ill talk about Indians.

Principal spcakt'r at the \I'ednesday banquet is former senat{rl I}arry }1. Goldwater. Arizona's most famorrs outdoorsman. Goldwater is a wid.'ly-acknowledged authority on Indian lore; his talks on the subject are always in great demand.

Lester Oliver, r:hiel oi the White Mountain Apache tribe. rvill addre-ss the Monday, Septemher 20 luncheon. Under his leadership, the tribe has earned high national praise for the success of its recreational enterprises in the heavill -wooded {orests of Arizona, and for the construction of a new sawmill emploving I00 Apaches.

Caiifornia Iumber Merchant

Septembcr 2l luncheon speaker is Edward P. Cliff, Chicf o{ the U. S. Forest Scrvict'. Cliff l,cgan his r.ar:,er as an assistarlt ranser on the Wt'natchee National Forest in Washinqton statt'. l{e held manrsuperr,i-*ory posts rvith rt'gional fort'sts beIorc being r;alled to Washington. D. C." in 1952. lte-forestation and conservation news n'ill highlight his talk.

John B. "Jocko" (,onlan is the Wednesday luncheon guest. For 2'4 years the National League's mo,.t colorlul umpirc. "Jocko" has missed the angry swing of nlany a wooden baseball bat. He'll provide amusins anecdotes about baseball.