New Retail Operation Finds

Fertile Market In Agrirultural Area

fDEAL LUNIBER, at 2858 l'ourth St. in r Lilermore. a nevr' retail building material firm headcd by Henry Neely, has every appearance of living up to its name. Located in the Livermore Valley, long noted for its fertility in grapes and agriculture and more recently for a construction 'boom of huge proportions, the yard will sell both the retail trade and the local custom builders.

Neely's youthful appearance, however, belies his experience in the retail and wholesale buildine material business. The new president ond general manager of Ideal Lumber started his career fresh out o{ high school in 1953 with Walter Motta, owner of Livermore Builders Supply. A{ter five years at that point, Hank picked up {our years of valuable wholesale experience with Welsh & Bressee in Oakland, and then re-

AIIRACTIVE ilEW cement block and glass store of ldeal L,umber, Inc. (top left), which opened its doors at 2858 Fourth St. in Livermore in April. Showroom connects to warehouse (top right) in popular combination used by dealers throughout the West. Yard is well graded for mechanical handling and will accommodate drive-in service. Store offers complete turned to the retail end of the business as manager of J. P. IJolan Lumber Co. in Fremont. He was manager o{ that yard for two years prior to opening Ideal Lumber in April of this year.

Vice-president of the ner,,' firm, another do-it-yourself shopping as well as the usual contractor items. Prexy Neely (at lower lefil with his wall paneling display and on opposite side of store in his big paint and paint accessory department. Despite his youthful appearance, Neely has spent more than 12 years in the retail and wholesale building material business,

South East Bay "pro," is Warren Osborne, owner of Osborne Lumber Company in nearby Fremont. Osborne will continue to be active in his own business as will ldeal's secretary-treasurel') John J. Peters, a popular Livermore builder.