New promotional aids help build sales to your most profitable markets.

carpenter aprons to handy yardsticks. Each item has space for a 4-line dealer imprint, boldly displayed for continuous advertising.

You'll be able to use these low-cost items in a variety of ways: customer giveaways, sales specials, sales premiums, or for resale at a profit.

You receive these items in colorful. self-contained counter display cartons designed to create customer interest and attention.

Ifere's a partial line-up of what's available:

Carpenter's Aprons. Made from topgrade heavy duty duck, these aprons are durable and useful to builders, doit-yourself customers, and the construction trade. Available in white.

Advertising Guide Tells How To Set Up the Most Profitable Ad Programs

Ifere's a step-by-step advertising guide titled "How to Plan Advertising for Profit" that was developed especially for retail lumber dealers who stock Weyerhaeuser products.

More than 3,50O dealers are already using it. And many of them tell us it's the best five-dollar investment they've ever made.

That's because it's designed to get the maximum efficiency for your advertising dollar.

It's a big, easy-to-read, 60-page catalog covering everything you need to know about retail advertising and sales promotion.

It shows you how to develop hardhitting retail ads that are proven volume-builders. And there are special "how to" sections on market analysis, planning, choosing the right media, evaluating results, and how to set up solid in-store advertising tie-ins.

This handy guide also explains how you can improve public relations, sales promotion and publicity. It tells how to use manufacturers' helps, printed literature, and direct mail. There's even a section showing how to arrange and handle special in-store promotions.

"How to Plan Advertising for Profit" comes attractively bound in a durable three-ring binder and sells for just $5.00. It's available through your Weyerhaeuser Sales Representative.

Low-cost advertising specialty items boost Contractor and Cash 'n Garry business

Many dealers who stock Weyerhaeuser products are using premiums and specialties to attract customers, increase sales, and keep their name before the buying public.

These dealers ofier their customers a full selection of specialty items from rust, brown and gold, Choose from many popular patterns and styles.

Ladies' Specialty ftems. You'll make a hit with the ladies by ofiering our new Pocket Maid aprons. Exclusive model with big pockets for all sorts of household uses. Made from denim in brightly striped patterns. Also available: magnetic Hot Dish Holders in a choice of floral patterned colors. Your ad message on the back.

Handy Hammer Holsters. Ifere's an item that's really useful for customers. It puts an end to lost hammers, droPouts, and torn pockets. Made of heaw wire with scratch resistant rubber plastic coating. Ideal for giveaways or profitable resale.

Yardstichs. The ideal giveaway item. Carries your firm name into homes and workshops. Available in color, natural or fluorescent finishes.

Many other specialties. We also ofrer a full line of carpenter pencils, danger signals, twill cloth caps and numerous other items. Ask your Weyerhaeuser sales representative to show you the new catalog of specialty items.

1966 Weyerhaeuser Calendar and Date Books Build Good Will

There are all kinds of calendars around these days.

But none of them carry more prestige with your customers than the Weyerhaeuser Wildlife Calendars. Your imprint on the calendars keeps your name before customers as a constant and favorable reminder of your firm.

Each year Weyerhaeuser selects the most dramatic and beautiful wildlife .scenes available from the series to illustrate these handsome calendars. The 1966 version will be better than ever.

Each month's full color illustration is a handsomely reproduced painting by Stan Galli or Jack Dumastwo of the best known illustrators in the country.

These calendars are available to Weyerhaeuser customers in minimum quantities of 100 at a modest cost of 35 cents each, plus shipping.

The Weyerhaeuser Date Book, issued for the first time in 1965, has proved almost as popular. A desk-sized calendar with ample space for written notes and reminders for every day of the year. Your imprinted 1966 Date Book will be an ideal companion piece to the Wildlife Calendar.

It is illustrated with ideas for the handyman, remodeling projects and tips for using Weyerhaeuser wood products. Price, 40 cents in minimum quantities of 100, plus shipping. See your Weyerhaerurer representative.