INTAND TUMBIR COMPANY

Main Off.ce: COLTON - TRinity 7-2001

LOS ANGELES Branch officef95 S. Beverly Dr. (Suite 416), Beverly Hills BRadshaw 2-737L

SAN DIEGO Branch office-GRidlev 4-f583

DeoDle who bring you this new business are oLD friends that you've lnown .for years. Frorir tne old loc,l lowa-named market chain, as well as lhe area's leading retall lumber company, have come the combined ideas .?.nq the. people. with tne. 'x!9!:l0l-..19 make Build 'n -Save's entire operation possible. We're glad to be back to serve you!"

The next division of the Ad said:

"NOW you can buy lumber, building materials,. and complete home improvements 'suoermarket s:tyle' and male fabulous savings. You've never seen a lumDer yaro .or tririiiiie ltore'quite jife ttris one. Now to-r the first time in Southern California' ioi- iln stiop iri one oig fabulous home-improvement center lor all .your buildinS' iemodeling, ind do-it-yourself needs. You can make one stop- for evcrything ln .nome imorovemeit. and serue yourself 'supermarket style' to save time and money. Bull0- 'n Saire's bls iolume will bring you big savings on lumber, plywood or fencin-g' palnl' oaint bruihes or floor tile. Lowest prlces on hardware, lights, plumDing' tools' xnoDs and gadgets. You always save at Build 'n sav6."

The division just beneath this division pointed out to the readers:

"Save Whether You Build or we Build and Take 5 Years to Pay. Now there's.an sy. sure wav to set vour home improvement proiects done properly wlthout trouDle iiorru. Wheiher vou buitd or we contract and build. Build 'n Save will advise' plan easY. sure or Worry. Whe'ther ybu build build, advise, and deiicn so that vour remodeling or addition will be accompllshld .in first'cla.ss 0r wnelngr you Dullo 0r wg conlIacl ano Dullo, Dullo n )aYe dqvrsi ino ce6lgn thai your accompllshr.d fir: fashion al the lowest possible price. Whether it's a bedroom' new l(Itcnen' a a roof or the whole house, Build'n Save's skilled craftsmen and bullding I patio, experts or save's sl(illed cri can handle the iob complete, or can advise you on how yourself. Build 'n Save not only will help you with plans bedfoom, litchen, a patlo' trouse. Btiild'n and building noieG. vou how to do lt, in all or in part' you-with plans and designs, building-permits ials best sulted to your needs, but will als0 arrange lor your with Build'n Save's'easv-pav plan,'you can build now and ian iob how or yourself. designs' and selection of materials your home-improvement loan. With Save's' stretch your payments over 5 years. In tact, arrange for the lban, and even pa! you lor tie tne lmagine, making money while improving your own iears. tact. Buili -'n'saie will contract your iob, ilat for the part 0t the worl you can do y0u130lf. orovinq Your own home!"

The next division continued:

'easy-pay plan,' you can Brild 'n SaYe col

"Bic volume Surprise Speciats Make lt Worth A weekly Trip! lt takes a lo! 9! volumE to be able io sell lumber and building materials at such big savings to Build 'n Save customers. The only way we can maintain the tratfic necessary for thls volume is to bring the most outstanding special purchases to the public...our buyers will be constantly in search the world ovCr for these surprise buys that will make it well worth a weekly trip to Build 'n Seve."

The flnal division in this listing of five of the company's statements of policy was:

"Join Build 'n Save's Cata:ogue Club the New Way to Buy For Less: He-re's the bic bonus for beinr a Build 'n Save customer. To show our appreciati0n tor your bu-siness, we've addid this Courtesy department, which will enable you to buy most anything on a genuine 'cost-plus-handling-charge' basis, using the efficiency anq buying power of the Barrymore House plan. You can save 25% to 50% on thousands 0t items in famous quality brands: furniture, draperies, carpetsr appliances, jewelry, etc. Bring in your Free Membership Card today,"

On the left of this box in the page Ad was the Catalogue Club coupon neatly drawn to clip.

The third and final division of one side of the two-page Opening advertisement listed the store's Services, each with its own clever cartoon illustration:

"Free consultation, planning and estimates Drafting, designing and. interlor decorating by professional experts Complete Services for repairs, remodeling and addltions Complete Kitchen remodeling and planning Patio roof, cabana and lenqe installations wall Paneling, acoustical and floor-tile installations EMERGENCY electrical and plumbing repairs Concrete slab installation and Masonry work Installation of glass sliding door and louvered windows Complete painting contracting featuring (blank) Paints Electrical, Plumbing and other Contfacting Services."

"The Southland's FIRST Really Complete Home-Improvement Savings Center" was the over-all heading on that one-page of the two-page Ad.

Are there any of our readers who can doubt the truth of the statement ?

The second page of the double-truck was all price specials. We won't list them. You probably wouldn't believe them. And they might make you wish you could also put together such a retail operation. But we don't know where you'd start to beat the brush for a Management team like Bob Marks has working with him to put the deal over.

But before we do leave this intriguing, Grand Opening newspaper advertisement, we would like to point out that (except for the "Sorry, No Mail Orders; No Sales to Dealers" line) you could buy a Palm Tree for $14.95, a full-size Hot Dog for 5c at the "live demonstration" (Hot Dogs aren't our most important product but they're our most delicious, declared the Ad), or a 10-year guaranteed plastic garden hose for $1,79.

It hardly seems worth mentioning after all this, but Build 'n Save did give the traditional Free Gift to Everyone at the Grand Opening. It was a Neanthe Bella Palm Tree and was ofiered simply for registering for the free membership in the Catalogue Club previously mentioned.

The subsequent smart newspaper advertising included a following May ad, featuring a "Special Purchase Paint Sale," and listing a special Monday open day account of the Memorial Day holiday ("Use this 3-Day Holiday Weekend for Home Improvement"). The Ad listed literally dozens upon dozens of "Specials" and concluded with another coupon: ".i'ree, Bring this Coupon to Build 'n Save this weekend and get a free chance to win a new Johns-Manville floor or ceiling, including installation, for one room of your home. No Purchase Necessary."

The Ad featured Power Tools in the current Catalogue Club series. It also repeated "Last Week's Sell-Out:" Truckloads of Concrete Bricks.

This was the "Second Week of the Grand Opening Sale."

The June newspaper advertisement at hand features the store's first "Pool and Patio Sale!" The bargains were, as usual, almost unbelievable. It announces a "F'actory Demonstration on Saturday, June 25, of Plastic Wall Tile."

The institutional message in the store's June ad was: "No Credit Cards or Membership Cards Ne,:essary Just takes green money or a home-improvement loan to make savings at Euild'n Save."

The latest newspaper Ad we saw, about the time we visited the yard, in fact, was the weekly one for July . featuring the "88c Sale-There are Items for the Home. the Yard, the Car. and for You personally. It's well worth a trip to Build 'n Save this weekend," read the regular Friday advertising of the lumberyard-store.

Among the bargains at 88c was the Hawaiian Tiki Torches With Poles . . , "While They Last," as mentioned earlier in this article. Most of the brand names also had a "special" or two for the 88c Sale.

We missed the August advertising, and the September stufr oughta be just as crowd-inviting for this amazing Southland operation. fn fact, we became so enamored with the flrm's Advertising while preparing this story for you that we really should subscribe to the Long Beach newspapers to try and keep up with them and their ideas.

One thing is sure: you won't meet a finer bunch of retail lumber and building materials men than the crew on daily deck (excepting Mondays) at Build 'n Save in Lakewood, California. The Southland industry has long respected Robert E. Marks as tops in his field, and Bob has engaged that same calibre of manpower to work with him here.

And as for their super-merchandising ideas this Anno Domini of 1960, well-we trust their newspaper advertising has shown you how they spell guccessful gelling.

-National Foresf Producis Week . October l6-22-

Wholesqle Lumbermen Meet Sept. 2O

The next meeting of the Wholesale Lumbermen,s Association of Southern California (WLASC) will be Tuesday, September 20, in the Garden Room of the Los Aneeles Athletic Club at 7:00 p.m.

-National Foresf Producfs Week October l6-22-

Dubs Elect Reinhart's G6orge Monnier President fo Succeed Poul Gobouly

_ Gesrge Monnier of Reinhart Lumber & Planing Mill, San Francisco, was elected president of Dubs, Ltd., at the club's annual Election Tournament staged at the San Jose Country Club, July 15. Monnier received the president's gavel from outgoing prexy Paul Gaboury, who directed the club through an exceptionally fine 1959-60 season.

Hosts for the day were Leo Cheim, Sr., Louis Larson, Del Travis and Doc White, and the annual Calcutta Pool Tournament was, ^as usual, under the expert direction of Pro Eddy Duino, whose final tabulations read as follows:

First prize, a tie between teams of Ev Lewis, Roger Schuyler, George Monnier, and the team of Art Bond, Bill Johnson and Wendell Scott.

Second prize: Al Soulages, Hollis Jones, Doc White.

Third pize: Lloyd Swiger, Jim Moore and Walter Hjort.

Fourth prize: Bill MacBeath, Bob Kilgore and Jim McKillop. Fifth prize: another tie, between teams of Chet Dennis, Gran Geisert, Bill Bonnell, and the team of Del Travis, Bill Gilmore and Wendell Paquette.

In the First flight of the regular prizewinner's division it was George Monnier, Chet Dennis, Ralph Lamon and Doc White in that order. Second-flight winners included Roger Schuyler, Hollis Jones and Lloyd Swiger, and in the