srRAl GHT.. o StRO JIG ...

SOtD EXCTUSIVETY THROUGH TUMBER DEAtERS

Quotations: Phone, torite, or uire- y&rd." Thoy can park ln wtde, a,mplo spacos out front, for tholr bulldlng-materials shopplng or put tho buggy lnslde the lumberyard part out ba,ck whlle they sit in the ca,r and get "curbservlced" or browse about among a, handsomo lnventory of lumber and heevy materlals. This is genutnely unlque even fur unlque Southern Callfornla.

Lam-Loc Timbers are straight, glued, laminated members made to order in any size and length.They never warp, twist orcrack... stay f ermanently beautiful. For heaay loads. long spans. .functional beauty specify Lam-Inc Timbers.

Build 'n Save was actually in operation soon after mid-May while they tested all the facilities before the ofrcial opening May 20. One of the smartest management teams ever assembled soon had it going like fine clockwork and it's actually been nothing but $uccess since the first day's tally.

Completely locally owned, the firm was capitalized through local stockholders. The officers are Harold W. Hodges, one of the former owners of Iowa Pork Shops, as president; Robert E. Marks, former general malager many years for the late, gteat Geo. E. Wiley Lumber Co. in Long Beach, as general manager and executive vice-president; Howard Whlttaker, secretary; Rlchard II. Ilawkes, vice-president, and itress Grundy, treasurer.

"Andy" Schnelder is operations manager. Gus Bigoli is office manag:er. Dlck Delnlnger is purchasing agent, and l(eith Poor is sales manager. And make no mistake, this is one of the smoothestfunctioning teams since the greatest Notre Dame backfield.

Set for a sure-'nuf, supermarket-type operation-for lumber, building materials and home-improvement, repair, remodeling and cornplete building-the new business is almost beyond the imagination of the retail lumberyards of just a few years ago. Naturally, it has to make carload purchases of its lumber for volume sales which will permit continual carload purchases to obtain-and pass on-its low retail prices.

Most of the huge altsplay anea offers self-servlco shopplng and tho "loss" ls astonishlngly low with hunilreds of persons on the seles floor most of the time.

Building counseling is ofrered, with special "package" sales for remodeling, room additions and other major projects.

"The Build'n Save policy will be to help the home-maker repair, remodel and improve his present home, or we can build their dream home for them," said Bob Marks. "We will merchandise lumber, pl5rwood, fences, paint, floor tile, hardware, tools and gadgets and we will advise on desigls, make arrangements for loans, We are set up to sell the materials or the complete package, for one room or an entire house."

(p€rhops) arr&ngement by whlch lt owns a sharo of tho buslness. The actual makeup of the operation bolls down to: one-half lrrm[s; Items; one-half materla.ls and merchandlse.

All lumber items displayed under the store'g big roof are on pallets or skids and, if their space is needed for some special merchandising stunt, they can be moved out back to the yard overnight; moved back inside when the ..Sale'r is over.

If you want a "for-instance,', Build 'n Save advertised a reduced- price "come-on" of the newly popular Hawaiian Tiki Torches, stocked hundreds for the sale, All but 27 of the stock were gone in less than two hours' time on the floor.

It's an unorthodox building-materials operation, as we,ve known them. But it sure works. Example:

This lumber trade journal dialed one morning to make an ap- pointment with Bob Marks to tour the store and yard. One of the loveliest, feminine voices ever imaginable said, ,.This is a recording from the Build 'n Save Home-Improvement Center. We are open from Noon to 9:00, Tuesday through trriday; g:00 to 6:00, Saturday and Sunday, and closed on Mondays. May we please serve you later?"

We got their messag'e!

Build 'n Save opened in a flurry of some of the best and bright- est newspaper advertising we have yet seen. A two-page spread announced the Grand Opening in colors of blue, white and black in both The Long Beach Press-Telegram and The Long Beach fndependent; on alternate days, of course, and both morning and evening, to attract aJl types of readers,

The yard's subsequent newspaper advertising'that we have seen -merely modest, one-full-page stufi-has been in attractive colors of red, green, orange and yellow. Build 'n Save would have to be unique just for the smart merchandising of its reg.ular newspaper advertising if nothing else.

The photos and their captions on these three pages pretty well tell the whole story of this unprecedented type of retail building- materials operation themselves. So we,re going to let you get the "story" from the snapshots, and conclude this reading matter with just several quotes from the Build 'n Save merchandising: team itself, as g:leaned right from the pages of their newspaper advertis-

(Continued on Page 24)

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Gentlemen:

Several months ag:o a number of the forest prbduct associations got together and made plans for a "National Forest Products Tlleek," October 16-22. The program for this Week has been progressing steadily since and in Southera California an intensive program has been developed.

During ttre Week, a number of displays of forest products will be on exhibition at International Airport, City Hall, State Building, banks, etc. Newspaper articles and magazine articles about lumber arrd the importance of it and other forest products will be prepared and sent to all of the publications in this area. Bumper strips for retail, wholesale and service organiza- tion automobiles urill be made available: the strips can do double duty as window stickers for stores and other establishments.

"National Forest Products Week" advertising mats and rubber stamps have been prepared and many individuals and associations will be imprinting their stationery, envelopes, statements, etc. to mark this occasion.

One of the trrst questions asked when people hear of the "National Forest Products'Week" campaign is WHY? T'he answer is relatively simple.

In the past several years, substitute product companies such as steel, alumi'num, plastic, etc., have each and severally spent millions of dollars attempting to focus attention on ttieir substitutes. The forest products industry, as such, has done little to counteract these efrorts in order to arrest the loss of their markets to these aggressive competitors.

It is the thinking of all who have associated with "National F orest Products 'Week" that if national a,nd community attention ca^n be focused on wood and other forest products that, to some measure, by concentrating the attention in a single week, we may slow the trend away from forest products and perhaps gain new appreciation for the beauty, serviceability and dependability of wood and the importa.nce of its many by-products.

To do all the foregoing, of course, requires the hard work and cooperation, including financial, of everyone in the forest products industry. We hope that when the opportunity comes that you and your organization will do everything possible to make "National F orest Products Week" a big success. (See Story on Page 28.)

Cordially, 'Wayne

F. Mullin, General Chairman.

L. A. FOREST PRODUCTS WEDI( COMMIITEE OIT"ERS PROMOTION I(ITS

Jim Newquist, chairman of the Public Relations committee for the Los Angeles National Forest Products group, announces that several promotion pieces have been developed locally for use by Los Angeles area lumbermen and allied groups.

Included in the items are (1) a special 4y2 by 20-inch bumper sticker (with the fts contents include news releasos for the preos; editorlals for your looa,I paper; scrlpts for radlo a^nd TV lntervlows; a speech rleslp.ed to uso for service olubs; a speclal, lllustrated TV featuro that can be used by your local TV statlon; and even a procla,matlon which car bo lssued from your mayor's office. There are complete lnstructlons on the use of ea,ch port of the klt. peel-back gum similar to California license tabs), (2) a rubber stamp for overprinting envelopes, bills, invoices and any other printed material, and (3) a two column by writing or calling the Armstrong, F enton & Vinson advertising agency, L22 West Fifth Street, Long Beach. Their phone is stamps cost $1.50 each.

Aro you planntng to get ln anil pltch to m"ako Natlonal Forest Products Week & aucoess in your area? Woulil you llke some expert help? If so, just holler Uncl*in the dlrectlon of the TVest Coast Lumbemen's Assoclation.

The Assocletlon ha,s prepared a doIt-yoursolf promotion kit, guaranteeil to make Natlonal Forest Products Wook an event your town won't soon forget.

Requeets for the klt are comlng ln at the ra,to of 2O to 25 a dlay, reports Arthur W. Prtaulx ol IVCT,A, .who ie tho braln behlnal the ldt. Prla,ulx urgee all reta.llersr and other Hoo-Hoo membere to wr:lte lmmediately for thelr klts. 'Tlming ls lmportanrt," he sald, "and spoa.klng dates wlll havo to be mado rlght now wlth your local servlce clubs and wlth radlo a,nd televlslon gtatlons."

For your free coploe, write to Arthur W. Prlaulx, Publlc Relatlons I)lrector, West Coast Lumbemen's Associatlon, 1410 S.W. Morrfuon St., Portl,and 5, Oregon.

There a,re onough klts for everyone, and you may have o{, m&ny a,s you want.

-Nalional Foresl Producfs Week October 15-22Sacramento Hoo-Hoo Club 109 will present a "souped-up" version of last year's highly successful F'orest Products Day on September I at the California State E air in Sacramento. Scheduled for a repeat performance in one of the neatest attentiongetting attractions ever to hit the State Fair (and relatively inexpensive considering the vast audience reached) will be the spectacular -tree-topping exhibition by \ilorld's Champ Danny Sailor, of North Surry, B. C.

According to State E'air officials, Danny's act (which includes a right passable "Charleston" number and a headstand finale way up there in the "wild blue" after he's finished his cut) is one of the hottest things ever to hit the F'air . and this is no "small-time" tr'air. as the some million persons who attend each year will readily attest.

Ilrcreased interest on the part of Califonria's press, radio and TV (a^fter Danny's stunning performance last year) promises to guarantee the tr'orest Products "message" to well over a million Californians . . all through the efforts and hard work of just one local Hoo-Hoo club, Sacramento Hoo-Hoo Club 109, the club that also made National Forest Products Week a reality,

In addition to the Darury Sailor finale, scheduled for E'riday evening, September 9, the show will also include a "Bucking" contest, axe throwing, the crowning of the "Queen of t}e tr'orest" a^nd many other interesting features. All events will take place in the main grandstand area directly in from the main gate, and the starting time wiu be 7 p.m. A special section has been reserved for all Forest Products peo-

Lrk-rnc}r newspaper mat for use in local advertising.

According to Newquist, any person or firm in the general forest products business may obtain the promotion pieces.

The bumper stickers and newspaper mats are available at no cost through the Committee's office at 3315 West Fifth Street, Los Angeles 5.

The rubber stamps can be ordered by