Mount Whitney Lumher Cn., Ine.

PINE - SUGAR PINE. WHITE FIR . INCENSE

Reflector Signs Promote Lumber Industry in Northern Cqlifornio

The Lumber Merchants Association of Northern California has distributed to its membership bumper reflector signs promoting the theme, "See Your Lumber & Building Material Dealer FIRST."

Jack F. Pomeroy, association executive vice-president, hopes that soon every truck and vehicle belonging to lumber dealers and their employes will bear this reminder to the public so that when they think of repairing, remodeling and building, they will remember to see their lumber dealer first.

This association public relations activity follows closely on the highly successful program which saw over 200,000 copies of the booklet, "So You're Going to Build," distributed to customers and potential customers by Northern California's lumber merchants.

The bumper signs are 20 inches long by five inches wide and in brilliant red letters say: "RepairingRemodelingBuilding? See Your Lumber and Building Material Dealer FIRST!"

LIi,IANC Signs Two More Members

Jack Pomeroy of the Lumber Merchants Assn. of Northern California announces the addition of two more firms to the ever-increasing LMANC rolls. The new members are Gibson Lumber Company, Merced-Jack Gibson, manager, and the Wisnom Lumber Company, San Mateo-Al Miller, manager.