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when you Deol with GT(IUGH I:TN'",

New Dodge High

Contract awards for future construction in the 37 states east of the Rockies as measured by the Dodge Reports set a new high record for any July. The total .ras $2,271,537,000, up 24qo from July 1954.

Hordwood Flooring Demond R.eoched All-time High in | 954

Hardlvood flooring demand, as reflected in shiprnents frorn the nation's major producing areas, reached an all-tirne high in 1954. Executive Vice-President Henry H. Willins of the National Oak Flooring Manufacturers' Association reported that output of more than 1 billion 90 million board feet in the Southern and Appalachian regions was l3/o greater than in 1953 and 64 million board feet above the'previous peak attained in the record home building year of 1950.

O NO DETAY

' When you do business wilh us. you will securc Quick, Acculole lC[ ottenrion when your lruckr orrive for pickup!

O NO SHOPPING

We corry c Complete Inventory of All Pociffc Coost Species of lumber Products!

O NO GUESSWORK obout QuolitY - You deol wifh Experienced Perronnel who KNOW lhe lumber business ond ore troined lo give prompf, eftcient, qnd Gourteous Service!

THIS is rhe Clough lumber "friple Throot" Seryic Policyond we cre equipped to give our cuslomercqnd their needs - the fype of oftention thol builds repeot businesr, We hcve the Copocity to 3erye youqnd serve you Well. Our Mills qre shipping Cluolity |tlotariol, so regordless of the Quontity you need, iust Cqll lhe Wholesqle Dirlributor who hqs rhe lnventory ond Experienced People to serve YOU ond Serve You WEl[!

7221 E. Firesfone Blvd., Downey, Colifornia

TOpoz l-1281

LOgon 8-6659

The first seven months set a new high for that period, $14,254,308,000, up ffis lrom 1954. It fell only a shade short of matching the first nine months of last year when the total was $14,477)81,000. Nonresidential led the way in percentage gains over last year. For July the residential total r,vas $959,02O,000, up 2fl6 from July 1954.

USP Soles Highesr

United States Plywood Corporation sales for the three months ended July 31 amounted to $48,900,000, the highest for anv quarter in the corporation's history, S. W. Antoville, president, announced in New York.

In Koreq Job

Carl G. Lans, El Cerrito, California. architect and builder, has been appointed technical director of the building industry's "Homes For Korea." He plans to fly to Seoul arcrund September 7 to start construction work.

"Inspection Manual for Structural Glued Laminated Lumber," is available from the.{merican Institute of Timber Construction, 1757 K Street, N.W., Washington 6 D.C., at $2 per copv.

Enjoy your smoke, but put it out in a snuffer ashtray. Keep the Redu,ood Region Green.

'fhe two regions account for more than 90c/a of the nation's hardwood flooring supply. Approximately 95/o of their volurne is oak, the bulk of which is used in new home construction.

"'fhe record output," Willins saicl, "indicates a significant trend in nelv drvelling construction. E,vidently the average home is utilizing more oak flooring and a greater percentage of houses are being equipped with oak floors.

"Housing starts in 1950 numbered 1,396,000, or l5o/o more than the 1,215,500 in 1954. Yet hardwood flooring shipments last year were 6/o greater. The 1954 output was equivalent to 896.9 board feet per new dwelling unit, a rise of nearly 22c/o over the 735-foot figure in 1950."

Oak floors have been growing steaclily in popularity for many years, particularly since the end of World War II. Willins added. "Last year's shipments," he said, "represent a rather accurate barometer of this mounting preference among home builders and buyers for floors of oak.

"fn exceeding the 1953 volume by l2B tr-rillion feet the 1954 record showed a 3%t gain on a dwelling unit basis. Output of approximately 962 million feet in 1953 was equiv;rlent to