DANT & RUSSELL SALES EO.

lutnBER

. DOUGTAS FIR

. PONDEROSA PINE

WESTERN RED CEDAR

. CEDAR SHINGTES

O REDWOOD

.

DOUGLAS FIR PTYWOOD

. coos BAY

FIR-TEX DIVISION

FIR-TEX TILE.PTANK-BOARD

. FIR.IEX ACOUSTICAT TIIE

. FIR-TEX HARDBOARD

. FIR-TEX ROOFDEK

FIR.TEX SHEATHING

DOUGLAS FIR PTYWOOD

HARDBOARD OVERTAY

FRESNO OFFICE

P. H. (PAT) TYNAN

FRESNO 9-49s9

SACRAMENIO OFFICE

HUGH CRABB

HUrter 2-O52O profitable ways of utilizing the resource through efficient end uses such as hardboards, chip cores, and the host of synthetic products now possible from wood residue.

No development for utilization of residues, horvever efficient, can be made economically fruitful without the corollary business functions of marketing and advertising. Ways lnd means of developing markets for netv products or insuring future sales {or present products merit equal emphasis rvith research and development, according to the panel of marketing experts headed by P. H. \\r. Creden, director of public relations, Edrvard Hines I-umber Co., Chicago.

A practical demonstration of residue utilization in action was 'ivitnessed by sorne 100 registrants during an allday field trip to Everett, Washington, on the final day of the meeting. At the \\reyerhaeuser Tirnber Co. lumber division they sau' automatic equipment processing logs from the pond to the box car. The mill utilizes a lzirge proportion of the 'ivaste materials resulting from the 30 boxcars of lumber produced Caily. Bark is used as fuel, chips from slabs and edgings are convel.ecl to the. nearby kraft mill, and sar,vdust is converted into 160 tons of Pres-tologs daily. At the kraft mill, chips are used in producing 250 tons of pulp per day.

The last stop on the eventful u'eek-long prograltl was ihe Everett Pulp and I'aper division, Simpson Logging Co., rvhere final conversion of kraft pulp to school and commercial stationerv items rvas observed.

L. A. Hoo-Hoo-Ettes Hold Dinner

Sallye Bissell, membership chairman of Hoo-Hoo-Ette Club No. 1, entertained at a Saturday, Jul1' 30, at her home in Downey Kittens in the club's membership.

PortyLos Angeles dinner party for the new

28rh

BElmont 3-7425

IUMBER, DIVISION

DOUGTAS FIR

REDWOOD

WESTERN RED CEDAR

PORT ORFORD CEDAR

PONDEROSA PINE

CEDAR SHINGTES

DOUGTAS FIR PTYWOOD

COOS BAY HARDBOARD OVERI.AY

BY SHIP . RAIL. BARGE

FIR.TEX DIVISION

. FIR.TEX TItE.PIANK.BOARD

. FIR.TEX ACOUSTICAI. TIIE

.

FIR.TEX HARDBOARD

. FIR.TEX ROOFDEK

FIR-TEX SHEATHING

DOUGIAs FIR PLYWOOD

. CORAIITE

. JAtOUS|ES

ROOFING

Homilton Roddis, Deqn of Plywood, Celebrqles 8Orh Yeor

A veteran of over 6O years in the manufacturing of ply'w'ood and doors-35 years as president of the Roddis Plywood Corporation-Hamilton Roddis celebrated his 80th birtlrday Jvne 26 in the northern Wisconsin city of Marshfield, rvhere the firm's main plant is located.

The spriteiy dean of the American plywood industry still puts in a full day at his "job," as he calls it. Although he now follorvs a more reiaxed schedule, for many years he devc.,ted long hours to the business. He is proud of the fact that he is the oldest active employe of the company, inasmuch as at least a dozen of the skilled craftsmen at the plant have been rvith the firm for almost 50 years.

Hamilton Roddis is an ardent aviation enthusiast. His close associates claim he rvill never ride a wheeled conveyance if it is at all possible to use one of the company's private planes for transportation to its various manufacturing or warehouse locations. While traveling all over the world, talking and selling Roddis products and the skill of his employes every mile of the way, he maintains constant communication r'vith his Marshfield headquarters. His most recent trips to foreign soil include South Africa, South America and Europe.

In addition, he is an avid reader (he scorns the use of glasses), particularly of the classics, and can quote Shakespeare at great length.

Hamilton Roddis was a youngster when his father, William H. Roddis, purchased an interest in the struggling Hattel>erg Veneer Company of Marshfield in 1894. The firm was at the point o{ bankruptcy when William l{oddis took over as manager. Tl.re name of the firm rvas changed to tl-re Roddis Veneer Company in 1895. By April 2O,1897, when the original plant was completely destroyed by fire, the plant rvas operating with a full crew of about 25 employes and had many thousands oi dollars rvorth of orders on hand.

Hamilton Roddis left law school to returrl home and help his father rcbuild the plant, but continued the study of law at night and on Sundays. He received his law degree rvith his original class in 1899 and went to Spokane to establish his larv practice. But witl-rin a year his father induced him to return to Marshfield and a long career in the Roddis Veneer Company, forerunner of the present-day multimillion-dollar Roddis Plyrvood Corporation.

In its early davs, plagued as it 'ivas by depressions, p211ics and fires, the Roddis firm did an annual business of less than $100,000. In 1946 the company did a total annuai business of approximately $9,0O0,000. In 1954, this volume had more than quadrupled, and in the first six months of this year the Roddis Plyrvood Corporation operated at a pace which indicates the firm will do over $50,000,000 in sales in 1955.

It is a point of personal pride with Hamilton Roddis that his firm is a manufacturing organization, rather than merely a sales organization. When his father purchased the plant in Marshfield, that area of Wisconsin n'as known for its excellent stand of hardwood and the firm soecialized in