new servfce BUILDING MATERIAL DEALERS fff:,:

* Monthly plan service

* Newspaper advertising service

* Retail merchandising program designed exctusiyely lor building, materiat deafers

Sponsored by Better Homes & Gardens

Month after month, the magazine supports this advertising-merchandising program with a new house plan. Articles on building, remodeling, and home maintenance do an "idea-selling" job-telling 4,000,000 readerfamilies "how to" have a better home. It's an important creative selling force that results in the sale of materials. It is only logical that a program backed by Better llomes & Gardens, which tells customer-readers this is the place to buy, should be a source of more traffic, bigger sales, and increased dollar volume. More sales from Better Homes & Gardens advertised, products the brandsand services that these BUY-minded families know and demand. Your suppliers' advertising in Better Homes & Gardens is directly supporting your yard and the products and services you *11. Their preselling does an outstanding job in supporting your sales of these famous brands (the ones that make up the lion's share of your dollar volume). It's a sales combination that is hard to beat-Better llomes & Gardens telling "what to" build your suppliers telling "what products" to use and your yard telling "where to" buy!

Better Homes & Gardens provides everything you need:

I HOUSE PLANS-150 famous Better Homes & Gardens Five Star home plans in a ring-bound, leather catalog. Plus a new insert each month as the home is featured in the magazine. No plans to stock! You can get them within a week, complete with working drawings, specifications, and material lists. j Better Homes & Gardens ANNUALS AND CASE-BOUND BOOKS provide customers with complete information on any phase of new home building, remodeling, or maintenance, You receive quantities of these Better lfomes & Gardens publications:

Book of }Iome Plans

Home Improvement Ideas

Handyman's Book

Better Homes & Gardens magazine o MONTHLY SALES KITS for continuous selling and promotion of your lfome Improvement Center. Each kit offers free newspaper mats and point-of-purchase display materials. j TWO MAJOR PROMOTIONS, sponsored by Better Homes & Gardens, each year tie in with your big selling seasons.

I Neu Better Homes & Gardens "DO IT YOURSELF IDEAS" BOOKS with your company name imprinted on the front cover. Each one on a single subject-Attics, Basements, Garages, Gates & Fences, Bookshelves, and Workshops.

As an official HOME IMPROVEMENT CENTER, you put America's No. t homeservice magazine squarely behind your yard. You borrow the prestige, authority, and s€lling power of Better Homes & Gardens to sell more materials to more customers! A complete, low-cost five-year service that puts in your yard a monthly plan service, newspdper aduertising seruil:e, and a retail merchandising program.

Write today for complete details on this trafficbuilding, sales-creating, one-stop crffttomer service! Of course, you are under no obligation. Send in the coupon to:

Better Homes & Gardens Building Material Division 1716 Locust Street

Des Moines 3, Iowa

Better Homes & Gardens, Building Material Divrsron 1716 Locust Street, Des Moines 3, Iowa

The HOME IMPROVEMENT CENTER service is for building material dealers only. Send for details today and receive by return mail complete information on this important selling tool.

Company na

Name Title Address City- f,e-

This is a story of American ingenuity, pioneer spirit and marketing abilitv. Its foundation \\/as laid b1. a plucky band of Mormon frontiersmen who first visited the site of Arizona's Kaibab country.

It u'as just ten years ago, however, that the four Whiting brothers: Arthur C., Edwin I., Ralph E. and Earnest J.following in the steps of their forefathers u.ho had first visited this lvoocled shrine in covered \vagons-set up shop near the forest-side torvn of Fredonia, Arizor.ra. In 1945 these lumberlvise veterans launched their operation on the lringe of the Kaibab, where stands the natior.r's largest forest of virgin Ponderosa Pine.

What happened rvhen the Whitings moved into the Kaibab has made logging historv. For more than five years they r,vaited further developments by the U. S. Forestry Service. But, n'hen the Service advertised for bids on the 250-scluare mile tract in 1950, they rvere readv to tackle the big project of manufacturing and marketing the estimated 168,000,000 board feet of choice lumber. Although they risked bankruptcy to stave off a last-minute threat from outside interests, the Whiting brothers \\'ere successful in securing the lease on an equitable go\-ernment royalty basis.

Conceived Fast-tempo Road Operation

Facing up to the fact that the nearest railroad was approximately 112 miles away, the brothers conceived the Kaibab Lumber Company as a business on trucks-a fasttempo road operation that rvould speed its lumber to rnarket on big truck-and-trailer rigs. More than $275,000 was spent on the best trucking equipment that could be obtained.

The Kaibab Lumber Co. Arizona Sawmill Is Modern Bpic of American Enterprise

Notv these trucks range throughout the western United States, covering California, Oregon, Nerv NTexico, Idaho, Colorado, Nevada and Utah, in addition to Arizona cities and smaller communities.

Southern California Lumber Sales, of Monrovia, Calif., is the exclusive representative for Kaibab Lumber Company in the Southern California territory.

The Whitings have spared no expense in their Kaibab operation. Over $800,000 n'as spent in constructing one of the Southrvest's most highly mecl"ranized mill facilities on a 16o-acre tract outside of Fredonia. Ther- spent over $360,000 in orgar-rizing a precision-u,orking n'oods operation, and since 1952 have been in ful1 proclrrction reaping profits fronr their millit,n-arrd-a-hal f enterprise.

During the past three vears the Kaibab Lumber Clo. has harvested :i.nc1 marketed more than (r0.t100,000 briard f eet of high grade Itrmber. Over 2516 of this output, according to Ruy \\riig, sales manager of Southern California l-umlter Sales, has reached the builders and nranufacturers in that area.

The Kaibab people have cut the makings of over 7000 homes out of a once inaccessible patch of unproductive Ponderosa Pine.

Currentlv managing the big Kaibab operation is the third generation of the Whiting family, shaped from the same stout timber. Cousins E.J."luy" Whiting and Milton "N[ickey" \\'hitine function as co-managers of the complete domain. A World War II navy veteran, Jay controls the production end of the business, and Mickey, 27-yearold graduate cif Brigham Young university, manages sales. This duo. through teamrvork, is credited r,vith implementing much of the efificiency of the current operation.

Especially adept at fostering deep-rooted loyalty among the 150 employes. they have done everything to make machinery :rnd manpo\ver as mobile as possible. They have armecl their woods cre\,vs with the latest in light portable equipment, rvhich means a single worker can handle both felling and bucking.

This same accent on modern equiprnent marks the mill- ing routine, considered one of the best in the west. Two six-foot band mills which can jointly process 140,000 board feet per shift and a planing mill with a 100,000-board feet capacity are presently in operation.

Now under construction is a modern dry kiln. By solving the moisture problem at the mill level the company kilns will provide complete control over quality of product and reduce moisture content, thereby reducing shipping weight of the rough and finished lumber.

"Our Southern California customers," declared Ray Wiig, "are pleased with the working and remanufacturing qualities of Kaibab lumber products, and we are kept in position to take care of their demands in quantitv due to the on-schedule fleet operation of the company-owned truck-and-trailer rigs."

It looks as if Kaibab lumber is here to stav.

KAIBAB MOUNTAIN RANGE (nore connecting occess rood), flonked by US Highwoy 89, is in distonce of pholo ot top left of compony's mills ond sloroge yords sprowled ocross 160 ocrer of sfote-leosed lond; fop right shows Coterpillor Diesel electric set ond engine providing powel for the sowmill operolions neor Fredonio. lower left photo shows Die:el Cdt hocfor with bulldoze: ond Hysfer logging orch pulling logs from woods to londing in Koibob Lumber Compony's logging operolions; cenler shows some equipment decking logs ot lcnding; photo ot lower right shows onolher sowmill scene.