Mqnning's Finds Success in Self-Service Store

With its coined slogan of "3 Nlannings to Serve You," the Nfanning Lrrmber Company held a grand opening of its ne'n' store in El Centro, California, earlier this summer. and more than 2,000 Imperial Valley homeou'ners and remoclelers visited the beautif ul ne\\, "Serve Yourself" retail building materials market.

Since the establishment of the yard in 1945, the remodeling this year marks the fifth time in l0 years such an expansion of facilities has been necessary to meet the tremendous growth of the area served by this progressive lumberyard, which calls itself in its advertising: "A Complete Shopping Center."

Early in 1925, \\'iley O. NIanning, who heads the firm as senior partner, came west from his native Oklahoma, u'here he had g'ro\vr1 u1> in the business with his father, n ho n'as a lumberman for many years. He settled in Calipatria, Cali{., n'herc he managed the Kerckhoff-Cuzner lumberyard-belie vecl to ltc the first modern type of yarcl in California "lvhen it .rr,as operreil in 1900-for 20 years.

In 1945, rvith his brother Clifford as partner, he establisl.rcrl the Nlanning Lumber Co. irr lil Centro to offer a complete building service to homeol'ners anrl farmers of the Imperial Valley trading area. Clifford Manning, Wiley O. MANNING ancl harrclrvare field. u'ho has long exoerience in the lumber is sales manag'er of the company.

The third genelation to enter the field is Robert Manning, Wiley's son. Fresh from a tour of duty as a first lieutenant with the air force in Korea, he joined the firm early tl"ris year as acccuntant and salesman. Bob l\lanning' was born and reareC in Calipatria. (Bob and his rvife Betty were expecting a fourth generation of Manning lumbermen as this u'as lvritten.)

These are the "3 I\Iannings to Serve You."

Tl-re ne'r,",' Manning Lumber and Building Materials Market is located at 1425 Nfain St. and extends through to 1426 State St. It r,vas designed by Harlrer Mitchell, prominent rvest coast specialist in store layont, and features all nerv ideas and methods of selecting materials and articles.

"I feel that our nen, store and grounds may be one of the most outstanding in the Pacific Southrvest from a standpoint of design, shopping convenience, ar-rd the building materials selection method," said \\riley Manning. "The decision to offer a complete selection of articles in a ferv lines-ratl-rer than a limited selection of a r,vide variety of articles-'lvas made to better serve this community."

"Revolutionary" New Method

A revolutionarv ne\\: method for lumberyard shoppers to select all types cf building materials from among samples is a 30-foot sample board-one of the main features of Nfanning's remodeling. The system, believed to be the only one in the Southu.est, allol's customers to exanrine products of all types of the building materials stocked in the company l.arehouse and yard.

"I believe this will eliminate much wasted time on the part of both customers and clerks who were previously required to walk throughout the yard and warehouse examining materials," Wiley Manning stated.

The sample l>oard rvill contain all types of lumber, moulding, plyrvood, tile. etc. Additional material not stocked by the cornpany rvill be displayed for order and early delivery.

"Our nel system of merchandising building materials is all done within the store," Manning continued, "and large orders are pnt together from the samples rvhich are on display within the purchasing area. From the standpoint of shopping convenience and selection, lve believe we have the answer in clnr ne\\' serve-yourself method."

The Self-Service Idea

\\rithin tl.ris self-service area, Manning cttstomers examine articles for their quaiity and application to their particular need. In the layout for the 5,000-sc1. ft. store, the self-service section is complete 'ivith railings to control pickup sales. The store has trvo one-'ivay turnstile entrances beside the one at the main checkout stand.

The self-service area is enclosed by use of bins and displays for pipe and soil fittings, bolts, nails, ropes and chains, bents, screen doors, power tools, etc.

Tl-re mdin sales counter is the "nerve center" of the yard; it is located opposite the checkout stand. All yard sales are handled at this collnter, with the aid of extensive inside displays and the sample boards.

Remodeling Cost $35,000

The l\lanning Lumber and Building Materials Market is Imperial Vallev's ne'ivest, largest and most modern building material and hardware center. Cost of constructing an entire nerv brrilding and rearranging older buildings on the block-deep lumberyard site is estimated in excess of $35,000 and required over four months' construction rvork, Wiley N{anning said, adding that the expansion u'as in response to the growth in business and population and a manifest need in the valley for a complete and up-to-date building materia,ls market.

Manning's main entrance and new showroom front the builcline corrt:rining over 5,00O sq. ft., constructed of pumice brick ancl n.ith a large plate-glass and brick main entrance. Interior rvalls are lined with pegboard-type mateiial to facilitate display and shelf erection. It was to be completely air conditioned later this summer.

The interior is divided into two sections : the building materials divisitrn located in a long corridor on the east and sorrth sides and the hardware section occupying the (Continued on Page 34)

..I ASSURE YOU THE NATION IS NOT RUNNING OUT OF TIMBER.''

-J. P. Weyerhaeuser, Jr. ***

The above is the text of a speech recently delivered at a large gathering of business and professional men on the Pacific Coast. The speaker was J. P. Weyerhaeuser, Jr., president of the Weyerhaeuser Timber Company, of Tacoma' washington

Remember the good old story of two men walking down the street, and one of them said to ths e1trs1-"Who was that awfully homely woman you just spoke to?" and the other replied-"That was my wife." And the first one said -"Well, you'll have to give me credit for one tJring, when f want information f com*e to h*eadguarters, don't I?"

This speech of Mr. Weyerhaeuser is entitled to all the attention and significance that can be directed to it, for truly, he IS in fact headquarters for information and opinion on the subject of our American forests and their future. For the Weyerhaeuser Timber Company is the biggest o$rner, the biggest manufacturer, and the biggest GROWER of timber in all the world's history. And the speaker is a man of extreme conservatism, and not given to exaggeration. Therefore what he told that group shoul'd properly be told to all men interested in the future timber and lumber supply of this country.

And every man in "tr;J.Jor fashion connected with the lumber business must naturally have such an interest at heart. Therefore, let us take the liberty of reducing Mr. Weyerhaeuser's speech to brief extracts that will drive home the forceful facts he was emphasizing. The matter that follows in this story*is l" }n. words of that speaker.

"f assure you the nation is NOT running out of timber. Despite the gloomy predictions of some alarmists, our country is growing each year an amount of timber equal to that which is being harvested.

"While wood is man's idia,lnost familiar, most useful raw material, the scientific management of forests for continuous production is relatively recent. The private treefarm program is just 14 J.T" *tU.

"In June, 1941, the first tree farm was dedicated near Montesano, Washington. Today there are more than 6400 tree farms, totaling nearly 35 million acres. To qualify as a tree farm the acreage must be certified by a regional timber association. The owner pledges to protect his forestland from fire, insects, and disease, and to harvest accord- ing to a plan which will provide for the regeneration of a new crop. This is conservation in action. This is eating your cake, and having it, too, through wise use. ***

"Tree farming is one of the keys to forest products in your future. Seven-eighths of the timber remaining in the Pacific Northwest will be harvested on a sustained-yield basis. That, alone, indicates a stability for the industry little dreamed of 50 y."rr* "t*o. *

"The privately sponsored tree farm concept recognizes a forest as a living and dynamic unit in which growth and depletion are constantly at work. Tree growth varies with age, species, and density, and is influenced by soil, climate, and altitude. Depletion involves death from old age, suppression, disease, decay, insect attacks, fire, and harvesting byman. * * *

"Our industry is manufacturing more useful products from each harvested tree than ever before. Modern forestry practices, together with the utilization of the whole forest crop, can insure the nation an uninterrupted flow of useful materials. * ,< ,<

"Our early settlers were concerned about the nation's timber supply, but in the sense that there seemed to be too much. Forests were cleared, and forests were burned. In those days the forests stood in the way of agriculture. The Westward migration was punctuated with the sounds of the axe, the saw, the hammer. As the new nation grew, forests provided the wood for homes, furniture, bridges, and railroad ties. Conservation was hardly in the vocabulary of that period. There seemed to be no end to the abundant forests. ,< ,< ,<

"By the end of the nineteenth century, government agencies and private industry awakened to the realization that steps should be taken to perpetuate the productivity of the forests. An emotional tide washed over the country, spreading a fear that our forests would be depleted in a few years. Lumbermen were damned as spoilers and landgrabbers. The backwash of that tide still occasionally dampens the efforts of an industry which has literally changed its philosophy from mining to cropping. National forests were established. Federal, state, and private agencies cooperated in setting up protective associations to prevent and suppress devastating fires. Young men received scientific forestry training. The tree farm program was born. ,,< * ,<

"A realistic appraisal of the timber supply in Western Washington and Oregon reveals 70 percent of the timber fhere's somelhing new in the distribution of Plywood in the eosf losAngeles oreo- new in facilities new in inventory' . new in obility to serve /ou. ll's Western Stotes Plywood Corporofion!

Strotegic focotionWesfern is reody to fill your plywood needs from o well-stocked worehouse locoted in the heort of Soufhern Colifornio home ond commerciol consfruclion.

Diverse lnvenloryWeslern slocks o wide ronge of domesfic ond imported plywoods ond ply.wood speciolfies lo mief procticolly any requiremenl.

Experienced PersonnefWestern monogemenf is froined ond experienced in the plywood field, ond fomilior wifh requiremenfs in your porticulor field.

Gluick DeliveryWesfern's worehouse hos fosf looding focilities lor delivery lo your trucksor Wesfern con moke prompt delivery lo you. Prices on direcl corlood shipments ore gladly supplied. Depend on Weslern ,o caruy your plpood invenforYlNo mofler whot your requiremenfs, moke if o proclice fo harvested until now has been cut from privately owned lands. The remaining 30 percent has come from government-owned forests. This ratio is likely to be reversed in the future, as the government does a better job of making its timber available for bidding. In this same Douglas Fir region, 70 percent of the merchantable timber is government-owned. * * *

"For the most part, our industry is deeply conscious of its stewardship. Unlike many of our resources-coal, oil, ores, natural gas-timber is renewable. With intelligent management and diligent research its harvest need never end' t< >k t<

"Along with the change in forestry philosophy has come a revolution in logging practices. Paul Bunyan wouldn't know today's logging show. The old handsaw has given way to gasoline power-saws, logging now sounds like an outboard motor race. In the Douglas Fir region, young trees are removed before the major harvest during which they would be smashed and lost. The smaller trees are ideal for pulping. After the major harvest, trained men go over the area to mark logs for salvage. ***

"The burner is disappearing, a victim of economic and technological unemployment. One operator said to me: 'I HAD to get rid of my waste-burner. IT WAS JUST STANDING THERE BURNING DOLLAR BILLS.'

"Two developments contributing most to the utilization are the hydraulic barker and the chipper. Powerful jets of water strip the bark from the log in less th4n a minute. The nude log is easier for the head sawyer to 'read,' and he can get more high grade cuts from that log. Sawmills must cut square lumber from round logs, and there are bound to be leftover edgings and trimmings. The chip yield is tripled by hydraulic barking. These bark-free pieces of wood can be chipped and converted into pulp and a host of other new fiber nrodr"jr.* are studying natural and artificial reforestation, growth and yield. Young forest stands are improved by thinning and pruning. Forest soils are being analyzed. Forest entomologists are developing new battle plans against insect attacks. Airplanes and helicopters are forestry tools used for spotting insect battlegrounds, brush-killing, seed scattering, and fire spotting.

"Regardless of today's emphasis on pace, it still takes from 80 to 100 years to grow a Douglas Fir to useful maturity. Our foresters are working with Mother Nature to hasten this unseemly slow progress, and, who knows? THEY MAY BE SUCCESSFUL.

"More material i" U.irrgi"J"r l,rt or the woods than ever before. Smaller logs, broken pieces, and formerly unmarketable species, scorned by yesterday's loggers, now are used for pulpwood and fiber products.

"Most of us tend to take wood for granted. Presume for a minute that we had never had any wood; that, one way or another, we had reached this day by using other materials. Norv, suppose that I were to announce a new material: light as aluminum, stronger and cheaper than steel in many applications, and more workable than any currently knownsubstance.

"It can be grown in 100 different commercial species in nearly every state. As a construction material it can be sawed, split, planed, nailed, screwed, glued, molded, sandwiched, finished in a number of ways, made waterproof, rotproof, fire resistant. It can also be used as fuel. By cooking and bleaching it chemically it can be reduced into chemical fibers which, in turn, can be made into paper, paperboard, packaging, cellophane, explosives, film, paint, fabrics, and an ingredient of ice cream. Through defibrication it can be taken apart, reassembled with additives, and turned into strong sheets of plastic molded products which perpetuate the inherent advantages of the material without perpetuating some of its disadvantages. By still other chemical action it can be converted into alcohol and other industrial chemicals.

"would you betieve rr":";*; if I did announce to you the development of such a material? Yet, that's the material we in the forest products industry work with every day-WOOD. The longer we deal with the technology and economics of wood the more amazed we are at its remarkable composition, its constitution, its utility, and its versatilitY'

"One of the most exciting things about our industry today is the host of highly useful products made from socalled wood waste. Douglas Fir and Hemlock bark are found in an incredible number of items, in plywood and furniture glues, in plastics, in hard rubber products, shoe soles, sponge rubber, floor tile, in oil-well drilling compounds, insecticides, foundry sands, asphalt roofing, and auto body undercoatings. Whole-wood fibers can also be fabricated into hardboards and insulating softboards.

"Logging,

essentially, I I **tem in

transportation. Once a tree is felled, ten-ton logs must be moved from the stump to the mill as economically and efficiently as possible. Powerful tractors snake the logs to a landing. Dieselpowered loading machines lift the logs onto extra-wide, offthe-highway, Diesel trucks. The trucks grind down the hill to a reload station. and here the entire truckload is lifted as a unit onto a waiting railroad car for the haul to themill.

"Forestry research is paying off, too. Industrial foresters

"What is the outlook J.r ln"-forest-products industry? There is every indication that our industry can meet tomorrow's demands. Our responsibility to provide the products upon which our nation depends, IS NOT BEING SHIRKED."

Thus spoke Mr. J. P. Weyerhaeuser, Jr.

Arcqdiq Building Spurt

Arcadia, Calif.--Building permits exceeded $1,119,000 the first rl'eek of August, assuring a $3 million month.

At Long-Bell's plonts you'll find the lotest hondling ond. looding equipme.ntthe -most complete focilities. You see well-bdlanced stocks - corefully sheltered in covered sheds. Long'Bell's gO yeors of experience in serving the needs of lumber deqlers ovlr the nqtion hos developed this highly efficient setup.

Thot's why Long-Bell customers get the best kind of service on mixed cor orders (ond on stroight cor orders, loo).

. . ond long-Bell customers oppreciote good service

Ths Long-Bell Lunbsr Conpany fesley Tenple Building lrinneapol.is, llinnesota

Gentleoen: fn these days of stress and a strong narket, it is indeed a real plsasure to find your concern shipping our cars reasonably close to th€ acknorledgnsnts of our orders. I know that in a strong narket with a big order file things can happen to delay shipnents. I also am intinately faniliar with nany of th€ Droblens at the niIl. Thorefore, I iust iant vou to know that service of thi.s kind is sinc€r6ly appreciated and I would like to pass these connents along to your nain sales office.

Yours vgry truly, CENTRAL LUTBER CO. sv'UJ. 6. 1b4J'I Vice-Pres. & Gen."xanager

From Long-Bell's complefe slocks these SOFTWOOD CTEARS for EXTERIOR qnd INTERIOR ore ovoiloble in MIXED CARS -

Finish VG and Flat Grain

Flooring VG and Flat Grain

Stepping

Casing and Base

Ceiling

Mouldings & Battens lnterior Rustic Paneling

Door Jambs

Kitchen cabinets

Bevel & Bungalow Siding VG and tlat Grain

Corn Cribbing

Drop Siding Standard Patterns

0utside Paneling

Flakewood, Plywood Knotty ldaho White Pine Plywood

Texture one Eleven

Gutter Boston Pattern Pickets

Look fo Long-Bell for these qualiry wood Products -

LUMBEn: West Coast Fir, Hemlock and Cedar. Ponderosa Pine, California Douglas and white Fir' Southern Pine and Hardwoods.

0a( rto0nrilG ilITIWORK & FAGTORY PROOUCTS: t 0t{G.BErr fl.AKEWo00

DoUGIAS FIR: Quality F ames, Industrial Cut Stocl, Doors, Kitchen Cabinets, Prefabricated Building Stock.

P0ilDEnoSA Pll{E: QualitY Frames, Industrial Cut Stock, Sash and Doors, Glazed Sash, Box Shool ...VariedProducts.

PLYWO0ll: Douglas Fir, Knotty ldaho White Pine and Ponderosa Pine.

FIN IEXIUNE ONE.EIEYEII

PNESENVATIVE TREATEO

PiO0UCTS: Lumber, Posts, Poles and Piling pressure treated with Creosote. PentachloroPhenol ("Penta") and Wolman Salts.@

BINCT TRONT I(ITCHEN CABlI{EIS

TIMBEN FABRICATIOII