LAM.LOG TTIuBERS

HIGHLIGHT SMITH AND WILLIAMS DISPLAY AT L.A. GOUNTY FAIR

Thousands of fair goers who will attend the Los Angeles County Fair Sept. 10 to Oct. 2 will have an opportunity to see how Lam-Loc Timbers provide functional beauty in a contemporary tract house.

The Smith and Williams display, including living, dining and study areas, is part of an actual 1300 sq. foot house designed for a Bakersfield construction company.

Lam-Loc Timbers are used for main longitudinal support, providing strength and stability not equalled by other types of construction. A clear, natural finish highlights the beautiful wood grain which blends harmoniously with other wood surfaces used throughout the home.

Here's an opportunity to show your customers how Lam-Loc Timbers ean be used for unusual structural rigidity while providing a background for graceful living.

Los Angeles County Fair, Sept. 70-Oct.2, Smith and Williams display, Fine Arts Building.

Sold exclusively through lumber dealers

NRLDA Expoiition Plcrns Six Helpful Deoler Clinics

Four action-packed days and nights combining business, pleasure, and relaxation arvait the thousands of retail lumber dealers who are planning to attend the record-breaking Building Products Exposition being held October 11 to 14 in Cleveland, Ohio, by the National Retail Lumber Dealers Association and its thirty-three federated associations.

The outstanding features of this unprecedented dealer meeting are the Exposition with 200 king-size product exhibits, six clinics covering all major phases of profitable yard operation, three evenings of stellar entertainment, and a large scale, real-life demonstration of home modernization.

In cooperation with NRLDA, the city of Cleveland and its civic leaders are planning a dramatic demonstration of the way that a city's older homes can be rejuvenated to halt urban blight and decay. The program is being timed to coincide with the opening of the NRLDA Exposition.

Once again, the country's leading consumer magazines will collaborate in creating a series of public features which will spotlight the many valuable services the retail lumber dealer is prepared to perform for his customers.

In order that the manufacturers whose products are on display in the Exposition may give their undivided attention to dealers, the general public will not be admitted. Attendance will be restricted to dealers and their invited guests-contractors, builders, wholesalers, architects, realtors, and others directly interested in construction and modernization.

Dealers and their employes will find 48 hours of clinics to choose from. They can take in part of each or they can spend all their time in ttre two or three that appeal to them most. There will be one or more clinics under way on each of four mornings and each of four afternoons, from Tuesday, October 11, to Friday, October 14. The product exhibits will be open each of the four days i:rom 9 a.m. to 5 p.-. except on the final day, when the Exposition will close at 4 p.m.

Evening entertainment will include a banquet with an outstanding, nationally knorvn speaker, a theater party, and a live network television program in which a panel of. magazine editors will discuss the latest aspects of home building and modernization.

The banquet will celebrate the 75th anniversary of the Ohio Association of Retail Lumber Dealers.

The fee for attending the Exposition and clinics has been set at $15, which will make it possible to stage each clinic in a highly professional manner. Each dealer pay' ing the fee will be entitled to visit the product exhibits as often as he chooses and to attend any of the clinics at any time. The registration fee for ladies who accompany dealers to the Exposition will be $5, which will cover a series of special events. Tickets for the banquet and theater party will be sold separately, on a first-come, firstserved basis.

Virtually every large producer of lumber and building

Averoge U. S. lncome

More than 40/o ol U. S. farnilies have an income over $5000 a year, and 55/o have an income of $4000 or more, the National Assn. of Real Estate Boards recently reported. On the basis of figures in the Department of Commerce, the number of families with incomes over $10,000 has doubled sir-rce 1947. These figures indicate one reason why housing demand continues high.

materials has taken space in the Exposition, giving dealers an unparalleled opportunity to compare products, look over new lines, and plan their future merchandising. Since the product exhibits and clinics will be located in the same building, dealers will have ample time to spend with exhibitors before, during, and after clinic sessions.

Detailed programs for the six clinics are being developed try committees headed by dealers with broad and successful experience in the fields assigned to them by Exposition Chairman Phil Creden, of the Edward Hines Lumber Company. Here is a summary of each:

Cost-Cutting Methods of Handling Materials. Demonstrations of both open car and box car loading and unloading of lumber and other products, palletized unloading and storage of bagged goods with lift trucks, and hand truck and conveyor unloading and storing of lightweight products. Yard handling and delivery demonstrations involving the latest in specialized mechanical handling equipment and a variety of lumberyard products. Discussions of lumber storing and handling problems, yard layout, conversion of older yards to mechanical handling, trends in warehouse design and construction and improved warehousing and delivery methods.

House Component Techniques. Demonstrations with two full-scale cut-a-way house sections showing the economies of using pre-assembled building parts, including wall panels, roof trusses, storage walls, floor sections, cabinets, ready-hung doors, stairways, and air-conditioning. One house section will be constructed daily on a pre-built platform. The other section will be constructed ahead of time and used to illustrate installation of components, which rvill be explained by loud speaker. Added features will be continuous showing of selected manufacturers' films and exhibits of components provided by exhibiting manufacturers.

Correlating Advertising to Sales. Examples and case studies of advertising used by dealers in support of merchandising programs, illustrations of effective use of manufacturers' sales aids, an analysis of consumer buying motives, and explanation of effective advertising techniques for use in radio and television.

Modern Store Layout and Display. Films and demonstrations showing modern retail store fixtures, departmentalized store layout, the store of the future, use of self-selling NRLDA panel displays, and effective layout for self-selection or self-service, and new merchandising devices for store use. Case histories explaining promotional and advertising techniques used by both large and (Continued on Page 59)