The F'astest Selling ttl{ew" Lumher ltems

T""*" may not be anything unueual about a building material item that sells faet when conetruction is mounting rapidly.

But there ie apt to be eomething eeneational about lumber iteme that sell so faet ae to swamp the producing mill departmentE, if thie ehould happen in a low-conetruction period like the Summer of 1934.

This is exactly what happened with 4-Sguare Endlees lumber shortly after it was introduced nationally in the early Summer of 1934. During 1933 similar surprising salee reeulted in etates near the mille where Endleee luttther was being ofrered and tested locally.

4-Square Endlees lumber items were the fasteet selling "new" lumber iteme during the last half of 1934. They have maintained this record during 1935.

The 4-Sguare millg have more than trebled their Endlees lurnber making msqhinsly and output in order to keep up with ealee. ltt r 4-Sguare Endlees lumber ig an old idea in ftrmber making applied in new, practical waye. Endlees lumber mesheg on ende and edgee and toweldeot in conetruction to fonn toendlesg boardeo'. As the ende of Endlees lumber interlock, it is not necesBary to join them over Btructural memberg when applying eheathingo roof-boarding or eubflooring. Thus lumber, which has always been the moet flefile of all builfing materialso steps further ahead in this reepect. It makes possible bettero more economical, and speedier construction at a time when the hrrnher and conetruction induetriee are challenged to produce better houeing at lower coet.

I 4-Sguare Endlees hrmhep [eqefits all who make, specifyo eell, buy, and uee it.

See uhat it accotnplishes;

Endleee lumber permite the manufacturer to place on the market more of the tree in the form of lumber than possibly any other lumber development. Short lengths, which heretofore have been a drug on the market, when in the form of Endleee lumb€r, become prized Iike the traditional long lengths. For the retail lumber dealer it makee extra profits by reducing handling costs, by cutting down on etock inveetment, and by attracting customers.

The contractor benefits because he can eave time, labor, and material. He can deliver a better job that looks just ae good "under the ekin" as on the surface. IIie reputation ie enhanced by the atrength and rigidity of the structuree he builds. Becauge his houeee will be tight, weather-proof and sturdyr his reputation for eound construction will spread.

The earpenter will like to work with Endlesg lL."her, and thoee he works for will like hie jobs. IIe can do a better job with lesg effort and waete of time than he can with traditional materials and methods.

The architect can specify Endless lumber and be aeeured of a first-class job with lees than usual supervieion.

The public will benefit indirectly through forest coneervation and more efrcient lumber utilization. Directly-in the form of better, guicker construction; tighter, eturdier buildinge; greater comfort; also lower upkeep, and operating cogt''rrrr r 4-Square Endleea lumber is made in five species for eheathing, subflooring, flooring, roof-boarding, drop eiding, partitioning, Iining and for concrete forms. It ie eold only to and by 4-Square lumber dealers.

Endlees lumber ie but one of the many advancee in precieion lumbdr making sponsored by Veyerhaeuser 4-Square nills. ft indicatee why the 4-Square franchiee ie valuable to lumber dealeis throughout the country. There are still eome towns and citiee in which the Weyerhaeuser 4-Square fianchiee ie available to lumber dealers. If you arc intereeted in stepping ahead with this progrerelve lunber and construcqiou movement, talk to the Veyerhaeuser reprosentativ€ or write us at the addrese ehown below.