CALIFORNIA PINES PREMIUM QUALITY AT NON.PREMIUM PRICE

QUALITY is an asset when it adds actual dollars to the profits of handling and utilization.

BUILDERS and INDUSTRIAL CONSUMERS find that California Pines make a tangible difierence in the cost of working and finishing.

FINAL CONSUMERS profit by long-run economy of upkeep. Wood that t(stays puttt with the minimum of distortion, checking and grain-raising.

These factors influence acceptance and good will-matters of real importance to the disributor and retailer. No finer soft pine gtows.

CALIFORNIA WHITE PINE is botanically ponderosa pine. Physically it is distinguished by light weight and ioft, uniform textute, pro'duced by localized conditions of growth.

SUGAR PINE is botanically and physically true white pine, the largest tree of the white pines. Both species are found at their best in the Red River forests.

RED RMR MANUFACTURE, large volume' continuous year round production, precise milling and thorough seasoning assure maximum quality and a dependable source of supply.

\THEN YOU SELL

Booth-Kelly Douglas Fir, the Association grade and trade mark certify to your customers the quality of the stock you handle. Builders quit guersing about what they're buying, and buy where they know what they're getting.

LUMBEE? gO

General Saler Office: Eugene, Ore.

Mills: Wendling, Ore., Springfield, Ore. CALIFORNIA REPRESENTATIVES

Northern California Hill & Morton, Inc.

Denniron St. Wharf Oakland ANdover 1077

Southcrn Celiforaie E. J. Stauton & Son 2050 E. 38th St., Lor Angeler AXridge 92ll

M. ADAMS Cimlatln Mugc

A. C. MERRYMAN