Are you receiving your share of the $13 BILLION Home Improvement Market?

In 1960, $13,120,000,000 was spent for home rnodernization . . 75% of the total new horne volume that year. Sources indicate that a $69 billinn backlng of modernization exists in the United States, with an additional $16 billinn d,eueloping each year.

HOW CAN YOU PENETRATE THIS MARKET?

The National Home Improvement Council exists to aid in the full development of the remodeling industry. Representing all segments of the industry builders, lumber dealers, contractors, manufacturers and associations, it encourages home owners to spend within their means for home improvements as an investment in better living.

HO\^/ DOES THE N. H.I. C. WORK?

As your spokesman. the N. H. I. C. meets with FHA, congressional committees and industry leaders to recommend home-improvement stimulating programs. Asyour educator,it holds management clinics for local businessmen, pointing the way toward home improvement promotions. It publishes remodeling training manuals, reports industry trends with a newsletter, and has distributed 10,000 training courses to remodelers by mail. As your public rel.ations counsel, it will reach national magazines and countless newspapers with news material and feature stories on the advantages of remodeling. . .plus distribute booklets by individual industries directed at increasing the total home-improvement market.

\^'HAT CAN BE DONE IN YOUR TRADING AREAS?

Your local chapter of the N. H. I. C. can institute a program which will stimulate remodeling throughout thearea.Openhouses...seminars...newspaperreleases...ahome-improvementweek...theseandmany other promotions can be outlined by the National Home Improvement Council. And with the home-improvement council sticker on your door, you benefit directly from a nationwide program which points to N.H.I.C. members as reliable home improvers.

u'HAT CAN IT DO F('R YOU DIRECTLY?

It gives you an opportunity to work with other leading firms on an industry level and to make more sales and profits accordingly. You can use the council as an advisory service to keep abreast of developments. participate in education, publicity, promotion and public sewice programs. In short, it is the quickest way to develop more sales and profits in the home improvement business.

HOu' GAN YOU LEARN MORE ABOUT THE N. H. I. C."

Fill out the coupon below for further information about the N. H. I. C. . and your free copy of the booklet "The National Home Improvement Council and What it Means to You!"

*!SIOM{

! Notonol Home lmprovement Council

87 Modison Avenue, New York 16, N. Y.

Gentlemen: Please send me additional infonrration on how I can capture my share of the $13 billion hbme imirovement market.

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Address.

PlrdiloilrT*"t City .. Zone-.-..Stote.-