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For Everyone Who Sells To Lumber Dealers Or Furniture Factories Or Otherwoodworkers

1876

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-so tbat lotl c.t t depend. on the latest publisbed rating, Twice eacb uteek you rcceioc notifcation of bmrdteds ol up-to-the-minare items aboail rew corcetns, cbanges in credit ratings, fre losses, deatbs, cbanges in owterhip and other lux tbat affect nedit ard. sales, For conaenimce tbese TIYICE-A-VEEK Sbeets me combined into a Monthly Consolid.ated. Sapplemen4 elitn-" iratfug tbc neccssity ol ciecking preoiousty pfr. lishcd supplcaen $l mdttcr.

4 Spcrr.lt7nA Sautap Nor cotrFrNED ro nsE BY LIIMBERMEN-which hos been relicd on since 1876, i! extending credit curd promoting scrles lo the lunber, furdture or woodworking trqde.

Aalaa/tla Salel SlaeAortq- Tbir co,rnprehendvc credit rctiag book lists qucrntity buyers oI lumber cad crllicd products thnrout the United Stcrtes.

O From no other aource c(m you obtain such cr conplete list ol Lumber Mcmulcrcturers, Concentrcrtion Ycnds, Wholedclers, Betcrilers, Conmission Men, Furniture cod other Woodworking Fcrctories cmd over one hundred other clcsses oI indushicrl concema buying qutmtity crmounts oI Lumber, Veneer, Plywood, etc.

OStreet cddresses cre showa ln the lcrger cities, ncrking poe. sible low postcge rcrte circulcrrizcrtion

For turlher inlormation oddress Departmen] "G" ol the neqrest office shown befow

Chorocter ond Reputotion

They say that character is what you are, and reputation is what people think about you.

And that's true about your business as well. A business must not only have a good character, it must have a good

BACKTHE BRA'YD THAT'S

repute.

Given a good character, the reputation of a business depends upon good service and good publicity. But it sometimes happens that the business possessing good character fails of its utmost possibilities because its good characteristics-goods, service, integrity, etc.-are not sufficiently well-known to its public.

There are cobwebs across many business doors where the character is the very highest. It reguires service and publicity to translate character into reputation.

Loveroni lumber Co. Gets Write-up On R.etqil Operotion in Newspoper

"Whatever your need in building supplies, the chances are Laveroni's Lumber Co. has it if anyone does," said the Oakdale, Calif., Leader in a recent feature story on the nearby retail yard. Owners and operators of the company are George and Mary Laveroni. Located at the southwest edge of Groveland, the retail lumberyard also features hardwale, paint, fishing and camping supplies, automobile batteries, small appliances, refrigerators, stoves, washing machines and dryers.

"We can handle any job-big or small," is the motto of the dealers, who further promise, "If we can't, we can get it for you in 24 hours."

The Laveronis have been at their location about five years. Prior to that they operated a lumber mill about six miles east of town for 10 years. At the present location they service Cherry Valley, Evergreen Lodge, Sonora, Coulterville and the Greeley district.

The yard is open six days a week from 8 a.m. to 5 p.-., but the dealers answer many calls at other hours as they live next door to the store. Many is the time they have answered the call of a stricken motorist or camper in the middle of the night.

The Laveronis owned the Iron Door, a historical place, from 1937-48. The Laveroni name is colorfully linked to much of the history of the area. The lumber folks have two children -Mary, 15, in high school, and Gary, 24, who is in college.

OwE,vE BUrLr

YEARS of Ingrained Quality intoDALOl).

Architectural REDW0OD

Three generations of skilled workmanship with advanced exlrerience applied to engineered development and automated handling has achieved highest quality production of PALCO Architectural REDWOOD. Through this combination of "know-how," methods and facilities PALCO REDWOOD remains as the industry's standard of comparison.

Better buy PALCO-there's no better buy than the best.

Your dependable supply so,trce: Capacity: 155 million board feet. lnuentory: 100 million board. 1 leei - self - perpetuatinE timber reserues.