FIR qnd

Dimension Lumbcr

Plonks, Timbers.

Rollroad Ties

Industriol Cutfings slNcE t9t9

IONG BEACH o Suire 604 Oceqn Center Bldg. HEmlock 5-8948

SAN iAFAEL, CAUF. o P. O. Box 569

Glenwood 4-2310, TWX SR 64

EUREKA, CAllF. o (Generql Ofice) 630 J. Si. Hlllside 3-7OOl, TWX EK 84

The board also proposed a cooperative program of merchandising and promotion involving the Natironal association and officials of the National Retail Lumber Dealers Association, designed to enlist the cooperation of the trade groups in the National Wood Promotion Program.

A proposal that the staff of NLMA prepare details of a ten-year all-embracing Wood Promotion Program designed "to provide and promote wood markets on equal terms with the efforts of producers of materials competitive with lumber," was given approval by the board and will be presented in detail at the meeting of the National Wood Promotion Committee during NLMA's annual meeting in Novembet in Washington, D.C.

Resolutions deglgned to accelerate the NWPP during the remainder of 1959 and through 1960 were given appioval by the National Wood Promotion Committee. The NWPP was launched in February with a series of colorful advertisements in leading cohsumer, architect, building and school_management publications. It is aimed at incrEasing the_ public's interest in wood as a modern building material and improving the public's image of the industry.

The program also includes a staff of wood technologists employed to _survey the industry and promote the ac&ptance of wood as a building material. This staff of expeits calls upon architects, engineers, builders and school ofiflcial's to demonstrate wood uses.

Based on the theme, "There's Nothing in the World Like Wood," the Program for the rest of tliis year and 1960 will step up the advertising, merchandising -and technical field coverage, and include closer retail and wholesale trade promotion cooperation at the local.level, according to the resolutions adopted.

A. B. Hood of the Ralph L. Smith Lumber Co., former president of th9 Western Pine Association, and Ja'ck Fairhurst of the Fairhurst Lumber Co., recent presid-ent of the West Coast Lumbermen's Assn., were thre two Californians who attended and took active parts in the NLMA Spring meeting, at which the FHA's C. B. Sweet, former Calif-ornia retail lumber dealer, was a principal speaker.