New Profit$ New Sales ldeas

.SAK.PAK' EXPENDABLE PALLETS FINDING WIDE APPLICATION

wooD coNvERsroN coMPANY has introduced its new 1959 model ceiling tile frame to display Nu-Wood@ Constellation and Micro-Perf acoustical tiles in lumber dealer showrooms. The blue-and-white unit, which creates a dimensional shadow box effect, holds four squares of

ST. PAUL INTRODUCES NEW OVERLAY

PlyGlaze 101, an improved, high-density overlaid plywood concrete form panel, has been developed by St. Paul and Tacoma Lumber Co., division of St. Regis Paper Co. The new premium - quality material is designed expressly for forming jobs that require the greatest possible number of re-uses or flawlessly smooth architectural concrete. PlyGlaze 101 has a distinctive translucent walnut-brown overlay, in contrast to the regular PlyGlaze amber. The overlay itself is an irreversible thermosetting phenolic resin permanently fused to the panel. It has greater resistance to alkaline conditions and is not impaired by continuous and prolonged contact with wet concrete. The overlay, like the adhesive used between plys of the base panel, is completely waterproof. In addition to the special overlay, PlyGlaze 101 has solid inner-ply construction, and costs no more than the amber overlaid plywood formerly used for form work. It comes in all standard sizes and thicknesses, is DFPA-inspected and meets all U. S. Commercial Standard requirements. For fur- either Constellation or MicroPerf tile. Interchangeable identifying signs for each of these tiles are provided with each unit. The widely accepted new display frame gives maximum display, yet occupies little space. Display construction permits easy set-up for window, wall, counter and island display areas. ther information, write Sales Department, St. Paul and Tacoma Lumber Co., Tacoma, Washington.

New Fiberglas Reinforced Asphalt Shingle Introduced On West Coast

The first major advancement in shingles in fifty yeais-the Fiberglas reinf orced asphalt shingle-has been introduced on the west coast by the OwensCorning Fiberglas Corporation. The new product uses layers of bonded glass fibers as reinforcement for stabilized coating grade asphalt, and is being manufactured in the standard 12"x36", three-tab strip in four solid colors-black, red, green, and gray-and six blends. Underwriters' Laboratories, Inc. has awarded the Fiberglas shingle the Class B fire-safety rating, a new standard for shingles in this price class. Currently available in the eleven western states, the new shingles will be launched in the remainder of the country, within a year.

(Tell them gou sau it in The Califomia Lumber Merchant)

New lightweight "Sak-Pak" expendable pallets, originally introduced into the cement industry by Calaveras Cement Company, are beginning to 'find extgnsive application in other industries as well. Calco SupPly Company, San Francisco, reports that the pallets are now being used successfully for loading other bagged products. The company has received literally hundreds of inquiries irom all over the United States since the pallets were introduced earlY this year. With production well established, Calco has standardized on three sizes of pallets ranging in price from 85 to 87 cents each, f.o.b. Salinas, Calif., in carload quantities of 2,0N or more. The lightweight expendable pallets are made of corrugated paPer reinforced with Kraft Veneer board. Each can carry approximately 4,000 pounds, and the pallets can be stacked three high. T,hey weigh only five pounds each. The "Sak-Pak" pallets are claimed by Calco to increase payloads and reduce freight costs, eliminate the need for pallet deposits and returns, free working capital otherwise needed for pallet maintenance and repairs, eliminate sack breakage from splinters and nails, and release valuable warehouse space. For savings in freight costs they are shipped flat to the customer for assembly at the loading site. The assembling operation is simple and requires no special equipment. Write Calco Supply Co., 315 Montgomery St., San Francisco 4, Calif.

NEW PRODUCT FROM WILHOLD PRODUCTS COMPANY'CASEIN GLUE''

Wilhold Casein Glue is a new high-strength, protein glue, especially prepared for laminating beams, table and counter tops, general assembly, sash and doors; perfect for bonding oily woods. Bonds are water and mold resistant. Ideal for gluing where joints are not perfectly fitted. Mixes easily in cold water and can be used at low temperatures from above freezing to over l@'F. Complies with Federal S'pecification MMM-A125. Available in 5-1b. cans and 5Glb. bags. For more 'information, write Wilhold Products Co. Div. of Acorn Adhesive Co,, Inc., Los Angeles 31, Chicago 44.

S. M. Nickey, president of the Hardwood Plywood Institute, announces ,that the first Publication of the Institute's 1959 trade promotion program is the 71page, pocket-size comPilation of basic grade-use data and other information for all who sell or are interested in hardwood PIYwood. The "Faces, Figures, Facts" booklet includes photos of 18 difierent uses of hardwood plywood in kitchens, flooring, cabinets, furniture, home & commercial building paneling, churches, schools, ,boats, office and .play equipment, etc.

Complete information is given on uses and types of hardwood plywood as well as Photos and descriptions of frve different grades. Photos are also shown of the Institute's modern laboratorY testing to maintain and control quali'ty. Clark McDonald, managing director of the Institute, stated that tables on StrengthWeight Ratios, Basic Stresses, Bending Properties, and Support Spacing are included for assistance in technical uses of hardwood plywood. Application and Finishing methods are described to insure a fine paneling job. Photos of the woods are included with information as to their price range.

A glossary of terms is also included and a list of all Institute members with their addresses and phone numbers. The Institute is anxious to secure as wide a distribution as possible of the booklet and is selling "Faces, Figures, Facts" in quantity at 15c each to cover printing cost and postage; however, individual copies will be sent to hardwood plywood users at no charge on request. Write Hardwood Plywood Institute, 2310 S. Wdter Reed Drive, Arlington 6, Va.

Stainless Steel Architectural Quarterly-Spring issue-€ pages -photos and detail drawingsChurch design is the theme of this issue. Articles deal with general trends and specific uses of stainless steel in church construction, including a description of a novel technique for erecting a steeple. A special article treats stainless steel sculpture. Others give the technical information about stainless steel doors and the uses of stainless steel tubing in architectural applications. Published by Committee of Stainless Steel Producers, American Iron and Steel Institu,te, 150 E. 42nd St., New York 17, N. Y.

Oak Flooring Standard Being Revised

Manufacturers, distributors, builders and others associated with the oak flooring industry are considering a revision of the Commercial Standard for Strip Oak Flooring, CS56-49, just circulated by the Commodity Standards,D,ivision, U. S. Department of Comm.erce, which establishes 11 standard grades and 17 sizes of flooring strips in tongue-andgrooved and square-edged types. Industry practices for bundling, inspection and measurement are given, and methods of grademarking each bundle and for certifying shipments that comply with the standard are described.

Changes were suggested by the National Oak Flooring Manufacturers' Association, Inc. to bring t,he grading terminology into agreement with the latest Association grading rules, to add limitations on moisture content, and to establish grade rules for "1r/, Foot Shorts." T,he obsolete grade of "sap clear" in quartersawed stock is eliminated. An appendix gives the latest manufacturers' recom,rnendations f or the preparation of wood and conc.rete-slab subfloors, and includes methods of estimating and counting strips; con.trol of moisture, air and heat during installation; correct size, type and spacing of nails, and the latest methods of laying and surfacing the strip flooring.

Changes in the appendix provide increased average weights because of the general use of heavier lumber from secondgrowth timber, as well as recommendations for 'the use of a moisture resistant membrane in slab construction, and of a ground cover in crawl spaces, in addition to revised nailing procedures which provide for certain new types of fasteners now being used.

A limited number of copies of the Recom,mended Revision. T5-5426A, are available without cost from Wm. H. Furcolow, Commodity Standards Divisio'n, U, S. Department of Commerce, Was,hington 25, D. C.

Trend To Quality Spurs Demand For Oak Floors

The floorward look is playing an important role in home planning today, according to trade reports. Veteran observers of decorating and building trends say that floors are commanding mote attention than at any time in recent years. The emphasis is on selection of attractive floors and use of room-size, area or accent rugs.

fn an increasingly large percentage of homes, it appears, oak or other handsomc hardwood is the floor choice. Industry figures show, for example, that in the first three months of 1959, the demand for oak flooring was about 4Oo/o higher than in thc corresponding period last year.

This sharp rise is attributed by industry sources to two factors:

Because of its exquisite beauty of figure and coloring, which cannot be duplicated in manmade materials, oak is ideally suited to floor display, decorators point out. It harmonizes with any architectural style and any type of furnishings, period or contemporary. It can be finished with colorless transparent finishes which bring out th€ natural coloring of the wood or in finishes that are lighter or darker than natural. It also can be treated with stains available in a wide choice of decorator colors which permit the beauty of the wood grain pattern to show prominently. On the strictly practical side, oak offers the advantage of easy maintenance.

That home seekers have become intensely quality conscious is reflected not only in the strong preference for hardwood foors, which are noted for warmth. foot comfort, lifetime durability and the added resale value they give a home, but also in the demand for such features as two or more batl.rrooms, plenty of closet space, a family room, bigg.er and better kitchens with fine ryood cabinets and built-in appliances. Basemehts also are among the wanted features in many areas.

Home seekers are able to tre more selective today and "make it stick," observers explain, due to expanded housing supply. Alert builders are quick to respond to the public's demands in a buyers' market. With surveys showing that such features as hardwood floors are favored by about 85% of home buyers, builders are eager to include them in the knowledge that they will helP sell houses faster.

NEW FLINTKOTE CEMENT PATCH PRODUCT ASSURES TIGHTER BONDS FOR R.EPAIRS

A new, fast-self-curing, easyto-mix latex cement patch product for repairing everything from a crack to a big hole in concrete or masonry, has been developed and is being marketed by The Flintkote Company. The Product, Latex Cement Patch, assures a tight, non-shrinking bond, tough, non-brittle topLpings, and reduces s'hrinkage to a minimum. It is viewed as a great improvement over conventional sand, cement and water mixtures. A general purpose compound which requires no primer and needs rbut a trowel or spatula to apply, it was especially formulated for use in area patching of concrete floors. walls, structural parts, beams, columns, foundations, curbs, railings and even complete surface refinishing Irom 1/76 inch up in thickness. It is available for lumber yards, hardware stores and other building products distributors.

Overlaid Plywood Comparable In Price To Regular Exterior Plywood

Royal Harborite, an overlaid plywood comparable in price to regular exterior plywood, is now being ofiered by Harbor PIYwood Corporation of Aberdeen, Washington. It is said to be useable in hundreds of Places where regular exterior fir is used yet offers the benefits of a hard overlaid face at no increase in cost. Splitting, checking and grain raise, a problem with most exterior fir :plywood, is said to be virtually eliminated by RoYal Harborite's overlaid face. The overlay aids the workability and provides a smooth, Patch-free surface on which paint is easier to apply and lasts longer, requiring less maintenance. For f urther information write to Harbor Plywood Corporation, General Offices, Aberdeen, Wash.

HANDY ENVELOPES FOR SMALL ITEMS PROMOTE L-O-F WINDOW GLASS

A handy, 3 by S-inch, heavY envelope which hardware dealers, lumber yards, and other flat glass merchants may use for small items sold across the counter-screws, nails, glazier's points, brads, and such-has been produced by Libbey-OwensFord Glass Company. The envelope has a Press-Sure seal so that the flap closes tightly with a slight pressure. It carries an attractive illustrated message urging the replacement of broken windows with L-O-F quality window glass during favorabld weather to keep property wellmaintained and for better aPPearance. The envelopes are furnished free to glass dealers in "reasonable quantities"'through their L-O-F distributors.

SLIDING GLASS DOORS RECODIZED TO END PITTING, DISCOLORATION

Homeowners with aluminum sliding glass doors no longer have to be plagued with the pitting and discoloration of the aluminum ext'rusions on their doors, according to Fred Van Ness, president of Sun Valley Industries, Inc., of Sun Valley, California, now using the Recodizing process in the manufacture of their aluminum units, to enhance the beauty of the aluminum and protect the finish from pitting and corrosion. The Recodized extrusions on the doors are unaffected by all solvents, mild alkalies and acids, and retain their 'beauty even in areas with extreme temperature changes. The process also makes the aluminum more resistant to scratching and abrasions.

(Tell them gou eaw it in The Califonia Lumbet Merchant)

Woll-to-Wqll Merchondising in Downtown Store

Hans Wall, his beautiful wife Felicitas, ancl his young son Bob arrivecl in Los Angeles from Germany early in 1938. Hans had been raised in the Iumber business and, at the time he left Berlirr for America, was a successful retailer in what is now tl.re easterr.r section of that city. His was o1le of the largest concerns of its kind to be found in tl-re metropolis. He had gainecl his business. He began his lumber education as a teenager in high school when he earned his spending money helping his Dad in his spare time ancl on Saturday morning. He continrrecl his education following gracluation from high, u'hen he entered tl.re University of California at Los Angeles. Bob was active in school activities and rrrt.,mirrent in the Phi Delta Theta ai vicepresiclent of the fraternity, class <if '55. Follorving graduation from UCLA as a business administratiorr maior. he deci<lerl to rnake tlre lumber business lris career arrcl joinecl the staff at General Lnmber. hos lo moke uge of every inch or Displov 'T".?,"t'i.o;r:l,"."Hill,[o"t everv inch of experience from tl-re timberlancl through remanufacturit'rg to retail.

Since that time he has worked in every departmeltt of the business and is now assistaltt general manager of the firnr. \N'hen the senior rr\''alls visited Germany in 1957, Bob ran the business for more than four months, applying l.ris methocls, and clevelopecl a substantial profit cluring their absence. He is a "finisherl" retail lurnber and buildings rnaterials dealer in elery respect-purchasing, inventory control and sales.

General Lrrmber and Supply Company olTers a complete an<l cliversified inventory irrcluding climension lur-nber, cut-to-size iterns, paint, plytvoocl, rvall snrfacing ancl specialty items.

Upon arrival in the Southland, Hans Mrall spent a couple of years "shopping" around, orienting himself in the ways of the lumber business as collducted in this country. He found it very little different from the methocls he had employed in E,rrrope.

"Good service and quality material are the basis of good merchandising everywhere," said Hans, "and I was determined to give my customers just that kind of service."

Follor.r'ing tu'o years of "looking the area over," Hans decided to open tl-re Gerreral Ltrmber anrl Supply Coml,arly at 806 Sunset Borrlevarcl. iust a few blocks fronr City Hall. Tliat uas in 1938 just prior to \Arorlcl War II. Today his establisl.rment is practically on the Hollyrn'ood Freen.al-. ar.rcl situatecl on one of the busiest arterials iu clorvntou,n Los Angeles. Dr.rring the years he I'ras been ably assistecl in the adnrinistration of the business bv his n'ife Felicitas, rvho has combined her career as a part-time office executive. housewife ancl mother.

Young Bob Wall is no Ki."'r'i in tl-re

13eing locatecl practically in the clou'trton'rr area. the CLI{ reoreselttative was curiorrs to kuorv juit u'here tl-ris retail yard's crlstomers come from. It cleveloped they come from everywhere. the "Do-It-Yourself" crrstomer being the most prominent.

Ilut, in addition to the remocleling trade, General also serves the neighborhood fix-it cor.rtractor ancl clroo-in brrilder. Tlrey get fast, efficient seri ice of all rluality materials and standard brand items.

It reclrrires tl.re services of but fir'e employes to keep tl-re wheels turnirrg at General. Store liorrrs are from 8:00 a.m. to 5 :30 p.m. atrcl until lloon on Saturclays.

It is a cor.nmon situation to have 20 to 30 clients rvaiting at the door each morning when the place is opened for business. Ancl the staff takes care of 500 to 600 sucl.r customers every rveek. Right in clorn,nto'il'n Los Ar.rgeles, too.

More Manufacturers Add Support To Tumber Deaters Research Councit Programs

I)rrring the lirst h:rlf of 19.59, nrore trtatrttfactttrcrs joine<l lnng-range l)rogranr, tl'ris arl<lecl su1)1)ort u'ill nrearr nlore sl)ont1reI-ttrrrllerI)ea1ersl{esearchCorurcilassrt1l1lortirtgt-tletllllerssorer1researclrprcljectsfortlle th:rrr at anv tinre rlrrrirrg the histor,r- of this grorll).

I)trring -this periorl, \\tootl Corwersion Conrpanr', St. Parrl. llinnesota; Sin'rpsorr Tinrlrc'r Con.rpar.r-v, Seattle, \\'ashington; Kaiser r\lunrinturr Cotnlr:rrrr'. Oalilancl. California; Revnolcls flettLl C,'nrl)an], liiclrrrrolr,l.-\'irgini:r:lSerrrett \lig. Corirl,;rrr-r. Lacelville, I)enns,r'lvania : _Johns-Nlanville, Nen' York Citr', anci others joined u'ith such longtinrc supporters as the Anrlcrsen Corporation, Crrrtis Conrpanies, Cirener- I-urnlrcr Conrpany. I)otrglas liir Plvn'oocl Associatiotr, Inclepen<lent \ai1 and I'acking Conrlranr-, flirsonite Corltoration, lt-O \V Sales ancl others.

To the ol1lcers. e-recrrtive corntnittee anrl the rlealer ntent'lters of L.I) li.C., this grou,th for '59 has ireen nrost gratifr-ing, statecl C. '\. -l-honrpson. presi<lent of the Council. F-or the nrore exl)alrsion anrl services for thc Corrncil.

'\1so, this can nrean a full acl<non'lerlgurent ni the gr-eat inrpact tlre ltetail l)ealers are nrzrl<ing in tlie nerv lrorrsing helcl, rrot otrlv in provi<ling nraterials. lrrrt in the realnr of Lrr-lte-Co Conrpottcnts nratrufacturerl at thc krcal level u'hich is grorving at a ratc in '59 that has alreadr. orrt-strippecl all of 1951J.

Ra1, Harrell, e-recrrtive v.1t. of I-.1).1{.C., lrreclicts tliat at lcast 500 trer'r' <lealers r'vill go to the Lu-lie-Co svstenr of honre cottstruction in the ne-xt l2 ruonths. All of the ltiorreering h;rs been clorre, inrprovelnents har,c beerr nrarle, Ccirle anrl I.-.H.A. authorities s:rtisfrecl the lrancl u'ason l'ras lregrrn to ro11 irr preparation for the ltig prrsh of tl're si-rties, it n'as sairl.

NPDAnnuql qt Arlonric City

Heqrs Ccrll for Industry Unity

"Integritl- of purpose" al.nong nranufacturers, clistributors and dealcrs in the fir plvrvood inclustry is vital if the ir.rdustrf is to keep pace rvith the econonric bc-rom u'hicl.r lies aheacl, E. S. Evans, Jr., presiclerrt of tl.re lfr.ans Proclucts Ccimparrl., Plymouth, Nlich.. saicl June 15 in the keynote address of tl-re 17th anrrual convention of the National Plr-u'oocl Distributors Association, in Atlantic City-, N.-l . fie toltl the tlistributors at the opening sessiorr of their Hcitel Tral'more meetings that econornic stability nrust reltlace the over-production and price fluctuations .,r'l'rich often har.e characterizecl tl-re indr-rstrv in the oast.

Pointing out that rro iegnrent-of the plyl'oorl inrlustrl. carr :rffor<l the cost of "irresporrsible acts." \l r. Flvarrs rvarrrecl tlrat: f,Ir. E,vans challenged all of tlie irrclustry rvho are ten"rptecl to seek economic advantage at tin.res of scarcity arrd or.erprocluction to "become deaf to the siren call of opportrl- nism" for a period of tu'elve months. At the encl of this tirne, l.re preclicted, "I am certaill you .w,ould firrcl that .n e u.ould be money ahead u.hen compared rvitl.r previous years of roller-coaster uDS and dou.ns."

"If we are to rernain strollg ancl avoid another r.icious cycle of price crrtting, selling at a 1oss, ancl brrsiness failure, \,\.e are goine to have to engage in serious soul-searching ancl, nrore than that, \\'e t.ntlst individually take remeclial actiorr." The pl1'u'oocl inclrrstry leacler said the founclation of our ecorromic systent is "a right to expect integrity frorn tl"rose n'ho operate in the sarle sphere of business actir.ity."

"Our competitive enterl-rrise econorny and orrr freedom tcr clo as rve please sprang frorn specific principles of freedom," he said, "but the bincler that holds all its many facets togetl-rer ancl n.rakes it rvork is irrtegrity of purpose."

But, he saicl. "u'hetr clemancl is high, the temptation to raise prices above r.vl-ricl-r the procluct is rvorth is overporl'ering to some. On the otl-rer hancl, when price u'ars cut rates to unrealistic levels, someotle within tlie inclustrf is bouncl to get hurt."

Citing' the examlrles of the steel and arrtomobile inrlustry, NIr. livans suggestecl production tailored to meet cientancl lvhen orclers <lr,vinclle. "This u-ould eliminate tl're temotatiorr to cut prices because of or-er-production," he saicl.

Bugley to Cqlifornio lumber Scrles

Don Cor.eney, o\\i1rer of California Lumber Sales in Oakland, announces the apltointnrent of Joe A. "Studs" Bugley. as l-ris aclministratir-e assistant. Bugley is well knorvn in Southern Calif<trnia as u'ell as the northern Dart of the state. having spent se\.eral 1-ears in the Southland area exportir.rg Iumber to Xlexican retailers. More recently, Bugley had u.orked the Nortl.rerrr Califorrria territory {or \{endo \\'ood Products, Inc.. of Ukiah, nroving up to salesmanagership of that firm last )'ear.