FRED C. HOLMES LUMBER CIIMPANY

Fred HOLMES/Cqr! FORCE

P. O. Box 987

Fort Brogg, Golif.

TWX: Fort Brogg 49

Phone: YOrktown 4-37@

REDWOOD POSIS ond FENCTNG Wholesole

Soulhern Coliforniq: Russ SHARp | | 194 Locust Ave., Bloomlnglon Phones: Los Angelesz ZEnith 4925 Colton: TRiniry 7-0330

NIMA Appoints Loren Dormcrn To Work on Industry Promotion

Mortimer B. Doyle, executive vice-president of the National Lumber Manufacturers Association, announces the appointment of Loren F. Dorman as director of advertising and merchandising for the association, with specific responsibilities in connection with the newly created nationwide wood promotion program of the lumber industry.

Prior to accepting his new post, Dorman was advertising manager and assistant director of public relations for the Weyerhaeuser Timber Company of Tacoma, Wash. In this capacity he has had an opportunity to work in practically all facets of the lumber and forest products industries. A native of the West Coast, Dorman has also been associated r,r'ith the H. Leete Lumber Company, Portsmouth, Ohio.

His position with the Weyerhaeuser Timber Company, which began October l, 1947, involved the supervision of national and regional advertising programs and responsibilities in public relations, industrial design, motion pictures, annual reports, informational booklets and exhibits and displays. In 1957 the Weyerhaeuser national advertising campaign was adjudged by the Saturday Review of Literature as the top corporate institutional advertising campaign of the year.

July Building Pqsses 1957 High

New construction activity rose seasonally in July to $4.6 billion, according to preliminary estimates prepared jointly by the U. S. Departments of Commerce and Labor. The total dollar volume for the first seven months of 1958, amounting to $26.7 billion, was up slightly from the comparable 1957 period. Outlays in July set a new record for that month, exceeding by 3% the previous July high established a year earlier, when construction activity was reduced by shortages of cement and concrete products, as revealed by special surveys made at that time. Expenditures for residential buildings were about the same as a year ago, for the first seven months, and accounted for nearly half of the private total in both years.

Bertrqm to Finish Yeqr

San Rafael, Calif.-George A. Bertram, whose sale of his Redwood Empire Lumber & Supply Co. at Greenbrae was reported recently, said he would continue to be associated until Jan. I, 1959, with the firm he owned the past six years, after which time he will take over active management of his Marin Realty Co. Purchasers of the yard for a sum "in the neighborhood of $100,000," were two employes, Gardner Monroe of Kentfield and R. J. Hollingworth of Novato. They, in turn, sold the hardware division to Jim Mclaughlin of Ross. Monroe and Hollingworth will continue to operate the lumber and building material supply division; McLaughlin will manage the hardware divislo11.

Bertram said he will retain ownership of land and buildings at tl-re lumberyard, having disposed only of the name, inventory and goodwill.

Biggest Corgo Unlocrded

CORE .. .TAPE R... 5U R,FAC E

Gypsum wallboard craftsmen know the importance of Blue Diamond uniformitg. Uniform characteristics aid in the fast production of smooth, ffre resistant walls and ceilings. ,Uniformitg is a result of quality control.

Blue Diamond quality control begins with the grading of gypsum rock at the mines. It carries through every step of gypsum wallboard manufacture to the final placement of dunnage to safeguard its condition in transit.

Applicator craftsmanship and Blue Diamond uniformity ioin hands in producing smooth . . . solid . fire resistant walls and ceilings.

The biggest cargo of lumber ever unloaded at Los Angeles harbor was unloaded last month at the dock of Consolidated Lumber Co., its consignee. Under the command of Capt. Wayne Lucy, Barge 539 was towed to the harbor by the tug Winquatt and discharged its cargo of 5,900,000 b.f., the largest single load of lumber to enter the harbor, area newspapers reported July 13. The cargo was towed down from Coos Bay, Oregon, in four and one-half days, with a crew of l1 men. The lumber was piled 40 feet above the deck to a point just below the three giant cranes on the 75 x ZW-foot barge. Upper Columbia River Towing Co., owners of the barge, said the load exceeded by more than one million feet the old singleload record.

SBA Permqnent Agency

President Eisenhower signed into law July 18 the legislation making the Small Business Administration a permanent government agency. The new law also increases the limit on SBA loans from 9250,000 to $350.000 and decreases the maximum interest rate from 6 to SVz%. The agency was started temporarilv in 1953.

NRIDA's O'Molley Cites Success Of Certified Agency Progrom

Rapid expansion of the Federal Housing Administration's highly successful Certified Agency Program is fully justified by the results obtained to date in trial areas, according to J. C. O'Malley, president of the National Retail Lumber Dealers Association.

"Broader use of the new plan, under which applications for FHA's mortgage insurance are processed and approved locally instead of having to await action in the agency's regional offices, will help greatly to speed up home building and eliminate log jams such as are experienced whenever the trend in applications turns upward, as is the case currently," Mr. O'Malley said.

"The new plan is responsible for an important part of the increased number of housing starts reported in the last few months.

_

"Although originally designed for outlying communities located away from FHA's oflices, the Certified Agency Program has worked successfully in larger cities as r,r'el1. Results have been so favorable that its extension beyond the 22 states and parts of states where the program no* operates is entirely in order.

"We have advised Norman P. Mason, FHA con.rmissioler, tl-rat reports on the operation of tl-re new plan are uniformly favorable. Lumber dealers engaged in building homes, and helping contractors builcl thJm] cite instancei where local approvals are obtained in two to forrr days whereas a montl-r or more often elapses in rush times before action is completed by understaffed FHA regional othces.

"With qualified local individuals serving as appraisers and inspectors as well as approving applications, thi whole home-building process is speeded up with resultant benefits to both builders and home owners," Dealer O'l\{allev said.