Weyerhaeuser 4-Square Kiht,'MLut{bw

Greater structural soundness is an extra building value which kiln-dried Iumber gives to hom-es, farm buildings, and commercial structures.

That is why all lumber carrying- the Weyerhaeuser 4-Square trade-mark is kilndried-to help dealers deliver extra build.ing values to briilders and owners: (1) Kibndried Framing and Rafters; (2) Kiln-dried Joists; (3; Kiln-dried Sheathing; (a) Kilndried Sidings and Finish items.

Weyerhaeuser 4-Square Lumber is avail-

3557 SOUTH HIIL STREEI tOS ANGEIES 7, CATIFORNIA

375 SO. MAYFAIR AVE. DALY CITY, CATIFORNIA

FRESNO: P.O. Box 347 r SACRAMENTO: P.O. Box l5O3

IOS GAIOS: P.O.Box 427 able in a broad choice of species, grades, and items. While every item is scientifically "seasoned" for greater stability and nailholding properties, this lumber is also uniformly graded, precision manufactured, and carefully loaded for straight-car or mixedcar shipments.

Tha['s why dealers enjoy stocking and selling lumber carrying the well known Weyeihaeuser 4-square trade-mark.- It -eirs satisfied customers and profitable repeat business.

What's Going On-

The Lumber Merchants Association of Northern California last month welcomed into membership: Larkspur Lumber Company, Larkspur, Burt Wheeler, owner; San Ramon Valley Mill and Lumber Company, Danville, Harry O. Stewart, owner; J. M. Costa and Son, Morro Bay, J. M. Costa, Jr., owner, and The Diamond Match Company,'Western Division headquarters, Chico.

We are also pteased to welcome the Davis Hardwood Company of San Francisco as an Assoiiate member of the dealer association.

To interpolate a fashion editor's remark for a momentretail lumber yards are but "a profusion of ,color . . tone upon tone to appeal to La femme !"

Pacific Coast Lumber Company has remodeled its San -I-uis Obispo store_ and it makis a striking contrast to the former store . . Steiner Lumber Compariy of Sacramento has also fashioned an exceedingly handdome store Woodland Lumber Company ha"s -moulded a store which will be the envy of many merchants in allied lines An idea in utilizing display material is on exhibit at the

J. l{,.Costa firm of Morro Bay, where they have installed a sliding glass door as their main entrance -. C. L. Clark and Orville (Tex) Pease have recentlv purchased the Fleming Lumber Company, which has been renamed the Grover City. I-umber Company; they have some very forward-look- ing id-eas and we wistr them-our best for suctess Speaking of. success, we believe we will shortly be watching one in action when Richard Ferri opens his new "Do-It-Yourself Workshop" in San Francisco. He will have an area for clubs and individuals to "make-it-themselves,, in his store, pla-ns to be open evenings and Saturdays to encourage people to 999 the e_xcellent equipment he is providing at no charge. We bet he sells not only a eood qualitv oT specialty lumber, power tools, etc., but he will alsoioonhnd himself in the custom home market. This is the imple- mentation gf a public relations idea which can work in iny sector . - One way to encourage people to visit your stor-e is through an attractive displaf aieai and ot e of the most handsome we have seen is at ifre Central Valley Builders Supply in St. Helena, which is managed by Bob ?atterson.

:tr**

The Association has recentlv delivered membership placques to its members, which- will be another means of letting their customers and busin€ss associates know that they are forward-looking merchanti of their community, with a desire to work together for a strengthened retail limber industry and to better serve their community and consumers. Window and truck decals will shortlv (Continued on Page 10)

SURVEY OF BUSINESS CONDIIIONS . 1957 SECOND QUARTER

1. Compared with first 6 months of 1956, volume of business for the first 6 months of 1957 is: l7/-o reported an average increase of.18/o

6I^/o reported an average decrease of.2I/o

22/o reported same as last year

-2,. Cgmpared with the se,cond quarter of 1956, our volume of business for the second quarter of 1957 is:,

I7/,o repofted an average increase of 7/o

6l/o reported an average decrease ot'I9/o 22/o rcported same as selond quarter, 1956

3. Coqrpared with July 1, 1956, dollar volume of inventory on July 1, 1957 was:

3O/o reported an increase of. l3Vo

35/o reported a decrease of 77Vo

35/o reported same as last year

.4.^Compared_with first 6 months of 1956, net profits for the first 6 months of. 1957 were:

3l/o reported an increase of. ISVo

50/o reported a decrease of.26Vo l9/o reported same as last year

6. Predictions for balance of l9S7 were: Home Building: l8/o said Up D% said Dbwn Repair ^ dM"d"::{:^,:3i0, ???; said up 64/o said Same

7.. QoryU,Vred with July 1, 1956, Accounts Receivable on July 1, 1957, were:

_

41,/o reported Higher

35% reiorted Sarie

24/o reported Lower

A_verage age is 51 days

Slow accoun^ts. are piedominantly : Constmer, 4O/o; Contractor, 6[iVo

8. Funds for financing are reported as:

VA Title II

Conventional Title I

9. Construction Loan Funds:

10. Since last year, have you:

-

5. Compared with first quarter of. 1957, construction ac- tivity for the second quarter of 1957 was:

Home Building: 65/o reported down 32Vo

I2/o reported about same

Farm con s t,,,ri::? dil?:r;"e? T; i:1?:;: TrTi *

69/o reported same as last year commerciartnau,ti?17"+d73".:Tj,f"'.-,1::J:""or22%

7/o reported decrease of.22%

5'3/o repofted same as last vear

Repair and Modernization: 3Of; reported increase'7/o 70/o reported same as last year

Adequate Scarce 6% e4% 27% 73% s3% 47% s3% 47% s6% 44% Yes No

1. Increased your advertising expenditure 33 6Z

2. Do you. plan to increase your advertising expenditure during the ahird quarter " 11 g9

3. Added additional help to your sales force 1g gz

11. Has 54our cost of doing business gone up this quarter over last quarter?

Yes:47 No: 53 Approximate /o:3

Most dealers attributed the increased cost of doing business to wages.

12. With what percentage of trade is now your largest volume of business ? Home Builders l2o/o; Contractors S6o/s; Homeowners 320/6.