Lecrone Announces Wheelock Appoinfments

Bert W. LeCrone, general manager E. U. Wheelock, Inc., r.vholesale lumber firm rvith sales offices in Los Angeles, San Francisco, and Riverside, California, announces that his firm has increased its sales staff to meet the increasing demand for Redn-ood, Douglas Fir and Pine manufactured and distributed throughout the r,r'est by the California concern.

Art Heaney, well knolvn lumberman of Northern California, has been appointed to the sales staff to cover the San Joaquin Valley and points north, including San Francisco, Oakland and the Bay area. He will maintain offices in San Francisco to service retail lumber dealers in that territory.

Ed Difani, prominent young salesman in Los Angeles and Southern California, has been assigned to the Riverside, San Bernardino and Imperial Valley area and u''ill contact and service dealers in the southern section of the state.

"\\re are presently producing in excess of a half-million feet of lumber daily at our mills located at Zen\a, Laytonville, and Willits, California, and this production can be increased when our sales staff develops the demand," said Mr. Le Crone. "Our sales efforts rvill be concentrated in tl-re u,est through the retail lumber dealers and u'e will cover the territory by personal contact r'vhere it is possible."

Paul Kent is assistant to I\fr. Le Crone in charge of sales, and S. D. Weaver, Jim Ray and Buck Pewthers are assigned to the Los Angeles office sales staff. Miss Hazel Samuelson, M. Hintermeister, Christine Meuer, and Mary Meaux handle the general office details. All of these people har.e been rvith E. U. Wheelock for many years and are experienced in handling the requirements of lumber dealers in this area.

Bert W. LeCrone u'as born in the lumber industrl'. His father and grandfather u'ere lumber producers in Eastern Oregon and Northern California, and Bert joined them folloluing graduation from school. His experience started at the mill level, then through production and sales. to the present position he holds l'ith the Wheelock organization, which has been serving the lumber industry for over thirty-five years, as manufacturer and wholesale distributors of all species of Pacific Coast lumber products.

President lke Tolks Adverrising

Housing and lfome Finan,ce Administrator Albert M. Cole, of Washington, D.C., announces that he has started his recently proposed plan to re-examine government housing activities and develop housing recommendations for President Eisenhower. He released the text of a letter from the President on that subject, which reads:

"Dear Mr. Cole: I understand that you are now undertaking a thorough review of the Federal Government's housing programs, activities, and agency organization.

"It seems to me that the time is appropriate for a thorough and practical review of the present housing programs of the Federal Government.

"f expect that such a review will develop for me a series of recommendations which will clearly identify the proper role of the Federal Government in this field, and outline the most economical and effective means possible for improving the housing conditions of our people. Sincerely, Dwight D. Eisenhower."

Quqrnslrom Wirh Service Bureou

Appointment of Gordon M. Quarnstrom of Washington, D. C., as director of public relations for the Service Bureau, American Wood-Preservers' Association, has been announced by E. J. McGehee, chairman of the Service Bureau Board.

Mr. McGehee said appointment of Mr. Quarnstrom is a move toward expanding work of the Service Bureau.

Mr. Quarnstrom will work with others in the rvood preserving industry who are active in promotion of the use of pressure treated lumber, timbers, poles and piling. His office will be at 111 lVest Washington Street, Chicago 2, Ill. Mr. Quarnstrom has had extensive newspaper and public relations experience. More recently his rvork has been in an administrative capacity on Capitol Hill.

Service Bureau engineers are available for consultation as follows: W. D. Keeney, Chicago, Ill.; R. H. Mann, New York City; R. L. Osborne, Washington, D. C. ; W. A. Stacey, Larn'rence, Kans. ; W. R. Bond, Portland, Ore.; and Ben S. Sarvyer, Jr., Sacramento, Calif.

New Simpson Assignments

New assignments for Simpson Logging Company executives in tl-re company's principal operations centers at Shelton. Wash.. and Arcata. Calif.. were announced this month by Thos. F. Gleed, president.

C. H. Bacon, Jr., who has been vice president-operations,, with offices in Seattle, has been named vice president and general manag'er of the Simpson Logging Company at Shelton. H. O. Puhn becomes operations general manager at Shelton.

William E. Lawson, in charge of Simpson's operations in northern California, was named vice president and general manager of the Simpson redr'r.ood division, u,ith offices at Arcata.