Act now! Cash in on special September 'Weldwood offer !

Here's how the promotion works t. A full-page full-color ad will feature Honduras mahogany Plankweld@ in the September issues of House Beautiful, Better Homes and Gardens, American Home, Living For Young Homemakers, and Sunset Magazine. Combined readership is over 15 million! Headline at top of ad reads: "Yours real mahoganv paneling like this foi only 563.50."

2. Two-page ads tell builders how they can sell homes faster with Honduras mahogany Plankweld. They appear in August issues of House and Home, American Builder, and Practical Builder.

3. Half-page ads directed to the huge do-it-yourself market will appear in September in Popular Science and Popular Mechanics.

4. Here's what your prospects will read: "The regular price of Honduras mahogany Plankweld is $79.00 per package. Present this advertisement to yout local lumber dealer before October l, 7953, and the price will be only $63.50 per package."

Spetiol Augusl-september prires l. Regular lumber dealer price of Honduras mahogany Plankweld per package. ... .$52.00

2. Special price during August and September(lOfidiscounQ..... $46.80

3. Suggested retail price during September only for homeowners and August-September for builders. . $63.50

4. Average local delivery cost per package........ $ 1.00

5. Your profit per package $15.70 l. Call your nearest United States Plywood or U.S.-Mengel distributor.

Here's how you ioin this promolion. It's simple!

2. Place your order for Honduras mahogany Plankweld at the special 10fi discount.

3. Use the free display material, newspaper mats and reprints to tie into the national advertising promotion.

4. Limber up )tour cash-register finger.

HoNDunAs ilAHocaNy pLANKwELD is one of the world's finest cabinet woods. One package covers 108 l/3 sq. ft. Each package contains ten 8'panels, l6/attwide. It's guaranteed for the life of the home. Don't be caught without a supply of Honduras mahogany Plankweld during September. Order some now!

Here's whol you gel. This compelling counter display is free to every dealer buying 8 packages of any Plankweld product. The mounted reprint, newspaper mats, and 50 reprints of ad shown above with room for dealer imprints are free upon request.

Here's the beculiful product you'll be selling! It's a wall of luxurious Honduras mahogany Plankweld. One package contains ten 8 ft. panels, covering l3 ft.,8 ft. high.

Remember, all Plankweld is beautifully prefinished.

Blonketing lhe home-owning public, the builder market and the do-it-yourself market, here are the magazines which will carry the special offer story to well over l5 million readers.