THE MI RACLE LUSTRE FINISH

lations program met with such decided success in 1948 that the National is again sponsoring the program during 1949. Early in the year a brochure on the regulations regarding the submission of entries was sent out to dealers in the hope that early notification would encourage an added number of entries. Dealers who have misplaced their copy of this folder may secure another by writing the National Retail Lumber Dealers Association.

Just released by the National Retail Lumber Dealers Association is a small flyer which will serve to remind dealers throughout the country not to miss this year's public relations contest.

Bronze plaques mounted on walnut, fourteen inches high, are being awarded in the following classes:

1. Yards in towns with populations of under 1,000.

2. Yards in towns with populations of 1,000 to 5,000.

3. Yards in towns with populations of 5,000 to 50,000.

4. Yards in towns with popula.tions of 50,000 to 100,000.

5. Yards in towns with populations of 10O,0OO to 500,000.

6. Yards in towns with populations of over 500,000.

7. Dealer Group public lelations programs.

A special plaque will be awarded to the entry including an Industry Engineered Home program which is adjudged to be the best program of this type.

Any part of your public relations program developed by you since September 10, 1948, and ending by September lO, 1949, can be submitted for an award. All entries must be in the office of the National Retail Lumber Dealers Association, 302 Ring Building, Washington,6, D.C., before September 15, 1949.

The following is a list of public relations obje'ctives. some of which must have been met with bv vour firm during the past year:

1. To create employee good will;

2. To create customer or consumer good

3. To create stockholder good will;

4. To create good will among other industry elements;

5. To hold and develol,'' good will among union leaders and labor;

6. To educate the public to the use of products and services;

To create community good will;

To create governmcnt good will;

To educate the public to a viewpoint;

To overcome misconceptions and prejudices;

To develop prestige.

Help your National and help yourself to do a better public relations job. Enter your public relations program in the 1949 Annual Dealer Award contest.

Ease of cutting Sugar Pine makes it a basic material for wood carvers.

Purveyors

FIR-SPRUCE-HE'IIIOCK

CEDAR-PINE-PIYWOOD

Representing Frost

They Are No More The Things We Know

(By Lucretius in The Vagabond)

No single thing abides, but all things flow. Fragment to fragment clings; but things thus grow Until we know and name them. By degrees They melt, and are no more the things we know.

Globed from the atoms, falling slow or swift I see the suns, I see the systems lift Their forms; and even the systems and their suns Shall go back slowly to the eternal drift.

Thou, too, O earth-thine empires, lands, and seasLeast, with the stars, of all the galaxies, Globed frorn the drift like these, like these thou too Shall go. Thou are going, hour by hour, like these.

Nothing abides. The seas in delicate haze Go off; those mooned sands forsake their place i And where they are shall other seas in turn Mow with their scythes of brightness, other bays.

Specicrlists

The city visitor stopped where a big lumberjack was polishing an ax blade. He said:

"f suppose you loggers are the orthodox type that love wine, women, and song?"

And the logger replied: "Not us, Boss. We don't care nothin' for music."

Whct For?

The Tennessee mountaineer up and got married. He built his new bride a cabin, and when it was completed he fetched her to come and give it the once over.

"Wall," said the hill-billy. "flow d'ya like yore new home, woman?"

"Not bad," she said, "but I don't see no door." He looked at her in amazement. "Door?" he demanded. "Yew plannin' on goin' somewheres?"

Thomas Moore Wroter

How still is the smile that no cloud can o'er cast, And a heart and a hand all your own to the last. Oh! What was love made for if 'tis not the same Thru joy and thru torment, thru glory and shame?

I know not, f ask not, if guilt's in that heart, I know that I love thee, whatever thou art.

Work Well Done

A great deal of the joy o! life consists in doing perfectly, or at least to the best of one's ability, everything which he attempts to do. There is a sense of satisfaction, a pride in surveying such work-a work which is rounded, full, exact, complete in all its parts-which the superficial man who leaves his work in a slovenly, slipshod, half-finished condition, can never know. It is this conscientious completeness which turns work into art. The smallest thing, well done, becomes artistic.-William Matthews.

Woodrow Wilson Once Scrid:

The great voice of America does not come from the seats of learning. ft comes in murmurs from the woods and hills and farms and factories and the mills, rolling and gaining volume until it comes to us from the homes of common men. Do these murmurs echo in the corridors of the universities? I have not heard them. The universities could make men forget their common origins, forget their universal sympathies, and join a class-and no class can ever serve America. f have dedicated every power I have in me to bring the colleges I have anything to do with to an absolutely democratic regeneration in spirit, and I shall not be satisfied. until America shall know that the men in the colleges are saturated with the same thought, the same sympathy, that pulses through the whole great body politic.

No Surplus

He had applied for a job, and had been told that the place was already over-staffed. "Sure," he said, "but you could still hire me. The little I do would never be noticed."

Unexplcdncrble

Philetas died in humiliation because he could not explain the following statement: "ff you say of yourself 'I lie,' and in so saying tell the truth, you lie. If you say 'I lie,' and in so saying tell a lie, you tell the truth."

A Mqtter Of Sole

The shoe clerk studied the narrow foot of the thin little man customer, a foot from which he had removed a wellworn shoe of E width.

He said "Good heavens, man ! You should wear an A width, not an E."

But the little man shock his head. 'tl'm a house to house salesman," he said, "and I find I can keep a door open just a little wider with an E."

New Booklet Featuring Insulation Interior Finished Products Now Available

Just off the press is a colorful l2-page,booklet published by the Woodfiber Division of the Simpson Logging Company of Seattle, featuring that firm's insulatirg interior finish products. This informative booklet is nolv available to home owners through retail dealers handling Simpson products.

The booklet is crammed full of useful information for those with remodeling and rebuilding problems. Included are suggestions for converting unused space within homes, methods of applying the various Simpson building boards, tileboards and planks, and complete descriptions of all Simpson interior finish products.

Original colored paintings of typical interiors were done by a prominent Pacific Coast artist and full-color reproductions appear in the booklet. Colored illustrations, indicating how Simpson materials may be used, show "before and after" illustrations of a recreation room, a girl's room, a boy's room, a hobby room, and of interest to the commercial minded there is included a modernized restaurant.

The new interior finish booklet is one of a series of printed dealer helps and store displays supplied by Simpson and timed with an increased sales effort throughout the eleven western states to promote the woodfiber materials. The distribution area is broken up into three sales divisions with headquarters in Los Angeles, San Francisco and Seattle, rvith an enlarged force of field service men in all three divisions.

The Simpson Logging Company has timber operations in Washington and California and mills and manufacturinq plants in Shelton and McCleary, Washington. The sales offices are in Seattle, Washington.

100,000 Houses Started In June

Washington, D. C., July l5-Homebuilders scored a new record for this year by putting 100,000 new permanent nonfarm dwelling units under construction during June, the U. S. Department of Labor's Bureau of Labor Statistics. announced today. This preliminary estimate places June housing starts 5,000 above the May total and 2,200 above June 1948. Last year, a peak of 100,300 units was reached in May.

Preliminary estimates of housing activity for the first 5 months of 1949 show 450,800 new dwelling units put under construction, compared with 477,600 for the same period in 1948. Late reports of March 1949 housing activity have. raised the total for that month to 69,4A0, an addition of 7,400 units.

Included in the 1949 January-June total are 20,200 pub-. licly financed units, almost entirely State and locally financed. For the same months in 1948, publicly financed housing totaled 6,000 units.

A drop in 1-family starts accounts for the lower rate of home-building for the early part of this year. Apartment house construction is booming in most sections of the country, having been supported largely by the insured mortgage provisions of Section 608 of the National Housing Act. Comparing the first quarter of i948 and 1949, the volume of rental-type units (2-or-more family structures) is 4 per cent higher this year, but l-family starts are B per cent lower. On the basis of lo,cal permits issued, it appears that second-quarter data, when available, will show a much larger increase in rental housing.

Annual Salinas Barbecue

The annual Salinas Barbecue and golf tournament was held under the auspices of the Coast Counties Hoo-Hoo Club at the Posse Grounds, Salinas, July 28. The attendance numbered close to 100,

Jack Thornberg, president of the Hoo-Hoo Club, presided at the dinner.

Ollie Lee, Talcott Lumber Co., Salinas, won the trophy for Low Gross in the golf tournament with a score of 75.

Jack Jensee, Permanente Cement Co., Oakland, was the winner of the Low Net trophv with a score of 60.