Get Into Your National's Public Relations Contest

Washington, D.C., July 13-The passage of the public housing bill in Washington means that the lumber anrl building material dealer rvill be directly under fire from administration and socialist sources. Public relations i" more important to you now than ever before.

Here is a chance to publicize your public relations program both locally and nationally.

It was because of the real need for effective public re' lations programs to be conducted by retail lumber and building material dealers all r;ver the country that thc National Retail Lumber Dealers Association first initiated the Annual Awards in the Field of Public Relations program. The program acccmplishes a two-fold purpose by publicizing on a national scale the public relations work being done by individual dealers in small communities and, at the same time, making local news by providing awards to dealers for their outstanding public relations programs.

No matter how effective a dealer's public relations pro' gram may be locally, there is nothing which can increase its efiectiveness more than having the spotlight of nationwide publicity Tocused upc'n it. This is one way of impressing upon the people in your market area that yott are a wide-awake, progressive merchant who is interested in them and their welfare.

The Annual Dealer Awards in the Field of Publi'c Re-