Advertising and Sales Efforts G. L. Bartells Will Direct Fir

Should Be Expanded-Brookmire Plywood Research Program

Advertising and sales efforts should be expanded in the coming months, according to the Brookmire E.conomic Service, Inc., which has mapped out those sections of the country and those industries where better-than-average conditions prevail. Total income of the country in the next six months is estimated by this service at about 8/o below the same period a year ago, which is a smaller decline than prevailed recently.

Industries which are enjoying improved conditions are textiles, shoes, tires, clothing and affiliated lines, which Brookmire feel rvill have sustained activity for the next few months. On the other hand, it is said that such heavy lines as lumber, iron and steel, railroad and electrical equipment and agricultural implements will lag behind. Best sales prospects are to be found in the textile.centers of New England and the Southeast, clothing and shoe districts of New England, and the eastern manufacturing centers, as ,well as the tire producing sections of Northern Ohio.

Farm income, according to preliminary estimates, will show a loss,of only 4/o from last year and will total in the neighborhood of $7,430,000,q00. In Eastern states and in the Southwest there are prospects of improved purchasing power for the farmer and, as the cost of living has been lowered the country over, the purchasing power of farmers as a whole will only be slightly lower than last year.

Building activity is still restrained and, in the Brookmire opinion, improvement will be spotty until next spring when a more definite revival should occur. The oetroleum industry.appears, it is pointed out, to have p"ri it. worst phase and during the coming twelve months is likely to see some improvement.

"Last fall we felt it necessary to emphasize the unfavorable factors," says a statement, "but now the accumulation of deferred demand and the deflated condition of prices point to. recovery in the coming year. Profits will be largest to those who are alert to take advantage of opportu- nities. Individuals can benefit personally and do their share toward stimulating activity by buying goods at current sales or by taking the homes that are being offered as sacrifice pri.ces. Manufacurers should accumulite raw materials for requirements a long period ahead and can take over the plants of competitors who are in difficulty. Those retailers who bring down prices to attractive levels will achieve volume sales and help to restore the balance that facilities recovery in business. Bankers, in particular, can play I big part by encouraging legitimate enterprise or financing home building where local conditions justify. Discriminating investment of time and money in the nation's industries during the months that are immediately ahead will yield proportionate rewards."

The research activities now under way for Douglas Fir Plywood Manufacturers as a part of the organization's 3-year market extension and advertising program will be headed by G. L. Bartells, newly appointed research dirgc- tor. Mr. Bartells brings to this rvork more than 20 years' experience in the manufacture, distribution and sale of Douglas fir plywood. His personal conta.cts in virtually every se,ction of the country have kept him familiar with changing trade conditions. He has, moreover, a background of familiarity with European trade conditions, and has visited a number of foreign plywood plants.

A series of tests of Douglas fir plywood are now in progress, and additional tests will be undertaken shortly by various laboratories especially qualified for certain types of research. These tests ryill provide engineering data not only as to the physical characteristics of Douglas fir plywood as a material, but also as to its performan,ce in specific uses. Tests already in progress will establish exact dita on the use of this material for concrete,forms, sheathing, subflooring and other major uses.

Results of the research being undertaken by this industry will_appear shortly in its nation-wide advertising campaigh for Douglas fir plywood. The three-year promotionai program of which research and advertising are a part is underwritten by the following manufacturers: Aberdeen Ply- wood Comp_any, Aberdeen, 'Washington; Aircraft Plywood Company, Seattle, Washington; Bufielen Lumber & n4ig. Co., Tacoma, Washington; Harbor Plywood Corporation, Hoquiam, Washington; Henry McCleary Timber Co., McCleary_,_Washington; M. & M. Plywood Corporation, Longviewr_p1s-hington,_Olympia Veneer Company, Inc., Olym- pia, Washington; Oregon-Washington Plywood Co., pbrtl?ld,_ Oregon; Peterman Manufacturing Co., Tacoma, Washington; Robinson Manufacturing Co. Everett, Washington; Vancouver Plywood Company, Vancouver, Washington; W_ashington ^Veneer Company, Olympia, Washing- ton; The Wheeler, Osgood Company, Tacoma, Washington.

East B.y Hoo Hoo Club

The East Bay Hoo Hoo Club No. 39 held its resular monthly meeting at the Athens Athletic Club, OakJand, Calif., on Monday evening, August 10. George M. Cornwall, editor of the Timberman, addressed thJmeetine on "Som€.Glimpse_s_of F_rlop." as he viewed it during hil recent trip. Rod Hendrickson arranged for the enteriainment program.

This Stair Holl in the residence of Mr. R. W. Kittrelle ot Piedmont, Colifornia, is o grocious exomple o[ the chorm o[ fine woodwork. Both the stoircose and holl propert ore finished in Ploin \(/hite Oak. The use of rotory-cut veneersbr face of well ponels ochieves a slosh figure which is tasteful os well ds distinctive. Architecturol Woodwork contrdct by Loop Lumber a Mill Compony, Alomedo (Certltied Plont No. 93). Architects: \X/illioms & Vostell, Ooklono.