The California Lumber Merchant - August 1925

Texas and Calif ornia

During the past 18 months Texas has developed faster than any other State in the Union as a consumer of California lumber products and is still growing.

For Informati,on Write

THE GULF G(IAST

LUMBERiIA]I IIIiJ*

vol.. 4. NO. 4

Index to Advertisements, Page 3

AUGUST 15, 1925

We also publish at Houston, Texas, The Gulf Coast Lumberman, America's foremost retail lumber journal, u'hich covers the entire Southwest and Middlewest like the sunshine covers California.

Log Dump at our Westimber, Oregon, MiII

Each month we mail out a list of special items that we want to clean up at attractive prices. If you will write us, we will put your name on our mailing list. It will pay you.

EAGLE LUMBER COMPANY Phone Douglas 579{

Sales Office

c. R. BLEECKER,

Mills

24 California St., San Francisco

327 LUMBERMEN'S BLDG., PORTLAND, ORE.

.

WESTIMBER, ORE.

Phone AX. 1374, Oregon Lurnber Agency 915 Eart 62nd St., Lor Angelce

THE. CALIFORNIA LUMBER UERCHANT

August 15,1925

.

PHIL B. HART llenrgln3 Editor

A.M.THACKABERRY "

Chcuh.tlon MrmScr

A. C. MERRYMAN

":".r1*" J. E. MARTIN

Mgr. Srn Fralclrco Officc

W. T. BLACK

Mgr. Portlud (Xficc

Su Frenclrco OEcc

THE CALIFOR}IIA LUMBERMERCHANT

I Mrtroa Bldg.

Phoc Grrtrcld 5ll

Southcrn O6cc 2nd Nationd BanL Bld3.

Hourto' Tm

JackDiorrne.futltdlrn Inccporatcd under thc lawr of Calllonle

J. C. Dionne, Prcr. rnd Trcar.; Phll B. Hart, Vlcc-Prce.; J. E- Mar$n, Sccy.

Publirhcd thc lrt ud lSth of cach nonth at tlt-19-.20 CENTRAL BUILDING, LOS AMELES, CAL., TELEPHONE, V.ArdlLc 4515 Entcnd rc Sccoud-cle$ Etttcr ScptGmber 8, lgta, at tho Potofflce at ' L6 An3elcr, Callfornia, undcr Act of March 3, lt?9.

Subrcription Pricc, fZIl0 pcr Ycer Siaglc Copiel, 25 cGnt3 Gach.

Northwcrtcrn OEcc 3!e Nortbvcrtcrn Bk. Bldlt Portlu4 OnSon

Advcrtiring Rrtce

LOS ANGELES, CAL., AUGUST 15,1925

on Applicetion

OUR ADVERTISERS *Advcrtiscment appears in alternatc iesues. .. .. . . . .. 52 . ... . . .. . S7 * Aarerican Door Co. * Andersen Lum,ber Co. ..

Arkansas Oak Flooring Co. .. .

Baxtcr, J. H., Co. ... . . . 57

Albion Lwnbcr Co. .. .

Algona Lumber Co. ..

Bccbe, W. M. ...

Benson Lurnber Co. ..

.......

64

*

Blinn, L. W., Lbr. Co. ... ...... 18 .

Bluc Diamond Co. .. :t Booth-Kelly Lurnber Co. .. .

Bradlcy Lumber Co. .. .... .... 52 Brwn & Dcrry Lumber Co. ...,....... 14 * Brown, Rollins A. .. .

C,adwallader-Glbcon Co. ... .. . . 40 * Cdifornia Door Co. * Calif. Panel & Veneer Co. . ..

California Redwood Association .. . .. . . . 11 CaL WfL & Sugar Pine Mfrs. Assn . ... 39 Charnberlin & Co., W. R. . ..... 46 Chapman Lumbcr Co. .. ....... 16 Coopcr Lurnber Co., W. E. ... ... . .. . .. 6 Coos Bay Lumber Co. ... ...... 4l Coos Veneer & Box Co. ... .... 45

Cornitius, Gco. C.

......64 .... ... . 27 Crees, Jno. D. ... .......48 Crory's Lurnbcr Index . .. .. ... . 30 * Ddlas Mach'nc & Loco. Wks. .

Dimmick Lumber Co. .. ....... 34 Dodge Co., E. J. .... ..... . .. .. 2l Dolbcer & Carson Lurrrbcr Co. .... ... . 53 Eagtre Lumber Co. ........Inside F. Cover Elner, J. O. . . ..... .. . . 64 Filsoq C. C., Co. .. . .... 2l * Fischer Bros. Luraber Co. ...

Fruit Growcrs' Supply Co. . . .. .. ,.. .. . 46 !t' Gerlinger Lunber Co, .. .

Gcrmain Lumbcr Co ...

-... ... , * {' Glasby'& Co . :t Crolding Lumbcr Co., Fred Grippcr, Jeromc C..... ......... 57 Hafer, Edgar S. .. ... .. . 66 {.

Ham,mond Lumber Co. ... * Hanawalt Spaulding Co. .. .

Hanify Co., J. R. ... . ...... .. .. 24 Creo-Dipt Co. ..

Hart-Wood Lumber Co. ...

{'

Harsch & Miller

* Ilatten, T. 8., Co. Higgiqp, J. E., Lurnbcr Co. . . . ........ . 2E Hendrickson Lumbcr Co. ... .......... 20 ti Ifepburn-Topham M'ilI Co. ... * Hirllycr-Dcutsch-Edwards Co. .. .

Itripolito Co. .. . . 36 Holmcs-Eureka Lum,ber Co. . .. ........ 20 Hooper, S. C., Lumber Co. . .. .. 57

Hoover, A. L. .

'3 Huddart, J. M., Lum,ber Co. . . . ..... .. 25 * Ives, L. H., & Co. Johnson, C. D., Lumber Co. . , .. . . .. ,.. 57 Kellogg Lumber Co. of Cal'f. . , .. .. . . .. 38 Kneeland-Mclurg Lumber Co. .. ., . . . . 38 Kochl & Son, Jno. W. ... ...... 15 Kolambugan Lbr. & Dev. Co.

{'

* Koll, H. W., & Co. !t Lillard, Mark W., Inc. ..

Litfle River Redwood Co. ............48 Long-Bell Lumber Co. . .. ...... 17

Louisville Veneer Mills .

.......49

Lumbermen's Reciprocal Assn. .

Lumbermen's Service Assn. ...........

MacDotrald & Harrington ... . .. . , ....

19 57

Macleod. Macfarlane & Co. ...........34 i' Madera Sugar Pine Co. . . .

Maris, H. B. ....

.......14

Meyer & Hodge Moore Dry Kiln Co.

... .. . .. 38

Mclntosh, Cowan Co. .. .

.. .. .. . l0

* Meens, J. O. .

Memphis Hardwood Flooring Co. . . . .. . 28 *

Morrill & Sturgeon Lumber Co. ... .. . 18 Moulding Supply Co. ... .......,[8 * Murry Jacobs Co, ,

McOormick & Co., Chas. R. McCrillough Lurnber Co. . .

McDonald Lumbcr Co. ..

9

... . +7

......64

Mcl.car! A. Wallace .,. . ... .. . 29 National Ad-Art Synd. . * Nationd Hardwood Co. ..

National Papcr Products Co. .....,....31 Nettleton Lurnber Co. ..

Nlchols & Cox Lumbcr Co. .. . ....... 2l Nickey Bros., Inc.....,.Outsidc B. Cowt '&

N. W. Mutual Fire Assn.

Orcgon Lumber Agency

* .. ,... . 28

Pacific Coast Commercial Co. . . . ..... . 49 :ts Pacific Doc & Sash Co. Pacific Lumbcr Co. .. . . ... .. . .. 4l

*

Paraffine Compa.nies, Inc. ;.

..... 33

Pioncer Paper Co.

*

Pratt & Warncr

Red River Lurnber Co. . . .Inside B. Corrcr . .. . 16 Redwood Mfrs. Co. .... .. .. 22 Rcynier Lumbcr Co. .. .

Richards Hardwood Lumber Co. . . . .. :t . . .. . .. . 13 Santa Fe Lum,ber Co. Simmonds Saw & Knife Agency

'i

Smith Lumber Co.

*

Stanton & Son, E. J. .

tr'

Slade, S. E., Lumber Co. .. .. . .. . . .. . 60

7 Srnitfr" A. W., Lumber Co .. . .......m Snead Compa.ny, Junius South" Bend Spa.rk Arrestcr Co. .. . , . . . 56

. 59 ....2a Superior Oak Floor'ng Co. .......:...56 Strable Hardwood Co.

Sudden & Christcnson ....

. .. . .. .

Tacoma Planning Mill * Twohy Lumba Co. ..

Truck Tire Service Co. . .. .. . .. 23 :t Upson Co. Uniotr Lumber Co. . .. . . 60 Van Arsdale-Harris Lumbcr Co. .. .. . . * Washington Lumber & Millwork Co...25 Weaver Roof Co. .... . . 35 Weis, Geo. F., & Co. ... ..... a 57 Wendling-Nathan Co. .,. . ... . . 20 \lllcstern Hardwood Lumber Co. .. . . .. , 12 Western Sas,tr' & Door Co. . . .. . 34

Weyerhaeuscr Sales Co. Whccler-Osgood Co. ...

........d-5

Zellcrbactr Pepcr Co.

.. .. . . . .. . 31

Whrte Bros. . . .. 50 Whitncy Co. .. .. .. . .. .. 37 Willapa Lumber Co. .. .

Willonson, W. W. 't Williams & Cooper .....,t5 Wilsoq Wnr" W., Lumber Co ........ * Witbeck, R. C. . ..... ... 64 Wood Lumbcr Co., E. K. . ...32-16 Woodhead Lumbcr Co. .. . ..... 2+

' . | :txlll

THE CALIFORNIA LUMSER UERCHANT

Not Insulated!

Insulated!

These houees were built from the same plans by the same contractor yet there is avast difference betweenthem.The one at the right,owned byMr.J.G.Catrralum.

ber retailer at Aurora, Illinois, is insulated with BALSAM.WOOL; the other ia not insulated. According to Mr. Carrle report of his firstwintels fuel Eaving he will oave annually about $3o.oO on hia coal bille ae comparq! to hia neighbo/s. Mr. Cart algo saved $29.OO on his heating equipment ag a result of having insulated hia house. With a $59.OO eaving at the end of the 6rst winter you can readily see that the BALSAM,WOOL in Mr.Cart'ehouae will pay for itself in a veryfewyears.

BnrsAM-VboL Does More Than Srnash Sdes Records TlL-/TP TO July lst of this year almost as much n.qlsAM-woolhad been sold

as w:as sold during the entire year of.IT24.

But smashing sales records is just one

builders, heating engineers and home' owners relatin$ the remarkable perform-

ances of na.lsAM-wool.

BALSAM -WOOL has "arrived."

of nar,sAM -wool's accomplishments. *t<* is making additional profitq.fgt lum' \ -berIt dealers, occasionally of lumber dealhelping realtors sell houses, rr /E hear who are waitin$ for the insula' aiding contractors to build better homes VY ers berore thev

;;d-A;Ci il_d;""t; &ti's g;y1'. tE f#"fffffi"':",fl:ii*:" amountofradiationrequiredinbuildings''''::'j"

increasing egg production for poultiy We know also of-a lar$e a-"i gtgwiq8 raisers, r"iri"I"t""l for owners an-d givinb number of dealers who are making sizable them greater house comfort, wintei and additional profitsonBALSAM'wooLnout. summer, than they ever knew before.

The waiting policy doesn't look so good Almost every day enthusiastic letters when the sales records of some of these are received from dealers, contractors, dealers come to light.

THE CALI,FORNIA LUMBER MERCHANT

August 15,1925

An Illinois dealer in a town of 35,000 placed

three orders totaling 65,000 feet during the first three months he handled the line.

A Minnesota dealer placed six orders totaling 54,000 f eet during the fi rst fi ve months of this y ear .

A dealer in a town of 40,000 population sold 270,000 feet during four consecutive months of this year.

In a town of 1,000 population a dealer sold 18,000 feetthe firstyear handling BALSAM-WOOL.

In less than three months of this year a Northwest dealer in a town.of 14,000 population had placed four orders totaling 37,000 feet.

A middlewest dealer in a town of less than 7,000 population iumped into the carload class on his second order.

***

ELLING BALSAM-wooL doesn't take a lot of time once you get started. One

job sells another. BALSAM-WOOL makes enthusiastic boosters for you.

Read what the Builder. the Heating Engineer and the Owner I I - .1 . say about thrs house The builder, the heating engineer and the owner of the home in Birrningham, Michigan, shown above, tell in the following letters what BALSAM,WOOL did for this house.

The buililqs, Qi.ddey I V on Alstyne, wtite : "As a builder of good horree, the idea of insulation appealed to rne strongly, and after investigating the

virious materials on the market I decided to use BALSAM,WOOLin the residence at Quarton Lakes

'Write to the Wood Conversion Company. They'll tell you frankly what you can expect to do with the line in your locality. They'll help you get started. One of the things they will not tty to do is to overload you or

Estates, Birmingham.

sell you a carload.

as one ofthe most desirable features ofite construction

They want you to make money on the line from the etart. They expect to build up their business by making BALSAM -WOOL profitable for you to handle. Suppose you get a letter off now while you're in the mood.

WEYERHAEUSER SALES CO. Distributors of

WEYERHAEUSER FOREST PRODUCTS General Ofrces:

SPoKANE, VASHTNGTON Branch Offces ST. PAUL

CTIICAGO

BALTIMORE NEV YORK

2694UniversityArrc. 2O8 S. La Salle St. 812 LexingtonBldg. 22O Broadway The Weyethaetsq Sahs Company k the combined selling otganQatiott of the follo*iag Weyahaeusa Milk aad Disnibuting Plants

GoquctLubcrCn.. . CtoquetrMim. HubirdlubcrCo. .. .. . . . Sudpoint,Idrho Thct{ottbmlumbcrCa.Ooqrct,Miu. EdrudRudcdgc TimberCo, Ccwd'Aleacrldaho BowFerrvLubetCo. . - BorenFerry'I&ho lohmeVcotrcsthC-.Cloqrt'Min. Snoqu.lroic F.tb Lubcr Cp. Snoquelmic F.ltt,Wuh. Wood Conwnior Co. . Cloquct, Mim. Potlatchl-umbcr.Cn... Pottatch,I&ho VeycrhacrerTimbcrCo... .. .. Evcrett,Voh. EoircPapccLunberCr.. Boi*,Idaho l9cyerbrcwrTinbcrCp. . . . . . .Beltimrc'Md. VcyerhacunTimbcr Cp. . . . St.Prul'Mim.

"When figuring the cost of installing BALSAMWOOLinthis house I requested the heating engineer to figure a red uction of | 5 % in the ra diation, a6 recom. mended byyour company. Thie he did'whichreduced

the cost of the BAISAM-WOOLtopractically nothin g.

"In showing the houee for sale I used the insulation

and the extreme satiefaction the owner has since de, rived has proven the claims made by you are not ex. aggerated in the least. I am now using BALSAM, WOOL on several other jobs."

Hqe is what the hcathry engineqr, How at iI C. Hurlburt, un ote t "At the request of your Mt.Wood I am glad to give

you a fewfacts concerning a BAISAM.WOOLinsu. lated homeat QuartonLakee Estates, Birmingham, in which I installed the plumbing and heating sy6tems.

"The buildere, Messrs. Giddey and Van Alstyne, orevailed upon rne to reduce the radiation I 5 % on thic

job, due to the factthat BALSAM.WOOLwastobe used. Having done installation work for thirty years I was skeptical as to the results,but after this paotwinter' I am ready to guarantee satisfactofy results where BALSAM'WOOL is used, at a radiation reduction of 15%. Thiia practically pays for the initial co6t of the insulation and subctantial fuel saving ig aszured."

Arl.d the ownq, E. S. Jackson' t ep ot Ls e?ntir e s otisf .Ictio?' :

"Myhouse at Quarton Lakes Estates, Birrningham, has BALSAM.WOOL onthe inside flanged between

the studs and it is very satisfactory. In the coldest weather this winter and with not more than half a pound of steam we were able to heat the house to 7O degrees or better. I am of the opinion that with thie constnrction, one can save the cost of it in heating within a very chort tine."

THE AAIj8ORNIA. I.UXBER uERCIIANT

How Lumber Looks We are of opinion, rhared by a large numbcr of otter for rpeciel rtockr are more easily placed and the rpccid lumbermen, that the wholecale mertet, elpecially in the attention reemr to be going to the larger lotr. Production ir souttern part of tte rtate, ir in a much healtrhier, active now at about rixty per cent of capacity. The cuilailnent condition than ir the retail end of the game, and that it is program ic rtill in effect, and of course thc nurnben of about high tirne that the retail distributorr are taking a plant! that have burned during tte year, her rhorten"d ptotumble to thir facL duction conriderably. It har been edimated that the errt The part two weekr har reen a decided change- in tte will not materially increare for at leart eix wce&r end porwholeeale outloo\ all up and down the rtate, a change for ribly rixty dayr. the better, and the old grin ir again appearing on the formThe Eartern rnarket ir activg large rhipmentr bcing rccdy worried countenancel of the sentry who bave been ported for a number of Atlantic Coart port!, rtl grader and booking cargo and rail orderr, dl too few of t[elrrr, rt pricer kindr, and the milh are anticipating a good volumc of nllthat rhowed no profit, and in carer rhowed a los. road inguirier in the early fall Comnonr are bei.g dd at onc dollar and fifty ccntr to Takcn tr a whole, we would ray that the conditionr ue two dollan pcr thounnd highcr than tte pricer bcing oficrcd nore favorable rigbt now than thcy havc becn d any tinc two wcekr to thirty dayr ego, and t[cre b no great avalanche thir year, and that tbe balence of 1925 will rcirnburrc thc of rtock being peddlcd. One inch common, SlS, rold in lor wholerde dirtributorr for tte light pickinp thet thcy coAngelea freely at $23.fl) on the thirteenth, and two inch, in dured during the firet rcvcn monthr. good lote, war bringing a like price. Uppcn are firrn, Now if the retail headr will buckle up tteir beltr arrd fooring ir e little roarce, lath are rtrong, and ehingler are look thinge in the face, doing away entirely with the wlld not ro gpod. Thc demend for ehinglca har not improved cro$ fire of bidr on jobr of all eizee, tal.ing up the drc& and tbe pricee are weak. romwhat to a point whcre ttere ir rt leart a rmall nargin The attitude of t[e millr toward cargo burines ie now of profit, t'he etate can loon take itr rrghtrul place again ar a what it war toward cutting orderr, rixty dayr ago. Orderr white rpot in tte lumber indurtry.

U SE Cooper Hardwoods in California Homes

\M. E. COOPER LUMBER CO. V9holcnlc rDd Rcteil

2035 Errt 15th SL

Lc Aagplcr

PhooG Ht Ebof f335 :

THE CALIFORNIA LUUBER MERCHANT

Ithrthwestern Redwood Cds. Redwood

Willioms Fir Finisft Co's.

Finish

Sold exclusively in Southern California by

/rn

A. IY. SMITH tUilIBER |VVoI _t

?27 A. G. Bartlett Bldg.

LOS ANGELES

"Wholesalers of Pacific Coast W oods"

Phoncr

MAin 3176-3177

. THE CALIFORNIA LUMBER MERCHANT

California Retail Lumbermen's Association Want Lumber Grade Marked Bg Jacft Dionne C. W. Pinkerton of Whittier, President of the California Retail Lumbermen's Association, says that at its annual meeting next fall his Association is going to start a campaign to bring about the grade-marking of all lumber entering the State of California.

Most people know that the bill introduced in the California Legislature last winter, providing for a pure food law on lumber demanding grade-marking, was fathered by this Association, the Board of Directors having voted to begin the agitation for grademarking in that way. That bill died in committee, but it gave the lumbermen something to think about along that line.

Grade-marking will go down on the program for the next annual, says Mr. Pinkerton, for open and general discussion, and he expresses the conviction that it will be adopted by the Association, and plans prepared for inducing the manufacturers of lumber to grade-mark. This will apply to all lumber coming into and used in California.

The Southern Pine Association, after a year of investigation and experimentation, adopted grade-marking for all their mills last winter, and reports show that they are making much progress with their campaign, and that the retailers are enthusiastically adopting it. That Association considered that grade-marking was directly in line with the demands and requests made of the lumber industry through Mr. Herbert Hoover when he invited the lumber industry to "clean house" three years ago, and thus brought about the great standardization program now in effect. That Mr. Hoover thought lumber should be plainly grade-marked, as well as cut and graded to known standards, was something he made very plain at all times.

Grade-marking entails trademarking as well, of course. A grade-mark on a board would mean nothing unless the mark also showed who was responsible for the board and its grade. The Southern Pine Association grade-mark identifies the grade, the producer and the Association all in one mark.

Mr. Pinkerton himself is an enthusiastic believer in grade-marking, believes that it insures the public a square deal, and puts another known quantity into the lumber business, which has long suffered for want of same.

August 15, lY25

With enonnously increased production of lumber due to our recent purchase of the Pope & Talbot interests this concern no\ r manufactures not less than 250,000,000 feet of Fir lumber annually, and we are in better position than ever before to say that

SERVICE

SATISFIES

CHAS. R. McC0RMICK & c0.

LosAngeles -

-

-

SanrFrancisco

l0

-:f

THE CALTFORNIA LUUBER UERCHANT

''

Augusi r.S -rqz5

"Whose Ox Is Gored"

By Jack Dionne Doesn't it make a lot of difference in this world "tvhose ox is gored ?"

On July 15th we published in this journal an editorial concerning the effects of the terrible quake at Santa Barbara, and we remarked with pardonable pride that "The wooden buildings stood."

That editorial was not intended as a knock for any other building material, and said so. But wood had done yeoman service at Santa Barbara, and it was nothing but just that we should say so.

Had we failed to do so rve rvould have failed in our duty towards the industry we serve and rvhich supports us, and to the lumbeimen to rvhose loyalty we owe our existence.

We received one letter protesting against that editorial.

The writer of that letter said that he was NOT a maker of bricks, but protested against our implied suggestion that bricks did not do very well in the Santa Barbara terror.

It was NOT an unkind letter. nor a mean letter. It was a kindly and gentlemanly letter, and we replied to it in kind, of course. But the writer expressed his surprise and regret that "The California Lumber Merchant" had seen JOHN G. McINTOSH, C. P. A.

c. s. cowAN, c. P. A.

llelxrosn,Counn&Co. CemmoPrnrcAaourTlrrs

fit to apparently raise a cry of commercialism concerning the Santa Barbara smash.

THAT thought impressed us very much.

We remember so well when Berkeley began rebuilding from that terrific conflagration of flame several years ago, how full page advertisements in the newspapers in that stricken city attacked the use of wooden construction.

We remember the pictures they ran of the smoking ruins of wooden homes, and rve remember that caption,-"Qnty the brick chimneys stood."

And the writer remembers many other fires within his memory, every one of which was followed immediately by an open attack of that same character, on wooden construction.

IN FACT WE NEVER KNEW IT TO FAIL IN A SINGLE INSTANCE. Dozens upon dozens of times in the past twenty years the rvriter has seen attacks upon wooden buildings come in the shape of rates, restrictions, proscriptions, etc., and in every single case when we had run it down, we found one of the same gang sitting at the end of the trail.

Really, it would have been less than human had the lumber interests spoken no word on the subject, when the shoe appeared on the other foot in such manner that all men might see, and when the other fellow's ox was the one that was gored.

So, remembering those ads at Berkeley, we said with regard to Santa Barbara, "Only the brick chimneys fell down in the wooden houses." And that rvas true. in hundreds o.f cases.

And when we got that letter which we are now referring to, we wondered down in our hearts what the other side would have said had the tables been reversed, had the brick buildings stood, and the wooden buildings fallen, at Santa Barbara.

LOS ANGELES 81O Loew'r Sbte Building

MAin 56if5621

In the light of past experiences in California and everyrvhere else, there is little chance to wonder.

With the tremendous affair at Santa Barbara as a living illustration, we said far, far less against brick, than the brick people, without any provocative of any sort, have been saying in their California literature this year.

The "California Lumber Merchant" has no quarrel with

brick. Nor with any other sort of building material that is striving to help the human race solve their building probPortland

Scettlc

Mein 5lll7

Whitc Buildin3 Elliott 2tt6

6rco Buildin3

Mcubcrr Arncricrn lartitutc of Accountutr Nrtioarl Arlocietion of Cort Accouatratr

lems.

But it likewise believes in the lumber industry, in the

usefulness of wood, and in its right to exist. It knows that

rvood minds its own business better than any other bullding material, and only asks to be let alone.

And it only asks a square deal for lumber, and promises every other material as fair a deal in the columns as it gives wood, and as those materials give wood.

Jusf the golden rule is all.

ll

THE CALIFORNI,{ LUMBER MERCHANT

August 15,1925

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.r.

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m{ru

C. SIMMS,

Architect

From New York

to San Diego

Mernber Mills: Albton Lumber Company Caspar Lumber Company Dolbeer & Carson Lumber Co. Glen Blalr Redwood Co. Hammond Lumber Company J. R. Hanify Company Hobbs, Wall & Company Holmes Eureka Lumber Co. Llttle River Redwood Co.

Mendocino Lumber Co. Northwestern Redwood Co. Redwood Manufacturers Co. The Paclftc Lumber Co. Unlon Lumber Qompany

dealers are enthusiastic about

"Redwood Home Plans"l Orders for our new book, "Redwood Home Plans," are coming from retail lumber merchants throughout the entire country. They range from orders for

twenty-five to one order for five thousand.

The great majority of dealers want their names imprinted on the book. This we are glad to do at actual cost.

The actual orders received for the complete plans and'specifications of the home dgigns included in the book are proof enough of the fact that dealers are using the book profitably.

Remember always that through the book you are given contact with the in-

terested prospect at the best possible time to reach him.

And when he selects one of the designs from the book you can easily sell him Redwood-in the majority of cases at least.

Keep your stock of "Redwood Home Plans" large enough to meet requests for it. Allow its use to pay you as it is paying hundreds of others.

Use Redwoo d."it lc''sts" California Redwood Association TACalifornia St. San Francisco

Metropolitan Building Los Angeles

More Southern Capital Comes West The Exchange Sau'mills Company of Kansas City, N{o., one of the biggest producers of lumber in the South for the past twenty years, is the latest firm to come West.

Announcement is made that this concern has closed a deal for the purchase of the timber, milling and railroad properties of the Modoc Lumber Company, at Klamath Falls, Ore. This property consists of 500,000,000 feet of White Pine, a railroad, a sawmill town and site, and part of a sawmill plant. The remainder of the plant was destroyed by fire several months ago.

The Kansas City firm proposes to go ahead with plans for a very modern plant of large capacity to manufacture this timber.

This company formerly produced Southern Pine at the rate of 400,000,000 feet annually, and they still operate three very large plants in Louisiana. Their general and sales offices are in Kansas Citv.

Other Deals Pending It is knorvn that a southern syndicate has cruisers looking at a three billion foot tract of Fir in Oregon; that a southwestern delegation who recently cut out have practically closed a deal for a Fir proposition in Oregon; that a big concern from Mississippi is looking at a big Redwood proposition in California, and that there are ofher southern people in the west just "looki'ng around."

CHANGES IN BELL YARD William Lowe has resigned as vice-president of the Whitelock. Lumber" Company to return to Sidney, Neb., where he rvill become associated with the Nebraska-Colorado Grain Company, of which his father, L. G. Lowe is

TENNANT TO HANDLE SO. CAL.

preside'nt.

Frank L. Whitelock, president of the Whitelock Lumber Cornpany, is also interested in the grain company which og'ns 12 elevators in Nebraska and Colorado.

Mr. Lowe came West nearly two years ago from Sidney and has since then been associated rvith the White-

lock Lumber Company.

ARRANGEMENTS Mr. E. D. Tennant, Secretary-Manager of the Los Angeles District Lumbermens Club, has been appointed as the "Spokane Committee" to look after the Southern California arrangements for the number of delegates that have planned to attend the September Annual of Hoo Hoo, at Spokane.

Southern California Cats interested in making the trip and desirous of securing information regarding-transior-tation, rates, schedules, etc., should address Mi. Tennant. at 514 Central Building, Los Angeles.

Sugar Pine,

White Pine, White Cedar, Spruce, Hardwood Flooring

EVERYTHING IN HARDWOODS DRY KILNS

VENEER MILL

-

*u

n.* ta.onorr" f.nrrU., " 6161 ".o.WEshnore

Please Change Your Records

Western Hardwood Lurnber Cornpany 2014 E. rsth st.

D. J. CAHILL, Prer.

-

HUmbolt 6324 Mail Addreu Box E, Sta. C

-

Los Angeles B. W. BYRNE, Scc.

..

_.t._..

:.1 \

\.,_.

--_t:]

.

.:

:i-::ET,i

llf=-irri

: _,;.::

THE CALIFORNIA LUMBER MERCHANT

l3

>a<D

'f'

AGINAW HINGLES

UDDEN

ERVICE BOTH ARE THE BEST!

STTTA FE TUMBER Gt|. lncorporated Feb. 14, 1908

A. J. ttGustt Russellts Outfit Gcncral Officc So. Calif. Oficc LOS ANGELES SAN FRANCISCO

397 Pacific Electric Bldg.

J. C. Ellis, Agent Phone TUcker 5779

St. Clair Bldg.

16 California St.

THE CATIFORNIA LUIIBER MERCHANT

August 15, l9es

Important Change in California Workmen's Compensation Law-Don't Overlook it Mr. Lumberman The important changes recently made in the California Workmen's Compensation Law, went into effect on July 24th, 1925, and it is important that every employer in the State post himself immediately on those changes, or ho will get into trouble.

There are two amendments of importance. The first makes it a misdemeanor to fail to provide Workmen's Compensation'Insurance by employers of more than one person, and failure to so provide is punishable by a fine of not more than $500, or riot more than six months imprisonment, or both. The law formerly did NOT provide for this punishment. (Reference, Section 29, Sub-section "C" and 'D,"

Workmen's Compensation Insurance and Safety Laws.)

Section 53 of Workmen's Compensation Act has been amended making provision that: "'Where injury results in death, report shall be made by employer -to the Commission by telephone or telegraph forthwith."

Failure to so report is made a misdemeanor, punishable by fine of not more than $100.

The Commission Address is: Industrial Accident Commission, State Building, San Francisco, California. The address in Los Angeles is Pacific Finance Building.

WADE SHIFFLETT SPENDS FEW DAYS IN LAKE COUNTY

GEORGE GOOD VACATIONING IN NORTHWEST George Good of the Good Lumber Co., Tracy, is on a month's vacation, lvhich he is spending in the NorthwestHis itinerary u'ill also include a trip to Elgin, Ore., where he has many friends. Mr. Good also opelates a yard at Byron.

Wade Shifflett, well-known Central California lumberman and manager of the Napa Lumber Co. at Napa, is back

oh the job again after spending a few days visiting' some of his friends in Lake county. Mr. Shifflett also looks after the affairs of the company's yard at Calistoga.

MILL VALLEY LUMBER CO. MAKING NEW W. H. \^IOOD ON NORTHWEST TRIP IMPROVEMENTS W. H. Wood, Presideht of the Hart-Wood Lumber Co..

The Mill Valley Lunrber (lo. has just completed the San Francisco, is on a business trip to Seattle. While in construction of a new lumber shed. At the present time the Northwest he will also visit the company,s mills at they are starting to build a new rnodern lumber oflice. Aberdeen and Raymond. Mrs. Wood is- actompanving him on the trip, which they are making by autombbiie. " Joe Sewell is the manager of this concern.

OREGON PINE

WHITE PINE

F{. B. Maris Panel Cornpany 735 Third Street - San Francisco Douglas 6406

HARDWOODS

PORT ORFORD CEDAR

We Specialize Woll uro*rd rtoclsr rt

our Lor Aaldor yrrd or llnct cerlord rhlpucntr fion aill.

HIGHEST QUALITY CAUFORNIA SUGAR PINE CALIFORNIA WHITE PINE

SPRUCE, RED AND WHITE FTR

Pronpt ettrotioa 3ivrt ell ordorr ud irquirior.

THREE PLY FIR AND SPRUCE PAD{EIS

BROWN and DERRY LUMBER CO.

O6cr rnd Yard

2055 Eart Ftrty-Fird Stt, Loo Angdc.

Telephone DElawane O44O

THE CALIFORNIA LUMBER MERCHANT

August 15,1925

l5

JOHN W. KOEHL & SON, INC. Al{gelur 167I

652-676 S. Andergon St.

[.or Angelel

TO THE TRADE: All previotu iircoutr arc hereby witrhdrawn and tte following rubrtihrted.

Los Angeles, August 14, 1925 From this date the discounts to dealers, from our Sash and Door Sup-

plements

Catalog No. 23, will be as follows; Net Cash:

Doorg O. G. Doors, California Pine . ... . ... .No. 200

Colonial Doors, A; California Pine....No. 201 Colonial Doors. Fir ... .No. 202 One Panel, California Pine .. .No. 204 One Panel, Fir .. . ....No. 205 Garage Doors, Fir . . ... .. . .No. 777-778-781-782 Toilet Doors, California Pine, Pan.....No. 631 Toilet Doors, Calif. Pine, Slat..

Door Extras

lis t

pages 7-8-9 78qo 7-8-9 78% " 7-8-g 78/o " " r0 78%

l0 78y'o ll 76%

" " " ' "

23 76y'o

238%

47-48 78/o

Sash Doors O. G. Doors, 4 lights ; California Pine. . No. 300 Colonial Doors A;California Pine.No. nl-nz Colonial Doors, Fir ... ....No. nl-Nz One Panel, Fir ... ..No.303-304 French Doors-Single . . . . .. .. .. . .No. 400-,l0l French Doors-in Pairs . ..No. 450-451

lr 78%

list pages

12 78% 12 78% 13 78%

l4-ls 78%

16-17 78%

Screen Doors

REMEMBER

Stock Screen Doors, Calif. Pine....No. 550-551 list pages Front Screen Doors. Calif. Pine...No. 552-558 Screen Doors in pairs, Calif. Pine..No. 570-572 Comb. Sc. & Sh. Drs.. Cal. Pine..No. 580-582

18 78%

t9 78qo n 78qo 21 78%

Front Doors SeeF_ront-Door Supplement for Prices....... list pages Flush Veneered ... -

We rcll wholecale

4-18

64lo

All Others

&vo

Windowr 2 Lt. Windows glazed S.S. or D.S...No. W-l list pages 30- 31 9r% gty'o 4 Lt. Windows glazed S.S......... ..No. W-2 8 Lt. Windows glazed S.S..........,No. W-3 s4 9r% 12 Lt. Windows glazed S.S...........No. W-4 35 gla/o Trans. Wind's 2 lts. or lded. top, D.S. No. W-100 32 9L7o

u

Sash Casement in prs. 2 lts. S.S. or D.S.. .No. C-247 Single Sash I lt. S.S. or D.S.........No. 5-300 Trans. Sash 2 lts. or leaded top, D.S. No. W-l0l Sash Extras

Transoms

I light S.S. or D.S..

Blinds

Outside Unpainted

..No. T-400

list pages 36-37 9l%

" " "

" " '.

38.ig-40 gl%

32 glqo 44-45-45 9t%

list page

We do not rell contrac{orr.

41 9l%

..No. 8-500-8-505 list page A-43 K%

Cupboard Sash and Doorc

I Light-Single-S.S. or D.S.. .No. 900 list A 9l% t. pages ..

D 9la/o Paneled,single. .......No800 " " a-25 82% Paneled, in pairs .....No. 850 " " 26-27 82% Medicine Case Doors ......No. 616-617 " " 2,g2%

2 Lights in pairs, S.S. or D.S..........No. 950

If ehipped by common carrier, F. O. B. Loc Ansel€s Depol If delivered by tnrck, 3Vo cnttage charge, minimun 5O centr.

Cratrng 5O cents per bundle.

The ebove dircourtr are net to lumber yards; there are wholerale pricer, not retail.

only.

August 15, -l!ns

THE CALIFORNIA LUMBER MERCHANT

MY FAVORITE STORIES By lack Dionne

Age not guaranteed-Some I have told for 2O years:Some less.

Anyone Would be Tough Under Those Conditions A number of visitors had been invited to witness a baseball game, held in the court of the State Penitentiary, in which all the players on both teams, and the umpire as' well, were convicts. The entire population of the Pen was out to see the contest, which was spirited and enthusiastically contested throughout, and in which there was as much interest and feeling ingendered as in an exciting league game, with a pennant at staker.

But, oh, that umpire !

He wasn't extra large, and he didn't look formidable, but he was the "hardest" guy the visitors had ever seen.

His decisions were terrible-he seemed deliberately trying to bring down the wrath of everyo,ne around him. But he

stuck to every decision and every point in the face of what looked like thrtatened destruction time after time, and he finished the game, just as hard.boiled as when he started.

He had done something that seemed magically bold, and gotten away with it.

And when the game wiui over one of the visitors approached the hard-boiled umpire and asked him how on earth he dared do such a job of umpiring and make such dreadful decisions in the face of dl those desperate men who were taking part. The umpire only grinned.

"Weren't you scared?" demanded the visitor. .

"Naur," replied the hard-boiled one, "I wasn't scared a minute. I'm going to be hung tomorroq/."

Douglar Flr

8'-CARSTRIPS4' andErc' TREE PRoPs'

CAR BRACING

MrxED oR STRAIGHT cAR oR cARGo Our O$m Manufacture StocL on haad for irnmediate or defcrrcd loedil3

uos-rroE rittc & rrurt

Blds. GHAPnAil tut BER G0tPAllY

\f,c Wholerelc All Othcr ltcmr of Lunbcr fron AAA-I Millr

REDlvOO D -

Portbadn orcaor

From the House of Quick Shipmentr

Here are shown forty million feet of air-dried Redwood uppers from which immediate shipment can"be made of siding, finish, battens, mouldings, columns, etc.

San Frencirco OEcc l6lXf Hobart Building

Manufacturers Co. Redwood Meir Oficr rld Plut, Pittrburg' Grlif.

Members Califortria Rcduood Associatior

Lor Angclcr O6cd 318 E. 3rd Strcct

VAndilrc 1672

THE CALIFORNIA LUMBER MERCHANT

August 15,1925

rhe REWARDS of the LUMBER INDUSTRY ll In the midst cf the incessant ac-

-lL tivities of producing and selling

lumber, there are golden moments here and there when a man gets new faith in himself and his business from con-

templation of the good he and hig industry are doing others.

Such sn example are the following

reflections of o LongBell salesman, es

applicable to the rewards of retail

lumber selling as to anything else.

Dependable Dougtras Fir Long-Bell Douglas Fir lumber and timbers are manufactured

in large modern manufacturing plants at Longview, Wash-

ington. The Long-Bell hol& ings are in a section noted

for the perfection of its Douglas Fir. The average Douglas Firtree on Long8ell

property in'Washington is 250 feet in height end 6ve feet in diameter. It is from such excellent timber that Long-Bell trade-matked lumber and timbers are made-

Q "Industry-my, what that means L to a salesmanl" he declares. "It ie the open aeseme to real living. It means for one thing to me driving over highways and byways, over hills and through beautiful valleys in rny territory in search of orders, to help keep twelve thousand men at work so they will be contented and their little boys and girls can have Merry Chtistmases and Heppy New Ycars, and their

wives can have conveniences and comforts, and countless others can have happy and beautiful homes.

I "And the thrill I get wher I get U a nice ordeq, especially when it

comes hardt 'With an order tucked

away in my pocket, all ready fot mail.

ing in to the home oftce, riding over the wonderful hills, why, it is a feeling I can't describe-but it is a patt of my pay for industry.

/ "l frequently pass one country ll schoolhouse, built of Long-Bell nade.marked lumber, and 6ee the littlc folks et work or play, everything so nicely arranged, and the house looking so square and sturdy, and I say to my. self: 'Well, old boy, you have donc some good anywey, even if it is only so little-you have helped build a bet-

ter place for the turning out of future citizens-fathets and mothers.' That always makes me feel more cheetfulanother dividend from my industry,"

It zs a great work to be engaged

f, qJ in, this industry which makes bet-

ter homes and more homes possible.

The retail lumber dealer in ever! cornmunity stands foremost in the ranks of those who are building this nation.

Certainly there should be well deserved reward to any man in having that setisfaction.

THE LONG.BELL LUMBER COMPANY 114.1q-gBlde.

LcmbamcnSlaa 1875 KanrarCity,Mo.

uniformly dependeble.

Other Long,Bell Products Douglar Fir Luober aod Timben;

Q.dO* a,rbod,

LUMBERg

Southcrn Pinc Lumber and Tlmbent Crcoroted Lubcr' Tlmbcrr' Portr, Poler' Ticr, Guard,Rail Posg' Piling;

Southcrn llardwood Luober and Tiobcrr; OaL Flooring; Call. fornlr Whltc Pioc

LumbcrS Saeh

rad Doorr

KNO'!7 THE LUMBER YOU BUY

t7

TI{E CALIFORNIA LUUBER I(ERCHANT

August l$,1S5

Redwood Publicity Contest Aims to Boost Better California Homes The Redwood Publiiity Contest, announced on page 30 of the August first issue of "The California Lumber Merchant," is warming up.

So reports the redwood official who is "ramroding" the contest. Honors, so far, are with a northern California firm, Hobbs, Wall & Company., For the first week of the contest salesmen representing this firm have turned in a splendid quantity of Redwood selling and using ideas, as they have gleaned them from the retail trade.

The Committee is expecting great results on this contest from Southern California, since many of the livest Redwood salesmen in the business are in the Southern California territory.

You Redwood men who have not yet taken a hand in this contest, wake up ! This thing is well worth while. It means a lot to Redwood. The contest itself stirs up inter-

est in Redwood uses, and makes the salesman and dealer both give some studied attention to Redwood.

When the contest is over the Redwood Association will have a lot of very fine material from which and with which to create Redwood sales service.

So it will work both ways-before and after taking.

The Redwood Association Committee in charge of the contest, has just issued the following letter to all the lumber merchants of California, stirring things up:

ilhl:"fftiri,H'

Gcntlemcn:

It is apparcnt that therc is an increasing scntiment and growing organization behind thc movement for "BETTER HOMES.' Thcre is no doubt but what well dcsig'ncd and substantial buildings hclp the future prosperity of any coramrmig. The lumber busincap (Continued on Page 23)

The L. lil. BLINN LUMBER CO. MAIN OFNCE,

25Ot So. Alaneda St.

[,os Angeles

Humbolt 37?O WHOLESALE DISTRIBUTING YAN,DS

Wilmington, Calif.

East Basin

[,os Angeles Harbor

Doors

PaneIs

M0RRlt[and STURGI0N tUMBtR 00.

Portlend, Oregon EXCLUSTVE SO. CALIFORNTA SALES AGENTS FOR

HARBOR PLNilOOD CO.

KNOX & TOOMBS

Hoquien, Slarh.

Menufacturcrr of "Grayr

Hoquiem, Warh.

Harbo/' Ycllow Fir Laminatcd Panclr

Manufacturerr of Vcrticrl Grein Fir Doorr

Can Make Prompt Shipment Straigbt or Mixed Can

of Panelr and Doorc Also Fir, Hemlock, Spruce Lumber Loe Angeles Rcprercntative

W. W. WILKTNSON l2l4 lnrurancc Exchangc Bldg.

Phonc TUcLcr l43l

.i ',1..r'::

THE CALIFORNIA LUMBER MERCHANT

Send a, Dollar Bill and get

your copy of Our Big New One Hundred Page Bungalow Book.

Its the best book

of plans ever published.

LUMBERMEN'S SERVICE ASSOCIATION Phone TUcker 4839

Creators of Modern Merchandising Service for Lumbermen.

-

4A4-54-7 Fay Building

n

THE CALIFORNIA LUMBER MERCHANT

August 15, lms

OSCAR - MILLER SELECTED AS VICE CHAIRMAN

Union Lumber Co. Annual Picnic The annual picnic of the Union Lumber Co., which has been given for a number of years to the company's employees and their families, was held on Sunday, Jaly 26, at Eagle's Nest on the Noyo, Mendocino County. The picnic train left Fort Bragg at promptly 9:00 A.M. with fourteen cars. Arriving at the camp. ground, they found every-

thing in readiness for their reception. The dance platform was immediately put into use, with Weisse's orchestra furnishing the music. Swings and various amusements for the children engaged the youngsters and provided them with a full quota of fun. The weather was warm and a large number enjoyed the swimming pool near the picnic grounds. A refreshment stand on the grounds served ice cream and soft drinks. The festivities ended at 4 o'clock when the train pulled out for Fort Bragg. About 1400 attended this successful event.

OF NEW BUILDING PLAN

C. B. Bills of the United Bank and Trust Company was appointed chairman and Oscar Miller, manager of the Knox Lumber Company, was named vice chairman of an advisory committee of the Oakland Guaranty Building and Loan Association, formed recently.

TO USE MOORE KILNS Inman-Poulsen Lumber Company, Portland, are building two new dry kilns of the Moore Moist Air Progressive type. Each kiln will have three tracks, with a daily capacity of 25,000 feet per kiln. They are using Moore's Asbestos Metal Drv Kiln Doors.

This is the second order of Moore kilns thev have installed within trvo years.

"We get more for this 2 bucks trhan any other 2 bucks we Epend.tt

Robt. L. Tate, Tate Lumber Co.

HENDRICKSON LUMBER COMPANY Wholerale

112 Market Stre€t

Telephoneo

Sutter 387-398

San Francirco Cergo and Car Shipperr. Fir and Redwood Your hquiricr Solicitcd

lVendling-Nathan Co.

H||ttIIE$.EUREIN

WHOLE9ALE LUMBER AND ITS

REDWOOD

PRODUCTS

Wc are able to give

QUALITY and SERVICE From the

G0llSlST

EtI tffif*o;'#{f.,

THLSE WILL BRING

YOU BUSINESS AND

BEST and L-A,RGEST MII LS

WILL HOLD IT.

Scnd Ur Your Inguiriet

Mrin Office

San Franciaco I l0 Market St

A. L Hoovcr, Alt

"Oar Customerc W\II TeII You"

[.or Angeler Standard Oil Bldg.

|f embq Celifqnlo Redoood Auclction

August lS, lnl

THE CALIFORNIA LUMBER MERCHANT

TWO ROCKS COMMERCIAL COMPANY BUILD NEW MILL The Two Rocks Commercial Co. has completed the construction of a new mill which was essential to take care of their increasing business. Charles Garrison, well-known Northern California lumberman, is the owner and mahager of this company.

WISNOM LUMBER CO. BUILDING NEW SHED The Wisnom Lumber Co. of San Mateo is building a new shed that will be strictly modern in all details, and will contain many features of various tyPes of lumber sheds throughout the state. With the completion of the shed, the Wisnom Lumber Co. will have one of the most attractive lumber plants in Northern California. James Wisnom is the manager of this progressive lumber concern.

Here's a Great Idea in an Outdoor Coet!

The Filson No. 2 Outdoor Coat isn't made like most coats,

with heavier outer material and light lining. No. It's made to give double protection and double wear, so it's madc double throughout. It is really two waterproofed khaki coats, sewed together at sleeve-ends and edges. That means doublc protection I And wear ?-say, it's a bear I Give chest measure when ordering.

C. C. FII.STON Co.

ARTHUR EDGECUMBE ATTENDS BOHEMIAN CLUB PLAY Arthur Edgecumbe, prominent Northwest lumberman and a member of the large Edgecumbe-Newham Shingle Co. concern of Vancouver, B, C., was a recent California visitor to attehd the annual Bohemian Club play as the guest of A. J. Russell, manager of the Santa Fe Lttmber Co. Mr. Edgecumbe stated that he had a wonderful time at the Bohemian Grove and that the annttal play was an enjovable affair. "Gus" says that he was the best dressed man in Bohemia and had all the latest styles of British Columbia clothes in his well stocked wardrobe. In speaking of the shingle market in the British Columbia region, Mr. Edgecumbe states that they have hacl a good dernand for shingles all year and at the present tirne the market is active and that they are having no difficulty in selling their output. The Edgecumbe-Newham Company is one of the largest shingle producers in the Northw-est, and is also a specialist in stained shingle productd.

JOHN CONLON RETURNS FROM VACATTON ON RUSSIAN RIVER with the lumber department of Conlon, connected John Charles R. McCormick & Co., San Francisco, together u'ith I\[rs. Conlon and their two children, Betty and Jack, have returned from a two weeks' vacation spent on the Russian River. John checked in at the office with a fine coat of tan and reported that he had a wonderful time.

CHARLIE WILSON RETURNS FROM DEL MONTE Charlie Wilson, industrial representative in the Bay District for Charles R. McCormick & Co., has returnecl from a tlvo weeks' vacation spent at Del Monte. Charlie, who is an ardent golf enthusiast and ohe of the best golfers in the Bay District, said that he spent most of his time on the golf links and managed to play 36 holes cvery day.

Send for Catalog H oI our Complete Line of

1005-f007 Firrt Avc.

Better Outdoor Clothes.

Seattlc, lllarhiugton

"FILSON CLOTHES

for the Man Who Knouts."

Every piece of Everlasting fooring is as scientifically kilndried as the wood used in

the finest fumiture.

Kiln and Air Dried Uppers

REDWOOD Green Clean and C,omnonr

E. J. DODGE CO. 16 Calif. Su

San Francrrco

So. Cdif. Reprerentativc

Twohy Lrmbcr Co.

Lor Angela

2l

THE CALIFORNIA LUMBER MERCHANT

72

Adgusi 15,lg2i

What Success Is

SPOILED IT ALL

To be successful, we must be happy.

And to be happy, we must be healthy. Think health, talk health, exercise intelligently, cultivate the open air, use plenty of cold lv3fs1-inlsrnally and externally-play with the kids and imbibe and inhale their usefulness, refrain from doing, and eating, and drinking those things which any intelligent person knows will reduce your vitality and your efficiency and your effectiveness, and health, happi-

Sunny skies and fragrant flowers, Hold no charms that I can see; Songs of birds, and wails of wildcats, Are as one henceforth to me.

What care f for stately forests?

What for shrubs o'er streams down-bent?

Yesterday I met the landlord, And he dunned me for the rent.

ness and succCss will be yours.

-A.

THE BEST THING_ can give your enemy, is forgiveness; to your op-you tolerance; to your friend, your heart; to your child, ponent, your good example; to your father, deference; to your mother, conduct that will make her proud; to yourself, respect; to all men, charity.

A BAD RISK Bogus Wilbanks, who has been' laid up and is now at his home, is now on the mend. For several weeks he was unable to raise a knife to his mouth.-Ochiltree News.

Myself I have to live with myself, and so, f want to be fit for myself to know.

I'want to be able, as days go bI' Always to look myself straight in the eye; f don't want to stand, with the setting sun, And hate myself for the things I've done.

I don't want to keep on al closet shelf A lot of secrets about myself, And fool myself, as f come and go, Into thinking that nobody else will know The kind of a man I really am; I don't want to dress up myself in sham' I want to go out with my head erect, I want to deserve all men's respect; But here in the struggle for fame and pelf, I want to be able to like myself. f don't want to look at myself and know That I'm bluster, and bluff, and empty show.

I never can hide myself from me; I see what others may never see; I know what others may never know, I never can fool myself, and so, !\Ihatever happens, I want to be, Self-respecting and consciencefree.

A. Guesl

-Edgar

M. Conner.

THE TRAINMAN LED IN PRAYER An old railroad man was converted at a revival meeting, as the story goes, and was asked to lead in prayer. Here is what he said: "Oh, Lord, now that I have fagged Thee, lift my feet off the rough deck of life and plant them safely on the deck of the train of salvation. Let me use the safety lamps known as prudence, make all couplings on the train'with th9 strong link of Thy love, and, Ileavenly Father, keep all the switches closed that lead off the sidings, especiafly those with a blind end. Oh, Lord, if it be Thy pleasure, have every semaphore blocked along the line. Show the white light of hope, that I may make the run of Life without stopping; and, Lord, give us the Ten Comrnandments as a schedule, and when my train shall have pulled into the great dark station of Death, may Thou say with a smile: "\Afell done, thou good aird faith,ful servant. Come up and sign the pay roll and receive your check for eternal happiness."

A SLIGHT ATTACK "Any insanity in your family," asked the.doctor examiner of the lady petitioner for life insurance.

"Well, no, only my husband has hallucinations. He thinks he's head of the house."

E. 13 Reyricr

H. B. Gancrrton

REYNIER LUMBER CO. 426-1?E-430 Santa Marina Building

ll2 Market Strcet SAN FRANCISCO WHOLESALE

.

Fir aad Redwood Lunbcr Trcrtcd and Untreatcd Polcr and Piler California Sugar and WLitc Pine Lumbcr Split Rcdwood Ticr, Portr, Grape Steker, ctc.

Sawn Rcdwood SheLer and Shinglcr PORTLAIYD, OREGON, OFFICE Northvcttcn Banh Bldg.

Our rcpreecntrtivcr in Southcrn Cdilontr arc Williur end Cooqrcr, 2l5 lYart Sixth Stret, lor An3clcr

THE CALIFORNIA LUMBER MERCHANT

August 15, 1925

(Continued from Page 18) naturally depends upon this prosperity, and we are, therefore, vitally interested in doing all we can to encourage better construction.

There is also a growing public appreciation of the fact that poor construction is not only the most expensive in the long run, but it is a detriment to future progress-and causes a great deal of human misfortune. It is almost a tragedy the way "gold bricks', in the shape of inferior but "jazzed-up" homes are many times passed ofr on people who have saved for a life-time to "own their own." We preach the gospel of "owning your own home," but do we go far

enough to endeavor to protect these home buyers?

'We can at least try to see that the building material is suitable

for the purpose. We believe that every grade of lumber has its

place where it can be used to advantage. However, one of the factors of poor construction is that certain grades, kinds of lumber and lumber substitutes are used where they give very poor service.

It is you, as the building material specialist, that the community must look to for sound building advice; and we should co-operate with you to make this advice as effective as possible.

We want to assist you in seeing that our own product is used where it will help make better construction. Redwood should play and important part in'BETTER HOMES." It is with the idea of helping you to convince the public where Redwood should be used and why it should be used, that we are organizing and recording the best facts, figures, examples and selling arguments for Redwood.

It is to the retail trade generally that we must turn to get most

of this information. \Me want your help.

We have put it up to our salesmen to work with you and to make it more interesting, we have made this up in the form of a contest with a few prizes ofrered. This was announced on Page 30 of the August First issue of "California Lumber Merchant," and we are

enclosing the working rules we gave our salesmen.

Even a letter given to one of our salesmen stating where you or any of your customers recommend Redwood and why will help.

I-t is !y aclir-rg as a Clearing House for better merchandising ideas, and then helping you put over these ideas, that we hope to improvd the general average of building construction which, of iourse yrill be

a benefit to everyone.

Yours for some good results, CALIFORNIA REDWOOD ASSOCIATION.

FRED BURGERS BACK ON TERRITORY AGAIN Fred Burgers of the Union Lumber Co. is back on his old territory again and calling on the trade in the Sacramento Valley and San Joaquin Valley. During the past four months he was associated rvith the sales department in the company's San Francisco ofifice. Roy Shannon, who \\ras covering his territory during his officl detail, will be connected with the San Francisco omce.

JOHN DUDFTELD CONVALESCTNG AT CAPTTOLA John Dudfield, Dudfield Lumber Co., Palo Alto, who has been on the sick list for the past three months, is now convalescing at his summer home at Capitola, where he r,vill spend the next month. Harry Trimble, who is acting as manager, states that Mr. Dudfield is showing continued improvement in health.

ED. HOUGHTON GIVES SAN FRANCISCO THE

ONCE OVER Ed. Houghton, Los Angeles, cohnected with the sales department of ClTarles R. McCormick & Co., was a recent visitor at the San Francisco omces of the company, where he spent a few days on business. This was Ed.'s first trip to San Francisco in some time, and he said that he wai going to spend a few days looking the old town over. He was on his way to Santa Rosa, where he was going to spend a week or more with relatives.

BERT DIMMICK RETURNS FROM LOS ANGELES TRIP Bert Dimmick, Dimmick Lumber Co., San Francisco, has returned from a short business trip to Los Angeles, rvhere he spent several days calling on the Southern-California trade. Upon his return from the South, he left on a short trip to the Northwest to visit his mill connections.

He will return to San Francisco about the middle of the

month.

OU who are engaged in the Lumber Industry can appreciate the value of Service in connection with your entire costs.

Selling tires-Goodyear Truck and Passenger Car Tiresis merely one phase of our business. Another, and most important, is merchandising Service.

Our representative can prove to you that this Service is of a kind that will insure you the utmost satisfaction from your tire dollars.

6391

23

u

THE CALIFORNIA LUMBER MERCHANT

August 15, lY25

Farm Income The Agricultural Research Service of Brookmire's has just published a very interesting analysis of the cash intome of farmers in the Pacific Coast States. Thev have also prepared a map which shows the cash income per farm,- the cash income received in certain sections of the state, and the percentage change from a year ago.

"Despite a ten year cent reduction in gross farm income compared to last year the Pacific Coast leads the country with an income of $3,055 per farm. This is $230 more than the per farm income of the wheat belt, which ranks second

with $2,825. Furthermore, the wheat belt is enjoying a gain of $650 in per farm income over last year, while the reduction in the Pacific States amounts to $350.

C€NTRAL

tloRTtl

Lumber Dealers-Do You Sell

BAISA,M.WOOL? A good profit margin in selling insulation made from lumber. -Test3 show it ls the best insulation made for all purPositivelv vermin proof.

Doses.

-based ' The followingon the number of British table is Thermal Units of heat that will pass through one square foot of material during a period of 24 hours-its sound deadening qualities are just as good:

"T,tt'St

5.8 l. Pure Wool (firmly Packed).

6.1 2. BALSAM-WOOL .. .......... 6.s ... .. ..... 7.0 II| zt? ..... . ...........7.1 "' utner I Y -."'7'4 Comtte..lat | !' ....... ... - 7.4 H;;;;- -'- .l g ...

i"iiiiune M;i;;i.l; Ig l7^.'. | 8 ... | 9 ...

110...

"'7'7

....7.e ....7.9 .......... 8.3

........... e.8

"The Wood Insulalion Worth lts lVeight in WooI" Dirtributed by

Member Builders' Erchange of Los Angeles

Mriin Ofrce and Service Dept.

- Phone WHitne]' 1181

480O West Pico Blvd.

Lor An3clc;

J. R.

"The average farm income for a period of three years'

L922-4, shows the Pacific Coast to lead by $791. The aver-

age income per farm, for this period, in the Pacific States is $3,213, which exceeds the combined per farm income of the west cottonbelt, east cottonbelt, and tobacco belt.

"Gross income per farm in the Pacific states ranges from $1,016 to $4,974. The low figure represents the income of

the small dairy and truck farms in the northwest timber section of Washington, while the high figure is the average for farms in the rich citrus fruit and vegetable sections of Southern California.

"With the farm income in the Pacific states double the average for the whole country-$3,055 and $1'535 respec-

HANIFY co.

Manuf acturers

-Wholesalers (Humboldt C,ounty), California Mills at Raymond, Washington-Eureka

24 Market Street Lor Angeler Ofice 522 Cenhal Building

Portland Office Northweetenr Bank Blds.

San Francirco, Calif.

Telephone Kearny 326

"Eoerything in West Coast Forest Prducfs"

Rail and Cargo

Douglas Fir

Spruce

Memberr California Redwood Arrociation

Redwood

August 15,1925

THE CALIFORNIA LUMBER MERCHANT

tively in 1924-a very attractive farm market is offered.

ThiS section increased the value of farm machinery 226 per cent in the ten year period t9rc-n indicating an annual expenditure of. 22 million dollars per year for the three states-Washington, Oregon and California.

"High income and good roads make it practicable for the Pacific farmer to buy expensive automobiles. In l92O the census showed that 47.2 per cent of the farmers of this region owned cars, 4.6 per cent trucks, 7.5 per cent tractors. Recent surveys indicate the per cent of farmers owning cars is much higher now. Of the 234,164 farms in these states 41.8 per cent in 1920 reported water piped into the house and 19.3 per cent had eilher electric or gas lights. In short the Pacific states are rapidly equipping their farms for increased production and their homes for comfort and convenience, thus offering the best opportunity for sales of high priced commodities to be found in the country. Purchases will be somewhat slow this year in the wheat secrion of all three states, as income from this source is cut 70 per cent in California, 35 per cent in Washington, and 12 per cent in Oregon. The income from barley, grorvn in the same regions of California as the wheat, is cut 60 per cent compared to last year. Fruits and vegetables show a slight decline but higher prices have largely offset decreased production in certain items, especially Washington apples.

"Tenancy is low in the Pacific states, averaging 20.1 as LONGVIEW ADDS PAVING

Longview, Wash., which is now but two years old, with more than 7000 population, is setting an excellent example in the building of paved streets. With 11 miles now paved with cement, 40 miles graveled and 64 miles graded, work was begun recently on an additional 15 miles of cement paving, to be completed by September 1. The total contemplated expenditure for paving this year is $1,300,000.

25

compared to 38.1 per cent for the country as a whole. The

highest proportion of tenancy is found in the wheat area of Southeast Washington and the lowest in the northwest dairy, and truck section of the same state.

INCOME PER ITARM IN CALIFORNIA 1923-5

State .............

Northwest North

1923-4 1924-5 Decrease ................. $4,470 $3,994 $476 .....

2,332 165 378

2,497 2,649 2,27t s,o74 4,238 836 4,253 3,893 360 4,425 3,599 647

2,141 2,041 100 5,339 4,974 365 -........

South

"The large decreases in farm income shown in the above table in the two central districts are due to the wheat and barley crop failures which have reduced income from this source 65 per cent from last year.

"Sonoma County in the West district sells over ten million dollars worth of poultry products annually. This is 40 per cent of the state income from this source. The per farm income of this county is about $400 above the average for the district. Farms average 44 acres improved Iand compared to 88 for the district."

COLUMBO LUMBEIT CO. BUYS ADDITIONAL PROPERTY The Columbo Lumber Co. of Sebastopol has completed the construction of a nerv lumber shcd, and recently purchased additional property adjoining their site, which will be used for carrying larger stocks of lumber. John Columbo is manager of the Columbo l.umber Co.

Exclusive Sales Agents for Northern California for

D()UGTAS T'IR

GERLINGER LUMBER CO.-RAIL Portland, Oregon

METROPOLITAN REDWOOD CO.-RAIL Metropolitaa, Californii

RIDIY()()D

NETTLETON LUMBER CO..-4ARGO

SPRUCE

J. ilI. Huddart lumber Company

Seattle, Warhington

Fife Building, San Francisco

EXCLUSIVE SALES AGENTS

HIGH GRADE DOUGLAS FIR SANDED FINISH CASING BASE MOULDINGS COLUMNS STEPPING

for

GEO. T. IIARTV LBR. & TFG. GO. Tacoma, Washington

DIRECT CARLOAD SHIPMENTS

WASHINGTON LUMBER & MILLWORK CO. DElaware 5639

4804 Everett Placc Central Mfg. Dbtrict, Lor AnCGlcf

The Mail Order Home Seller Making California Dealers Worry

By Jack Dionne

I have been hearing a great ded more about mail order competition in California this season than ever before, among the home builders.

The reason apparently is that there is more activity this year among the mail order home sellers than ever before in this territory.

Sam Jones, the famous Southern-revivalist, used to say that "it's the hit dog that squeals," and that uncouth remark seems to apply rather directly to the California situation.

The dealers aren't exactly "squealing," but they are "hurting" all right, and every time they see a mail order house bill shipped into their home territory, they hurt worse.

I have heard perfectly astounding stories with figures, etc., showing the number of homes that are being shipped

in by mail order houses into some districts of California during the past year. If they are just one-half true, we are furnished with a most convincing explanation of why the retail lumber business is not so good in many places as it ought to be.

Many years ago I was placed in charge of a great retail lumber association. And at that time that territory was being strongly infested with mail order home buildersship-in lumber firms.

I got a flood of mail on that subject. I would get a letter from a dealer stating that such and such a concern had shipped a house bill into his town from, we will say Memphis, Tenn., for example, and the dealer would want to know what the Association could do to protect him from such "piracy."

I developed a stock reply to such letters.

I wrote right back and asked the dealer why he did not meet the mail order man's price, and sell the bill himself' thus keeping the Memphis firm out.

Of course, he would immediately reply that he didn't know a thing about it until the lumber was delivered inr the city, and paid for, and there was no chance to compete.

That, of course, was what I wanted him to say-knew he would say. And I would write back promptly, something to this efrect: "Surely you must be wrong about this matter. Do you mean to tell me that a firm in Memphis, Tenn., five hundred miles from your place of business, knew that a man within a mile of your yard wanted to build a home, and sold and delivered him the lumber before you even had a chance to bid on it? How on earth did that happen?

What were you doing all this time, with that man wanting a home and telling you nothing about it?"

Of course, there was much more to be said. The dealer would reply that his townsman saw the mail order man's ad in some paper or magazine, sent for their catalog, sent the order, etc.

Which always opens the same good old story. HO.W

does the mail order man get his home business? WHY does he not give the local dealer a chance to cornpete for

the business? Why is it that this local merchant witlr all the manifold opportunity that comes through local residence, doesn't even get a chance to compete for local business ? He has all the personal and local opportunity, churches, schools, clubs, business associations, social intercourse, local facts and information-in fact, everything that the mail order man has NOT. But the mail order man has two mighty advantages; he advertises, and he speaks the language the prospective buyer understands. He names a home and a total price.

And THAT is what attracts. He shows a picture and plan of the home. The plan comes with the order. And tn that simple but direct manner the cash that should have gone into the pocket of the local home builder, goes elsewhere, and doesn't come back The dealer has everything that the mail order man did, and a dozen times more. But he lost the business.

And the answer is that to beat the mail order man, you must meet him on his own ground. To beat the mail order man you must know every home building prospect in your selling territory, and must keep YOUR ability and willingness to serve, before those people. Eternal vigilance is the price of beating the mail order man. You must have homes for sale, as he has. You must have pictures, and plans, and COMPLETED PRICES. And your trade must know about it. Mail order firms seldom thrive in communities where the lumber dealers are doing their best.

That is reasonably a fact.

There isn't a retail lumberrnan in California who cannot duplicate the mail order man's prices on any home bill shipped into his territory, and still have a good profit remaining. All he needs is to know who is in the market, and get a chance to work competitively. It is the business placed before he knows about it, that hurts the lumber dealer. And practically all mail order business is placed that way.

It means that the lumber dealer who is feeling the sting of the mail order competition, must increase his activities, redouble his energies, improve his effort to see that every man and woman in his selling territory knows. about HIM, his business, his service, his square dealing, his plans, his excellent citizenship.

That's all the answer there is. If the people of YOUR community all know about you, look upon you as a square shooter, as a building expert, as a home selling merchant, and as a loyd local citizen, and if you keep your ability to serve them always before them in that light-neither man nor devil can take their business from you.

But if you are one of those lumber dealers who sits and waits for business to come in, then you can take to yourself the thought that it is YOUR sort of lumber dealers that makes the mail order lumber business a success.

THE CALIFORNIA LUMBER MERCHANT

August 15,1925

A new roq,d to Profi,ts Rebeautify and revalue old homes with Creo-Dipt Stained Snin$les. Put these fine cedar shin$les right over th; old worn clapboards. It's not costly l"? the home owner but there's real profit for the lumber dealer. This idea is bein$ featured right aiong with the rest of Creo-Dipt natio1ut advertisi"g ii the magazines. And it has taken hold. Many lu[rber dealeis are cashin$ in on it-big. Write us for comPlete information.

We will send you ftee, out large portlolio of

photographs of Creo-Dipt hotnes' Write for it'

CREO-DIPT COMPANY, Inc.

North Tonawanda' N' Y'

Los Angeles Office,902 A' G' Bartlett BldE' - -G:L"ttl Vancouver, B' C' Minn., !!ces' Factories: North Tonawanda, N. Y., Kansas City, Mo., St. Paul,

Leadinp Lumber Dealers Everywhere carry standard colors in stock

'CREo-DlPT"

Sales Offices in PrinciPal Cities

Stained Shingles --rlt Tor Si d e w alls and n

THE CALIFORNIA LUMBER MERCHANT

August 15, lY25

PHI LI PPI NE we bave in our sanyardr 3r0oorooo feet of s-g in. to lG4 in.

No. I common and [anguco F. A. s. -Bataan-Ria pritiJpi""--whii"- phi[p;i;

Lamao.

J. E. HIGGINS LUTVIBER co.

Sixh and Hanison Streets

SAI{ FRANCISCO, CALIF.

Let Ur Submit euotations and Samples

CARGO

..CHICKASAW

OLD GROWTH DOUGLAS FIR

har been a rtandard of

HEMLOCK

' 6t"6"{uality,-Manufacture

V. G. FLOORING CLEARS

Manufactured ByGREEN

ifemphis Hardwood Floori ng Go. itemphls, Turn.

FACTORY STOCK

Willapa Lrunber Co. Wheeler Lumber Co.

Sandcd Finirh

For 18 Yesrs BRAND'' OAK FLOORING

TACOMA BRAND

And Distributed By .

Doorr Mldgr.

E. M. SLATTERY BRoadway 1496

(lREG(l]I LUTIBEN

315 Produce Bldg., Los Angeles

AGEilGY

Amer. Natl. Bank Bldg.

San Francirco

F. A- CAITTEITER, prr.

SAMUEL R. NORTON

LOS ANGEI.ES 915 E. 62nd St.

('

GEO. C. CORNITIUS

Henry Bldg.

Portland

A)kidge 1374

SUDDENLUMBER & CHRISTENSON AND SHIPPING

I

I

AGENTS

Aberdecn Lunber & Shlngle Co., Aberdeen. Wash, Amcrlean iflll Oo., Aberdeen, Wash.

Iloqulam Lumber & Shtnglc Co., Hoquiam, Wash.

Pro.Der Mlll Co., Prosper, Ore. rya_ymqrld Lumbcr Co.; Raymond, Wash.

C_olqmbla Box & Lumber Cb., South Bend, Wash.

Ilulbert MUI Oo., Aberdeen. 'Wash, Mlllr & Ttmber Co., South Bend. 'Wash. lewls J. A. Lewl. Shtna:le Co., South Bend. Tyash.

6lo Arctic club Blds.

Seattle

STEAMERS

Erooklyn Carmel Grayr llarbor

Raymond Oaoba

Catherlne G. Sualalen

Vlnlta

&1.r. "t lo.&;H,l San Francirco

Charles Ohrlstenton Edna OhrlBtensor Edna

eoo A. G. Bartlett Bldg.

Lor Angeles

t.

'*+,<

\

^THE CALIFORNIA LUMBER MERCHANT

Ausust 15, 1925

(9

Albion Lumber Company Holds Picnic at Northfork, Northfork. on the beautiful Navarro, was the mecca of the crowd on Saturday, August 25, the occasion being the Third Annual Picnic of the Albion Lumber Co. employees.

Two trains of flat cars pulled out at the same hour-B:00 A.M.-from Albion and Wendling, bound for the picnic grounds at Northfork.

Dancing was in full swing early, to the lively strains of the Masqueraders' Orchestra, and continued until 4:30 P.M., when the e'ngines tooted "all aboard." A platform had been erected with seats entirely surrounding it and a balcony at one end for the orchestra, the whole being overhung with an immense fish net filled with bright-colored

toy balloons.

After lunch, the real business of the day commenced with the games and contests, ahd the entire afternoon was

given over to fun. The athletic events were most interesting, particularly the boys' sKoe race, while in the baseball throwing contest for the ladies some long distance throwers showed up and it was evident that there is some big league timbei in the crowd of ladies that participated in thiJ event. The log sawing contest was a dandy and made everybody perspire that watched it. Ted Lerch, manager of tlie comfany-'s San Francisco Office, was the winner of the fat men's race and was tickled with his prize-a valuable pipe-all loaded and ready to smoke.

The last contest on the program, the tug of war, between Albion and Navarro, was a thriller, there being quite a rivalry between the two teams from previous years. At the outiet, the Navarro team took the lead, but slowly ahd surely the Albion huskies drew the knot over the dead line and held it while the timekeeper declared the Albion team the winners.

Following is the list of the prize winners:

Boys' shoe race-First, Henry Egan; second, Dave Pellicci.

Ladies' egg race-First, Mrs. Zuver; second, Mrs. Al-

bert Brusa.

I-adies' free for all race-First, Miss F. Westfall; second, Miss Boyd.

I\fen's free for all race-First, Jacli Rogers; second, H. Witherall.

Ladies' standing broad jump-First, Miss Boyd I second, Miss Rae Simmons.

Men's hop, step and jump-First, John McCorkle; second, M. Dillingham.

Log sawing contest-First, Osward Pyorre; second, Dan Dukko.

Fat men's race-First, Theo' Lerch; second, A. A. Anderson.

Foot race, boys under 12-First, Lawrence Silva; second, Henry Egan.

Foot race, girls under l2-First, Lens Gentili; second, Alberta Andersoh.

Ladies' baseball throwing contest-First, Miss Prather; second, Mrs. S. W. Cross.

Three-legged race-First, Adam Condera and Emmett Plunkett.

Nlen's running broad jump-First, John McCorklel second, W. tr. Hildreth.

Horseshoe pitching contest-First, Dean Cassell and Gale Alderson.

Tug of 1va1-\f,rsn by the Albion team.

A. Wallace Mclean

JUlllUS G. SIIEAD G0.

EUREKA, CALIFORNIA

WHOLESALE LUMBER

QUALITY

AND

SERVICE

in

Split Redwood Products Send us your inquiries.

DOUGLAS FIR REDWOOD SUGAR PINE WHITE PINE SPRUCE WE SOLICIT YOUR INQUIRIES 32r-322 SHELDON BLDG., SAN FRANCISICO Telephonc Dowlar'7815

THE CALIFORNIA LUMBER MERCHANT

August 15, l92S

Ten Talents and a General Sir Charles Napier, a soldier and military critic of interIt is the old Parable of the Ten Talents again. A national fame, said, during the Peninsular \[Iar: "I know greater return was demanded of the man with Ten Tdof but one man who is capable of commanding an army of ents, than of the man with one. one hundred thousand men and that man is Lord WellingSo it will be with each of us; we will fail or succeed I ton." we will enjoy prosperity or suffer loss; and we will finally How quickly things have changed. During the late be judged, not by what we have done, but by what we World War that many men was only a stop-gap in the did with what we had to do with. line; generals in these days are comm;rnding arnries ten, Take the retail lumber business of today. twenty, thirty times as great as Napier had dreamed of.

We have much more to do with than any o{ our pre.

The powers of our generals today grew with their redecessors in this business i just as Foch and Hindenburg sponsibilities; their hogizons widened with the giowth of ideas; they stood upon different platforms; and history had more to make war with than Napoleon and Wellington ever dreamed about. will judge them by different standards.

And because we have more, we should accomplish more, To compare Napoleon with Foch; Haig with Hannibal; and more should be expected of us; our judgment shall be Pershing with Wellington; Joffre with Alexander; this the more drastic. were futile unless the surrounding times and conditions WHAT SORT OF A GENERAL ARE YOU? were weighed at the same moment.

What folly to compare business today with business of Each was the product of his swn time and each must stand fixed on the pages of history by what he did with fifteen years ago ! There is no intelligent comparison poswhat he had to do with, and in the face of the competition sible.

Of course, one may take little cross-sections of business that then existed.

And that judgment will be severe exactly in proportion and draft comparative figures, but they mean nothing.

Fifteen years ago your yard may have sold 500,00O feet; as the amount and qirality of urhat each had to do wtith bears ratio to what he accomplished. page (Continued

on

38)

THERE IS ONLY ONE WAY To Keep Informed on conditions in the Nortrrwest

cRow's PlcrFrc comr LUmBER Inurx Published twice each month at Portland Ore., is recognized aE the most authentic markct and operation and production analyais on the pacific coast.

THE UNCOLORED TRUTH ABOUT LUMBER Read Wherener Pacific Coast Timber productr are Sold

SEND FOR A SAMPLE COPY

o;**;iirry";Gi;fiffi Northwcrtcrn BauL Bldg.

l,*;rr,,rcar

on Herc -

Portland, Oregon.

Gentlcmcn: without obligation send us a copy of your market analysis.

August 15,1925

THE CALIFORNIA LUMBER MERCHANT

I

o 1^-.

ShowinB u5e5 0n

anglf

}'\,HftF"TIfi$ lA

thefatm The great agricultural Pacific Coast is a vast market for Moistite.

Substantial buildings on the farm is the order of the day. The farmer has long wanted a light colored, waterproof sheathing paper-one that he could economically and easily apply for remodeling work or new construction. Moistite answers this need.

As a lining for grain and vegetable bins, for the covering of the ceilings of milk houses and for use in barns, chicken coops and other buildings, Moistite is the ideal building paper.

It makes a practical wrapping and covering for farm machinery, tools and other implements on the farm that are subjected to dampness, rust and.dirt. There are hundreds of uses on every farm and every farmer is a potential prospect.

Moirtitc for Lining Granariee

Moirtite for Lining Poultry Hourer

Good Profits For The Lumberyard Merchant Moistite is backed with a practical merchandising and advertising campaign, including many effective dealer helps.

The Zellerbach Paper Company is now ap' pointing dealers. Write or call at the nearest division for samples of Moistite, descriptive literature and other information which shows how the lumber merchant can cash in with this new waterproof sheathing.

ZTTLERBACH PAPER COMPANY Exclusive P acific Coast Dislribulors

Moirtite for Lining Dairy Hourcr

San Francicco, Sacrarnento, Lor Angelet, Portlandt Spokane, Oakland, Fresno, San Diego, Seattle, Sdt Lake City Manufacturcd by thc National Paper Productr Co., Stockton, Calif.

Moirtite for Lining Implcmcnt Shcdr

August lS, lY5

THE CALIFORNIA LUMBER MERCHANT

32

PETRIFIED FOREST FOUND Spokane, Wash., July 14.-A petrified forest of giant oak

trees has recently been discovered near the confluence of the Colurnbia and Spokane rivers'by Dr. W. A. Johnston. Being almost inaccessible, the forest has not been fully explored, but it is'known to extend for half a mile along the south bank of the Columbia river. The diameter of many of the larger specimens of the centuries-old forest is as much as five feet, trees of two feet diameter are quite common, and many are 60 feet in height. This forest grew on one of the first eight flows of basalt that partially covered that part of the state of.Washington, but many of the

fallen trunks are in open sight where the earth has been

washed away. Where the tree trunks have been brought into contact with the air the wood has rapidly decomposed and left the hollow shafts in the solid rock.

MILTON JOHNS TOURING THROUGH

NORTHWEST Milton V. Johns, Redwood Sales Company, San Francisco, is touring the Northwest. He will visit the Seattle and Portland districts and also plans a tour of British Columbia. When last heard from, he had arrived at Vaircouver, B. C., and on his return trip he plans to visit the Rainier National Park and the Columbia River Highway.

On his arrival at Grant's Pass, his return trip through California will be made over the Redwood Highway.

BUYS MOORE KILNS East Oregon Lumber Company, Enterprise, Ore., are converting two of their old system kilns into Moore's Reversible Internal Fan system. The new kilns will be in operation within a few weeks and will be used for drying Pondosa pine.

$5,102,987 In New Buildings San Francisco made the record building total of $5,102,987 during the month of. July, 1925.

The increase over Jane, 1925, was $441,963 and was $1,114,521 more than June, 1924.

Following is the itemized report: Class of Bldg.

No. Amount 3 $ 102,000 '120,000 I ..... 31 799.r43 .......474 2,556,455 .. ......406 473.165 .. ..... 3 lP52:,224 ... ...918 $5,102,987

A B c Frame Alterations Public Total

PALO ALTO BUILDING PERMITS SHOW GAIN. Building permits providing for an expenditure of $258,964 were issued in Palo Alto during the month of July, the second highest total recorded for a single month since 1920.

Of the total number of permits issued, 27 were for residences and ?? for garages. Larger items include one $23,000 apartment house and a $12,000 business building.

J. A. McWATTERS VISITING IN NORTHWEST J. A. McWatters, Bay District representative of the Hart-Wood Lumber Co., is on a combined two weeks' business and pleasure trip to the Northwest. "Mac" made the trip north on one of the Hart-Wood boats and will visit the Fir mills in the Gray's Harbor and Willapa Harbor districts. He also plans to spend some time visiting in Western Washington. He shipped his machine north by boat and will make the return trip by automobile.

Excellent ltalian Architecture Thir ho-ure won an honor award for exceptional architecturd merit, from the Southern Cali. fomia Chapter, American Inrtitute of Architecte. lt was reported ttre owner dirrcharged the architectr, al, in the first

place she did not like the houre.

Here the dedgnerr have got

completely away from the prea-

ent maniq the rc-cdled Spao-

ish. Only an rmbroken wall and an antiqued heavy door are prerented to the dusty street.

With the foothillr as a. background thir attractive houre with its simple liner and roof certainly meritr its Honor

Award.

Italian residence erected in Hollywooil, which nton atr honor awaril from the Institute of Architecls for Exceptional Merit. PIERPONT & WALTER DAVIS, Los Angeles, Architects.

The lumber on thir job war

furnished bv E K. Wood Lumber Company of "Goodr of the Woodstt fame.

THE CALIFORNIA LUMBER MERCHANT

August 15,1925

33

C0nUfiICr

RE.ROOFI In the final analysis, economy in re-roofing is what the home owner wants and what the dealer must selll Thousands of homes will be re-roofed this Fall with Pioneer Yosemite Rock Surfaced Shingles because they are economicall They go right over the old roof-no expense for tearing off and cleaning up the old shingles. They require no painting and serve for years without repairs.

Their fire resistance, endorsed by the National Board of Fire Underwriters, lowers insurance on both home and contents. Their soft shades

of red, green, blue-black, golden-brown and the new Nile, Coppbr, Autumn and Multi-color Blends are absolutely non-fading and make a roof of permanent beauty.

But added to their durability, economy, fire safeness and beauty is the fact that they are sold for re-roofing on easy time paymentsl This feature has doubled and tripled business for other Pioneer Dealers and it will do the same for you. Plan now to get yourshare of the re-roofing business this Fall. Phone or write the Pioneer Paper Company and be prepared to sell this complete line of Pioneer Yosemite Rock Surfaced Shingles, in the most complete range of non-fading colors, on easy time paymentsl

Pioneer Paper Company, Inc. Establiched t8E8 Loe Angelee

\| SHrNGtEs ^

Portland

San Francieco Seattle

Pioneer Manufactures a Complete Line of Roofinga and Building Paperr

u

THE CALIFORNIA LUMBER MERCHANT

August 15, 1925

Try a Re-roofing Campaign A visitor in town dropped in to see the local lumber dealer. "How's business ?" he asked. 'lFriend," replied the lumber dealer, "the only man doing business here is the undertaker, and he can't collect for half of his coftins."

"Why, business shouldn't be so bad in this district. The crops are good, and the farmers strike me as being a progressive lot. Have you ever tried the plan of calling on each prospect personally?" he asked the dealer.

"Yes," was the reply, "I called on everybody who answered my ads or letters, and I either made them buy or explain why they didn't. In fact I just naturally exhausted

DIMMICK LUMBER COMPANY PACIFIC COAST LUMBER CAR rad CARGO

Port Orloral TylltG Ocdrr BcDrcrcltrtlvcr Tyc.t.rr wlltc Ocdrt_ Oc. ItorSlrr Flr-lDrucFEcLloct otGliol lfrr.Licli, Bcal Ocdrt tl|rrtb.

E. D. JoL'.or r,rntc? Oo. Ccdrr Polcr .Dd P|l|rai Ooqllllc, Orcto!

Fifc Bldg.

SAN FRANCISCO

A. D. M4teod,C. P. A.

Tel. Douglar t925

the territory with calls. For two weeks I haven't heard of anyone even suspecting he was going to build. The plan's 'being, it's worked out." a good one, but for the time "Listen," said the visitor: "On the way up here, in the torvn alone, I counted six very bad shingle roofs. In fact, I even put down the street numbers so that I could find them again without losing any time. Norv understand, these roofs were discovered on my way up to your yard.

I'll bet I can walk around through this town and surrounding district and list dozens of bacl roofs. And I'll go further and risk the smokes that ferv if any of these people who own the houses covered by these bad roofs, have been urged to repair or replace them. I'll bet you can start out ringing door bells at these houses that have these bad roofs, and can dig up enough orders to make your stocks look like last

year's Christmas pudding. There is your opportunity to get some good fall business. There are leaky roofs in every part of the country that ought to be fixed up before winter.

Hop to it, old fellow, and if you do your job right, your business will be brisk for a while."

Did he do it ?

You bet he did. Business was so rotten he literally jumped at the opportunity to rRove some stock. First of all, he went out to see the people rvho owned the six bad roofs his friend had cited. The first one was owned by old Tomkins. He said he'd been planning to re-roof that house for two years but had been holding off waiting for lower prices. Well, the dealer showed him how much prices had come down since last winter, and told him more about the shingles than he ever knew before. He also named a man

A. S. Madalarq C. P. A.

MecrEoD,MncranraNB & COMPAI{Y Certified Public Accountants and Auditons

WESTERN SASH AND DOOR CO. "The Quich Shippers"

C'\:-x-;-'l

Accountancy in all its 9Branches * Income

WHOTESALE

Tax Reports

F II25.3O I. N. VAN NUYS BUILDING 21O wEsT SEVENTH ST., LOS ANGELES Telqhone FAber 2120 Sil lruclsco . llouovir . 0rlfiio . Lort Dc|cl . Sil lcrrrrcito

Sash And Doors t60l-1607 East 25th St. Los Angeles Phone HUmboldt 2652 We Deliver In Greater Los Angeles

August 15,1925

THE CALIFoRNIA LUMBER MERCHANT

he knew who could be secured to start the re-laying work

at once.

He bought the job. He then remarked that his son had

been planning to build a bungalow but had not yet decided fully about it, and that call on him might do some good, since building materials had come down so much.

On the way to the son's house the'dealer passed the fire engine house and saw the department just returned from a fire. Inquiry developed that they had just put out a fire on a roof. The dealer took the number, drove out there, and

sold the material for replacing the burned roof. ' When he showed his pictures and plans for bungalows to Tomkins' son, he was so pleased with them and with the prices quoted, and with the offer of free plans with the material, that he promised to settle the m'atter with his wife that evening. Two days later vour Tomkins bought the bungalow material, choosing a special'design from the dealer's plan books.

Just a sample of the possibilities of business lying dormant. Get up and rustle for it. It's there. if you go after it.

After harvest is over there will be ma{ny repair jobs to do around the farm, and the farmer will jbe in the mood to fix up and repair. Impress upon him the necessity for housing his stocks, his crops, his implements, and all his possessions in the best possible way.

It's all a matter of centering on some building ideas and applying them practically and interestingly to the needs of the other fellow.

If that other fellow has not yet arrived at the point of realizing those needs, and so has not been asking for bids on same, so much the better. The building idea that you plant yourself, is the one that brings the best returns.

I

35

L. D. MACDONALD RETURNS FROM EASTERN

BUSINESS TRIP L. D. MacDonald, MacDonald-Harrington Lumber Co., San Francisco, has returned from a month's business trip in the East. Mr. MacDonald visited all the large lumber consuming centers, going as far east as Boston. While in New England, he also made a trip to Maine to call on some of his old friends in the "Pine Tree State." He reports that lumber conditions in the East look very satisIactory.

.

ED. GARLAND SPENDS VACATION IN SOUTHERN CALIFORNIA Ed. Garland, rail manager of the Charles R. McCormick Lumber Co., with headquarters in San Francisco, is on a two weeks' vacation rvhich he is spending in Southern California. While in the South, he planned to spend a few days in Los Angeles, calling on his meny lumbermen friends there and also look over lumber conditions in the South. He rvill return to his desk around the middle of the month. Mrs. Garland accompanied him on the trip.

FLOYD ELLIOTT SPENDS VACATION IN THE

NORTHWEST Floyd Elliott, Bay District representative of Charles R. \,IcCormick & Co., is on a twb weeks' vacation trip that he will spend touring the northwest. While in the north he will spend several days inspecting some of the larg6 Fir mill operations. He will go as far north as Vancouver, B. C., and also plans to visit the Rainier National Park and Columbia River Highway drive. He will return to San Francisco around the first of September. Mrs. Elliott is making the trip with him.

There's q, Difference in Rooftng!

Even a roofing contractor is unable to detect from its appearance or t'lire material used to make a finished roll of roofing. feel, the qualiW "f Consequently, with the goodwill the Weaver Roof Co. -enjoy-s today, a lot of moniy could be made by cutting corners on quality; changing the run to inferior, paper-bate roofing.

But this shoddy roofing wouldn't "save overhead." It wouldntt be ttWeavertt RoofingSo the easy money mutt igo elsewhere.

ttWeavertt is synon5rmous with permanence and dependability. The run never Yariea. You make no mistake you recommend 'Weavcr when ttWeaYertt Roofing.

Z44O East 8th Street Los Angeles,, Colifornia elephone BRoadway 0784

THE CALIFORNIA LUMBER MERCHANT

August 15, lns

THIRTY TO ONE-THE REF'IORESTATION RATIO OF CALIFORNIA REDWOOD Making "two blades of grass grow" where only one

grew before is a philosophy that ambitious and enterprising merchants and industries have set as their goal fon

years.

Hipolito Screen Doors and

lVindow Screens are a constant

source of profit

to Lumber Dealers all over the state.

Making thirty redwood trees grorv where only one grew before is a practical, scientific and systematic undertaking that is actually being carried out today. Not as a theory, but as a potent business venture. It is the answer of one great branch of the lumber industry to the question: "Whence comes the lumber when the forests are gone ?"

The forests will not be gone for many years to comernot the Redwood forests. Because for every tree that is' being cut, many trees are being planted and in the years to come commercial timber will be as available in large quantities, when the old trees are gone, as it is today.

The redwood operators have taken up reforeStation on an enormous scale, but probably the biggest efforts and development along this line are those of the Union Lumber Company. At Fort Bragg, in Mendocino county, they have established and are maintaining a vast forest nursery where the work of planting new growth is being carried on in a scientific and systematic manner.

Here, during the past year th€y planted approximately 15 trees for each one cut. And, during the present year, and hereafter, they are operating'on a thirty to one ratio, planting 30 redwoods for each one cut, as indicated in the legend on the new nursery sign which they have erected, and rn'hich is herewith reproduced.

They are taking time by the forelock, these redwood owners and operators. For, while there are fifty years or

They sell on sight because

every buyer can see tfieir quality at a glance and the price easily meets cornpetition.

Write us for catalog and dealer proposition.

HIPOLTT O COMPANY Manufacturcrr of thc fumour Hipolito Stock Size \l/indow Screenr and Screen Doorr

21ct and Ararn-eda Str. - Los Angelec, Cal.

Phone Humbolt 3695

rrore of old growth how standing, they do not believe it is good policy to wait for that period of time before undertaking the task of reforestation. And in the meantime the virgin forest, as it is being cut, will produce the revenues from u'hich the new crop of redwoods can be financed.

With their program well under way and being follorved up ir-r the active manner as planhed, there is enough virgin timber in the redwood region to last until the new crop is grown.

This planting of young redwoods is not such a simple problem as may appear. The seed is gathered and planted in the nursery, and then the young trees are placed in the forest among the natural stump sprouts,.on land that has been previously logged over. As the redwood forests are compact and concentrated, more so than with other species of woo{u a program of uniformity of reforestation is more adaptable. In carrying out the work, many technical problems arise and must be solved. But at the end of the next five years, it is hoped to be planting as large an area each year as that rvhich is cut over.

As the Senate Committee on Reforestation has described this program of the redwood people, it is "one of the most definite developments in commercial reforestation which was brought to t-he attentiogL of the committee."

THE CALIFORNIA. LUMBER MERCHANT

August lS, lY?S

THIS LABE.L ON THE FAMOUS

WHITNEY

FIR

FRAME

SIGNIFIESALLTHAT IS BEST IN FRAMES

SELECT

WINDOW, DOOR, CELLAR FRAMES CASING, BASE, INTERIOR FINISH CUT TO LENGTH OR LINEAL RUN-DRESSED OR S,4NDED RAIL SALES AGENTS Southern California SHOW & NELSON 1110 Central Bldg.

Los Angeles

DIRECT MILL REPRESENTATIVES CARGO SALES AGENTS Mr. B. W. Shipley, W. R. CHAMBERLIN & CO. 16 Calif St., San Francisco

1200 Balfour Bldg.

Mr. Geo. W. Gorman 4n4 G St.

San Francisco

Sacramento

THE WHITNEY COMPANY Garibaldi, Oregon S1oo

?-V

S1'o

3-E

THE CALIFORNIA LUMBER MERCHANT

August lS,1Y25

(Continued from Page 30)

last year it may have sold 1,000,000. Does that mean that your business is 100 per cent better? No-never-it means nothing in the world except the distribution of certain quantities which are larger in actual amounts.

Fifteen years ago today!

Are there twice as many people in your town? Twice as much available mon€y for building? And ONLY twice?

Or is there more than twice, and are you falling behind in your possibilities?

Fifteen years ago, did you have plan books, dealers' helps of all kinds, advertising and merchandising ideas, display rooms and visualizing opportunities, show windows, attractive places of business, skilled assistance in the securing of business getting ideas?

You have all those things now. Are you using them?

Have you pro'gressed as you should progress, with such additional facilities?

Multiply your fifteen-year-ago volume with the sales aids of that day; multiply your last year's business with your last year's sales aids and opportunities; then see whether or not you are keeping up your gait Your Talents are ten times what they used to be. Are you progressing as you should?

Napoleon was a good man in his day, and had goodl

MEYER & IIODGE illl0 Chapman Buildhg, [.6 Angeler Phone VAndike 4912 REPRESENTING

RELIA,BLE

MILIS FOR_

LUMBER DOORS

PANELS SHIPPING BOTH CARGO and

RAIL

armies.

But he would be blamed for defeat if he had gone up against one of the armies of the late war.

Friends, we aren't living in Napoleon's day. This is NO\^/.

VfE Offer

WISCONSIN HARDWOODS Ash - Birch - Maple - Elm - Basswood Either air dried or kiln dried.

Can be shipped in straight or mixed cars with

"KORRECT-MAKE' Birch and Maple Flooring

-the

world's best.

KEnocc Lu MBER ComPANY OF CALIF. CENTRALBLDG. LOSANGELES

KIIEELAllID- tcLURG LUt BER

GOTPAlIY Phillipe, Wirconrin Morce, wir.

MBYER & HODGB

VAndike 8229

SALES AGENTS Kellogg Lumber Co., Fondale, La. Panola L^umber and Mfg. Co., Memphis, Tenn.

Milir rt Phillipr, Wis. 'Wcrtcrn Rcprcrcntativc

Jerome C. Gripper 756 South Spring Strcct

Lor Angelcr, Californie TRinity lX05

SoUTHERN tt

TIARDWOODS

August I

THE CALIFORNIA LUMBER MERCHANT

says-

"\[hat is 'C Select'?"

"C Select can be had in 4/4, 5/4, 6/4 and thicker.

Higb " Ir tsa high-class finishinggrade, qualiry nor quire up ro 1 and 2 Clea4 fnisb but good enough for everyday uses. You'll find it suirable for

the best qualiry of paint work.

Much of this stock is droppings from 1 and 2 clear,but in the poorest pieces the rules permit not to exceed four or a combination of four of the following defecs in a L2-inchpiece :

surface Smallpitchpocket checks. fighi pirc6.

3 small

Slight crook

Dressed inch stoch is customarily l3/16 inch thick.

Usabh "\Tidths run from 3 inches and aidths up, but the averagewill befoundto be very wide.

Tkeded "Lengths are from 8 feet up, but lengtbs not over 5 per cent of 8 or 9 foot lengths is permitted. Over half will be 16 foot, thelength youwant most.

Usa Seraes "As already srated, C Select is a varied finishing lumber. Interior and ex-

and

terior trim, cornices, base, panels, 1burboses ^ srairways, casings and built-in fix-

"Medium stain covering onethird of the face, or a gteatet arer. of lighter stain, is-permitted when not in combination with

grade where exception is not taken

r sSund,tighiknot

z

not exceeding 1

11,1il,sound tlgntknots'

inchindiamerer. 3 pin knots.

other marked defeccs.

Sizu "Like alluppergradesofCalifor"z{nph tbicAness nia Pine, C Select comes thick, wide and long.

nues may be construced of this to thefewblemishes permined. Indusrial users also buv it. Iflhere your trade won't p"y tLe price for 1 and z Clear or will accept something neady as good, then C Selecr is the grade to sell."

Seepages 29-32 of owgrade rules for funherinformation about C Select. Ifyou haven't ourrule book, wrire "Cal " Pine fora copy. It's free.

california r$flhite and sugar Pine Manufacrurers Association 668 Call Building . San Francisco

cAIrFoRNtAvHrrBr. .

.^rr#I #fX{.

errFoRNrArNcBNsBcBD r.

THE CALIFORNIA LUMBER MERCHANT

N

August 15, lgzs

NATIONAL LUMBER MANUFACTURERS OFFICIALS VISIT SAN FRANCISCO

Frank 'Wisner, Laurel, Mississippi, President; Wilson Compton, Washington, D. C., Secretary-Manager, ancl John Blodgett, Grand Rapids, Mich., Past President of the National Lumber lVlanufacturers' Association, were recent visitors in San Francisco, following the mid-summer meeting of the association directors held at Portland, Ore. While in San Francisco they were the guests at a luncheon of R. B. Baker at the Palace Hotel, who is President of the Lassen Lumber & Box Co. and the California \\rhite and Sugar Pine Manufacturers' Association, at which about

are ready

to serve

twenty prominent San Francisco lumbermen attended.

After the luncheon, Messrs. Wisner, Compton and Blodgett all made short talks in which they spoke of the many ac'tivities that were being successfully carried on by the association. Mr. Wisner and Mr. Compton have retttrned East, while Mr. Blodgett will make a short visit to Del Monte before he returns East.

MISS BETTY BELL RETURNS FROM EUROPEAN TOUR i\{iss Betty Bell, private secretary to Theodore Lerch, manager of the San Francisco office of the Albion Lumber Co., has returned from a three months' tour through several of the European countries. While abroad, she visited England, France, Italy, Switzerland and Belgium.

HENRY BLAGEN LOOKS OVER CALIFORNIA MARKET Henry Blagen, well-known Northwest lumberman, was

No need to await completion of our new plant-from our present Los Angeles ofFce we can handle your orders without delay.

We have in gtock in Los Angeles now large quantities of Hardwoods that are really HARD' from the Philippine Islanda Our lumber comes from our own timber lands in the I"land of Luzon, the most northerly of the Philippine Islands ;-sash board is branded at the mill according to ,variety .rith orr" of these U. S. Registered trade mark brands:

a recenf San Francisco visitor, where he spent several days calling on the Bay District lumber trade and- looking over lumbel conditions in the California market. Mr. Blagen is connected with the Gray's Harbor Lumber Co' of Hoquiam, Wash.

H. A. CAHALAN RETURNS FROM NORTHWEST

TRIP H. A. Cahalan, Cahalan Company, Burlingame, has returned from a short business trip to Washington and Oregon, where he spent some time.visiting the mills. Before iiis return to Cilifornia he made a trip into Utah, where he spent several days on business.

BAGAC

BATAAN

A. B. DAVIS A SAN FRANCISCO VISITOR LAMAO was a recent visitor at A. B. Davis, Grant's Pass, Ore.,'Western Panels, Veneers and straight stock in these woods are States Lumber the of offices Francisco the San at most attractive-prices' ready --iin for you now to C. M. Muller A. Hiscox, R. with he conferred Co., where show fmisheil samples--they aiII com'

ORION

our'rol"r^on lou pleteli change your iileas on Philippine Hardvoods'

Dornestic Harduoods in Stoch

R. G. Hiscox. Mr. Davis is the northern buyer for "ttd Western States Lumber.Co. in the Grant's Pass and the Klamath Falls districts.

Codwalladenfiibson Cornpsny fnc.

J. A. MULCAHY A SAN FRANCTSCO VTSTTOR FranJ. A. Mulcahy, Tucson, Ariz., was g recent Sanon his calling days several spent he *-here ciJco visitor, lumbermen friends. Mr. Mulcahy has been spending a month's vacation in California, part of which was spent at Eureka with his mother. He represents the O'Mallev Lumber Co. of Tucson.

Our stock is well balanced and we can meet, immediately' your needs in domestic hardwoods, panele, veneers, etc'

Pacific Coast Headquarters

819 East 59th st'

phone-AXridge zror

Los Angeles RAY SPENCER VISITING IN TEHAMA COUNTY

ftay $pencer, Spencer Lumber Co., Walnu: Creek, is

soendins^his vacation at Morgan Springs in Tehama count". Mrl Spencer is the mallager of this progressive lumber concertt. During the \Arorld War he was a Captain

in the army aad'had charge trf the clectrical installations in the Norlhwest mills crrtting spruce.

August 15,1925

THE CALIFORNIA LUMBER MERCHANT

Analysis of New and Old Rates on First, Third and Fourth Class Matter First Class Mail Private Mailing Cards Third Class Mail Books, circulars and other matter wholly in print (except second class matter,) proof sheets, corrected proof

sheets and manuscript copy accompanying same and merchandise.

Books, catalogs, seeds cuttings, bulbs and plants.

c00s

BAY LUMBTR CO. of Glifonir

Fourth Class Mail New Rates Two Cents Each

All mail matter (except .first and second class) eight ounces or less, to be third class matter. One and one-half cents for each two ounces up to and including eight ounces;

then fourth class.

One cent for each two ounces up to and including eight ounces; then fourth class: mail matter (except first. and second class) weighing . All ln exces.s of erght ounces, to be fourth class matter. No change ln present zone rates.

Two cents service charge on each package.

Old Rates One Cent Each One cent for each two ounces up to and including four pounds- on printed matter. (print6d books of 24 pales or more, fourth class.)

One cent for each two ounces up to and including eight ounces; then fourth class.

Four ounces or less (except books, seeds, etc.) one cent per ounce. Books, seeds, etc., eight ounces or less, one cent for each two ounces. In excess df these weights ,;";;"t.;: No service charge.

Th.e departmentJurther ruled that a book or catalog to be . classified as such and to come within the prefeir.a ?"i. i" .*ita class mail, must be of 24 pages or more and bound. r nrs does not mean that it is necessary to have a board cov€r, but such books and catalogs c"r, harr. self covers of no Jreavier weight than the pages of the book or catalog it_ selt. I here is no restriction as to the size of a page. Books or catalogs, therefore, can be of any size provid'edtt.y fra"e the requisite number. of pages.

INCREASE IN CUT y..Cooper, secretary-manager of the Western pine _.A. rvranuracrurers' Assoclatron, reports that the lumber mills jn th5 Inland pmpirg cut 192,053,035 feet of lumber dui_ rng..f une, against 157,607,643 feet for the correspondine

p:rj99.last-year, an increase of. 34,445,392 feet. ti;i;l";?

38,316,195 feet *'as shipped to the'Atlantic S.;b*;;: Th; inland delivery wa-s made to Illinois, ;h;;; ii,: Itgg:!

853,080 feet wer sent. N{innesota recei.,red .hip;.;i amounting to 12,041,302.

HAMILTON GOES NORTH (Bill) W: G. Hamilton, manager for the Holmes Eureka I_ umber.Cg-prll, T.os Angeles-, left on August 7th fol two weeks' combined business and pleasure Trip to s.ottr.i and other northern points.

{l

Manufacturcrr of Douglr. Fir

end Port Orford Cdar.

Sawmille, Mar.hfid4 Oregon

Dirtributing Plant

Bay PoinL

Annual Production 2(X),(XX),(XX) Feet

GENERAL oFFICES :!T ??l':H:"'' Loc Angeles Office, rc Ccnrrat Bldg.

Why Sell Redwood?

NE of our good dealer friends in recent letter jokingly 1J v remarked that from his standpointaone of Redwood's big disadvantages is its permanence-its great durability makei replacements unnecessary. Nothing short of a cyclone will destroy Redwood. Fungus does not rot it and worms and insects leave it alone. It is a slow burner. Thoroughly painted, it looks well a long time. Even unpainted, it stiil resists decay. A Redwood.house needs little repairing.

But this dealer keeps right on ordering Redwood. He finds that telling these sad facts about Redwood to his customers does not drive them away.

Sometimes he even ventures to remark that according to the U. S. Government Report entitled ,,physical, Mcchanlcal and

Chemical Properties of Redwood" there isn't any other wood, either soft or.hard, that averages as high on iurability, lach of shr'inkage, strength as a bean or post, ease of jlnrirg,

uorkability and ability to j,stay put.',

K@tuafre

H. F. BEEDE VACATIONING AT PACIFIC GROVE

H.' T .Beede, pioneer lumberman and nranager t.rf the ^ Antioch Lumber Co., is back at his rlesk ugoir, ;;";: ing a few weeks vacationing at pacific Grovc,. "?t*

NEW YARD AT INGLEWOOD Mr. Elmer P^erry. is.opening a yard at Inglewood, to be . knovi'n as the Centinella Luniber'Company.

SAN FRANCISCO Robert DoUar Bldg.

3ll California St.

LOS ANGELES Standrrd Oil Bldg.,

llhL aad Hopc Str.

M ember California Redwood Association

a

THE CALIFORNIA LUMBER MERCHANT

August 15, lY25

Defines White Oak A recent bulletin from the Millwork Institute of Cali-

fornia. number 11. of their "Architects Series," contained a

very comprehensive and interesting outline of the various properties and uses of White Oak, as follorvs: Trade Name-White Oak. Habitat-United States. Principal supply comes from the Southern States.

Texture-Hard and tough. Works readily and finishes sharp and square.

Grain-Uneven and open.

Sawing-Flat sawn, slash grain -or plain White Oak, Quarter Sawn or Quartered White Oak. Color-sapwood-white. Heartwood-light to dark brown.

Weight-4 pounds to the board foot.

Strength-Very strong. One of the strongest of American woods.

Thicknesses_1, It/4, l%, 2 and 3 inches. (See Bulletin No. 2 for Finish Sizes.)

Widths-6, 7,8,9,10 and 11 inches. (See Bulletin No' 2

for Finish Sizes.)

Lengths-8 to 16 feet.

Supply-Sufficient stock carried in hardwood yards- for ordinary residence work. On large orders such as limit height buildings, time must be allowed for shipmen_t from the East. Present stand rapidly being depleted. With reforestation and conservation a supply for many years will be had.

WARNS CUSTOMERS WITH LIST OF "DON'TS" The Sones Lumber Company' one of the live Building \{aterial companies down in the Imperial Valley, has a very unique way of attracting the interest of their prosrre.i. on. that gives a valuable bit of instruction to the cusio*.t. and nJ doubt results in favorable reaction to the orlgrnator.

They broadcast a folder, titled "Don'ts to Observe in Building a Home." It is printed 91-" long-narrow sheet of heavy paper and contains the following list: Don't: l-Forget you may want to sell it some day.

2-(lverestimate financial ability.

3-Let contract before financial arrangements are completed.

Characteristics-Adaptability to a fine finish combined rvith its hardness, resistance to wear, and susceptibility to stains and varnishes make this one of the most used of American woods for fine furniture, fixtures and finish.

Figure-When plain sawn, the figure is formed by the contrast of spring and summer growth. The use of fillers and stains produce almost any effect desired. In quarter sawn lumber the medullary rays being cut edgewise show a flat, flaky marking rvhich to many, much increases the handsomeness.

Painter's Finish-Adaptable to light and dark stains and practically any painter's finish.

IJses-Doors, furniture, fixtures, finish, and in fact almost every purpose for which'lumber is used.

Veneers-Oak is one of the industry's most important veneer woods. The plain Oak is both "Rotary Cut" and "Sawn." Rotary Cut veneer is generally used i! panels as the length is limited to 7 or 8 feet. Quartered Oak veneer is sawn or sliced.

Plain Sawn Oak Veneers Thicknesses-1-16, 1-8 and 3-16 inches.

Widths-6, 7,8,9, 10, 11 and 12 inches.

Lengths-6 to 14 feet.

Quarter Sawn Oak Veneers Thicknesses-l-16, 1-8 and 3-16 inches.

Widths-6, 7,8,9, 10 and 11 inches.

Length.s-6 to 14 feet.

lo-Neglect details such as electrical outlets for vacuum cleaner, floor lamp, electric iron,. waffle iron, etc.

ll-Use cheap materials to lower first cost.

12-Fail to have professional supervision of construction.

13-Fail to provide sufficient closet ahd storage room. l.l-.--Fail to decorate lawn and grounds, nor to plant shade trees.

15-Use special made to order windows and doors; stock items are much cheaper and just as beautiful.

And by all means don't fail to consult Sones Lumber Company as to plans, material, workmanship and other detai ls.

BURNABY IS GOOD ADVERTISER

4-Bry a lot without learning all the facts about it.

That Mr. Frank Burnaby, head of the Sun Lumber Com5-Fail to obtain a practical, tested, house design with pany with hustling yards at Beverly Hills and Ventura,

an intelligently arranged interior.

F-Include freak features such as alcoves, dens and the like-things that are of very little practical value.

7-Accept the lowest bid without inquiring as to the

character and ability of the contractor.

8-Alter plans after construction is under way.

9-Fail to get an adequate heating system.

is a-dyed in the wool 'Mr. Pep' is evidenced by thd reproduction of a page sized newspaper advertisement that they displayed a few days ago, in one of their local papers.

This is a beautiful piece of advertising copy, carryi4g some inspirational material that is a credit to the company' E. C. jamieson is Sales Manager of the Beverly Hills yard and is largely responsible for ads of this kind that irave been appearing at regular intervals, in both cities rvhere they have Plants.

August 15,1925

THE CALIFORNIA LUMBER MERCHANT

(Scc notc orr prgc opporitc)

13

THE CALIFORNIA LUMBER MERCHANT

+4

August 15,192!

Advertising Wood in Santa Barbara Wooden construction has been mighty kindly spoken of the stricken city have been doing since the quake. It bears in Santa Barbara, since reconstruction started. The lum- no knock for any other particular material, but is strictly bermen are not overlooking their opportunity to boost the a boost for wood. material that stood the stress and strain of the earthquake And reports from that city prove that the percentage of best, and that material was wood. wooden buildings there will be far greater after the recon-

Here is a sample of the advertising the lumber firms in struction is accomplished, than it was before.

Build With Lumber and o

Sleep IN Peace Wooden Homes Withstood the Shoch Evidence shows that wooden structures arefar superior to any other buitding material

Our new PLAN BOOK has many Spanish designs of wooden construction.

It:will be the pleasure of our Service Department to assist you at any time in any of your building problems.

A phone call to us will bring a reliable contractor or repair man to see you.

Boyd Lumber & Mill Co. PHONE 27OO

36 E. M^&SON ST.

s

THE CALIFORNIA LUMBER MERCHANT

August 15,1925

A Liquorish Dream

By E. M. Shalcr, E. J. Stanton & Son, Los Angclcs

I &eamcd that I dwelled in an orange peel house On an isle free from laws and from clocks, Where surf from a turbulbnt sea of egg-nog Rolled high against sugar lump rocks.

PORT ORFORD

My couch was of froth from sparkling g1ln fizz, With foam from bock beer it was puffed, And the pillow where rested my weary old head, With red cocktail cherries was stufred.

GEDAR

I arose from my couch in the bright morning light Thinking of good things to come And started my day with cafe au lait Spiked with a stiff shot of rum.

I took my bath in a tub of sauterne Of a fragrance divine and most rare, I polished my shoes with ten year old booze And with sherry I shampooed my hair. fn a cocktail shaker shaped like a canoe Down a river of Mumm's Extra Dry I drifted at ease to a spot where the breeze Wafted essence of bourbon and rye.

With Bass Ale for bait I cast out my lines And causht seventeen fish in a bwrch While wiih ice cold mint juleps I quenched my thirst And ate brandied peaches for lunch.

At dusk I returned to my warm cozy house Well pleased with my full day of sport, I freshened myself with a creme de menthe shower And then dined on fresh eggs poached in port.

I finished my day with Scotch highballs galore Then I uttered a blood curdling scream

As I awoke broken hearted irith tears in my eyes, For alas, it was only a dream!

PA]IELS Manufactured by th.

GOOS UE]IEER

&

Box G0.

Marshfield, Oregon

YOUR BUSINESS OUR PERSONAL CONCERN

WLLIAMS & COOPER

These wonderful panels are especially adapted for high-class en-

607 Pacific-Southwest Bank Bldg.

LOS ANGELES, CAL.

ameling. Free from insect and

TUcker 59lE

bug activity, and an ideal wood for closet linings.

LUMBEN FROM RELIABLE MILIS ONLY

Cargo and Rail Shipmentr

The following

CALIFORNIA REPRESENTATIVES carry ware'houre rtocks for immediate ehiprncntr:

H. B. taris Panel Go. 735 Third St. San Frencirco

.FOR 29 YEARS IN LUMBER AND LOS ANGELES'

Galifornia Panel and Ueneer Go. 955-965 So. Alamcda St. [.or rdngelcr

THE CALIFORNIA LUMBER MERCHANT USE OF STUCCO INCREASING

A check of the building permits issued in Los Angeles since the first of the year reveals that 79 per cent of the

residendes are of stucco construction, says J. W. Ford. Jr., president of the Bishopric Manufacturing Company of California. Compared to the records of five years ago, when less than 50 per cent were stucco houses, this is the best possible evidence of the popularity of this type of house, he points out.

"The stucco house is the ideal house for California," declares Mr. Ford. "It is a little difficult for people who have

recentlv come from cold climates to appreciate this, because their first impression of a stucco house is that it is flimsy. Nothing could be farther from the truth. The stucco. house is not so heavy as the thick-walled houses of eastern cities; but it is not flimsy, or at least it need not be.

"For all practical purposes, the stucco house is better in California than the massive structures of the colder regions.

The first impression of the easterner is that a stucco house would be colder. This would not necesarily be true, even if California had a cold climate. A stucco wall that is properly built of good materials is a better insulator against both heat and cold than the frame construction so cornmon all over the Middle West and East. For warmth in the winter and coolness in the summer depend not so much on how thick and massive a wall is, as it depends on how 'tight' and efficient the air space between thi walls is. A well-built stucco rvall has few, if any, cracks through which air can circulate. If there is a proper backing beirind the plaster and stucco, neither air nor moisture cin enter the space between the walls. And if moisture and circulatins air are kept out, your house will be warm all winter and cool all summer.

"As for the durability of a stucco house, that again depend_s- on the quality of the stucco materials that'go into it. If a good backing is used-one which will giip the

August 15, 1925

plaster or stucco securely and hold it firmly against the framework of the building-a stucco house will last for generations, longer in fact than the rapidly changing zohing laws of this growing city permit it to stand.

"As a matter of fact, present indications are that rvithin a short time Los Angeles will have a building law which rvill eliminate the shoddy materials which in a few cases l.rave resulted in dissatisfaction rvith stucco construction."

COURSES OPEN The U. S. Forest Products Laboratory, located at Madison, \Aris., announces the follorving dates for the fall group of instructional slrott courses in lvood utilization: Gltring of rvoocl--September 14 to 19.

Boxing and crating-September 21 to 26.

Kiln drying of lumber-September 2l to October 2.

Personal attention on the part of the laboratory instructors to the specific problems of the men in attendance is a feature of the courses, and for this reason it is necessary to limit the registration to 20 lor each class. Applications rvill be accepted in the order of receipt. Only one course can be taken at a time, but the schedule as arranged makes it possible to take the glue and the box courses, or the glue and the kiln drying courses in succession.

Applications or requests for information concerninq the corlrses should be addressed to the director of the laboratory.

ROY IBACH WITH MILL VALLEY LUMBER CO. Roy Ibach-_formerly connected with the sales department of the Union Lumber Co. in their San Francisco office, is now associated with the Mill Valley Lumber Co. Roy just recently returned from a four months' trip to I{awaii. He is a member of the Officers' Naval Res6rve. and during the recent naval maneuvers in the Hawaiian

rvaters he was assigned to the U.S.S. Tennessee.

W. R. GHAIUIBERLI]I & GO. GARG0 and RAIL

Dirtributing Agcntr for Glark-Nichcrron Lumbcr Co, Evcrcttr{guh.

Opcrating Stcancrt W. R. Chambcrlia, Jn Den F. Henton Phyllir Mary Haaloa

Dcmprcy Lumbcr Coo Tacomen \lfarh.

Defiancc Lumbcr Co, Tecorr, Werh.

PORTLAND 909 Porter BIdg.

Bcrtio Healon

Stanwood

Ferry BeLcr Lumbcr Coo Evcretg \f,ferh.

Littlc Rivcr Rcdwood Co, Huruboidt Bay.

Barbarr C

SAN FRAI{CFCO l2OO Balfour Bldg.

LOS ANGELES 1030 Bartlett Bldg.

E. K. Wood Lumber Co.

Fruit Growers

N. 'JY. Bank Bldg.

Supply Company

Po*land, Ore.

We Specialize in

Grays Harbor OLD GROWTI{ YELLOW FIR Finigh and Vertical C'rain Flooring.

lf you like e:rtra good qurlity Red C-e&r Shingler we Grn furnish thcm.

Manufacturers of

C,alifonria White and Sugar Pine Lumber Milb at Suranvilte and Hilt, CaL lsO,(X)O,qX) Fcct Annual Opacity B. W. ADAMS, Mgr. Salc! Dcpt

Firrt National Bank Bldg.

-

SaD Fraaeirco

August 15,''19125

THE CALIFORNIA LUMBER MERCHANT

ECL I PSE Vertical Flooring (cARGO) vailable in Mixed Car-Lots Nos. l, 2,3, and 4 Vertical Grain An urxurpassed, Grad,e, carefullu hand,led,

bg our boats-long' eaperienced in the hand,ling: of Cargo Uppers-and-

PRICED ON THE MARKET

FIFE BLDG. SAN FRANCISCO

CHAMBER OF COMMERCE BLDG. LOS ANGELES

SEATTLE

E.TCLUSII/E CA LIFONNIA REPRESENATII/ES Eclipse Mill Co.

Everett, Washington

August 15,1925

THE CALIFORNIA LUMBER MERCHANT

,B

Putting It'Up To The Public From "Bizz Whang", Blue Diamond Company's Magazine sell the public the genuine economy of You've known right along that the building public can't zines and mails to'We're going to tell the builder that he hope to get a quality plastering job when they insist uPon good plastering. paying a second-rate price. As in anything else, the build- can't expect a seventy-dollar suit for forty, nor a thousand- dollar car for eight seventy-five, nor a good job of plasterer gets only what he pays for in plastering.

You've long since realized that the owner himself, be- ins for the price of a poor ^talk one.

This campaign will cold turkey to the public-tell cause of his unwillingness to pay a fair price, is to blame them how they will spend a lifetime in saving and planning for any poor plastering that he might get.

But, Mr. Builder is not acquainted with that fact. He's for their new home and finally spoil the whole works bebeen in the habit of shopping. He accepts the lowest bid cause they can "save" forty to fifty dollars in the plastering.

The campaign will do more than this. It will show the because money talks. A few dollars now looks bigger to public whai an ancient and honorable profession plastering future. in the Or hundred might look him than several else, he closes his eyes (sometimes it's only one eye) and is. It rvill take the reader back through the ages, portrayjumps at the chance of getting a "cracking" good job ing the craftsmanship of ancient and modern plastering.

Itlhould help mightily to again raise the standard of the cheap. and his work.

And nine times out of ten that's just what 'he gets ! A plasterer job of plastering that's full of cracks, bumps, hollows, - Another feature of this campaign will be that in none blemishes, cat-faces, and everything else that helps him of the advertisements to the public will there be any attempt to sell the Blue Diamond Company or Blue Diamond to cuss the plasterer.

This condition tends to work a tremendous hardship on Freih Plaster. It rvill be purely ah educational message, the plasterer. It viciously helps to break down all the telling the story of the value of good plastering and how reputation that the plastering profession has taken cen- it mav be had.

To do all this will cost us $25,00O. But if the campaign turies to build. Cheap prices and plaster substitutes are nothing more than bring a small percentage of .its cloes for the fellow make work scarce share to their both doing readers to believe in good plastering and to realize that who has to earn his living with a hawk and trowel.

So we have decided to take up the fight in the cause of good plastering may be had o.nly by paying a fair price for good plastering. We're going to use the newspapers, maga- it, the money will be well sPent.

2E3t EXpO. BLVD.

Makc Your (Xflcc Attractivc by Dlrplayln3

I-oS ANGELES

Photo Enlargcrncntr of lYondcrful Quality. Doug-

BIG TIMBER

lar Fir, Ccdar, Sprutc, Hcm. loclc. Lo3ging Sccncr or Srw Mill Vicwr.

Priccr NOW: l5x30 in., $2.50; 20x30 in., $3.50; 15100 inr $6.1X); 20xfl] or 31h40 in" $750. ErlO printr, $6 pcr doz.

Mailed on Approval to Responsible Lumbermen JOHN D. CRESS, ttForeat Fotografer"

USE REDWq)D

Irl0U tDlllG SUPPTY

scattlc' w'hlnttm

SERVTCE

MOULDINGS

rmr G0. l CAN'T

buwEn srocK

I

BE

FRAME5

I

BEAT

FINISH SPECIALTTES

l,trtr scvcntr Avanuc

A WHOLE. SALE

FTR COLUMNS

I

Humboldfs Softest Clear Redwood

"il lasli'

Ang thiftness Ang quaditg

Tnn Lnrtn Rrysn RnowooD CoSTEAMERS

SAI{ FRANCISCO

LOS ANGELES

TAMALPAIS

rEO BARTLETT BLDG.

WASHINGTON Mcmbcts of Califonia Reduooil Association

August 15, lns

THE CALIF'ORNIA LUMBER MERCHANT

49

Our Fam'ly Tree Billy brought a ponderous volume, And he said, "Do this for me,

Take the time to read the hist'ry Of our splendid fam'ly tree."

Big Ones On

For his sake I waded thru it From the first page to the last, And I'm wondering now.why Billy

Top

So adores our checkered past.

When our fam'ly tree was planted, No one seems to know, at all; But strange birds have perched upon it In each epoch since the fall.

And about the spreading branches C)f our r,vondrous fant'lv tree.

Trvines a thing I do not fancy That men call "heredity."

It has weird far-reaching tendrils That persist thru weary ages; I often found a Bill or me In those old musJy pages.

No, we can't elude our grandads, They have marked us for their own.

From an ape in some tall tree-top, From a r,r'eak king on his throne-

We inherit moods and noses, And one trait I'll not disown, For I find our foxy grandads Lived in HOMES that were THEIR OWN. Adeline M. Conner.

Ever bought a box of strawberriesl The top berries fine and frrm, but those below, over-ripe and spoiled. You called it trickery.

EVer opened a bundle of veneere? The frrst few sheets were clear and well cut. Then as you went

deeper, defects and rough cutting came in, and the

figure was not so good. That is what holds up orders, and sometimes loses repeat orders, and it costs you money by decreasing production.

Louisville Veneers, cut from the log, are manufactured according to the grade specified, with smooth face work, and prominent figure. They have aided others in reducing cost and waste. Why worry with anything less than "Louisville?"

Right in Los Angeles there is a large stock of veneers suitable for door stock or furniture, and that

"Good to the Core" Louisville Plywood in stock

sizes.

USES TEAK

Approximately five acres of teak will be used for the weather decks of the S.S. Malolo, which will be the fastest and largest passenger steamship ever built in the United States. The Malolo is norv being constructed for the Matson Navigation Company, under the supervision of Gibbs Brothers, fnc., at Cramp's Shipyard, Philadelphia.

The specifications call for 162,843 board feet of teak decking, L9,199 board feet of teak margins, 10,642 board feet of teak rail and 2515 board feet of teak foundations.

All teak is to be sound and clear in accordance with the standards and requirements of the U. S. Navy.

JOE SHEPARD A SAN FRANCTSCO VTSTTOR Joe Shepard, Friend and Terry Lumber Co., Sacramento, was a recent San Francisco visitor, where he spent a few days calling on the lumber trade and attending to other business matters. He repolts that building in his locality is active and that the lumber demand in the Valley Territory should be good this fall.

G. FOSTER SPENDS VACATION IN ITORTHWEST G. Foster, owner of the Foster Lumber & Planing Mill at Vallejo, together with his wife and daughter, has returned from his vacation, which he spent touring through the Northwest. While in the North, Mr. Foster visited many of the sarv-mills and reports that they all seemed to have plenty of business.

Write for Somples anil Quolalions

The Louisvillc Veneer Mills Incorporatcd

Louisville, Kentucky

Wctem Saler Reprerentativc

PACIRC C(}NT C()ililENCIAt C(l.

4616 South Main Strcet Lor Angeler, Cal.

LoursyurrrE Veneerb

flt

THE CALIFORNIA LUMBER MERCHANT

August lS, lY25

"Why Don't You Buy Your Lumber From Me?"

Every reader of this Magazine has asked that question of at least ten prospective customers each year.

It seems a perfectly obvious and simple question to ask Surely, if a man doesn't buy from you, it is a good thing to learn the reason for this lack of patronage.

But friends, this standardized interrogatory is the wrong way of doing the right thing. ft's salesmanship BACK\,t'ARDS. The question is direct, and is distinctly chdlenging in its nature. It demands an an$wer.

It is a clear "yes-or-no" que'ry and calls for a categorical explanation.

The impulse is to attempt an ansurer, and human nature and pride lead one to make that answer intelligent.

No one likes to say "I don'tlknow"-1e sqnfsss ignor?rrc+orl any subject whatsoever.

Unless the person under interrogation is under some obligation to the dealer posing the question-which would bring his answer under the head of an excuse rather than 3 1sason-fue will search for a reasonable answer.

Here, then, you have deliberately started him on the hunt for reasons why he should NOT patronize you ! Get the thought?

He goes over in his mind the things he wants to offer as reasonable reasons for buying his lumber elsewhere.

One by one he brings them to the surface. Prices, delivery, credit, treatment, terms, quantities, shorts, claims, substitutions-and in every case he is mentally giving you the worst of it.

But he is simply trying to answer your question. Perhaps, up to that time, he had no really well defined idea in his head of why he didn't buy froin you.

Perhaps it had "just happened" that way, and wrise approach that would leave both of you an "out" would have turned his next order your way.

But you didn't give him the chance. You asked him why he didn't buy from you, and you immediately forced him to find a rellson, excuse, or what not.

And those reasons or excuses that he had to dig up just at that time, probably remained with him after you had i left. You had built up a wall against his trade.

Your question, was, in essence, antagonistic, and antagonism always breeds antagonism.

You asked that question as though in your opinion he SHOULD buy from you; as if you were calling him to account; and men don't like to be called to account. Naturally, he resents instinctively, consciously or unconsciously, this questioning of his freedom of actionYou get the worst of it because you deliberately prejudiced judge and jury against yourself by demanding judgmerrt in your favo,r.

"Why don't you buy?" The "DON'T" is what hurt.

That's what you demand to know, and he is going to tell you, even if he has to drag a reason in by the hair of the head.

You have started him thinking about NOT buying from you.

You virtually asked him to dig up reasons for not dealing with you, and he DOES. Can you think of a better way of killing ofr potential, prospects ?

W. R. CHAMBERLIN ON NORTHWEST

BUSINESS TRIP W. R. Chamberlin, W. R. Chamberlin & Co., San Francisco, is on a two rveeks' business trip to Washington and Oregon. While in the Northwest, Mr. Chamberlin will visit their mill connections and make a general survey of Iumber conditions at the mills. W. R. Chamberlin & Co. are the California distributing agents for the ClarkNickerson Lumber Co., Dempsey Lumber Co., Defiance I.umber Co. and Ferry-Baker Lumber Co.

Er:erything in

HARDWOODS -LUMBER -FLOORING

-PANtrI S

_VENEERS ETC.

-DOWELS, Let us be ol seraice to gou

Fifth and Brannan Strcetr

San Francirco

Augrrt 15, l92S

THE CALIFORNIA LUMBER MERCHANT

BUILD IlIITH BRICK! BecausP--It is the oldest building material known to man.

It is a burned clay product, burned in the making-will never I

DUrn agarn.

When used properly, DOES withstand all elements.

For example-figure the percentage of brick buildings damaged.

Compare the ovenvhelming majority of buildings erected of brick.

One of the oldest examples-the 50 year old St. Vincent's Orphanage.

It is THE 100Yo Home Industry of Santa

Barbara.

Sinee the birth of the industry brick manufaeturers throughout the

United States haae strongly adweated the use of proaen eonstruetion prfnciples and materials in erecting buildings of all tupes, and haae at

all times stressed the need of adequate building laus, effeetiae design and efficient field insfi eetion.

California Common Brick lVlanufacturers Assn Farsimile of page ailvertisement appearing in the Santa Barbara "Morning Press," issue of luly l7lh, iust about tlree weefts after lhat beautiful city a,os visited by the earthguafte.

Neuspcpers of the state have hail consiilerable to say about the ilamage ilone to briclT buililings, anil the enterprising manufacturers of this commoililg have IosI no time in issuing slalements regarding its use and an urge to use more of their malerial.

5l

-' .--

THE CALIFORNIA LUMBER MERCHANT

62

'-

August 15,1925

THEY CASHED IT

BRADTEY BRAND

HARDIlIO()DS Scientific kiln drying preterves within our productr mturetr rturdy and beautiful qualitiea, while

Modern machinery and skilled human effort iuetifies our rlogan

ttlf ltts Bradleyts Itts Bettertt

In going ovJr old files the other day, A. J. (Gus) Russell,

of the Santa Fe Lumber Company, San Francisco, encountered an interesting memento of the bad wreck and fire, caused by train robbers, at Siskiyou, Oregon, in 1923.

The reproduction above is of a check sent by the Santa Fe Lumber Company, to the Patrick Lumber Company, and delivered many weeks later to the payee, with the notation, "This mail damaged by fire and dynamite in hold-up of Ashland & Gerber Train No. 13, at Siskiyou, Oregon, October ll,1923."

In spite of its badly mutilated condition, the Patrick Lumber Company did not hesitate to clear the document, with their endorsement.

LUMBER HAULED BY DOGS A team of dogs, five Malamutes, was used last winter in hauling lumber from a sawmill near Cordova to the Alaska railroad, a distance of two miles. Each load weighed about three-quarters of a ton, and a shipment of 15,00O feet was hauled by the dogs, for shipment to Seward and Anchorage markets.

TRY OAK FLOORING GUM FLOORING WHITE OAK TRIM RED GUM TRIM

CASING BASE OAK WAGON STOCK BEECH FLOORING

US FOR AROMATIQUE CEDAR LINING RED O^A,K TRIM SAP GUM TRIM MOULDINGS GUM FURNITURE STOCK

Furniture Stock in Sets CUT TO SIZE Ready to Araemble

ALBION LUMBER CO.

REDl1IOOD FULL STOCKS GREEN LUMBER COMMON AND UPPERS AT

Flat Surfaces Hardwood Trim Sanded

MILI.S.

AIR DRY UPPERS AT SAN PEDRO

BRADTEY TUMBER C().

Main Selcr Ofrcc Hobart Bldg.

SAN FRANCISCO

Lor Angelcr Officc 397 Paci6c Elcctric Bldg.

PLonc TUcket 5779

OF ARI(AMiAS

WARREN

ARKANSAS

Mernberc Cqlifornid, Reduood Association SAN DIEGO

C. Ivt Cla*, Reprererrtative [.or Angeler Chicago Lumber Co. of Wash. San Francisco

120 SprccLelr Bldg.

Main 2015

i-i'a!'r

August 15, 1925

THE CALIFORNIA LUMBER MERCHANT

5'

THE CALIFORNIA LUMBER MERCHANT

..MR. PIP AND MR. PEP'' MR. PI/S Hello! Paint? No, we don't handle no paint. There ain't no profit in paint But ray, I sure want a chance to bid on that house of yourn, ant I'll sure make you a clore pricc. Goodbya

LUMBER

YARD

-

Hello! Mrs. Joner? Good morning! Paint?

Well I rhould ray wG do handle pdnt. Wouldn't

HR.PEP.S Dutt otrrc.

9TORE.

x

^---

run a building stone without it, and wetye got the bert Iine in thir country. Croittg to rc-paint your houee and make r<rme improvementr, eh? Wait a minute, Mrs. Joner, I'll iump into my car and come right over there and bring my interior paint plan books with me, to chow you just how a room looks when it'r finished, and give you a variety to choose from.

Sure! I'll rell you, your lumber bill, and the paint to cover it properly. Thanb; I'lI be right oven

THE CALIFORNIA LUMBER MERCHANT

SOUTI{ERN CALIFORNIA HOO HOO GOLF TOURNAMENT

Friday, September l8th, at the Wilshire Country Club, Los Angeles This wil| positively be the largest and happiest affair cver held by the [.os Angeles Club, and all Hoo Hoo are

invited. Eighteen hole play, in tfre afternoon, aseorted contertr, WholenlerE vr. Retailerr, Blind Bogy, C-alcuttq Banquet in the evening, many prizec in different divisions; all for one entrance fee of $5.00. Three dollan only for those who do not stay for dinner, and thnee dollan only for those that corne to dinner only and do not play golf.

WE WANT LUMBERMEN FROM ALL OVER THE STATE TO ATTEND Please make a note of tfre date, arrange to be there, and tell eyeryonc about it. WATCH FOR NOTICES IN THE MAIL

F. M. ,Connelly, Chairman Gots Committcc, mail addrees, c/o Woodhead Lruaber Co., 572O So. Main Su, [.or A,ngelel

THE CALIFORNIA LUMBER MERCHANT

56

August lS, IYX

\M. A. Pickering is California Visitor W. A. Pickering of Kansas City, Mo., President and remembered that he recently bought the West Side Lum. owner of the W. R. Pickering Lumber Company, one of ber Company, jnst six miles from his great plaht at Standthe great lumber producing concerns__of the world, is enjoying a short vacation at Present. He is at the Virginia Hotel at Lohg Beach. Mrs. Pickering and children are

with him.

"Bill" Pickering, as he has been familiarly and affectionately called in the Southern Pine industry for many years, is one of the most capable, and most successful American lumber manufacturers. He is today the second largest owner of Pine in the state of Ca'lifornia. It will be

Dry Kiln dnd Living Room!

Turcchambers, widely dificreot ia charactet,

yet whenthe liln operatea srecdy. the living

room beoefio directly.

For it ir thc ecientific

hiladryiogolel flor

irrg stocl which playe euch an inportaat part

in the ulti-ate appear aace oI the 6nished

flod theliving room.

Kiln drying as epplied toanr flooring stock is an

EXACT SCIENCE. Specimeos lrm each

t ack load ol oak are

LABORATORY

testedwhilein theF,oceeddrving. Ourerpert determines and rcgulatee thepreci*degreeoi moieture cotrteot whichohaing wheo aoch leavcethe kilnl llus*eirsure an erctchenical condition which we laow by long experieoce to be a preveotivo against buctling c cupping il the ffniehed

Ibc.

ard. Calif., and at these two points, and two other points

r,r'here he has been accumulating California Pine for many

years, he owns at present very close to five billion feet of White and Sugar Pine. He is manufacturing this timber at his two California mills at the rate of sixteen million feet a month, and is planning to increase the production of the West Side plant in the near future He is still a large producer of Southern Pine, and will be for some years to come. He operated four very large plants for years, three in Louisiana, and one in Texas.

One Louisiana mill burned, and was not rebuilt. Another crrt its last log just two months ago, and quit. The third Louisiana mill will operate three or four more years, and the Texas plant will run for about eight more years. All sales are handled through the general office in Kansas City. Walter Robison, Mr. Pickering's First Assistant, l.as been visiting the California mills with his chief and has iust returned to Kansas City.

IMr. Pickering is a splendid booster and co-operator, and is a most excellent influence for all good things in the California industry.

BAR ASSOCIATION ENTERTAINS AT ALBION LUMBER CO. GUEST CAMP The Mendocino County Bar Association recently entertained as their guests seven judges of the State Supreme Court and four Superior Judges at the beautiful summer camp of the Albion Lumber Co. The Bar Association and their guests were the first to occupy the camp. Manager Flinn of the Albion Lumber Co., through whose courtesy the use of the camp was granted, has had ten tent houses -scattered over the space of about an acre, also a cook house and a dining room. The company also for this oc-' casion supplied a chef, and a man on the grounds with a radio outfil for the entertainment of their distinguished guests.

Mcu lar mn thra cnh oL flon. It ia bded AMERJCA'S FTNEST bcou ror atep in production, corcrcing with rhe rcl,ectioa ol uilom timlcr m-th. i ubn -idi ulltiel bccicion mcl mhute m. Ow eve3rcwiag lirt ol PERMANENT crrloicn ii the bert evidencc thet ou priu re iurti$ed. &!af 'roc qrote (m Yort tel;t carload?

SUPERIOR OAK FLOORING COMPANY Helcna, eltkaasas

Prcafrc Cqd RcPtq.nlallu

R A. BROWN. @.6 Culc Avc., Is Angele.

SANTA FE LUMBER COMPANY MOVES L. A. OFFICES I. C. Ellis, Los Angeles manager for the Santa Fe Lumbei Company, has moved their offices from the A. G. Bartlett Blds.. tb Suite 397 Pacific Electric Building, 6th and Main Stieets. The new phone number is TUcker 5779.

Prarcnt Forest Fires bY Installing

For Doalrcy Engincr

Soricr 5-D

tdttltlEs5irl

. For

nll*}$mffl'

Oficc and Factory, 766 Srvier St' Portlud, Orogon Catrornir Ageotr: W. H. WORDEN CO', San Francirco

Locomotivc

Enginct

Scricr 5-L

THE CALIFORNIA LUMBER MERCHANT

August 15, lC25

Waddell Lumber Co. Announce Sale to Loop Lumber Co. The Waddell Lumber Co., Alameda, announces the sale

of this large retail lumber yard to the Loop Lumber Co. of San Francisco. The Loop Lumber Co. is one of the old established and well knorvn lumber concerns of San Francisco. The personnel will remain practically unchanged and for the present the business will be conducted tunder the title of the Waddell Lumber Co. Merill Robinson is manager of the Waddell Lumber Co., u'ith Clement Fraser acting as assistant manager.

sAN JOAQUTN LUMBER CO. CHANGES HANDS Robert Inglis, Dan Schroebel, and A. A. Hauerbach have purchased the stock control of the San Joaquin Lumber Company, one of the large retail lumber yards of Stockton.

All the above lumbermen are well known to the lumber trade of California and have been associated rvith the concern ever since its organization fifteen years ago. The purchase of control was made from the Coos Bay Lumber Co.

W. S. RUSSELL RETURNS FROM NORTHWEST TRIP W. S. Russell, Buchanan & Russell, San Francisco, has returned from a two weeks' business trip in the northwest where he was calling on the mills. His trip carried him into all the lumber districts in Washington and Oregon.

LUMBERMAN DEAD Zeth I.ane, reputed wealthy lumberman of Colevill,

Wash., died at his summer home in the Valley of the Moon,

near Sonoma, Jul.v 17. Death rvas due to heart failure.

Lane was 66 years old. A widolv, son and daughter sur-

vrve.

TO OPEN PLANT Merrill Y. Stoddard, for ten years engaged in the vicinity

of Quincy, Plumas county, Calif., as a lumber operator has

left for Reno, Nevada, rvhere he has completed arrangements for the establishment of a lumber re-manufacturirrg plant.

EDWARD P. IVORY RETURNS FROM PORTLAND TRIP Edward P. Ivory, San Francisco, in charge of the Trade Extension Department of the California White and Sugar Pine Manufacturers Association, has returned from a short business trip to Portland, Oregon. I\{r. Ivory rvent North to attend the mid-summer meeting of the Directors of the National Manufacturers Association.

G. R. BLEECKER SPENDS FEW WEEKS IN

NORTHWEST

G. R. Rleecker, San Francisco, Northern California representative of the Eagle Lumber Co., has returned from a short business trip to the Northwest, rvhere he spent several davs at the company's Portland office going over business matters with Sales Manager R. A. Stevenson" He also made a trip to their mill at Westimber. He reports that their Portland office states that the eastern rail demand is very good and that their mill has a large volume of eastern business booked. Mrs. Bleecker accompanied him on the trip.

59

rrip cnliroRNrA'LUMBER MERcHANT

@

F. W. STANLEY IN CALIFORNIA FOR SUMMERMAN WHO PUT WHITE PINE ON TEXAS MAP F. W. Stanley of Fort Worth, Tex", .has come to Los Angeles for at ieast a couple of months' stay. Mr. Stanley--is one of the most successful lumber salesmen of the Lone Star State, and rvill be especially notable in California from the fact that it was he who first put lorv-grade California White Pine boards and shiplap on the map in Texas.

Texas has been a consumer of shop lumber for many years, but used low-grade Southern Pine for her common boards and shiplap, until two years ago, when Southern Pine rvas fairly high in price, and shiplap was scarce. Mr. Stanlev rvent ottt still-hunting, with some samples of California Pine boards under his arm. When the gang woke up he had signed up orders for more than two hurtdred cars of California Pine shiplap and boards to be used for sheathing purposes mostly.

Of course. bv that time other salesmen had a'ivakened

to the fact ihai there was something new going ott, and

from that time on Mr. Stanley has had plenty of competition in the Texas market, and as a result of same Texas has consumed tremendous' quantities of low-grade California Pine sinci that time.

Mr. Stanley is a commission salesman in North Texas, chieflv representing the W. R. Pickering Lumber Company of Kansas City, owhers of several big Southern Pine mills, and likewise of tq,o great California Pine plants at Standard. Calif.

He comes to Los Angeles to fill the place of Dave Steinmetz, who is manager of the L. A. office for Pickering.

Mr. Steinmetz, whose health has not been up to normal for some time, has been given a two months'vacation, and is norv on his way to Honolulu to recuperate, and Mr. Stanley will cover his trade and his territory for the next

two months.

S. E. STADE TUMBER C().

Ertablirhcd 1885

August lS, lY25

FIRE SITUATION IN CALIFORNIA DISTRICT NATIONAL FORESTS Up to July 20 a total of 708 fires have been reported in

the National Forests of the California District for this year.

The corresponding figure last year was 830 fires. The big difference in number in the two years is in that of man: caused fires of which in 1924 there were 556, with only 176 now. In commenting on these figures District Forestir Paul G. Redington of the California National Forest District said: "The tremendous decrease in the number of forest fires of human origin in the National Forests this season certainly is very giatifying -of to those of us rvho are these areas from fire. It responsible for- the proteition reflicts the excellenl cooperation we are getting from the users of the National Foiests. The worst of the season is still before us, as our past records show August and Sep-tember as our most critical fire months. With the opening of the hunting season in Game Districts 2, 2% and 3 the-re will surel/be a great influx of hunters into parjs of the California- and Santa Barbara National Forests. These are open to public use of all kinds this year, the only restriction in force being that smoking on the Santa B-a1b11a National places of habitation and Forest is noi permitted except -A at similar restriction is in efin improved cimp grouttds. fect on a small aiei of windfallen timber in the vicinity of Gravelly Valley on the California Forest. There is an abundant growih of grass in the mountains thls year because of the copious rainfall last winter. The wholehearted cooperation of all sportsmen in exercising -!he greatest possible care with fire and smoking-within National Folest areas is essential so that our Forests may continue to remain open to public use and the number of fires from human causes may be kept to a very low point.

Strict observance of all fire and fish and game laws is naturally expected of all true sportsmen."

l|ilt0l{ tultSER c0.

Mcrnbcr Gliforde Rcdwood Arocietion

BUSINESS IS IMPROVING!

.

Adcqurtc rtoragc rtochr et Sen Pcdro, for

e*R -

BETTER

I}-f, fa.-

SHINGLES

Jrout trad..

GRA

BETTER SHINGLES

-4669-

Phone Suttcr.6170

We Are Speciali"ittg on Difficult Cutting Orders Plus Prompt Cargo Dervlce Ncwhell Bldg.

TeL Kearney 1110

Abcndccn,

Warhingtou

LOS ANGELES Lrnc Mortgrgc Bldg.

Phonc TRinity t& SAN FRANCISCO Crockcr Bldg.

vork vlth Retail Lumbcr Mcrcbut" "Tcu

Sen Frrncirco OEcc

MILLS

Fort Brr33t crlif.

Lor Angclcr Oficc E2E I. N. Van Nuyr Bldg.

Tel. MEtro. 0845

He Who Looks Before He Jumps, Builds of Redwood, And Builds But Once.

THE CALIFORNIA LUMBER MERCHANT

August 15, lY25

6l

Interesting Photographic Study Comparative Height of Original Stand of Douglar Fir Timber and lo-Storv Buildings in Seattle.

Possibilitiec of Reforertation o n Logged-

The cite of the City of

deteriorater when thc trer around it arc cut down; few large treer are

Off Landr of the Pacific Northwect.

Virgin timber quickly

Seattle war originally covered with a denee forest of

eeen along thc railwayr or

large Douglaa Fir, Red Cedar, Hemlock and

highwaye, and the few in the city are rapidly dicappcaring; but in a numbcr of tractc adjacent a young

Spruce timber, euch ac ic

now being logged on the

growth haa comc up in

wertcrn rloper of the Carcade Mountaine in Waehingtorr, Orcgon and Britirh Columbia, and many rueh

dence rtande which wilt

treee rtood on thc eitee of thi Cobb, White, Henry and Stuart Buildingr-not

dianetcr, 75 fcet high and droppiug their lower limbr.

Wf,ile on the land in and

makc good tinbcr. On tflct! cut 3O ycarr ago thc tre.r arc l0 to 12 incher in

clorc to the city the sccond growth will probably be cut ovcr for ticr and pilins and be devotcd to igriJutture, it ie e viribli

.in regregated groupr but with thcir interlocking topr rhading the earth in perpetrral gloom, the lack 'of runrhine killing ofr thc

evidcnce of the rcforertation goiag on il thc irclated and mo-untainour

wcaker treer, and cauring thc dropping of the lowel

rcgront.

limbr on the rturdy eurvivorr aa they grew to

eltr, firel, lightning, wind-

Even in thc virgin for'

atornrs-----and to a rnall cr-

hcightr which can only be rcalized in a compariron ruch ar thir.

prcventa r tent direaee of thc largc proportion timber fron attaining I great rize, and aftcr an everrge g?owth diamctcr of four feet, logging bccomer r:ather a coDacryt' tion of natunl re.ourcca than a warte, becaurc thc logged-off land will grow another crop in g) to 75 year.. It ir undcrrtood that after thc firrt necetrary burning of thc elarh,

Thc Douglaa Fir trcer bcrc rhown are six to reven fect in diameter and 'XE to 25ll feet high, cornparcd with the 125 fcet of thc tcn rtory buildingr.

Thcy arc irrobably 500 to 7ll0 ycrrr old, and if alIowed to rtand uaditturbed in-thc original forcgt

6rcr murt be kept out, and

that the growth will not naturrlly be rnorc than 30 incher in that tirnc, but it

migf,t Lrve become part of thc_ one pcr ceut attaining

r diamctcr of tcn fcct or Eor_Freprcaenting a foot to the century.

John D, Ctess, "tr'orest Foto$apher," Se&ttle.

ie yct to be proved

whcthcr thinning will or will not incrcue it.

Copies of this very interesting picture can be secured through "The California Lumber Merchant," 318 Central Building, Los Angeles.

Prints 7 x I 1, mounted in an attractive folder, and mailed direct from Seattle, for $ 1.00 each.

62

THE CALIFORNIA LUMBER UERCHANT

August l$

Officials in San Francisco Hoo Hoo

Viccgcrcnt Snrrlr, J. lVdtcr Kclly; Ch.. R. McComlck & Co.

Scnior Ho

lloo.'G. W. Frrre,

C. e A. Rt,

Junlc Ho Hm, J. E. Potll W. R. Chmbcrlln & Co

Bojun, Frcd Roth, rtth J. H,

Scrivcnoirr, J. E. Merttn, "Thc Callfomle Lumbcr Mcrcbrnf

Jebbcrmcf, L A. Goderd" Hcndrlclroa Lunbcr 6.

Curtocdon, Cber. R. lYllorr' Char. R. Mcbrnlch & Go.

Amnopor, C. C. SdU.U F. S. Pdncr.

Gurdoa, R. E, Cddsll, UttIG

Mccdlu.

Rlvrr Rcdrod Cc '

THE CALIFORNIA LUMBER IIERCHANT

August lS, lY25

t'*'o'ri,j;o";

63

fh*'dl? t' "' Tm"":r9:rtlgotl'.* 8H- ",itr"':J.;{.,[.'i1.ffi;"t.;'l' "tx:i',i.rfrTh."i.H'eoYSbto Lumbsr Conpuy

HOO HOO

CLUB NO.g Sccrctary-Troirurcr, J. C. McCrbo, Andrev Mahoncy Lumbcr Co.

Ixnctor, C. Srotcll Snlttr. Cal. Ithltc md Sugrr Pinc Mfn. Arn.

Dlrctof ud Put Snrrl of thc Unlvcru, FruL Trcvcr, Tnvcr Lunbcr Cc

Finuc. Comnlttro. Frelk

IXrctor, Thodon Lcrch, Albior Lunbor Co.

OConnor. Duwrn Lunbcr Go.

Pr_cpido_nt _ Rod

Hra&lclrn,

Hcndrlclron Lunbrr Go.

THE CALIFORNIA LUMBER MERCIIANT

August 15, l92S

$Ar{mil0l$00 ?IzesejinnsVlantUotrDu^siness

,

J. O. ELMER HARDWOOD TUMBER Gcnuinc Mahogrny

Veneerr-Flooring-puo4" O,rly c:cturivc wholerale Hardrood concarD on Paciic Coart

lZlXl Firrt Nationel Barlc Building Sen Frencirco Telcphonc: Suttcr ll)97 ::

R. C. WITBECK

W. M. BEEBE

WHOLESALE, S-Nortbct'n Southern-HARD WQ9D Brucc Oak 'Flooring Maplc Flooring 1209 First National Bank Bldg.

Telephone Suttor 2634

SOUTHERN HARDW(X)DS_VENEERS Supcrior OaL Flooring, tAmcricatr Finert" Scnd rac your inguiricr end ordcrr

259 FIRST NATIONAL BANK BLDG.

Tclcphonc Dougler tllT

McDONALD LUMBER CO. Firrt Nationel Banh Building San Fraucirco Douglar Fir Whitc and Sugar Pine P. O. Cedar Rcdwood Sprucc

Frame Homes Resist Earthquakes "Out of 1,000 houses on which we had loans." says the secretary of the Santa Barbara Mutual Building and Loan Association, "only 150 were d4maged in the recent earth-

quake. At least those are alt-that have reported damage

in reply to our circular of inquiry, and it is reasonable to

suppose that every householder sustaining loss would report under such conditions.

- "Virtually all, of the thousand were of all, if not literally -sided or stuccoed. Most of frame .ottrit.t"fioni whether the instances of damage ar'e slight and usually relate to the chimney and fireplace. The shock generally broke chimneys ofi at or near the roof line and the falling bricks or stones sometimes did considerable damage. About the only other serious damage suffered by frame buildings was due to frail foundations or old and rotted mudsills. If a frame house was not anchored to the foundation or if the latter consisted of nothing but blocks it was sometimes jolted rather hard when it hit the ground, but at that there were only one or trvo collapses. Five or ten dollars was frequently the total of the damage sustained .bY frame residencei and $100 was rather exceptional. Noi a house on our list was damaged more than its remaining margin of loan value-so oui people are having no trouble in

financing repairs."

When asked what the lessons of the disaster were. the building and loan man rePlied: "The first is that frame constructed buildings, such as constitute probably 90 per cent of our California detached residences, are ideal for resisting the shaking and twist-

ing strains of an earthquakq. The type of residence that economic considerations have given us is the one we should have chosen had we given study to the question.

Frame residences do not break up or collapse and they do not throw missiles of any kind to the ground, barring the customary chimney or a slate or tile roof. The danger of injury inside or outside of them during a quake is almost nil. Our shake came early in the morning when most of our citizens were in theii residenc,es instead of in office and commercial and industrial buiitings of different construction. That explains the small casualty list. The residences stood up but most of the business structures sustained injuries fhat would have meant an enormous number of fataliiies and wounds if they had been occupied. Another lesson is that if chimneys are retained at all they must be bound up in a unit with the frame of the house and constructed of the best materials. A third lesson is that it pays to build well, use plenty of nails and brace thoroughly. As a rule chimneys here were separate from the stricture, except as they were united to it by the wire netting of stucco hbuses where the stucco also covered the chimn?ys. Houses that were diagonally sheathed, had th'e joists reasonably near together, plenty of bracing, good nailing and other featurei of what every carpent-er, and contraltor knows as good construction suftered little or no injury. People can live in such housgg in any- earthquake zone and be free from worry. Nothing equals lumber for residences when you are considering earthquake risks, whether to life and limb or to property."

THE CALIF'ORNIA LUMBER. MERCHANT

Ausbst 15, lY25

Kindly E,xpressions Just a few of hundreds received

"A dandy iseue. It was 1 f,g111!"-Rod Hendrickron,

Hendrickson Lumber Co.

"A fine issue. I looked it over from cover to cover and alro looked over the sever5.tt-$ob McCullough, McCul' lough Lumber Co.

"The Birthdey l*ue war rurely a pip."-p1ed Roth' J. H. Mc€dlum.

"The Birthday lrsue war rome baby. It war a very fine i33116."-l(6nneth Ernerson, Tacoma Planing Mill, Inc., Ta' ooma, Warh.

"It war e dandy number. I enjoyed it very much."Theodore Lerch, Albion Lumber Co. "I congratuLate you on the annud isrue of the California Lunber Merchant. It is one of tfie most creditable igues of a trade journal I ever raw. You have every rerson tote

proud qf i1."-Haqy T. Kendall, Saler Manager Kirby Lbr. Co., Hourton.

"Perrrit me, please, to compliment the California Lum' ber Merchant on turning out ruch a magnificent Birthday Nurnber. We are for you dl the time."-H. W. Swafrord,

E J. Stanton & Son.

"I war amazed when I received the 1925 Birthday Num'

bcr. It ic beautiful, full of interesting things, and we urely do congratulate you""-H. L. and L. M. Rolenberg, Hipo'

lito Co.

"The July 1 irue waa a wonderful number thic year. I nrrely enjoyed reading it."-Lloyd Harrir, Holmer'Eureka Lumber Co. "The Birthday lrsue war a wonderful number. The bert isue you ever published. Surely a 'pippin'."-[l61as1 Maris, H. P. Maria Panel Co.

"The Birthday lrrue waa a very fine iecue this year.t'John L Reed, J. R. Hanify Co. "The three'year-old youngrter has grown like a true Californian, and by another year I confidently believe we ahall be calling him "The Biggert Lumber Magazine in the World." There can be no doubt about it-the California Lumber Merchant has revolutionized the lumber industry in tbb rtate, and the lumber merchantr are feeling the inrpiration of tfie Dionne philorophy almost to a man. They are daily becoming more optimirtic, more human, more kindly, more business-Iike, and if the good work goes on airother three yearr will give them and their tarks the pep of a Fourth of July pin-wheel. So I congratulate you.upon tbe child'r third glorious birthday, and ray with all my heart, "Muy, many heppy returnr of the 3s1ns."-lVtrr. Fred E Coner, Sacramento, California.

"You boye cure did put it acrosr on that July First isrue and I want to thank you for all the lumbermen in tte etate.

It was a wonder.tt-J. A. Thomas, Coor Bay Lumben Co.

"I want to add a few feeble wordr of congratulation of your Annual Number. Every one in thb plant found a lot of interesting thingr, and we want some extra copiee if any are available."-A. W. Koehl, John W. Koehl & Son' Loc Angeles.

"Three timec now I have taken a day off to read a Birth' day Issue of the California Lumber Merchang and I am looking forward to doing the same thing for tte next twenty-five yeanr. But I doubt if you will ever make a better one than this lart efiort; it war a dandy."-F. M. Connellyt Woodhead Lumber Company.

"Jack, I think you out-did younelf thie time, in yorn 1925 Birthday lrsue. I cannot begin to tell you how.much we enjnyed i1.tt-Ls6 J. Gennain, Gennain Lumber Co. "l want to compliment you on your issue of t[e Third Birthday Number. lt ie a knockout! May you see many more Birthday Numben go to preu. I have heard tte moct favorable comments from ttose who I have talked fe."Herry V. Hanson, California Panel Company, Los Angelea

"If Jack Dionne could only play golf as well ar he cele' bratee the Birthday of your journal no one could beat him.

More power to you."-1d. L (Gur) Hoover, Loe .dngelca "I arh pleared to herewith acknowledge your Third Annivenar5r Edition, iceue of July 1' 1926. I take thir opportunity of expresring myrelf er being well pleared with your paper, not only thir'particular irrue, but all of ttem. Ar a Lumber Journd we look fotvard to each issue and may auccelr alwayr be with you."-C. S. Frantz, Loop Lunber Co.

"A very fine number. It wae $rely a big irsue.t'-R. A. Hircox, Western State Lumber Co.

"It war a fine issue. .A, cracker-jac[.tt-f,,{s. P. Ivory' California White & Sugar Pinejvlfg. Ascociation.

"A beautiful number. It war a knock-out.rr-Walter Kelly, Char. R. McCormick & Co. "It war a great issue. You fellowr have surely developed the iournal in wonderful rhape."-\{slter Ba[ J. R. Hanify Co.

t'A rplendid isrue. I expect to look it over thoroughly ar it lookr like an exceptionally fine nunls1."-Qhas. R. Mc-

Cormick, Chas. R. McCormick & Co. "A vgry fine number. It war a verl/ creditable i3s11s."Frank OCorinor, Donovan Lumber Co. "Ve-rs good paper. From geneqal appeararges it looks like e very Bood iuue.-Henry Hink, Dolbeer-Carrron Lunbcr Co.

THE CALIFORNIA LUMBER MERCHANT

WANT

(The Clearing House)

August t5, l9?5

ADS

This Column of "'Wants" and "Don't Wants" is for: The Fellow Who Wants to Buy The Fellow Who Wants to SelI The Fellow Who Wants to Hire The Fellow Who Wants to Be Hired Rctc: $2.s0 per colutnn inch OFFICE CLERK AND STENOGRAPHER WANTED Young man preferred, but will consider lady, for bill clerk, counter and phone work, and must be able to write shorthand and use typewriter rapidly. Previous experience necessary. Address in own handwriting and give full particulars of past employment, age and salary expectecl.

Santa Barbara Lumber Company, Santa Barbara, Cal.

WANTED-Position in some good California town by competent lumberman, capable in yard or office, 20 years' experience retailing. Will start in any capacity. Can furnish A-1 references. Address Box 4-63. care Cal. Lbr. Mer. SALESMAN WANTED Large Redwood Sawmill wants an experienced lumber salesman to call on the retail lumber trade in Northern California. Prefer a man with redwood experience and who knows the retail lumber trade. State age, experience and references. Address Box A-59, care California Lttmber Merchant.

POSITION WANTED By married man, 20 years' experience in retail lumber business, So. Calif. Will'consider position as salesman, yard foreman, bookkeeper, estimator, collector, manaqer.

etc. Can give best of references. Prefer Los Angeles, Hollywood, Glendale or San Fernando Valley. Can go to work on short notice. Address Box A-55. care California Lum-

BUSINESS FOR SALE It is not often that the opportunity presents itself to buy a business established over ten -v*ears in a city that is gror,r'ing as fast as Seattle. But as other interests demand all our time, we are going to dispose of our lumber business.

No real estate, buildings, accounts or'"blue sky." Will give a long lease on land and buildings. $20,000 to $25,000 necessary to handle. Address Box A-60, care Lumber Merchant.

SALESMAN WANTED For I-os Angeles industrial territory. Call on furniture manufacturers. etc. Want man who khows territory and this kind of trade. Own car, will pay salary and allowance for machine. Address Box F-63, care California Lumber Merchant.

Well known planing mill ruperintendent and factory manager open for porition about Septernber 15f:h.

Porsibly r(x)ner. Any rize plant up to a preferable crew of forty. Personally supervile production and eetimating. Addrer Box A-Gl, care Cdifornia Lumber Merchant.

ber Merchant.

Position as bookkeeper, stenographer or general office assistant wanted by young lady in retail lumber office. For past three years has been associated with S. F. Bay Lumber

Company and am thoroughly familiar with lumber office routine. Address Box A-56, care California Lumber Merchant.

FOR

WANTED-Position in some good California torvh by c.orxpetent lumberman, capable in yard or office, 20 years'

experience retailing. Will start in any capacity. Can fur-

nish A-l references. Address Box 4-62. care California Lumber N,Ierchant.

SALE

ONE OF THE BEST YARDS IN SOU. C^AL. Requires about

$4o,0oo c/o Biltrcc Hotd

EDGAR S. I{AFER LOS .ANGEIIS, CALIn

Phooc FAbc fOOO

"They hold a place aII their ou)n" PAUL BUNYAN'S California Pine Veneers Our Westwood forests are noted for superior quality Cali,-f-t{E soft. texture of California White Pine. It -;"i uniform-and Pine. Every step of -manufacture in our new factory fornia acids and resin from free b.i.rg ;h;J r| *itf capacity i";;" ;" iJ."i u"". for stJin, paint and enamel. Beau- the best practice developed !v the industrv. - Daily operation. round Year three-ply. feet square 100,000 tifU g*i" putt"rn" brought out by rotary cutting.

Extract from OFFICIAL REPORT Laboratory Test of Glue Joints PAUL BUNYAN'S VENEERS (Complete text upon application) "It is interesting to note that in every case wood failure was experienced (glue joint held and wood fractured) and we would particularly call your attention to the high average strength of the samples after withstanding boiling and soaking tests. This report proves that you are turning out a first class commercial panel that should stand -every test that your customers or competitors make."

Glad to send you samples and

quotations.

"Producers of White Pine for Over HaIf a Cenlurg"

The RED RIVER LUMBER CO. MILL FACTORIES and SALES, WESTWOOD, CALIFORNIA Distributing Yards, CHICAGO and LOS ANGELES SALES OFFICES

Rcairtcrl

Monadnock Bldg.,

SAN FRANCTSCO

807 Hennepin Ave.,

360 N. Michigan Blvd.

702 E. Slaueon Ave.

MINNEAPOLIS

CHICAGO

LOS ANGELES

Oa,k Veneer Product A Quality There are reasons for NB Quality.

Every fitch is critically inspected, stamped by the inspector-then branded NB.

This maintains the identity of our Veneer, symbolizes the responsibility we assume, and is emblematical of the pride, skill and painstaking care that prevails throughout every operation.

Always look for the NB stamp.

Office and Yards 6420 South Park Avenue Phone THornwall 1f97