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AtILAS LIJRflEEH
Catifornia Tutviber Merchant
V'RCLA office from Seattle to Portland, the mt'eting was attended by Wendell B. Barnes. erecutive vice-president of WI[/PA, G. Cleveland Edgett, WWPA vice-president. and liy' ser,t'ral stafi members.
Gut'st spcakers at thc three-dav June meeting were Howard T. Mitchell, president, Nlitchell Pre-.s Limited and L. W. Lant'. Jr.. publisher of Sunset magazine. Normln Dusting, general manager, British Columbia Lumber Manufacturers Association, nas also a guest.
WITCLA promotion managers from four dilTerent areas of tht' r'ountry rt'ported on a growing acceptancc of wt'stern red cedar a-s a qualitv {t'ature of bctter homes, both as a siding and paneling. Case histories of promotional t'fforts by various wholesalers and dealers, as n,ell as btrilders. in various parts of the country and results were reported by Bob Zoffel. Portland, Robert Story. Ncw York. and Ron Hadinger, Ohio. Appointment oi R. l-. \'Iokry as Midwest pro6611on milnag('r rvas attnottttced.
Wood Windows Get OK
National recognition has bcen granted b,v thc Federal Housing Administration to the Amcrican litood ['indow Institute's "Seal of Appror.al." The action will be a big asset to A\['\l'I's quality wood window promotion program, ar:cording to AW\I"I's Carl \I1. Nagle.
FHA has decided to accept the Tnstitute's Quality Scal as signifying compliance by rrindow fabricators with six U.S. commercial standards named to l-HA minimum standards for one and two iamily
Success Story
(Continued, lrom Page 30)
Hallinan Mackin Lumber Co., which u'lebrated its 30th birthday July I, is norv controlled by Ra1' N{ackin's two sons, Roger, rvho assumed the presidency of the firm in 1960, and l)ave, who is now vice-president and salesmanager.
Hallinan Mackin's distribution yard at 7155 Telegraph Road in Los Angeles, is guidcd by Jim Fair, vice-president and general manager in charge of southern Cali{ornia sales. who has been with the firm since 1951.
Originally established as a straight wholesale softwood operation, Hallinan Mackin has gradually diversified into particleboard, ['est Coast hardwoods, imported hardwoods, Forrest Wood Block flooring, and many other wood products specialties.
The firm currently carries over two million feet of stock at Los Angeles and San Francisco, and recently ltuilt a new San Antonio pole shed in Los Angeles with stor' ase for 500.000 feet of lumber.