Will They See YCDU There

?

These Nine (9) Profit-Building business sessions . . . Nine (9) big Monogement meetings -o Complete "How-To" Progrtrm-hqve been orronged by Exposition Progrom Choirmqn Robert J. McCutchon of the Metzger Lumber Co., Lebqnon, Indiono, for the NATIONAT RETAIT IUMBER DEALERS ASSOCIATION

7th Annuol Building Moteriols EXPOSITION

Son Froncisco, Colifornio - NOVEMBER l3-t6 ln oddition to your fun ond recreotion in the fqbulous City-by-lhe-Golden-Gofe, you will be privileged to shore in the ottendqnce of:

The Profit-Building business sessions hove been plonned especiolly to show Decrlers how to Build Volume ond Frofits in fhe yeors oheod. Meetings will begin crt 8:15 o.m. in either fhe FEirmont or M<rrk Hopkins hotels.

Mondoy, November l4: fuesdoy, November | 5:

. "HOW TO SELL ARCHITECTS, BUIIDERS AND CONTRACTORS." Progrom Monoger: Orrie W" Homilton, executive vice-president, Soufhern Cqlifornio Retoil Lumber Assn.

. "HO\nt TO USE MONEY, MACHINES AND IVIANPOWER FOR EFFICIENT FINANCIAI MANAGEMENT." Progrom Monoger: Theodore l. Hunsqker, execuiive secretory, Lumber Trqde Assn. of Greoter Chicogo.

" "HOW TO DEVETOP A HOME-IMPROVEwIENT CENTER." Progrom Monoger: Robert J. Lowrence, mcnoger, Mont:rno Refoil Lumbermen's Assn.

. "HOW TO RECRUIT, TRAIN AND COMPENSATE LUMBER YARD EMPLOYES." Progrom Monoger: Ross G. Kincoid, monoging director, Western Retoil Lumbermen's Assn.

. ,,HOVV TO 5E[[, FINANCE AND PROFIT IN THE SECOND.HOME MARKET.,, PrOgrOM fVIONOgET: JOCK Pomeroy, executive vice-presidenl, Lumber Merchsnfs Assn. of Northern Cqlifornio.

Wednesdoy, November | 6:

.

"HOW TO RECAPTURE IOST wIARKETS THROUGH FINANCING AND SERVICE:" Progrom lVlonoger: Gus R. Michoels, executive secretqry, Arizono Retoil Lumber & Builders Supply Assn., Inc.

. "HO\N TO DEVELOP RETAIL SAIIS-POWER THROUGH BETTER MERCHANDISING." Progrom Monoger: Hugh O. Tompkins, mqnoging direclor, New Jersey Lumbermen's Assn.

.

,,HO\N TO PROFIT FROM FUN IN THE SUN - SELLING OUTDOOR [IVING.,, PrOgrOM MONOgCT; L. Vincent Ogletree, execulive secretory, Floridtr Lumber & Millwork Assn.

Speciol Afternoon Progrom (l;3O p.m., Nov. l5):

. "LABOR RELATIONS-WE AtL HAVE THEM." Progrom Monoger: K. D. Green, executive direclor, Detroit Lumbermen's Associstion. Feqtured Speoker: Rep. Robert P. Griffin (R., Michigon), coquthor of the Lsndrum-Griffin Bill (lobor Reform Act of 1959).

lumber qnd Wood Products Cqlled to Executive Reserve Gonference

Lumber and Wood Products industry executives who have been designated as members of the Business and Defense Services Administration (BDSA) segment of the U. S. Department of Commerce National Defense Executive Reserve Program, were briefed on the latest developments in nonmilitary defense at a two-day training conference in Washington, O.C., on May 23 and24. Civil"and Defense Mobilization Director Leo A. Hoegh, who presided at the Conference, announced a list of distinguished speakers for this important 1960 training event for Executive Reservists.

The first day's session which had as its theme "Preparedness on the Home Front," wasu held at the Sheraton Park hotel. The afternoon panel, chaired by Secretary Flemming of the Departmerlt of Health, Education, and Welfare discussed "Our Preparedness for a Period of Continuing International Tension or Co-Existence." Lt.General Lewis B. Hershev. director of the Selective Service System, was toastmastir at the dinner which began at 7:30 p.m. in the hotel. lJndersecretary of State Dillon spoke on "The International Situation."

On May 24 the Lumber and Wood Products executive reservists met with the staff of the Forest Products

Let's A[[ Cooperqte in Ncrfionol Forest Products Week

These are the Los Angeles telephone numbers to call if you need information or assistance on your personal promotion in Southern California of NATIoNAL FOREST PRODUCTS WEEK, OCtober 16-22:

Los Angeles Committee, National Forest Products Week 3315 West sth Street

8,tfi lff* ur-rt#ll"'n''

General Ciairman: Wayne F. Mullin Mullin Lumber Company

Vice-Cha,rmanr James H. Forgie

*8,f,T,,i: 3,'rtt1l.3f(DUnkirk 2-8278)

DISPLAYST orrie W. Hamilton, Southern California Retail Lumber Assn., 111 W. 7th St., Los Angeles 14 (MAdison 3-6108).

LUNCHEON: Roy Stanton, Sr., E. J. Stanton & Son, Box 3816, Terminal Annex, Los Angeles 54 (Ludlow 9-5581).

FINANCE: Dee Essley, D. C. Essley & Son, 7257 E. Telegraph Road, Los Angeles 22 (RAymond 3-1147).

PUBLIC RELATIoNS: Jim Forgie, Robert S. osgood Co., 3315 W. 5th St., Los Angeles 5 (Dunkirk 2-8278).

General Committee:

Ed Fountain-Ludlow 3-1381

Bill Hanen-SPruce 5.3537

Francis Haley-UPton 0-4831

Hoo-Hoo lntl. Wood Promotion Council Jack BERRY, Chairman 1507 2lst Street Sacramento, California (Gllbert 3-2087)

Division, BDSA, at the U. S. Departmellt of Commerce to discuss specific problems relating to their inclustry.

BDSA's Executive Reserve was createcl by the President to train ontstancling industry execntives and administrators to mall clefer-rse agencies in any future emergency. In antrouncing the Conference, Director Hoegh stated: "1'he value of the E,xecutive lteserve has grown steaclily. As long as international tensions Dersist. the United States will need ar reacly civilian reserve just as it needs a trainecl ready reserve {or the armecl forces."

IONG BEACH o Suite 6(X Oceqn Center Bldg. SPruce 5-2251 o HEmlock 5-8948

SAN RAFAEI, CALIF. . P. O. Box 559

Glenwood 4-2310, TWX SR 64

EUREKA, CAllF. o (Generol Office) 630 J. St. Hlllside 3-7OOl, TWX EK 84

WLumber ar.rcl Woorl Proclucts inclustry BDSA executive reservists include Emest W. Daniels, Plywoocl Itesearcl-r Foundation; Paul R. Ely, Ely-Hoppe Lumber Company; Peter C. Gaffr-rey, Southwest Lumber Mills, Inc.; G. E. I(arlen, Karler-r-Davis Company; Joseph H. I(irk, Kirk [.,r,rmber & Building Materials Co., Santa Maria, Calif.; Norbert F. Schumaker and Clifford P. Setter, U. S. Plywood C)orporation ; RicharC S. Spangler, Masonite Corporation ; William Swindells, Jr., Willamette Valley Lumber Co.; liretl C. Talbot, Jr., Talbot Ltrmber Coml>any, San ll.afael. Calif.; G. Corydon Wagner, Jr., St. Paul ancl Tacoma l.utnber Co., and Carl D. Wheeler, Georgia-Pacific Corpor:ttiotr.

-Nafional Forest Producfs Week . . , October l6-22-

Glendale-Carl I-. Etter of Los Angeles has approval for a projected 25-lot subdivision above Avonoak Terrace and Glenoaks boulevard, which encompasses a rnultiple-dwelling plan. Zone changes have yet to bc approved, however, for the area.

Morch Building Up in L.A. Countyi Current Yeor Beoting '59 Figures

March building construction in the area served by the Los Artgeles County tsuilding and Safety Division amounted to $34,086,773, according to John Lambie, county engineer. This was slightly above the total of the previotts month, which was the most active February in l.ristory, but did not reach the $39,570,730level of March 1959. Housing was strong' but r.rot spectacular.

Total construction for the cllrrent year was substantially above that for 1959-$86,562,523 compared to $84,863,251. Permits included 2,536 for the unincorporated county area valued at $24,880,570, including 1,292 dwelljng units. In the 24 cities served by the county, 845 permits were issued valued at $6,688,127, including 319 dwelling units. Tract housing included 509 new dvi'ellings with a value of $7,229,700.

Toadings

Paeifie Lumber Dealem Supply Inf.

25914 President Ave., Horbor City, Colif. P.O. Box 667

DAvenporl 6-6273

Telephones: SPruce 5-3461

TErminql3-6183

Monufqcturers ond Jobbers of SASH AND DOORS

TO THE RETAIT IUN,IBER DEATER

CUSIOTI TIIttIIIG.DETAIt MOUTDIIIGS - KI]J{ DRYING

Serving All Southern Coliforniq Lumber Yords - Cqbinet ShopsFurniture Mqnufqcturers ond Wholesole [umber Distributors

IN-TRANSE MITLING A SPECIATTY

Gheck CDft "Yes" CDr *No"

Take an inventory of your selling ability, Mr. Retail Yard Managgr, by checking off the following questions, "Yes or No." Then figure your batting average like you do in baseball:

Do you KNOW your mercfuandise?

Do you know it both in terms of stock and in terms of consumer use?

Do you know enough about your company, and have you faith enough in it, so that you can sell a customer on your institution as being the right one for him to do business with?

Do you know the total possible customers in your territory and, as compared with that number, the total that you are selling?

Have you a list of the possible customers in your territory, with suggestions of what they might be in the market for?

Have you enough confidence in your own affairs to know that your price is right and to stand by it regardless of what somebody else may quote?

Do you believe that a piece of CREATED business is better than an order that dropped-in to be bid on?

Can you show your customer how you can save him money and trouble by trading with you, rather than elsewhere?

Can you sell your stock without making promises that cannot be fulfilled?

Can you get through a week without getting mad and wanting to "bawl somebody out"?

An Editorial

Can you hold your temper while selling an unreasonable customer?

Are you constantly adding to your list of customers while you hold your old ones?

Do you use a prospect book in getting business?

Are your office windows clean?

Is your yard neat and attractive in appearance?

Do you make your customers wrathy by arguing about local questions, political or otherwise?

Are you courteous to everyone who enters your office, regardless of who they are, or how you feel?

Do you take an active part in the civic activities of your town?

Are you on the job bright and early every morning?

Do you always believe you are in the best business on earth, and representing the best firm in town?

-National Foresl Products Week October l6-22Morris

Retires From Celotex

Meade M. Morris, general-line merchandise manager for The Celotex Corporation, retired June 30 after 40 years' service to the building industry. He served Celotex for half this time. Morris joined Celotex in 1940 as commodity manager of fiberboard expansion joint and mineral wool products, also served as merchandise manager for gypsum and insulation board products during his Celotex career. In 1958, he was given the national responsibilities in distribution, product development, promotion and pricing of all Celotex products except incombustible acoustical ceiling tile. Mr. and Mrs. Morris left in July on a lengthy trip to Greece and other European countries.

-Nafional Foresl Producls Week October l6-22-