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MOVABTE SHUTTER PANET

The Quoliry Do-lt-Yourself Economy Line from Available for lmmediate Delivery in a Complete Range of Proven Popular Sizes a

PAUL HEINLEY SHUTTERS are nationally recognized and accepted as the finest made anywhere a

Shutters are a "Hot" ltem .

Shutter Sales add up to "Big-Ticket" purchases Shutter Sales stimulate additional purchases of Hardware, Paints, Stains, Sandpaper, etc. o for complele informolion ond prices contocl:

Msstercrqfl Products 22ll Michigon Avenue SANTA l ONICA, Colifornio UPton O-4895

3. The merchandising and sales techniques that have nearly doubled the Richheimer business in each of the past three years.

4. Thorough training of management, sales and supervisory personnel.

5. National advertising of the entire franchise network, plus a monthly advertising service for all participants.

6. Instruction in a variety of unique building methods, including the much-publicized addition of an entire second story to trussed-roof ranch homes.

7. The availability of national financing to supplement localsourcesthatarefrequentlyinadequate.

8. Continuing management assistance, including on-thespot consultation and analysis by Richheimer himself.

Initially, Richheimer said, RMS will train a "pilot group" of l5-20 modernizers and launch each in the Richheimer manrer by May i. On the basis of this experiment, RMS hopes then to train as many as 25 other franchised modernizers per month starting July l.

The network's projection of growth, Richheimer said, calls for the establishment of at least 100 franchises in 1960, as many as 1,000 in five years-with each expected quickly to reach a minimum sales volume of $750,000 per year. On that basis RMS hopes to be a major national advertiser within two years.

"Everyone who is involved in the home-improvemeut business," Richheimer said, "knows that it has tremendous problems. Suedesl-roe boys-and even the sloppy management practices of ethical people-have frightened off millions of potential customers.

"RMS, by bringing together the 1,000 best rnodernizers is the country will give homeowners one reliable and efficient source for all types of home improvement jobs."

Builders, dealers and contractors who join the RMS system rvill retain their own local identity "tiut will use their RMS affiliation in advertising and other communications as a means of automatically establishing their superiority over local competition. National RMS advertising will list all local franchises, Richheimer said.

RMS has established national headquarters at 280 Madison Avenue, New York 16, New York.

-Nafional Foresl Producis Week , . Oclober l6-22-

Chino Lumber Compcny Dissolved

Chino, Calif.-Word is received that dissolution of the three-man partnership caused the recent liquidation of the assets of the Chino Lumber Company, starting with a closeout sale at the retail yard until all items of the store merchandise, lumber inventory, and land and buildings were sold. The sale began the week of Jine 27.

The three partners of the company, Albert M. Carlson, D. S. Hanson and Ed Jackson, decided to dissolve the company they formed here after World War II, according to The Chino Champion. The newspaper adds that they also recently liquidated the assets of their lumberyard and retail store in Pomona.

._National Forest Producls Week , October l6-22- xroworf;o|rrrrtNrsx

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