1 minute read

Looking for New Gimmick? Try qnAuction otYqrd

Next Article
WHoEsATE olry (nn

WHoEsATE olry (nn

Son.retl'ring new in the r,r'ay of selling lumber ancl various hardware iten"rs was tried this Summer at bustling Lake Tahoe, introcluced by the Nevada Lumber Company of Tal.roe Valley, Calif.

It u,as an old-fashior.red auction. comtrlete u'ith auction-

-and the management thoughtfully provided the seas0 na refresh ment for the summer day eer, a lernonade stancl r.r'here the ice-colrl <lrink .ivas dispensecl frecluetrtly anrl freely, prizes for the kicls and gifts for the growlr111)s.

Anrl if that rvasn't enough, the management of Ner.ada Lun'rber-F'. I{. (Speck) Rahbeck an<l llarolci I)ayton, Jr.

-sa\v to it that an internationally knor,vn celebrity \\ras oll hancl cluring late itfternoon to prrll rvirrning tickets frcim a hat ancl make variorrs ar,r.ar<1s to Pcople of the lake area.

Nevada Lurnber Comltany and r,vas presented u'ith a syn.rbolic bag of rrails, presented by John Nlartin of Nloclesto, presirlent of Nevacla Lumber Company.

Both Dayton ancl Rahbeck believe that other auctions -"r'i1l be held because of the successful mallner ir"r rvhich the lirst rvas operatecl ar-rcl receivecl.

They weren't seeing things! Besides the auction bargains, there was a familiar lace (or should we say mustache?) from stage, screen and TV. Yep! 0l' Jerry Colonna himself ap- peared at the Auction courtesy of Harrah's Stateline Club-and it wouldn't have surprised the crowd at all if Bob Hope himself had snown up next.

He was fan.recl comedian -ferry Colonna, who gooclnaturedly took time off from l'ris routine at Harrah's Stateline club to visit Nevada Lun'rber anrl take part in festivities.

It all adtlecl rrp to an afternoon of a lot of fun for the people of Lake 'lahoe, ancl the auction $'as part of a program designecl to get the people of Lake Tahoe to shop at Lake Tahoe.

Afteru'arcls, Colonna visitecl the store ancl yards of

This article is from: