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Soufhern Colifornio Plywood Associqtion Welcomes Ntrfionql Distributors

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WHoEsATE olry (nn

WHoEsATE olry (nn

The recent rvelconre dinner of the Southern Califomia Plywood Associ:rtion for the regional meeting in Los Angeles of the National Plyrvood Distributors Association u.as one of the most enjoyable gatherings of the year. Nlore thnn 100 Plywooclsmcn turned out for the social event (NO business!).

which celebratccl the birthday of the retiring SCPA president, Jim Barron; installed John Nlercier as the new president, introduced the gucsts, and heard some good stories. (-and we are sincerely sorry that :r ferv of the names were not :rvailable for iclentiffcations in the photos on this and Pnge 17.)

lohn Mercier of Ray Hill-tumber Co. and then SCPA vice.president (now 1960-61 presi- dent': D^on.Braley.^u.S. Plywood Corp. district manager and SCpA vice-presidentr'Floyd Yates. .S0uthwest .Plywoo-d C0rp. and SCPA treasurer; lrwin Goldenberg of Goldenberg Plywood;-Dave ^Waldort, Georgia,Pacific Corp.; J0e Somerville of SomerviIe plywood; Tori Parker or M S cowen

Products, and sdiichi Nobe, result eventually from economics and nature.

Speaking for the distributors were Hubert F. Heying, Roland R. Remmel, Fred B. Smales and Jack Walker. Producer spokesmen were: T. R. Bentley, F'rank S. Clarke, Monford C. Orlofr and H. E. Sanderson.'

Scroll of Honor Award

The unanimous choice to receive the pl5rwood industry symbol of tribute, indicating highest accomplishment and esteem, was Emory E. Moore. In the ceremony at the annual banquet, Stewart W. White, speaking the sentiments of all, said in part:

" . , a mam wasr selected of real stature, whose many and varied contributions more than qualify him for the award. He has respect and confidence of both mill and distribution phases. He has always shown his readiness to assist in a constructive way in any matter helpful to the industry. His long tenure in our industry has withstood the test of time. Many think of him as the outstanding ambassador for the plywood industry. In short-just a nice guy to have in any industry."

Other features of the annual banquet included a "story-bee" with a roster of raconteurs, which included such illustrious pros as Henry Dahlquist, Maurice Driscoll, Roland R. Remmel and Louis G. Riecke. Walter Doty of Sunset magazine, in the role of banquet speaker, held his audience with aspects of consumer buying habits.

President Thomas H. Hammer presided at all sessions except the panel feature, which was gavelled by Vice-President Dean Trumbo. Mr. Hammer's contributions were recognized with a laudatory presentation of a past-president's plaque.

Electlon

Elected at the membership meeting for 1960-61 term to serve with holdover directors were: Presldent-Dean Trumbo, Portland; Flrst Vlce Presldont-Jack Walker, Birmingham, Ala.; Second Vlco Presldent-

Aword to long-Bell Plywood Plont

Exceptlonally safe and healthful worklng condltlong ir Internatlonal Papor Company's plywood plant at Woed, CaIiforntar have been pointed out by the Callfornla Department of Publlc Heolth. Ilr a letter to J. T. Dohrn" plant superlntenilent, a heolth department moilichl officer wrote:

"International Paper Compa,ny ls to be congratulated on Its offorts to make worldng conditlons safo and healthful for its employos."

The Weed plywooil plant was vislted by the medlca.l ofrcer and an tnilustrLal hyglene englneer as part of a stato-wlde etuily of skln troubles arlsing from gluing oporatlons ln the ptSrwooil lndustry. The heelth department reports that ma,ny plywood phnts ha,vo constant trouble from r'glue bolls," glue

Wm. J. Renn, Jr., Jenkintown, Pa.; Immedlate Past Preeldent-Thomas H. Hammer, Chicago; I)lrectors-Named by Past Presidents' Council to serve as Director was M. C. Davidson, Houston. Mahlon S. Murrson continues as managing director and secretary-treasurer, with Joseph Epler as assistant manag'er at the Portland headquarters.

Exhiblts

Numerous exhibits of products and services filled two large exhibition rooms. These were both educational and beautiful and. besides providing ai opportunity for sup- pliers to talk shop with a broad and responsive market, the displays also added the needed industry decor for a meeting of plywood pace setters. The exhibitors, in recognition of free space, voluntarily subscribed to a modest trophy anrd favor fund. A dozen trophies for each of tlle golf tournaments for the ladies and gentlemen were awarded at the barbecue.

-Nafional Foresf Producfs Week October 16-22- domotitls, a,nd skln sonsltlzatlon. The hea,lth dopartrnent has been searchlng for tho cause ln order to help provent thls condltlon whlch has boen increoslng in frequency over the p&st two years.

Tho vlslt to the IP plywood plant was made to learn why a plywood plant of its slze and acdvity was relatively free of skln trouble. The medlcol officer wrote:

"Our vlslt wall &n eye-opener. Wo were tmpressod by the genera,l orderliness and cleanllness of your plyrrootl plant. Your employes oxposed to glue were adequately protected and apparently froe from any dlscomfort We would not have thought lt posslble for a glue-mlxer to work 12 years at the somo job wlthout a singlo eplsode of skln trouble, and we wlsh to congratulate Internatlonal Paper Company on solvlng a problem whlch ls so prevalent ln the industry."

lhc Plywood iless ", , Compensate the middlenan failly"

Taken from informal .enarks at oFPA annual meeting bt C. Henry Bacon, ,r., paesident Douglas Fir Plywood Assn., erecutive vice-president Simpson Timber Co,, Seattle, Washington.(Reprinted Courtesy of the National-American Wholesale Lumber Assn.) Speaking as an individual, Mr, Bacon stated that the plywood industry must face two real problems. First, "manufacturers are going to equip ourselves to manufacture the products in the size, shape and form the customer wants." Second, "the marketIng pattern is characterized by inefficiency and confusion. lf we want to continue to increase demand for plywood, it is vital that we achieve greater efficiency in getting our product to market."

In order to accomplish this second point, Bacon said that each company must seek its own solution by intelligent self-appraisal. "First, let us assume that our objective is to sell the ultimate customer at the end ot the line. In our pattern of distribution I am discussing here, the ultimate customer includes one or more of the following carload buyersr (1) retail lumber dealer; (2) industrial user; (3) contractor. To reach the customers we are talking about, we have available many channels of distribution. These include: (1) mill salesmen; (2) sales companies; (3) independent iobbers; (4) company-owned warehouses; (5) wholesalers; (6) commission salesmen."

Mr. Bacon stated that, in his opinion, there was no reason why plywood manufacturers can't use some or all existing channels of distirbution. "The practical solu- tion, I believe, lies in recognizing each existing channel of distribution, but paying each one fair compensation only for the actual market service it performs. There are three services which must be rendered: (1) selling; (2) credit; (3) warehousing. These are the essential functions in plywood distributioh, and whoever performs them incurs a cost for each and must be re.mbursed for this cost. lf the manufacturer chooses to undertake all of these functions, there is nothing to pay to any middleman. lf a mill is unable to take on these functions, it must be prepared to pay some one else for performing them. lhe market service function has to be perlormed."

Selling Functioo (carload quantities): "(1) The mill sells the ultimate customer direct with its own sales force and ought to pay no one else for this function. (2) The mill sells either a jobber, wholesaler or commission man with its own sales force, and it pays this channel of distribution a tee or discount for selling to the ultimate carload customer. (3) The mill hires a sales company. lt then pays this company for the entire sales lunction, usually on a commission basis. This sales company either sells the ultimate carload customer itself, or pays a commission to the iobber, wholesaler, or other commission man for selling the ultimate carload customer.

Credit Function: "(1) The mill carries the credit of the ultimate carload customer and pays no one for this function. (2) The mill sells either jobber, wholesaler, or commission man and pays them a commission for carrying the credit of the ultimate carload buyer. (3) The mill hires the sales company to perform the sales and credit function and pays a commission to this channel for this credit service. The sales company then either carries the credit or pays the iobber, wholesaler, or commission man for this function. This credit function involves the service of carrying the account of the ultimate customer. lt should not be confused with the cash discount historically allowed to all buyers who discount their bills.

Wholesale Warehouse Function: "ln addition to the direct carload business sold by iobbers, most manufacturers, I believe, want their products to be widely available to the ultimate customer buying in less than carload quantities. Such customers include retail building materials dealers, industrial users, and contractors. This requires that plywood be warehoused in the maior trading areas throughout the country. Those manufacturers rtho want this marketing service can either: (1) hire their own warehouses and pay no one for this function; (2) or hire an existing company in this business and pay them a commission for investment in inventory and warehousing their products, and selling them to the ultimate customer as I have defined him.

"our industry history shows that the first big impetus to plywood growth came when the manufacturers provided the distributors with adequate compensation for selling their output. Today we have a different pattern in middlemen, but the same principles apply. And today the dominating influences in the distribution channels are impatient, angry and disgruntled. They are doing next to nothing to help increase plywood sales. Many of them tell us again and again that the only reason they carry plywood is because their customers want it. otherwise they wouldn't handle it. Now here we are spending close to six million dollars through DFPA to broaden our markets. But because of his dissatisfaction, the middleman has become the maior roadblock to further expansion. We're running a race with plastics and aluminum rvith a ball and chain around our middle.

"l don't think it has to be that way. I believe that if each manufacturer wlll figure out a way to compensate the middleman fairly for his service, we can get him back on our team."

Southern Colifornio Plywood Assn. Hosts Nofionql Plywood Distribufors Assn. Guests

It was Abe Lincoln who said: "Sinners are always calling the righteous to repentance."

Some men are just rrorist J"""ln to keep out of jail, and just smart enough to make all their contributions publicly.

A wise man never "u."1" rrl "aL""tion. To the day of his death he is a pupil, a learner, a seeker after knowledge.

That man is never rol""J-. lrono "u"" about him the beckoning pages of treasured books. ***

A good man regards wealth as an instrumentality, as an opportunity, and endeavors to benefit his fellows-not by making them recipients of his charity but by helping them to helP themselves'

Nothing new about the Income Tax. The great Greek philosopher Plato, who lived Lrom 427 to 347 B.C., wrote: "When there is an income tax, the just man will pay more and the unjust man less, on the same amount of income."

Business means t.,rrrJr, "lr.riJ". rt means betterment.

BY JACK DIONNE

Business only succeeds when it makes progress; progress in better helping and serving its customers. It usually succeeds in exactly the ratio by which it adds to human happiness. t>1.*

A visitor once asked the great Roman statesman Cato why it was that Rome had built no statue in his honor. Cato replied: "I would rather have posterity ask why Rome did NOT build a statue :o *;, than why it did."

If you hope to be exceptionally impressive, you must strive to be natural. No one ever acquired fame by affectation. All true greatness is earmarked by simplicity. You must sit by the fireside of the heart. Above the clouds it is too cold. Be simple in action and speech. Too much polish suggests insincerity.

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Workers who do not think, and thinkers who do not work, make much of the trouble we find here on this earth.

Big men never pose. Little men who want to be thought big have a corner on the posing concessions.

It was Socrates *rro t]tt ,rl anl" thought: "Grant me to be beautiful in the inner man, and all I have of outer things to be at peace with those within. May I count the wise man only, rich, and my store of gold be such as none but the good can bear."

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This fine thought is from John Ruskin: "The entire object of education is not rnerely to make people do the right thing, but to enjoy doing the right thing; not merely to be industrious, but to enjoy industry; not merely to become learned, but to love knowledge; not merely to be pure, but to love purity; not merely to be just, but to hunger and thirst after justice."

* ,:< ,<

The roughneck wrote his wife from the Army camp: "Jennie, this Army life is fine. I like it. I'm eating the best food I ever ate, working no harder than I ever worked, and living in a nice, clean barracks with every convenience. The only thing I miss is my old spittoon in the living room at home."

She wrote back and said: "Glad you like the Army. As far as missing that old spittoon is concerned, don't worry about it; you used to miss it pretty often when you were at home."

-Nafional Foresf Products Week . October l6-22Rovsek Joins Hqrdboqrd

Associotion

Frank J. Rovsek has been appointed assistant executive secretary of the American Hardboard Association, Chicago. He will work closelv with the association's executive secretary, Donald Linville, in the coordination of the group's recently-announced Plus Values advertising and public relations program. Rovsek, who was executive secretary of the Forest Products Research Society in Madison, Wisconsin, assumes l-ris new duties August 1.

......-National Foresl Products Week October l6-22-

In the tun BER YARD? Well-Why Nor?

Yep! You're seeing right. The Motroni-Heard Lumber Co. at Woodand, Calif., even ha,s a "Scuba Shop"-<om- plete with water skis, marine finishes and a full line of skin-diving equipment. Part of the service includes a free lesson at a local pool. The "Scuba Shop," as stra,nge- ly out of place as it may seem, was an instant hit at the retail lumberyard. Installed last Fall, its inventory "turned" a full four times before the year was even outand November and I)ecember are still considered nonswimming months. At the Build-a-Rama Home Show recently stageil by the yard (CLM, 7/15/ffi), skin-diving equipment was among the prizes a,wa,rded lucky ticketholders, and a booth was set up a,mong the ilisplays demonstrating equipment by Voit, which supplies the water sports department at Motroni-Ileard.

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