*,0 'IIP;I \/VISIERII RID CIDAR

one of 10 woods from the WESIERN P/NE region

Great resistance t0 decay, dimensional stability, high insulating qualities, workability, nailability, light weight make Western Red Cedar an excellent and economical wood for all residential construction-and preferred for weather-exposed usage such as poles, greenhouses, boats and floats.

Western Red Cedar comes in 3 select and 5 common glades. You can order it in mixed cars-together with other woods from the Western Pine region-from most Western Pine Association member mills!

the Western Pines

the Associated Woods

Nexf Yeor's ldeqs for Deqlers ol This Yeor's NRIDA Exposition

Almost every new and profitable trend in store selling can be seen or heard at the National Retail Lumber Dealers' Exposition in Chicago, Decernber 10 to 13. "Merchandising is apt to steal the shorv this year," said Watson Malone III, Exposition Clinic chairman. "We have recruited both professional store planners and successful lumber merchants to present fresh store display ideas and sound store management techniclues in a series of clihics designed specifically for store-minded dealers."

Dealers and store managers alike will gain from the dramatic 35x90-ft. "Profit-Maker" Store, rvhich rvill rise on the Exhibition floor at the International Amphitheatre. This full-scale model showroom, complete rvith store iront, is sponsored by NRLDA, as one of a series of Exposition features.

Retail Planning, Cost Controls

Even the best designed showroom can fail through faulty management or neglect of retail cost controls. For this reason, said Phil Creden, Exposition chairman, the NRLDA show tl-ris year will headline an important dealer clinic on site planning, markets, pricing and markups, accounting, etc.-what the Exposition schedule calls the "Management Side of Merchandising." A panel of experts will explore store management methods in a morning rvorkshop session at the Conrad Hilton hotel for management personnel oniy.

Joseph Guillozet, Cleveland, Ohio, nationally known retail marketing consultant and designer of do-it-yourself stores, will discuss market potentials and inventory control for stores, as well as management benefits of self-selection displays for lumber. Dr. Wm. Davidson, author of textbooks on retailing principles, will cliscuss markup procedures, accounting, and related cost controls from management's standpoint. Three lumber merchants rvill fill out the panel.

Other merchandising clinics in the planning stage include a power tool show at the International Amphitheatre, a morning workshop on kitchen merchandising, and a clinic on Operation Home Improvement selling methods. Hundreds of new manufacturers' displays will be seen among the product exhibits.

Under a recently announced registration plan, the registration fee for all four davs is $15.

Menosho Promofes Croig

Promotion of Wilbur G. Craig to manager of Menasha Sales Corporation, North Bend, Oregon, fills the position formerly held by Mou'ry Smith, Jr., who has assumed new duties at Menasha Container Corporation of California, Anaheim. Craig has previous forest products experience at Irwin-Lyons Lumber Company at North Bend.

Cqlsverqs Appoints Love

The appointment of T. L. Love, Sr. as assistant manager of the Calaveras Cement Company plant at San Andreas, Calif., was announced by Plant Manager Grant Metzger. Love joined the company as chief clerk on January 1,1934. He has been plant personnel manager since 1948.

N-AWLA President in Strong Speech

(Continued from Page 30) service During the past year this has been drastically changed with new advertising counsel, and a definite shift in emphasis. It is now being directed primarily through the trade press for its effect on all segments of the industry. This direction was recommended by several of our members. The results during the past few months have been very surprising, and have resulted in a rather remarkable inquiry both from buyers and sellers. In the meantime. the use of the National-American seal, featur,ed in the advertising, is being used by more and more members in their business papers, and also in their own advertising. The results in a relatively short time have been very encouraging.

I think it fitting at this time to mention the very controversial order issued by the Interstate Commerce Commission this spring, and known as Service Order No. 910. This, as you all know, deals with transit routings. You should all know thoroughly the position of the National-American Association on this matter.

A number of our members in the west particularly, many of whom are here today, feel that this order would most definitely restrict their business, and perhaps ruin it. This position the Association took full recognition of.

On the other hand, there are many members of the Association who either do not participate in transit business, or who perhaps do so on a small scale because they feel that they are forced to do so by the competi- tive situation. These members approved of the objective of Order No. 910, being convinced that it could only help them, particularly in times of short car supply. The method by which the order was put into effect, and the way in which it would be administered i,nsofar as shippers of other commodities as well as lumber is concerned, are subjects of real difference of opinion. But the fact remains that within the organization there was a distinct and sharp cleavage of opinion as to the reasonableness and the necessity of the objective of this order.

I do not believe that it is necessary to more than point out to you what the position of this Association had to be under the circumstances. The Association could not take a position pro or con on this controversial subject. ft was akin to the question of whether lumber should be green or dry, some of you people think it should be one and some the other. That is the reason that the Association took no positio,n one way or the other on this order, and we wanted you to understand what was done and why.

While a small minority of people in responsible positions seem to share some of my uneasiness over the general situation, the majority of business and governme,nt o Jim lvlqcDonqld o Dqve loshley o Bill Eqgqn

35 N. Roymond Avenue

Posodenq 1, Cqliforniq

TWX: Pqsqcol 7224

RYqn 1-0614

Branch Office: o Pete Gqmmill

P. O. Box l4l, Felton, Cqlif.

Phone: (Santo Cruz) GArden 34386

Teletype: S CRZ 73