FORK LTFT r$nucKs

On-rhe-iob testing, over ffiperiod of nonths, hcs proved these 1957 $dinger Fork lift Trucks ore reody t{ meet ony ond oll chollenges $upplied by Indushy's h$vy-dury hondling $eeds.

The improved prolile is new in the "G" Series, but the time-proved overcrll design ol the entire Gerlinger Fork Lift Truck line is mqintcined. And the {qmous job-proved lecrtures qre here, too, including the exclusive counter-crctive weight distribution cnd lull-axle pivot permitting the shortest turning rqdius possible on such hecvy equipment. Hecvy-duty 20" truck wheels use stqndqrd truck-size pneumcrtic tires.

THESE NEW IVIODELS IN CORPORATE THE MAN; EXCTUSIVE BUILT-IN FEATURES THAT MAKE GERTINGER THE OUT. SIANDING FORK LIFT IRUCK ON THE MARKET.

fh. new "W" Series is Gerlinger's qnswer to Industry's demcrnds lor hecvy-duty matericls handlers with wide cxle front cnd back. "Tracking wheels"... reqr steer wheels aligned with lront drive wheels. crre porticulcrrly cdvontcrgeous in minimizing the drcgi in <rreqs where.gumbo <rnd other crdverse ground condi- ut * tions prevcil. All six wheels qre stqndqrd 20" wheels, \ * ,s using industricrl truck tires. iq',r"V

For IuIJ inlormotion cnd specificclions on lhe "G" c'nd "W", contdcf your neorest Gerlinger distributor or wrile.'

OERTIilGEN CANRIER COMPAl|Y a DAtlas, onEcotl 3G

Only Three Employes Required to Operqte This rcOa/o Price-tulqrked, Self-Service Yclrd in Downey

A new 100/o self-service retail lumberyard, the Farmers Lumber and Supply Co., has been opened at 11625 Lakewood Blvd., in Downey, Calif. It is an idea its owner, Bob Alley, has had for several years. E.stablished on a low overhead policy, three employes can handle the store and turo-acre yard. Dick Hamilton manages the enterprise for Alley. He is assisted by Mel Termain, stock clerk and yardman, and Edna Mayhew, the cashier.

"We operate on the sarile pattern followed by the big grocery supennarkets, with every item-including all lumber, plywood, mouldings, hardware and paint-being pricemarked and grade-stamped for quick and easy selection," says Bob Alley.

"We also furnish lumber trailers, at no extra cost, when our customers purchase in quantity too bulky to handle in their private automobiles," he continued. Lumber in the yard is displayed in various size loads, and specialty items are priced by the piece. Loads rif all species, sizes and grade are plainly marked as to footage and retail price to the customer.

Upon selection the purchaser removes the load ticket, takes it to the cashier, receives a receipt and drives off with his material. It is as simple as that.

The Farmers Lumber offers a rvide selection of building items and remains open seven days each u'eek. "In fact," said Manager Hamilton, "Saturday and Sunday are our two biggest sales days. We are in an area that is adjacent to the fastest-growing district in Southern California and everybody is constantly thinking of home improvement," he continued.

Hundreds of customers bror','se through tl'ris unique establishrnent each weekend rvithout once being approached by a salesman. Every effort is made to display the in-

CASHIER EDNA MAYHEW ond IlnEt TERMAIN. stock clerk ond yordmon, qre shown ol lhe lefi in the top photo

THIS UNUSUAI. YARD wos de signed to cotch the cuslomer's eye, qs ihe all]ocfive store building ql lower lefi wil! prove

OPERAIION moy be slreomlined but lhe siore corries o full invenfory, 03 3hown al lower righr

PHOIOS AT IOP OF PAGE show (left) fhe cotchy yord sign wirh excellent provision for pushing retoil seqsonql speciol:. Bob Alley misses no bet in plugging the yord os bock of Mel's shirt shows qt right; note rhe pile of sfropped, end-stomped lumber

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