Att AtoNE o o.

AND LIKE IT!

We're independent. Being independent, we're ot the opposite pole from the fellow who is forced to push ony one porticulor brond. We're free to buy ond sell the finest ovoiloble moteriols for eoch individuol iob. We're nol giving the cold shoulder to ony of our good friends in the industry, our lop suppliers or crny of our good mill sources, but ot the some time, we're independent enough so thot we oren't mode lo push some monufocturer's poriiculor producls.

The trend toword mergers toword the control of soles outlets by monufocturers is growing. We prefer to stoy independent lo be oble to offer you the best of mony differenf lines.

So, if you hqven't seen us yet.. .breok the ice qnd stop in. You con toke your pick of ony of the top bronds.

Merchondising

Merchandising means taking things from places where they are plentiful, and distributing them in places where they are needed. We speak, of course, of modern merchandising.

A lady we know ran into a very different type of merchandising. She was in Mexico City on a vacation, and in the shop of an old Mexican chair-maker she found a chair that caught her eye, and aroused her desire for possession. She asked the price and he quoted her fifteen pesos for the chair. Fifteen pesos for that lovely chair! I'll get a dozen and send them to some of my friends back home. she thought. So she asked what price he would make her on twelve such chairs.

Aw, Shucks !

The pictures you published in the July 1 issue of yolur magazine about our association were very good and the article was a masterpiece. It always s€ems that in an association such as ours it is difficult to get started and for the good from it to have its effect upon the industry. But when we have such a fi,ne magazine as yours behind us and giving us such a wonderful push, we can't help but succeed. We thank you very much for this help.

Robert P. Inglis, Secretary, Southern California Lumber Seasoning Associatio,n