l,lV Ol@uoaifp SfuIq ao

Bf le Saaae

Age not guaranteed---Some I have told for 2O years---Some Less

Thor Exploined lr

A half-grown country boy was sitting on a log at the edge of a beautiful inland lake in a Southern state. He was lazily watching his fishing line bobbing in the water.

A car drove past, then stopped. Several me,n, tourists, looked over the fresh-looking, inviting water of the lake. One of them said to the boy fisherman:

"Son, are there any snakes in this lake?"

Said the boy: "No suh, no snakes in this lake."

The men peeled off their clothes and went in for a swim, and for half an hour they swam and sp,lashed in the cool

- tlnd We're T-H-A-T Glqd !

Enclosed find my check for another year of your good magazine. It usually gets read "from kiver to kiver," even if it takes until midnight to do it. It's t-h-a-t good ! Sincerely,

I. J. Ware

Corona Lumber Co.

Corona, California water. When they came out, one of them had a thought, and he said to the boy:

"Boy, how come there are no snakes in this lake?"

Said the boy, with a half grin:

"Because the alligators done et them all up."

FHA Liberqlizes Requirements On Insuloting Siding Loqns

Lending institutions making FHA-insured home modernization and neu' home mortgage loans lvill find that FHA has broadened its conditions for use of insulating siding for both types of construction. FHA norv accepts for insured loans on nerv homes a new type of wall construction that eliminates sheathing and involves use of 1 x 4-inch furring strips to provide a nailing surface for the siding. Prior to this change, FHA had accepted insulating siding in nerv construction only 'ivhen it rvas installed over wood, plyr,vood, exterior gypsum board, or insulation board sheathing.

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'71 Home Proiects in Wood' Will Send Do-lt-Yourselfer to the Lumberyord

Publication of a nerv lumber selling tool entitled "71 Home Projects in Wood" has been announced by the National Lumber Manufacturers Association. Prepared for distribution by retailers, distributors and manufacturers, the 96-page book provides complete instructions, rvorking drawings and bills of materials for a variety of do-ityourself projects designed to appeal to the rveekend handyman. T,he nerv publication is tailorecl to the needs of the lumber seller and his do-it-yoursel{ customers, according to I-eo \''. Bodine, NLMA executive vice-president.

"71 Home Projects in Wood" has several r.rnique advantages orrer other do-it-yourself publications. Every project is lvithin the abilitl' of the average r,veekend handyman who may or may not own a variety of tools. The bills of material provided shorv him exactly ."vhat to order-ancl he can see at a glance that all the materials zrre readily available at his lumber dealer's.

From the lumber industry's viewpoint, the new book fills a gap i,n the do-it-yourself field in that it is devoted exclusively to projects that use standard lumber sizes and grades that are available at any lumberyard and only at a lumberyard. The bills of materials should be a real timesaver at the order desk.

This Do-ltYourself Oulboord Motor Storoge rock is one of the plons in "7l Home Proiects in Wood"

Wood' r,r'ill bring him back to buy lumber," Bodine said. Prices are as follolvs: 1,00O or more copies,20 cents per copy; 500-999 copies, 25 cents per copy ; 25-199 copies, 3O cents. Single copies are 35 cents.

The colorful cover carries a price of 35 cents, but bulk NLMA is sending order blanks to some 17,000 retailers, prices have been made low enough to make it adaptable but dealers and others are urged to order norv from: Naas a givear.vay goodwill item. "We feel sure that whether tional Lumber Manufacturers Association. 1319 Eighteenth the custon.rer gets it free or pays for it, '71 Projects in Street, N.W., Washington 6, D.C.

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4. Eighteen cross ribs in eoch core

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5-r 233

O'Mqlley Unveils Hqndsome R.emodeling in Tucson

Dealers '"vith an eye for improved lumberyard merchandising will be interested in the recent modernization of the O'Malley Lumber Company yard in Tucson, Arizona. The before-and-after photographs above show the great change which was made in the exterior of the store, and the trvo interior shots belorv clearly indicate the type of merchandising display that luml>er dealers are doing in Arizona.

Gus R. Michaels, secretary-manager of the Arizona Retail Lumber and Builders Supply Association, Phoenix, informs The CALIFORNIA LUMBER MERCHANT that the face-lifting program of lumberyards in Arizona got underway about four years ago and since then more than 30 yards have been extensively remodelecl. N{r. X{ichaels kindly furnished the accompanying photos.

From this O'Malley modernization program, it is easy to see why Jan-res C. (Jay) O'Malley is one of the vicepresidents of the National Retail Lumber Dealers Assn. The O'N{alley firm certainly seems to be setting a pace for good building materials merchandising.

In a feature article in its issue of June 22, The (Tucson) Arizona Star had this to say about the yard's remodeling:

A pioneer Arizona firm that has grown rvith Tucson since before the first world u'ar, the O'Malley Lumber Company opens expanded facilities for serving the public tomorrow at 247 N. 4th Ave.

O'Malley's opened its lumber, harclrvare and paint supply store in Tucson in 1915, on the same site near the old Arroyo. Manager C. O. Brown said the firm .rvould formally make the move to the larger store u'ith a grand opening celebration Friday and Saturday. The grand opening will be complete with free gi{ts, refreshments and such prizes as a power sau', plate glass mirror and $25 worth of paint, he said.

Manager Brown said the move was made necessary by the addition of a larger selection of home building and home improvement material for both the home builder and owner, as well as to provide a larger, more ct-rnvenient parking area.

H. W. Porvers, vice-president of the O'Nfalley Lumber Company, and former manager of the store, termed the expansion an expression of faith in the community's future. "Our slogan at O'Malley's is Building With Arizona Since 1908," Powers said. "Tl-ris is literally true and \\'e are proud to continue onr growth with Tucson."

The nelv store has 4,0O0 square feet of floor space. Tlie attractive, modern interior was planned by O'N{alley personnel. Among the outstanding features of the larger store is the display of wal1 paneling 'ivhich N'Ianager Brorvn described as one of the largest displays in the Southwest.

The original O'Malley store was started lty the late E. L. O'Malley 41 years ago. He continued to direct its grou'th unttl 1926. His son, E. V. O'Malley, who attended school in Tucson and gained his early experience in the store, now is president oi the firm. Porvers \vas manager of the store from 1926 until 1953, when Brovgn became manager, concluded the newspaper writeup.

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