HY WE HAVE FAITH IN YOIJTHE LUMBER DEALER

or 35 years, we, the Wood Conversion ompany, makers of Balsam-Wool@ Insulation, have protected you, lumber dealer, with a firmly estabished policy: SOLD BY LUMBER EALERS ONLY.

Today, when insulation sales are slipng out of the dealer's hands, we, too, uld do as other insulation manufacrers have done-by-pass the lumber ler.

Is it o top-quality, nolionolly odverfised prodvct, tesled ond prov ed in millions of fiomes? BALSAMWOOL is.

Con you sell i, vnder o money-bock gvoranlee ol sotisfaclion? BATSAM-WOOL ofters you such o guoronlee-the only one of ils kind in the insulotion business, ond lhe most powerfut soles lool o deoler ever hod!

Does tlre monufoclurer exlend yovr soles ond profit ronge wilh companion prodvcls of superior quority? With BATSAM-WOOL insulotion, you con sell fomous Nu-Wood shecthing ond Nu-Woodo interior finish-products thol mulliply your soles opportunities!

t/ Do"s lhe monufacturer give yov continuous help in selling lhrovgh magozine odvertising...direct moil... newspaper odverlising mals.,. publicily ,,.rodio scripts...motion picrure ond slide films

But to us, the answer to this ii stili

NO. We have faith in the lumber dealer. We believe the lumber dealer still is our best customer-if the dealer will awaken to his role in the insulation business and promote and sell the products that are rightfully his alone.

That is why we urge you, in your own best interests, to inventory your future NOW-to ask these questions about all the building products you handle: deoler-co nlroclor meelings? WOOD CONVERSION COMPANY does! rf Do"" the monvfoclurer provide you with hesh soles ideos-le sled promolionol methods ond malerials-for use wit6 your customers ond thospeclive customers?. WOOD CONVERSION COMPANY does this conslonlly-ond lodcy gives you o brond-new promotionol pockoge thot helps you find fhe business ond cash in on if ! t/ lvlost importonl of all-is the product sold throvgh the nornol chonnels of dislribution ond under o uniform and non-discriminolory price policy?

BATSAM-WOOI ond NU-WOOD ore sold under o long-slonding policy thot recognizes fhe volue of orderly distribution on q uniform bosis, ond ot q price thol permils o tofu prolit for you.

These questions hold the answers to YouR future progress and profits. Ask them seriously-thoughtfully-then see the man who can give you real merchandisemoving ideas and help: your Wood Conversion Company representative. Wood Conversion Company, Dept. l10-86. First National Bank Building, St. Paul 1, Minn.