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Schrader Takes Top Management Post With U. S. Plywood Corp.
O. Harry Schrader, Jr., of Tacoma, Wash., has resigned as managing director of Douglas Fir Plywood Association to assume a top-level management post with United States Plywood Corporation of Washington at Seattle.
vertising, field promotion, quality supervision and product research. Begun in 1938, it is credited with building plywood from a specialty item 15 years ago to a basic building and industrial raw material with thousands of uses in homes, concrete forms, boats,farms and industry.
Schrader has played an important part in developing two current features of this program. One is the merchandisiing of the industry's new standard small-sized plywood sheets called Handy Panels. The other is a consumer plywood remodeling contest which closed June 30 rvith more than 35,000 individual responses.
Schrader came to the trade association with more than 15 years experience in building products merchandising and research behind him. Prior to entering the plywood industry, he was director of the State of Washington Forest Products Institute and an associate professor of forest products at the University of Washington.
O. Hcrry Schrcder, Ir.
Schrader steps into the new position following three years with the 85factory plywood industry's trade association. He will make his headquarters in Seattle where he will assume management of the United States Plywood Corporation's western holdings including logging, sawmill and plywood operations.
The plywood leader's resignation was announced by E. W. Daniels, chairman of the association's management committee and director of sales for Harbor Plywood Corp. Daniels declared Schrader would remain for the next 60 to 9O days at the helm of the plywood industry's current plywood promotion campaign in which the panel makers are investing a million and a half dollars annually.
Meanwhile, Daniels named association president, B. V. Hancock of Portland,Ore., executive vice president of Cascades Plyrvood Corp., chairman of a committee to consider applicants for Schrader's post. Daniels declared:
"Harry Schrader has done an outstandding job during his period as managing director and he rvill be diffrcult to replace. IJnder his leadership, the staff of the association has made major contributions to plyrvood sales promotion and he has played a decisive part in the industry's rapid growth of the Past few Years'"
Schrader, who is 41, joined the association in December of 1949. Since that time over-all fir' plywood sales increased from 1.9 billion sq. ft. to 2.8 billion sq. ft. last year.
The program which he has headed includes plywood ad- vacationed in visited with
During the war, Schrader did research work for the Curtiss-Wright Aircraft Co., and he was director of a joint War Production Board-Timber Structures, Inc. project to clevelop new methods of manufacturing glued laminated marine timbers.
Schrader, who is the author of a number of technical papers and texts, holds a doctor's degree from Yale IJniversity. He is a graduate of the University of Washington and. he holds a master's degree from the University of Wisconsin.
We have received a card from W. B. Wickersham from Lucerne, Switzerland. "Wick," norv retired, was formerly Los Angeles district manager for Pope & Talbot, Inc., Lumber Division. He and Mrs. Wickersham are touring the European countries and they expect to return to their home in Whittier in SePtember.
A. L. (Gus) Hoover, A. L. Hoover Co., Los Angeles, left by plane on July 11 for Vienna, Austria, where he will visit his daughter and son-in-la'iv, Mr. and Mrs' Clinton Olson, and his three grandchildren. Mr' Olson is in the U.S. Foreign Service. Gus will be away about six rveeks, and n'ill make the return trip by plane.
SAI.ES