6ht 6rol., Fop*

Bv Elbert Hubbard

And the Trade Paper is probably the most alive to the exigencies of education, and the gratification of the mental needs of its readers, than any other p-ress production.

It asks, absorbs, gives.

Take up a Trade Paper; note the quality and texture of the paper, the clearness of the type, the beauty of its arrangement, the logic of its arguments, the well-expressed opinions of its contributors.

Then tell me if it isn't an education-beautiful, inspiring, strengthening. Thousands of Trade-Paper subscribers are receiving mental uplift and renewing their courage by its means. The Trade Paper is the leader of the literary world.

It applies chiropractic methods to managerial meningitis, the numerical neuritis of the cashier, or the comatose businessman. As a spinal adjuster the Trade Paper is a necessity. Without it there is great danger that the Glooms will get you. It rnanipulates the dislocated vertebrae of declining business, until the spinal irritation walks its chalks, trundles its hoop, and you climb into your buzz-wagon again, and let'er zip Gallagher. The Trade Paper keeps the red corpuscles turkeytrotting and prevents pseudo-anginalitis or imitation heartdisease. It helps.you push your business, thereby obviating nerv. pros. For nervous prostration is never occasioned by your pushing your business; it only happens when your business pushes you. The Trade Paper is the Pathe Weekly of the subscriber.

It gives vivid character sketches of the passing great. It takes extensive tours over the fields of science, business and invention. It teaches by living, moving word-pictures the reason for the failures and the causes of success. Sarcasm and caricature turn many a trick. The business of religion is now giving place to the religion of business ;and the Trade Paper is the evangel of the true brotherhood of co-operation and self-respect.

Show me the company a man keeps and I will teil you what he is. Show me a man who subscribes to and reads his Trade Paper and you will show me a man who will "show 69"-3 man alive, alert, ambitious, educated, successful. He has learned to ask, to seek and to find.

Scrim Heads Philippine Mahogany Association for 17th Year

Walter G. Scrim, Scrim Lumber Co., Los Angeles, was elected president of the Philippine Mahogany Association for the lTth consecutive year, at the annual convention held at the Broadmoor Hotel, Colorado Springs, Colo., on July 15, 16 and 17. Other officers reelected were: vice president, Howard R. Black, Black & Yates, Brooklyn, N. Y.; secretary-treasurer, Roy Barto, Mahogany Importing Co., l.os Angeles; assistant secretary-treasurer, George P. Purchase, San Francisco.

The following directors were elected: J. Raymond Peck, Insular Lumber Co., Philadelphia; Frank J. Connolly, Western Hardwood Lumber Co., Los Angeles; Thomas B. Bledsoe, Brown-Bhdsoe Lumber Co., Greensboro, N. C.; Howari Black; Walter G. Scrim ; and Roy Barto.

A report of the meeting will appear in the August 15th issue.

New Merchandising Program

Johns-lVlanville has prepared a new merchandising and promotional program to assist J-M building material dealers and their builders and contractors in developing increase business from the farm market.

This program is based on the conviction that the greatest service Johns-Manville can render its dealers and their builder customers, is to help J-M dealers establish themselves as authoritative sources of information about farm building problems.

To accomplish this, Johns-Manville is providing dealers with a three-part program. It consists of :

1. A 140-page "Farm Handbook and Building Reference Guide". This contains basic information about farm building problems and provides the dealer with a convenient reference source.

2. A book of efficient farm building plans. This enables the dealer to discuss specific buildings with any farmer.

3. A bi-monthly magazine about farm buildings. This makes it possible for the dealer to maintain regular contact with the farmers in his area and helps establish him as an authority on the subject of buildings.