li* florlry

Here is a recent picture of Jim Farley, assistant Western sales manager of The Pacific Lumber Company, San Francisco, one of the most rvidely known executives of the California Red'rvood industry, and one of the best liked. He has made the sale and promotion of Redlvood lumber his career, and it is conceded that he has done an excellent job. The leadership he has provided in trade promotion u'ork over a period of vears for the Redwood industry has been an inspiration and an example to others. As a member of the California Redwood Association's trade promotion committee he has given without stint of his own time and ability to this work. During the war he made many trips to Washington to assist the OPA advisory committee, and in connection rvith other important assignments.

Through Jim's effort the movie "California Giants" has been shown in all parts of the United States and in many foreign countries.

Born in Nelv Brunswick, Canada, where his grandfather had a sawmill in the early days, James J. Farley came to California in 1910 as a boy of 15. In 1913 he graduated from Fortuna High School. From 1913 to 1915 he attended the University of California. Having decided to get into the lumber business he r'r'orked for the Hammond Lumber Company at Samoa in 1915 and 1916. In January l9l7 he started to work for The Pacific Lumber Company at Scotia.

Then in June l9l7 he enlisted in the 144th Field Artillery. Two years later, in June 1919, he was discharged as Znd Lieutenant and returned to The Pacific Lumber Company at Scotia. He rvas moved to the San Francisco offrce in

July. In January 1920 he went on the road in the San Joaquin Valley for Pacific, replacing Fred Lamon, who lrad joined the Wendling-Nathan organization. In 1927 he was moved into the San Francisco office and has been there since that time.

In 1922 Mr. Farley married Miss Mildred Bush of Fortuna, an old school mate. They have adopted two children, a boy and a girl, both practically from birth. The boy, Kim, was born in October 1936, and Jennifer in February, 1942. This happy family lives in Berkeley, Calif., in a home built of California Redwood, with a Redwood patio. Jim's hobbies are taking care of his family, and gardening, and he admits that these take up most of his spare time.

With Dcrnt d Russell, Irrc.

Thomas W. Dant, president of Dant Portland, Oregon, announces that James is now associated with the company and of its Rail Department.

Open Lumber Ycrd

& Russell, Inc., F. (Jim) Jtlstice u'ill be in cl-rarge

Stanley and Fred Bunce opened a lumber yard in Ojai on the site of 'the old Matilija stage center. They plan a rvellarranged yard and will carry a complete line of lumber and building materials. They will operate as the Ojai Valley Building Materials.

How Lumber Looks

(Continued from Irage' 2)

Ihe Southern Pine Association for the week ended Jul,v 12, 70 units (96 mills), reported orders as 15,450,000 feet, shipments 13,403,000 feet, and production 14,998,00O feet. Orders on hand at the end of the week totaled ffi.429.000 feet.

The West Coast lumbermen's Association for the rveek ended July 5, 140 mills reporting, gave orders as 51,388,000 feet, shipments 50,727,0@ feet, and production 27,425,@0 feet. Unfilled orders at the end of the rveek totaled 477,0ffi,N0 teet.

For the week ended July 12, 140 mills reporting, gave orders as 69,441,000 feet, shipments 41,923,000 feet, and production 42,258,ffi0 feet. Unfilled orders at the end of the week totaled 505.588.000 feet.

Overhead Type Garage Doors