Look What's Happening in San Francisco!

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Just recently the building ordinances in San Francisco were amended to endorse the use of Bishopric Base as a backing for stucco or plaster walls. This amendment was made because conclusive proof showed that Bishopric-bu-lt walls are stronger than walls built of sheathing. And they cost 25% lesst wThe situation in San Francisco is unusual because Bishopric Base is the only manufactured backing permitted. But all through the West there are enterprising lumber merchants who realize that Bishopric Base is a lumber product which gives them a real profit and is easy to sell. unpreccdentcd profitt on thc rele of rheathing. Rcad how you can maLc but while you're sellingthestudding you can just as easily sellthe wall material too. Advertising-national and local-has familiarized your customers with the features of Bishopric Base. It's easy to sell. Send for full information about its sales possibilities and free semple. Bishopric Manufacturing Co. of California, Los Angeles Ofrce, 604-626 E. 62nd St., Phone AXridge 9l'08. San Francisco Office, c/o Meyer-Muzzall Co., 60 California St.

Immediately the demand swamped lumber dealers and they realized that here was a new avenue of profi1-for they make more money on Bishopric Base than they ever did on sheathitrg.