WOOD TANKS

An Editorial

Those pointers are just as pertinent now as ever. flere they are:

Be agreeable. You are the point of contact betiveen the customer and this business.

Remember names and faces. There is nothing more pleasing to a customer than being greeted by name. It makes him feel at home.

Be human. If we simply wanted to give out information we'd have used a catalogue.

Be dependable. If you promise to do something for a customer. do it.

Don't be egotistical. Your customers won't like that attitude.

Tell the truth. The reputation of this business is on your shoulders.

Don't argue. Reasonably applied, the customer is always right.

Think success. Talk of prosperous things.

DFPA Field Deportmenf Adds | 4 R,epresenfqlives

Expansion of its field promotion staff has beeu aunounced by tl-re Douglas Fir Plywood Association of Tacoma, Wash. Fourteen new members have been added, bringing the departrnent's total to 74. The DFPA's field force is made up of specialists with technical background in architecture, engineering and related fields. It was to grow to more than 80 men in June, according to department head Stanley A. Taylor. It is the biggest sales force of any trade associatiotr in the building products field.

The field representatives operate from l0 regional headquarters in U. S. marketing centers and provide information and advice on plywood and its application to architects, builders and other specifiers in major industrial and construction fields.

The new field representatives have just completed a training period designed to make them familiar with all phases of plywood use. The new field men, with their assigned areas, include :

Eugene W. Catalano, San Francisco; Stuart Day, San Diego; Albert W. Harper, Spokane, Wash., and Lavern A. Jaschke, Salt Lake City.

$25O,OOO Holocoust Desf roys Tucson's Gront Rood Lumber Gompony, tvne 4

Investigators probing the smouldering ruins of the Grant Road Lumber Co., June 5 were unable to determine the cause of the $250,000 blaze. Asst. F'ire Chief Howard Danielson said he had not been able to find out exactly where the fire started or what caused it.

"The fire must have been burning for a cor.rsiderable time before it was reported," Danielson said. "Even in lumber, the fire could not have spread that fast."

The lumberyard at 2543 E. Grant Rd. in TucSon, Arizona, was a half-block long mass of flames when the first of five fire trucks arrived at 9:35 p.m., Saturday, June 4. The blaze was under control within 30 minutes but the building continued burning until early Sunday. The more than 40 firefighters were not able to leave the area until 7 a.m., nearly 10 hours after the alarm.

Athough the Tucson lumberyard was destroyed, firemen were able to protect other dwellings adjoining the burning structure.

AITC Forms lnspecfion Bureou

Washington, D.C.-The formation of an Inspection Bureau and the appointment of Thomas E. Brassell as the first director of the new bureau are announced by Frank J. llanrahan, executive vice-president of the American Institute of Timber Construction.

During the last two or three years the industry has been developing a quality control and inspection system for the manufacture of structural glued laminated timber and the fabrication and assembly of. structural timber framing. It is anticipated that the AITC certification and quality marking will be made available to customers within a year.

(Tell them Aou sau it in The Cakfornia Lumber Merchant)