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BH&G advertisers, success stories and case histories from other dealers, and publicity ideas.

The Better lfomes & Gardens Idea Center display, the materials for stocking it, plus the above promotional elements, will cost the dealer $149.50. To qualify for the project, dealers pay only that amount and agree to the following simple conditions:

1. tr'eature and promote Better Homes & Gardens advertised brands; 2. Maintain the Idea Center in clean and orderly fashion; 3. Use fdea Center promotion materials furnished by BH&G; 4. Feature the BH&G Idea Center four times a year in their regular newspaper advertising or their other promotion eforts; 5. Furnish evidence of local promotion activities; and 6. Bulle- tin and inform all sales people of the BII&G Idea Center activities.

New Housing Predictions Good As Money Returns to Mortgoge Morkets

The NLMA Lumber Letter says that housing starts this year will.be higher than originally expected, according to many private economists. One banking newsletter commented recently. "'With monev more available and buyers still quite willing the industry now probably is on its