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Home-Remodeling Deqlers to Be Listed in Nqtionol fVtogozine

Some 293 lumber dealers, nomina,ted by Masonlte Corpora,tion as opera,tors of a, one-stop remodeling service to consumers in their tradlng area, wlll be listed by America,n Ilomo magazlno ln its August issue, which is devoted to home remodeling, according to Earl W. Hadtanil, general mercha,ndise manager for the hardboaril manufacturer. A tota.l of 755 such dea,lers w{Il be llsted altogether.

Masonito furnished, through lts salesmen, the names of 1,086 dealers they felt were quallfed to meet the ma,gazine's qua,lifca,tions for llsting in the August lssue:

Havo full ilestgn and planning assista,nce for any type of homo remodeling project, service of givlng freo estlmates on such work, full knowledge of and adequa,te fin&nclng facillttes .or connections, and aggresslve promotlons of quallty natlonal-brand buililing matorLals.

The selectod dealers, ln addition to receivlng national recognltlon through American Home magazine, loca,I preetlge and a well-rounded romodoling program sponsored by tho publlcatlon, will have the opportunity of builillng up tfreh romodellng sales a,nd profits by mea,ns of the tie-ln w{th the na,tlonal prornotlon.

Rossmoor Shopping Center Slqffed

Ground was broken June 25 for Rossmoor Shopping Center, $20 million project in the newly incorporated city of Los Alamitos. The 80.acre site located near Long Beach State College is bounded by Los Alamitos Blvd., Bradbury and Montecito Rds. and St. Cloud Dr.

Development of the first phase will include 200,000 sq. ft. of building:s on 25 acres, housing retail and service elements, plus parking for 1,000 cars.

Completion of the initial units has been set for next spring, according to developers Judge Alfred Gitelson, Lakewood Rancho Land Co.; Preston Hotchkis, president, Fred H. Bixby Ranch'Co.;and Ross W. Cortese, developer of the 3,400-unit community of homes known as Rossmoor.

Insulqr Names New Disfribulor

Camden, N. J.-Lester B. DuBell, treasurer and manager of DuBell Lumber Sales Company here, and Bill D. Bass, formerly associated with Griffith-Coker Lumber Company of Birmingham, Alabama, announce the formation of a new partnership firm to be known as DuBell-Bass Lumber

Company with offices here. It will specialize in handling the distribution of Insular Lumber Company (ILCO) brzind Philippine Mahogany to area wholesale jobbers.

With formation of DuBell-Bass Lumber Company, according to J. L. Stearns, Insular's sales manager, Philadelphia will soon challenge San Francisco as the greatest Philippine Mahogany importing city of the United States.