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315 ilontgomery Street Sqn Frqncisco 4, Cotifornio Telephones DOuglos 2-4224 ond ENterprise l-2315 leaders in America and its history. Washington was a 6-footer. So was Lincoln. And MacArthur, and Eisenhower, and Patton. So was Robert E. Lee, and many other generals in the Civil War, and since then. ***
But the historical fact remains that the two great authorities on warfare, Napoleon and Genghis Khan, were small men. ft was historically agreed that Napoleon ,.revolutionized the science of warfare."
Which brings to mind the fact that a nation of generally small men has been making us scratch our heads lately. The Japanese. Trying to understand what millions of those Japanese are thinking of in the recent mob scenes against Americans has been a national pastime in this country lately. Which reminds us that many years ago an article appeared in one of our best magazines, commenting on American and Japanese relationships.
Some of the stateme".l *"lu iri .t "t article still come to mind. For instance, it said that the biggest trouble is that the Japanese know all about us but we know nothing about them. That article was printed many years ago but it could still be true.
But the most impressive opinion expressed in that story is a Japanese character picture. It is a picture of an unbelievably ambitious people who have been taught from the beginning of their national history that they are so directly descended from their Gods that they are far superior to all other people, and that their ruler is himself a God by direct descent. t
Perhaps that thought dominates the hordes of young Japanese who have been raising so much Hades in our affairs of late. Perhaps a closer study of Japanese history might make these wild young Japanese more understandable, if not more tolerable. Who knows?
NATIONAL PLAN SER,VICE ANNOUNCES NEW BIT&G IDEA CENTER PR,OGR,AM FOR DEALERS
National Plan Service, in cooperation with Better Homes & Gardens magazine, has developed a continuing promotion and merchandising program that enables building material dealers to offer their customers a complete one-stop package for home remodeling and improvement-from on-paper planning to the final decorating stages.
The new project, named the Better Homes & Gardens Idea Center Program, has been given enthusiastic endorsement by lumber dealer association officials around the country.. The program is designed to help dealers attract and sell customers by providing efiective selling tools of an ltlea nature, and offers dealers the customerdrawing: power of the time-tested servlco approach.
By making the building material dealer's store a service-minded, idea-stimulating place to browse, the program links nationally advertised products to the customer's ideas when he is in a planning-buying mood.
The highlight of the Idea Center Program is an attractive, perrnanent display unit stocked with idea material from Na-
HATEY tional Plan Service, Better Homes & Gardens, and BH&G advertisers.
This display is seven feet tall, four feet wide, and 30 inches deep. (With the attractive, illuminated header-which doubles as an ideal night light-attached to the top of the display, height is increased by six inches.) A four-color display poster furnishes additional eye-appeal. Below the poster are a rack and library space for displaying and storing manufacturers' project. and product literature. The entire unit is, in efrect, a miniature browsing' room for building material customers.
A new book, especially prepared for the Idea Center, is displayed on the counter. The flrst 40 pages in the book are new home desigrrsBH&G Five-Star Homes (Continued on Page 47)
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New board-foot volume tables for young-growth coastal redwood have been Published bY the School of Forestry, University of California. As an aid in volume estimating and growth prediction, the tables can helP landowners guide their current operations in second-growth redwood and enable them to forecast how much timber they will be able to cut from young stands on a continuing basis in the future. The new tables, expressing the gross, board-foot contents of trees be,tween stump height and an &inch top diameter inside the bark, are offered in both the Spaulding and the Internati.onal l-inch log rules. For each log rule, separate tables are given showing: (a) the expected merchantable volumes in terms of diameter at breast height and the height of the tree expressed as the number of l6-foot logs to an 8-inch top, and (b) the expected volumes for given diameters and total heights in feet.
A portion of the funds sup- porting the redwood volume studies was granted by the Foundation for American Resource Managemen,t (FARM). Also cooperating in the research were The Pacific Lurnber Company; Hammond-California Redwood Company; the firm of Hammon, Jenseri and Wallen; the U.S. Forest Service, and the California State Division of Forestry.
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