Hordwood Associotion of Spring fileeting

who are served mainly by producers and distributors in California, Oregon and Washington. He stressed the high percapita income of the area and pointed to a probable growth in population within the next decade to 35-million, of which over 25-million will be centered in the three Pacific Coast st6tes.

Vital factors which will contribute to the expansion of western industry, he pointed out, are: the enormous investments being made throughout the region by easterrr capital and the fact that there is ample room in which to live and grow.

Sauvie particularly stressed the value of "product differentiation" in selling and cited examples tlrat can be applied to the marketing of hardwoods to stimulate demand and"obtain better prices. "In short," he said, "to set your product apart from other similar competing products."

timber including such species as tanoak, California black oak, paciflc madrone. canyon live oak, alder, chinkapin, Oregon and California white oak, aspen, maple, laurel and others, with the first three comprising approximately 85% of the total sawlog volume.

Dr. Ellwood related experiments the laboratory has made to control drying in order to turn out higher-quality lumber.

The association's euality Control committee met in joint session with the GradeRules committee to discuss developments in improving standards from the log to the finished product. Chairman of the former and past-president of the NHA. Emmet J. Nist, Seattle Box Company, reported that the association's revision of its studv on "The Management of Red Alder in'tne Pacific Northwest" had been completed and that free copies are now available.

He reported the successful operation of sawmill clinics at Everett and Longview, Wash., during November, and a short course in hardwood-lumber grading at the latter city, April 4-8, under the joint auspices of the Northwest Hardwood Association; the U.S. I'orest Products Laboratory, Madison, Wisconsin; the Washington Staie Department of Natural Resources, and the National Hardwood Lumber Association.

The secretary-manag'er, Harry O. Mitchell, Seattle public relations consultant, amplified Sauvie's remarks along' these lines by citing a number of instances where "product differentiation" had succeeded in creating markets and increasing' demand. He displayed toothpicks, made up into typical match-book covers, made from Oregon madrone, as an example of ballooning the value of the basic lumber into almost unbelievable value dollar-wise.

He told of one of his own sales campaigns in introducing Egyptian onioits into the Unitetl States by featuring them as "the vegetable that gave Cleopatra her fatal allure for Marc Anthony and Julius

L. A. Parker, assistant chief inspector, Nationat Hardtyood Lumber Assn., Chicago, spoke on proper inspection Mill, Sweet Home, Oregon; Northern Califoraia Hardwood Co., loggers and re-manufacturers, Arcata, California; San Pasqual Lumber Co., wholesalers, South Pasadena. California; Tarter, Webster and Johnson, wholesalers, Los Angeles; TWin City Lumber Co., wholesalers, San Rafael, California; Bob Wall, Limited, sawmill (birc\), Quesnel, British Columbia: Western Wood Products, custom flnishers, Beaverton, Ore.

Elected to honorary membership was Dr. Eric L. Ellwood, technologist, University of California tr'orest Products Laboratory, and chief, Timber Physics and Mechanics. Dr. Ellwood was recently appointed technical consultant for the Northwest Hardwood Association.

He presented flgures -on the hardwood resource of thg state, estimated at six billion board feet of commercially utilizable

L. A. (Les) Parker, asst. chief iirspector of tl:e national association and instructor at the Longrriew course, pointed out the importance of proper inspection, measurement and grading of western hardwoods. Nist reported on the efrorts of the western association to obtain a permanent resident inspector in the Pacific Northwest.

John W. Allen, forest manager, Bloedel Timberlands Development, Inc., Bainbridge Island, Wash., showed color slides illustrating improved hardwood logging methods in Skagit, Snohomish and Whatcom counties to produce logs of good quality and obtain maximum yield.

Charles L. Sauvie, economist, Oregon State Department of Planning and Development, Portland, presented a paper on "Oregon's Hardwood Resources" with special reference to the growing western market. tle estimated that the current' U.S. Census will reveal a total of some 27-million people living in the 11 western states and thereby upset the Roman Empire."

"The Hardwood Industry of the WiUamette Valley Today" was presented by James L. Overholser, technical editor, Oregon E orest Research Center, Corvallis. His paper dealt with the hardwood resource of Lane, Polk, Linn, Benton and Marion counties, He cited the growing tendency among: holders of large tracts of softwoods to log off valuable hardwoods for a g3owi4g market.

He said that the estimated volume of hardwoods in only four Oregon counties checked had risen from l4S-million in 1948

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Overholser cited the variety of uses to which Oregon hardwoods are now being put, such as Pacific dogwood for shutfleblocks in the textile industry; black willow for artificial limbs, corestock, turned articles and small woodenware; Oregon ash for oars and paddles; saddle stock from Oregon white oak; ash for parquetry flooring; madrone as a substitute for black cherrv in the production of fin'e furniture; alde"r and maple for a wide Variety of furniture items; and various species for veneer.

A. Zindel, special Extension agent, Oregpn State College and the IJ.S. Department of Agriculture in Lincoln County, Oregon, reported developments in a .,pilot" study the joint agencies are making of a typical western hardwood industry.

He stated that the hardwood acreag:e totaled 97,000 out of Lincoln's total acreage of 626,890 aqes (Lir/z/o) with close to 2,000,000 board feet in sawtimber and near- ly half a million in growing young stock. firus far, only six small mills are sawing local hardwoods, most of the logs harvested going out of the county. But, he added, at Ieast two large companies are looking into the county's hardwood resource with a view to developing them.

A documentary film illustrating the conversion of alder logs into fine kitchen cabinets that have won the acclaim of architects and builders was shown by Major- line Products of Hoquiam, Washington.

Dr. Donald H. Clark of the Institute of F orest Products, University of Washington, Seattle, acted as Program chairman, and

Dr. Eric L. Ellwood, of the California Forest Products Laboratory, hag been appointed Technical Consultant on California hardwoods for the Northwest Hardwood Association, according to en announcement by Paul A. Barber, president, Willamina, oregon. Ellwood is chlet of timber physlcs and mechanics of the laboratory which opeiates under the University of California School of Forestry at Richmond in the San Francisco Bay area. with which he has served since 1957.

He obtained his undergraduate and master's degree at the Unlversity of Melbourne, Australia. and worked with the Victorian Forestry Service on tim- ber cruising and fire protection research. later speclalizing on drying and preservatlve Droblems with retractory hardwoods with the Austra'lian For- est Products Laboratory from 1947 to 1957. He was a reclpient of the Fulbright Fellowship in 1952 and went to Yale University, where he received his l!.Q. qggree and the Wood Award of the year in 1953. He then studied wood-preservation methods in France and visited England on a return trip to Au stral ia. He.is regerd€d as a leading authority on drying recnnrques and nas devetoped valuable contributions in this field, especially in the problem of collaDse.

Ellwood is the author of numerous technical papers and made a significant contribution to the Pacific Coast hardwood industry in a paper presented at the recent sprlng meetlng of the Northwest Hardwood Association at Eugene. oregon. on "The california Hardwood Lumbel patenti-al.'t at which _-time he was elected to honorary mehbership. .(Free. copies are available on requ-est to the assgciation's gScC a! 3253 Commodoie Way, Se attle 99, Washington.)

Ray A. Olsen of J. O. Olsen Manufacturing Co., and David E. Whisler of l{ardwoods Company, fnc., served as hosts for Eugene, Mayor Ed Cone extended official greetings for the city and Paul Landsdowne, manager of t}le Eugene hotel, acted as hospitality host. arrEt0AllcE AT TtlE FlFTEEllTll REGUtln MEETIIIG llF TllE ilonTHwEsr HtRDw0oD AssoctAiloil HELD AI TltE EUGEI|E H0TEL, EUGEilE, ORE., Apntr 15-16, 1960

September 9-10 were selected as dates for the association's annual meeting, which will be held at the New Wa,shington hotel in Seattle in conjunction with the 5th World F orestry Congress.

ADorigino Lumber co'. Box 77- Lorgview, washingon: James Rogers, cent. Mgr.; Mrs. ots_en, J..0-._trnufactr.ing company, zZi wesi tth;l;i, iuJrn., or.gon, R. A. otsen, Ellen McNamara. Sales Mrri; Elmer BiaCkett; 'F;oducti6i'. riiiriit il.'oilili','piiffiers;-'iiiltihbrie'ri, t. l.'kijrsCiaiil-'-'

B|0Cdel.Tlnbe'|.nris|tevelop-mrirt-tl-|^nJ.,Ri.i',a6i-Jia6''.HainbIidge|s|and,Wash|n8. tonr John W. Allen. Foresi Manager. OreEi-ri 'i"o-i,:e-s[-Tri;drdii't;,it;;:"'Box 571, Cofla1is, Oregon: Robert D. craham, In W:.!!' Galh-ers!, P. 0. Box 6, Eusenie,-oregor.- ci;;g,i-ivo,il-Frislritiii';'iihis L. overhotser. Techntcat Editor. *$l!,'?l?t"i:,.'n':I.sIi?&.'Ji6'i;',.jii'..f;'l?:lJ&':.i5oL,'3.i[i],.'i,t,io,f'i."*1;J,iillii'!tu^f"'*,'..''ti11ao-uiil, Forest p-roducts Management Specialist, Exiension- Servicei A. Zunoetl speciii -rx: c.*':Jj1,!|.?'1.Yqg--col..G-".r^in-R9.a.q.ce.ntra|ia,Washington:JesseK.schupp,Presi-.iensioq.edcni,-ii.ncoitdiiiy-{l!*ib oenr; Lew Mlllman. secretary-Treasurer. 0rogon, S'ate Fore_stry Oepartnfeni: n. H.'sassli,'iarm Forester, Lane County Court- Diamond Lunber Codpany,323-Plttock Block,-Portland, oregon: A. R. Richey, Manager tr6usl, iu-giie]'ririion.'-""'-"'

Pine'Gone^Lumber compalt, Rt. 1, Box 644, cottage Grove, oregon: George Molitor, nobert e. Engel, Inc., P.0. Box 373, Beverly Hills, california: Robert J. Enset, prest- "bwritiii-c[aiiei'whdiffi" "" ' dent.

Lumber Dlvisionr Fied c- Brown, f.,-sales'Managei,' - pacitc lara-wooi iarii'c0., 1817 Embarcadero, oakland, californiar Don Johnson, Dolql^e_,q.I LumD6r Company, goi 5rZ, cintrii F6ini, Ore.r David DeArmond, Super_ '-sares. Intenoent' ,w 2rr o6v^,ru uir- ^^,;.^.-,^

Erjri'ril.rumrer conpany, Box 8, swrsshome,-ofeson: Biil Erskine, partner. ll$'t3r!ffi-.r.1'rtl.i,'ll; !;,rriil"lltall.llil';ry.r'*'J#,1TI."?1, cone' llonoraDle Ed''Malbr' city of Eugene, brego-n' santian Lumber company, Box 128, lweet Home, Oregon: ceorge Mccoy. Farner flardwood co.. Bbx 241.-Philomaln, bre.rT. H, Farmer, Owner. iiittte gox Compaly, 401 Spokane st,, seatfle 4, Wash.: Emmet J. Nist. e.ust|na8ros.LumDe]co..P.,o'Box989,Eudene,ore.'nuisiiii..E|||vood,Loggingii&'u'ot.um-oeiri6], Manager. mii- 11-rii h dr--ciril, Harowoods Gompanv' |nc" P' 0' Box 1252' Eugene, Oregon: Dave whisler, Manager; sti'rr-r liii[it' i:;'f:,: 3855 East washington Boutevard, Los Angetes 23, catif.: otiver warner. Lumber Grader. il,iiranl.-iiicrii,ii vl'i.:'ereiil-ent.- flomphlll-o'Neitl Lumber Co.. hc., 1117 Boistfort Ave., Chehatis, Wash.: R. H. O,Neiil, StJ'vens Steel & Equipment Co., llo Division N.E., Satem, Ore.! R. L. Deyoung. Presldent. ilidway H.rduood Cbmjiny, Quinci, Flori-dd: BLri'chCr [itai;.'Own,ir.'-'-'' lllall, Bob--ttd., Quesnel, Britlsh Columbia: Robert A. Wall. ilTll! -r!{11 0., 3253--Northwest Hardwood Associatton. Weyerhaeuser Company, Longview, Wash.: J. H. McFarland, Hardwobd SuDervisorl ilo-rgan stalet Lumbrr Company, P.0. Box 416, oswego, Oregon: Robert p. Heestand, Glen W. Potter,_Lo.g..Buyej; oscar-Weed,. Resident Sales Manager; Roger M. Stewart, Partner. Sales, Tacoma Building, Tacoma 1, Wash. lllonal Hardwood Lumber Associatlon, 59 East..Van-B.uren St., Chicago 5, lll.: L. A. Willanette ValIey Lumbsr Co,, 1Ol9 tyle St., Dallas, Oregon: W. E. Saltz, Assistant -- (L s) Parker, Assistant Chief Inspect6r & crading School Insiructor.- Production Manager. ilo?thern California Hardwood Company, 716 Nintli St., Arcata, California: Herbert L. Baillie- Lumber Go. Hamburg, N.Y.: Dale W. Bull, Western Representative, p.O. Box Herrin, partner, 2043, poriland, 6regon. -

Goodyeaiie|sonHardwoodLumbe]co.,lnc',Box71,sedro.woo||ey,Wash.:victorL.''3l.?l",'r.rT'?1.lil,.u'''.r#.'%Jliii,,i|.1.ldi1.,!3|:T.o,?..?, Nelson, President.

Hum,bordt !?!q!o.od company, p. o. Box 663, Btue Lake, catifornia: wayne H. McKin- tt!3ti,#.??i'iirrtjohns0n, 3030 East washinston Blvd', Los Anseles 23, california, ney, owner-partner.

11u,ii'ir[,ii_iirir,-ni.'0, so' 320r, Breme.rton, wash.: !. L. Hunt, owner. il,T;:$T"3irfllilk]:i'!":k ifliJfllili,liiLT,l$;,t;,1,1?l|li,J.X,Tlil;., [.lij!$]1i,'i,'r'"t%t "1'*'fl'r,tl;,t'f,jll'#: S?,?l;f3l"t;:i.* '"', Forest'rndultiie!'ruanieeme-nt-tenter, schoor or Business Administration.

Michel lumliei coripini,-'soi-s-13, or*tio,'oieg,iiii'k.-ii.'tuif"l Mtchet. president. Y91I0l Lumber Gompany, Alsea, 0regon: F. R. Perin, Forester.

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Many years ago, Knute Rockne was taking a first look at the boys at Notre Dame who wanted to come out for foot_ ball. He assembled them on the athletic field and suggested that they form in groups of their own choosing, each place on the team having its own squad.

BY JACK DIONNE

Then "the Rock" went down the line, looking them over a squad at a time. When he came to the squad of tackles, his eye was caught by one boy who was 40 to 50 pounds smaller than the rest of ln" n;rorn*""tive tackles.

So he asked this boy if he was sure he wanted to be a tackle, though he weighed only about 150 pounds. The boy said he did. "But," said Rockne, ,,aren't you a little small for tackle?"

"Yes," said the boy with no sound of boasting, ,,but I,m a little tough." * * *

IIe was, and he became one of the greatest tackles in all Notre Dame history. Proving, perhaps, the old story that says "ft isn't the size of the dog in the fight; it,s the size of the fight in the dog." ***

All Grcrdes All Pqfferns

It happens in all walks of life and human endeavor. Decidedly so in warfare. Napoleon, of course, was a very small man. And Genghis Khan (,,the great Khan," as his_ torians delight to call him) was smaller than the average of his soldiers. Yet this small man conquered the greatest territory ever won by mortal man, and kept it until his death. *. * ,<

It has been told and written concerning this Tartar chief_ tain from the wilds of Asia, that so profound were his battle strategies that, during World War II, the German armies possessed detailed maps and histories of the Khan's battles. and used them in the handling of their own armored divisions, in spite of the fact that the Khan had only cavalry and foot soldiers. One of the very great characters in all world history was this Tartar leader, Genghis.Khan, a very small man. ir {< *

It has been commented on by many writers that, in World War If, the four men who held the European spot- light-Hitler, Mussolini, Churchill and Stalin_were all small men. :F I *

This has not been true as a general thing among military