GiECIFIGiIA'PAGTFIC GALIF'ORNIA VlIAREHOUSES

Gornplete

Los Angeles, where he operated the Lincoln Avenue Lumber Co. from 1916-20.

"Grand opening" of the Eagle Rock yard walr on Sept. 1, 1920. Personnel at that time included one employee and a team of mules,

Now, in conjunction with Kemper and his son Swanson, he has seen the business grow to a 9100,000 inventory, enlarged in scope until it attracts patrons from all over Ircs Angeles and ouflying areaft.

On the eve of their 40th anniversary, the lumber yard with its unique ,.cafeteriatype-service" staged this biggest building show as a special gesture of appreciation to the people of Eagle Rock and neighbor- ing communities.

One of the most handsome newspaper ads ever drawn up and printed by a retail lumberyard announced the lfome-Improve- ment event to the Eagle Rock Lumber Company's trading area. The tops of each page, over the 2-page advertisement, featured eight columns of interesting reading matter and photos of the yaxd and management personnel, climaxed at the top of the second page with a "Lucky Coupon" worth a $50 merchandise prize to some winner when filled in and deposited on the premises.

The ad even contained a drawing of a map of the yard's location and some reading matter telling how to get there,

But the bulk of the ad was two pages of extraordinarily fine artwork and descriptions of the suppliers and the prize awards supplied by each. Each individual listing (13 on one pag'e and 11 on the other) carried a drawing of a key attached to a price-tag:, above a box announcing the F.ree Gift. These included:

"Keyed for Better Llvfurg,' Wood Conversion Co.: two cartons acous- tical tile; Weyerhaeuser Company: six 30"X8, Loc-Wall paneling; Tarter, Webster & Johnson: 4,x50' Redi-Roll picket fence; E. J. Stanton & Son: 1 gallon of Deft; Byron Eddy Floor Covering: g2b gift certificate on purchase of floor coverings; The Celotex Corp.: three cartons of ceiling tile; Porter-Cable: saber saw kit; plas-Kem Corp.: 2 gals. interior flat wall paint and

2 qts. matching enamel; Olympic Stained Products: 2 gals. Sequoia Redwood stain; Blue Daisy Ready-Mix Concrete: garden wheelbarrows and Redi-Mix; Kason Hardware: ladies and gentlemen's wallets-orshelf standards and brackets; Eagle Rock Venetian Blinds: ostrich feather Venetian blinds duster; Lou Bader, Contractor: 7a-inch electric drill; U. S. Gypsum Co.: wood-grained sheetrock paneling; Modernfold Doors and Nichols Aluminum and plvwall: T-50 tacker; Arrow Fasteners aid Ryl,ock Sliding Windows: T-50 tacker; Rhody & Sons, Contractors: 8-ft. Formica sinktop; Panelboard Mfg. Co.: figurine; P & H Upholstering: 925 gift certificate on 2-piece suite; Black & Decker: two y4-i'rclr electric drills; Louvre-King: 2,X4, louvre window and 3,X6'8,, multi-colored diamond-light door; Tibbets Corp.: four gals. white paint, and Maybrick: one gallon of paint.

Local businesses that contributed prizes were Leonard Jewelers, Cortlands Apparels, Eagle Rock Pet and Garden Supply, Livrans Maple Shop, Betty Hamilton Flowers, Roberts' Men and Boys Wear, MacKay Auto Service, Anthoney's Hair F.ashions, John G. Albers Jewelers, Joe's Occidental Service Station, Phoenix Ski-Hi Burgers, Wharton Nursery, and Gaves Richfield Service Station.

The final "Keyed for Better Living" price-tag feature was the Special HomeImprovement Clinic item, featuring repre- sentatives from Security First National Bank and building and remodeling experts, with the "F'ree" card reading': ,,Be sure to register at the Booths for free prizes and for the grand prize."

A SYMBOL OF QUALITYWe're Proud of tire Bellwood conrpany's trarJernai'k. lt rs our seai of cluality. .out'word tirat every Beliwood br,ilt door you buy or seil rs the best available. lt is your assurance you are mercnandlsrfrg a proouct made by the largest and nrost progressive door manufacturer in the business...your guarantee you are deallng wlln a cornpany you can oepend upon for fast service and delivery anywhere in the United Slales at the best ntarket price rn key cities. division