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Eogle Rock Yqrd's Home-lmprovement ond Do-lt-Yourself Show Drows Thousqnds With Theme of 'Keyed for Better Living'
Do-it-yourself fans by the thousands invaded Eagle Rock the weekend of Mav 21-22 for a spectacular home-impro,o"*".ri show presented by the Eagle Rock Lumber Co. in the retail yard at 2274 Fair park Ave.
L. B. Kemper, Emil and ,,North" Swanson, owners of Eagle Rock,s novel lumber "supermarket," scheduled two actionpacked days; Saturday from 8 a.m. to 5 p.m. and Sunday from noon until 5 p.m.
Displays featured the ..how-to-do-it" angle on upholstering, novelty standards and brackets, sink tops, flooring, sculpture, fencing' everything from how to install a door knob to the building and financing of a new home.
Bank representatives were on hand to give advice on how to finance building and remodeling or refurnishing property.
Secret alarms stationed on the grounds sigxaled the awarding of prizes to lucky ticket-holders at all hours of the dav. Merchandise, contributed by local mer-chants, was I'iven away in quantity, topped by a $100 merchandise prize.
In addition, refreshments were served free of charge and gift balloons given to the kiddies, contributing to a real carnival spirit.
The Swansons and Mr. Kemper are always dreaming up the new and the difieri1 plenty ot pretty girls (like this one, at the exhibits
I Ut tlr.,rlA t
ent in their field. It was this enterprising trio who established the first serve-your- self lumber yard in the area, featuring. all building accessories, back in 1g58. Their success in this field of merchandising has set a new trend in the do-it-yourself field. All in all, some 24 booths crowded the lot, with plenty of parking space available for everyone.
Of special interest was the Eagle Rock Home-fmprovement Clinic, staffed by local draftsmen, contractors and financiers. Ifere anyone contemplating building or remodel_ ing could receive customized advice on their problems.
Eag:Ie Rock Lumber Co. had its earlv beginnings shortly after Emil Swanson- left his business in South Dakota and went to