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Open HouseTurnsPrizes to Profits

(Continued from Page 9) Gartin notes. "We've made every effort to pattern this operation after such successful merchandisers as Sears Roebuck, \\roolworth and Montgomery Ward. We have put our merchandise out where the customer can pick it up and inspect it firsthand, price tag included. We invite 'browsing' but our store management is trained to offer assistance to anyone who looks as if he is rvandering or lost," Gartin said.

Village Home & Hardware Center has also gone a step into the future of do-it-yourself merchandising, by borrowing the grocery cart idea from supermarket merchandising. Fifteen of these custom-built carts are stationed at the yard entrance, available to anyone headed out into the yard to pick up a sack of cement, a piece of plywood, or any of the other more bulky items stored in the yard sheds.

The lumberyard lift truck is fine for the contractor who wants a load of lumber, but what about that weekend carpenter who wants a roll of roofing paper, a gallon of paint and some nails? A cart makes it easy for him to get his purchases back to the checkout counter in a minimum of fuss and bother. Otherwise, either he has to lug his purchases back to the counter, and make a couple of trips to do it, or he gets a yard man to do it for him and that means added expense to the yard operation.

The Village f{ome & Hardware Center is open seven days a week. "After all, it's the weekend carpenter that we're catering to, therefore Saturdays and Sundays are our most important business days," Gartin and Finson state.

Store hours of 7 a.m. to 9 p.m. on Saturdays, and 8 a.m. to 6 p.m. on Sundays are featured in all Village Home & Ilardware Center mailings and advertising.

Merchandising Manager Sandy Stewart has already initiated a direct-mail advertising program to 3,500 local residents. Of that list, more than 2,500 names were gained from the grand opening registration list. I{egular weekly ads in the local paper (display and in the classified section) and spreads in the Sunday "homeowners section" further round out Stewart's hard-hitting advertising promotion. In addition, Owners Finson and Gartin like the Open House idea (and what it does for business). Therefore, they are olanning to hold an Open House at least every 90 days throughout the spring, suruner and fall months. These events will be duplicates of the Village Home & Hardware grand opening-free refreshme,nts, western band, dancing, drawings the works.

Besides heralding Open House news and merchandise sales, nevl'spaper advertising will also plug a grand prize drawing every 30 days. Names for these drawings will be taken from the firm's mailing list and the winner's name posted in Village Home & Hardware advertising. Prizes